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Gary's about to give $1400 to someone to go to a Knick game and say courtside with death you got your perspective it's all the same game who can ever get close to the customer then what you have it and the ultimate thing is gonna play out on voice this is like things are gonna happen on voice Alexa I need this who the hell wants to look something up on Google that's why MetLife rents good like Snoopy right that's why chase pace Serena Williams or buys the naming rights to the new warrior Stadium like when you get real big you can afford to do these things that make you top of the funnel it's worth the risk it's like in buying insurance like everybody like as a human has insurance right now highly unlikely you're gonna use most of it right but nobody does the same thing for their businesses does brand right the gray not the black and white everyone's in sales you know every leader she or he has to reverse engineer themselves right like so for example some people look for DNA that are I need a killer and she's gonna sell and we're a boilerplate Wall Street [ __ ] and I'm that and you're that and that's what I'm looking for and that person she's spitting on people in the phone group to get them to sell more and that [ __ ] leader loves that I fire her so the answer to question is you need to know what you're about from an EQ IQ money long-term continuity I'd much rather have a be who wants to be here for seven and a half years than a super a that wants to be here for 14 months this is about ideas and making right this is eliminating subjectiveness and meetings and things that nature at the end which is why we went with the literal naming of it the volume of content is the biggest need for anybody that wants to communicate whether you're a PTA member trying to raise money or the biggest brain in the world like the volume of content contextual to the distribution with the result on the back end of it is the model and whoever gets there first and best will disproportionately successful in the communications landscape which is why we have embarked on this here we go Madison Square Garden me and you the winner I love this Jets Bank the winner of the Knicks Wolves sit-down session from barstools podcast is Matt Calderon from Matt looking forward to it grew up watching the Knicks with my mother who was a lifelong fan because of her father lost my mom to cancer in 2012 but shared many great Nick moments with her when they were good in the 90s waiting for them to be good again take me I'm taking you Matt I'm taking yeah I think it's always a bad time you can force the stuff so when you wanted to fill me but I had things on my mind that I knew I had to communicate to employees or I don't even remember we'll see the footage when I watch the blog I'll know like yeah I mean forced to get never makes sense like Caleb wants content that's his job and I'm 98% I'm super there but I just couldn't get there like I really had to address the issues at hand there like when you're not feeling it and so like you know obviously you want to be honest whenever you can you want to perform when you have to do but like especially when you're vlogging or making content there's always tomorrow those always six hours from now there's always right now where I do feel it and I want to explain to you like this is where characters in a good job like that's not you haven't seen that too often but it's a truth there like truth aside [ __ ] on my mind that I had to address I need to be really focused and this is very pass them to me that's why I can always be miked but like that moment was like yeah just not now and that's okay because almost everything's okay stop judging yourself hey guys

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