How to Drop a Rap Album in 2019 | Interview With Lil Keed

- I'm tellin' everybody, I'm tellin' everybody it's harder than Keed Talk To 'Em, I promise, I got songs, two diss songs who I had nameless on there. I promise, I can't wait for y'all to hear it. - I can't wait, when can we hear it? - We can hear it now. - Let's go. (TV static noises) Based on my thesis that hip hop rules the world, it's probably a 50 billion dollar company if you. (disc scratching) - What's your thesis? - Hip hop rules the world. - Fucking with you bro. (phone ringing) ("Disrespectful" by Gashi) - My man. What's up? - You did a great job the other night. - Thank you. - I appreciate it, I really do. - Where you want me to sit, right here? - Anywhere you want. Man you're all 300 out, 500 for 300 tie too. - Not as it's all worked out. - (mumbles) going like anyone, anyone's like he from got no church. - [Man] He's still go the Minnesota swag. - Yeah, fo sho. - [Man] Yeah, bungle up. (Lil Keed chuckles) - What are you in town for, Keed? - I got two shows and I got a lot of interviews and shit like WSL, Genius. - Are you dropping anything? - I'm definitely gonna drop my album on my birthday March 16 next month, hard! (people laughing) Shit hard, man! I'm coming hard as never. - You feel good? - Hey yeah, how about you? - So good. - You just lit at your Super Bowl party, I seen you. - [Gary] Crazy, I'm so sad you had to leave. - Walk around just saying let him just turn up. You lit. - You did a great job man. - [Lil Keed] Thank you, thank you for having me. - I really loved it. - I was glad to be there for real. - Yeah, so like so many people like it was just like you know obviously I appreciate you saying like just a kind word, like I have so much love for you guys that like man, I'm just really excited for this album for you. - I already know. - It's gonna be so big for you. - Man, that shit we be, I'm tryna go diamond. (Lil Keed whistling) - It's gonna be really, it's gonna really go. (Lil Keed whistling) I feel it. - That's crazy. - Who's on it? - Offset, I got Offset on there. Might forget, drop a little single with Offset. But they wanted me to drop it but then I wanted to like. - Pop too early? - Yeah, they all wanted to go over name just cause gonna do they do you feel me? - [Gary] Yeah, of course. - But I told them, "They just gonna do "whatever they want anyway, it's gonna. " - [Gary] Yeah, the market's gonna do market. - How does it feel to hear yourself on the radio, man? - It feel good like somebody tell me everyday like they record me, "Bro, you're on the radio! " I say, "I know, I'm on the radio, I know. "What our radio station is that I know. " I know I'm on that but it feels good though. I'm obviously makes that shits (mumbles) it makes me feel so good. - [Gary] I get it. - Yeah. - Crazy right? - Hell yeah! - [Gary] The process boy. - At the blue! - You know what's crazy though, it's just the beginning. - [Lil Keed] Mhmm. - You're so young. - I'm only 20 man. - This is where people get fucked up a little bit right like I was talking to somebody the other day I was like they're album didn't go as well as they wanted to. - [Lil Keed] Yeah. - And? - Keep going. That ain't another word dog. - I was like drop a fucking mixtape next week and one song can change your life. So get gassed for it but like. - Brace yourself. - Like honestly, don't get too high or too low. - It's gonna be what it's gonna be. You could have a song in there that changes your life forever or it just might be solid. Guys, I know it's gonna be good, it's gonna be like oh, I already know just cause I've listen to it but like it's not gonna be like your finished. It's like people don't understand how building blocks work. What you thinking Boyd? - Nah, I mean I completely agree with you, we're just talking about he was just telling us his favorite song it's something called Oh My God, can't wait to hear it. - Yeah, you gotta hear that motherfucka. Nah, you got my album, I said the name in my album. - By the way, that was the smartest shit you ever did. The amount of work I'm gonna do to make that song the biggest song in the world. - [Lil Keed] Fear of God. I call it fear of God. - Easiest thing right now for an artist to do is to reference me because I will spend all my money and time to try to make that song. (Boyd laughing) - That shit hard. - That is the current hack. Yeah, when we were in studio. - It's gonna be a big ass album, man. That shit gonna be crazy like I really like took time on all these songs I put on there. - And where, so I know you're performing a bunch now and watching and then what you gonna do when it comes out? Just the same, like you just gonna stay the course right? - Yeah, I'm still doing, do everything I've been doing. - The tour with Trippie is great, sign up everything you wanted to and then as soon as he drops all like he, kid works, we just got done talking about it like that's what separates everybody. - Hard work, man, dedication. - Honestly, that's so right. - That's all you need. It's gonna, I (mumbles) self, man. Our shit is, I did we chilling, Everything just come up, everyday is something new. I just be chilling, good ideas. - You're just working. - [Lil Keed] Yeah, I'm working. - He was in a studio with Uzi Vert last night and he's not even bragging about it like. - Hell nah. (people laughing) - He got that out of the system already. - That's what it is, the first time you're fucking lit up! You can't believe it happened. - (mumbles) telling me get on the song, he woke me up, I was sleeping in the studio

he woke me up like get on this. Man, I'm scared as hell, I weren't scared, I was nervous like now. Like he was already doing the song like he could just been bounce and down at (mumbles). He opened like another. - [Gary] You and Thug? - We got like 30 songs. - I know you guys, and what, like the first time, that was the first time you did it? - The first time we ever did it then. - And what you were already like spending some time together? - Yeah, we already spent time together but he just, I never recorded with him. I just see him record like in there just chilling. He woke me up (mumbles) like get on this, I'm actually on a deep sleep, he woke me up, get on this. I'm like damn and then everyone, it weren't even that many folks in there, it was just me, him, engineer and couple of my partners so I'm on debt, I was nervous like I don't wanna say no lame shit. - [Gary] Of course. - I'll think about like, I'll do me. This shit hard. That shit hard, so now every time I do a song, I pop my shit or anybody, any rebel, come wanna do a song, I'm popping it, man. He told I was gonna do it too, he was like "You gonna pop it, you gonna pop it on 'em. " He told me, so I'm here to pop this shit every way. - Thug's done a real good job, he really has. I really like the way he's done it. How many songs you putting out? - I think I did like 14, 15. 15 I think though. Yachty on there. - [Boyd] Yachty's on there? Yeah, what Yachty (mumbles) got that was crazy bro. - Yeah, now I never did anything for, I only did like a little, man, that shit will pay, I'm like there looking around where you bring we out, cause I was back stage, I didn't see the whole thing. So the it's your turn, come on, come on. They racing me, I get up there, they give me the mic. Cause I went brand sweaty out, my favorite artist, they drop (mumbles), I came out. I look and I said, "What the fuck, "it's some mean folks out here. " But then, at the time moment, I had to handle my business. - You know the best part of performing, I'm sure you feel like I assume this is how you feel, I was thinking about this the other day, actually it at the party watching the three of you perform, I'm like man, that's why I like speaking so much whether it's 38 people in the crowd or 40 thousand, and I've done both, it actually feels the same. - Yeah. - [Gary] Does that make sense? Because I don't want to suck. Like sure you feel the difference of energy, like when you really have big crowds, I remember when I gave this one talk, it might have been like 20 thousand people. When you say something funny, like the way I do my shit, and the laughs take a minute to come from the back. (people laughing) Like it waves, but like once you go on, if it's 38 or 38 thousand, it's the same shit. - [Lil Keed] Yeah, you still the same person. - Don't you feel like that? - [Lil Keed] Yeah, for sure. - One person like to your point. - They all the same as I, they see this shit. I mean I used to be I gotta have me some shades ever before I first started like - Oh, have shades on? - [Lil Keed] No it's crazy, I've been like I'd be preparing myself and shit like my momma had a mirror in the hallway, I just put headphones, I'd just throw music just dance to the music like I'm rapping. So now, when I start getting on stage, it's too big to me cause I'm been doing it. It's like I've prepared myself for this shit already. I've been preparing my shit, I've been preparing. - Anything we can do? - [Man] I mean you guys have been awesome already, I think anything like, I think one thing me and him talk about, just before like be the young kids so that the entrepreneur thing is a thing, but like how can we be in commercials? get our music? Like how can we use placements? How can we get things that kids in his generation and kids that on this level haven't quite got to yet? Like not just to get there but the building steps to how to get there. - I got some ideas, you saw we try to do you know, I know how the whole thing went with Super Bowl, it's all great. Like it's gonna happen. The fact that we even got that close, think about that. Like the fact that we almost had that pulled off. - We almost hadn't pulled it off too, man. - I couldn't believe it, when I was like, crazy. - [Lil Keed] They showed it, did it. - Yeah, but yeah, they showed it but we were that close so the best part for me about that experience was you guys know that I wanna help to make it happen. - [Lil Keed] Yeah fo sho, you here man. You family, man. (people laughing) - So I always talk, I'm sure you watch enough of my content. Like the good Charlotte bit like that's what it is. You get the right hook, by the way, and I did this for Saba, I did this with the Ferg thing. Like straight up, a hundred percent, the song where he's talking about calling me, getting advice, that little part, I'm gonna listen to it a couple times and I'm gonna use that as the pre-roll to all my YouTube videos for like a month. - [Man] Fire. - Like how Gary Vee, I know you'll give me advices about it. (people laughing) - [Boyd] That song is hard, man. - That shit hard as fuck. That's some new wave, it's not the same wave, it's not even your wave, it's a whole another wave. That song wavy, man. - [Man] When you buy the Jets like halftime verse the Vikings so I can go watch my team. - When my Jets are in the Super Bowl, I'll push real heavy for the NFL to have this man perform.

(people laughing) - That was a boring game, to be honest. - It ended the worst, I hate the fucking Patriots. - Yeah it's crazy, man, (mumbles). - You need to make a song called I hate the Patriots. That shit would go. - My manager gonna tell me, (mumbles). "When we get to Boston man, "we need to wear like Patriots jerseys. " I'm not gonna wear no fucking Patriots jersey, I'm a blend. They beat us in the fucking Super Bowl, what do I put on. - And ripped your heart out, there's 28 to three, or 27 or whatever the fuck it was. - Yeah, 27 to three, they came all the way back and beat us. - What, I didn't even finish watching this shit till three? - No, the Super Bowl against Atlanta. - I didn't know that. - Three years ago, four years ago. Three years ago. - Greatest comeback in Super Bowl history. - They came all the way, he came out, Brady came out (mumbles). - I didn't say that, fourth quarter. - (mumbles) we always do that in the regular season, they'll be (mumbles) somebody come all the way back, it'll be a close game they went by the three point. (mumbles) kick like a motherfucka, they just, I don't know brother, they just stood that shit. Man, Bryan couldn't pull it off this time. They came all the way back, what the F bruh. Everybody mad, that's a lot of money that got lost right there bruh. - Keed, what about producers on this album? - I got Goose, I got new guy Jetson, he's hard. That's who produced Oh My God, the track I told you about. A song on there called Inhale Exhale, hard. - You making music with Richie? - Yeah, Richie was on last Friday, Richie Souf. - Oh Richie Souf, yeah, that's my boy. I gotta go listen to, I gotta go all look into like beats and see who made them cause I don't really know off the top of my head but I know Pyrex, ever heard of Pyrex? Yeah, he produced the song we made with Money Man. - You met Pyrex, he was in the music studio, when we were in the studio with (mumbles), he's managed by Keith. - Oh, I know who you're talking about. - Yeah, he produced this song, man, Money Man got that (mumbles). He produced that beat, yeah. - This producer is talented, man. - Yeah, Richie said tell you what's up. - Yeah, I've seen him at the party, at your party, he was there. - [Gary] I love fucking Richie. - Yeah, he want to put a tape together but Metro Boomin just send me some shit but it's too late cause I already got my tape turned in and shit. - Fucking Metro, that's my man, love that dude. - We're gonna do a tape together. - You should definitely He sent me like 10 beats, I'm gonna do all of them. Just get them out the way. I'm already working on my new tape. - [Gary] You should. Make fucking music when you feel it. - [Lil Keed] Yeah. - As often as possible. - Though I don't wanna just burn myself out of this. I might make two songs just listen to music the rest of the night. - I get it. - Sometimes I got there just listen to music don't record nothing. I don't want to burn myself out. - Gotit's doing good. I just told him, we're just talking about your brother. - Yeah Lil Gotit, yeah man, he's oh he's probably in LA right now, he went in. - He so happy he got his fucking blue cheque? - Yes, man. Gotit, he keeps calling me, I'm like, "Bruh I see it, I promise I see it. " - I fuck with (mumbles) I was telling him, make it happen every day. I said, "Motherfucker, you've been bothering me "for three months, now you got it, "you didn't say thank you? " Punch Gotit, next time I see him. (people laughing) I love that kid. - Yeah, he, he just goes viral off of his interviews. - He's great, he's great. - He go viral off interviews all the time, like he just, he want everything to come like this. - Yeah, he's impatient. - I'm tell him like you just chill bro. - Well, it's double hard because what's happening. - [Lil Keed] He looking at me! - Was just gonna say, he's impatient to begin with because even when I was with him I was like fuck, I was trying to tell him like slow it down a little bit but then just the natural fact of what's happening with you right now, that's gonna compound, that's just life. - Yeah, that's my little brother, I raised him. - I understand, he's not wrong, it's just, it's just you can't let that shit take over. - [Lil Keed] I tell every dollar get it's time, man. - A hundred thousand percent. He's gonna have his moment. - He might make a song tonight, it can go, you might even put a snippet on it, that's how I know what song gonna be hard. I put namers on my Instagram, I'll (mumbles) like they gave me a (mumbles), like well nobody using (mumbles), that shit been out so I was like my (mumbles), like that shit been out. One day I just got up go like man, I'm a just I downloaded on my phone, I did a little video too I put it up, that motherfucker went viral. Everybody know what drop this song, they start screen recording it, I started doing it for each one of my little songs, I'd wake up in the morning early morning, it might be a (mumbles) I just pick this song, I always pick the right song. - Keed, you doing anything on TikTok yet? - No I haven't did nothing on it. - Do you know what that is? - I've never heard of it. - Alright, so I've got an actually, I got a really good piece of advice. There's an app called TikTok. - It used to be Musical. ly. - I'm telling you right now, I think it's the number one opportunity for you right now. It's eight to 12, it's like seven to 12 year olds. - [Lil Keed] That's crazy. - I think you should download it, put out content on there. I think you could become the biggest rapper

to everyone of them which will really matter. - I'm gonna download it tonight. - [Gary] I believe you. - Before I leave here, when I leave here I'll download it. - Cause I know you work. I know, cause you work. I couldn't agree with you more cause I've been watching you for a minute now like, it's just so obvious like it's so funny, it's the same shit with, I've been making content for 10 years. (Lil Keed laughing) You know, like it's work. Because if you're good enough, you're just that song away, but you gotta give yourself the at bats. Too many people give up. - [Man] Facts. - Yeah, here he is, you already got a song on the radio but your next project might be the one to turn you all the way up. - Yeah, maybe I just so, I'm happy about your project but I know it's a just a chill. - [Gary] Just part of the process, part of the process. - And I just dropped Keed Talk To 'Em, ain't even, but I'm a drop another one, an album. Go hard, it's gonna be, I'm tellin' everybody, I'm tellin' everybody it's harder than Keed Talk To 'Em, I promise, I got songs, two diss songs who I had nameless on there. I promise, I can't for y'all to hear it. - I can't wait, when can we hear it? - We can hear it now. - Let's go. [Gary] Give me something. - Where do I connect to or you wanna hear it just the phone? - [Gary] That's fine. - This the Oh My God song, I'm telling you about it, it's crazy, man. - Do you want us to blur this part out? - [Man] Nah. - Nah, you don't have to do it, shit's gonna drop anyway. (people laughing) ("Oh My God" by Lil Keed) - Ah, I love that transition. - Oh, yeah! - That's really good. - Man's in trouble. - [Woman] (mumbles). - I don't think I did too much cussing in that song, man. I this time I didn't want to cuss. And better here. I write through it, it's hard. I got (mumbles) in there too. - Okay, let's me see. Fuck, that's a great song man. - What I'm telling you about, let me show you. - I'm waiting for you to reference pineapple Fanta. - Pineapple Fanta? - Yeah, the amount of people drinking pineapple Fanta right now, you see it? Right? I'm gonna get you that drink. - [Boyd] You know every single type, man. - (mumbles). (hip hop music) - [Boyd] (mumbles). This man knows everything, he'll just text me about things that are going on in the internet and I'm like I'm don't know. - This guy's had, he's smart as hell, man. - Ah. - [Boyd] This song is hard bro. - Gotta love it. (hip hop music) I made it fast, ask him, he was out there. - Yeah. - I made it fast like this. - Some of the best ones just how it happens. - That's how it happened. - [Man] (mumbles) because you know you're gonna pop, you know what I mean? - Yeah. - [Boyd] That's the best part, you've been there so early on him. - [Man] Yeah, for real. - I like what you're talking about, man. I really do, I think it fucking matters. - Yeah, everything I say matters man, I'm telling real life. (hip hop music)

- (mumbles). - This is got to wait. - (mumbles). - [Boyd] You know, this turns out, you gonna pop (mumbles). (people laughing) - [Man] There you go. - (mumbles). - Yeah, I was right there. - [Man] (mumbles). - Hey man, he got it figured out. - I'm ready. We have so much footage together. We got, we got the footage when he did it. We were in the studio, we got the party. We got this, we got footage (mumbles). This song is gonna do really well. - I got one more, it's called Ride Wit You. Girl, for girls. (Lil Keed whistling) I know how to make them (mumbles), with the girl. - Heart throbbing. - This harder than fucking nightmares bro I'm tellin' you, I feel it. ("Ride Wit You" by Lil Keed) - That's a great start. - (mumbles). - All three of them songs are in the album. (Lil Keed whistling) When I went through there, I just had to keep it. I was like this, it's all like this, but I (mumbles), shit. I didn't show you that song. - I just got motivated, I gotta bounce but let's take a quick photo but, but I'm not giving up on the concept, I just need to feel inspired, I think Tee Grizzley and Keed about work. (camera shuttering) Oh, smart, hold this one up, this real smart, this my next shoe that's coming out. - Tay-yah. (camera shuttering) - Beauty. Yeah bruh, let's get one. - These hard. - I'll send you a bunch. - Yeah I need one. - Oh, it's done. - I'm a wear one on tour. - Fresh right? - Yeah, I need them. - It's done. I love you, man. - I love you too. - I'm always down for you, you know let's get in here, let's get a group shot. Hey guys, thank you so much for watching my Facebook videos, it means the world to me, something that means even more to the world to me, the universe to me, is Empathy Wines. A project that's been manifesting since I was a teenager, I finally have my own winery, I finally can achieve my big goal of making a 40 dollar wine for 20 bucks. And I'm asking you right now to support it. If you drink wine at all or know anybody that drinks have clients or any other reason to give away wine as gifts, please go to EmpathyWines. com right now and support me with a subscription of a three, a six or a case subscription. You will not be disappointed and it would be so much to me. (upbeat electronic music)