What Do People Want to See on Social Media?

I love when people like Gary Vee you're boring you say the same [ __ ] and I jump right in the mic what do you want me to make up [ __ ] you got your perspective talk about the content building because

you talk so much about having that real content behind you versus just something that's perceived like the Instagram well look I think content needs to be real to you like for me entrepreneurial content comes very easy I've been selling things since I was 6 y/o I've ever been like I don't make content around education you know so I think where you're going and I want to make it contextual for the audience it's like you need to make content that is your biggest truth the reason I can the reason I could come here and be like I don't want you to read me that like backstage I'm like I don't need to know the questions like all right improv talk or when I do it like cuz I only talk about my truth like the reason my content works is because it's my truth it's the same reason my wine content worked a decade ago the reason my wine stuff exploded was because I actually tasted wine and actually told you actually what I thought about it without factoring in how it would impact my business that was a huge game-changer for me the day before the day I started Wine Library TV I thought of it at like 10 o'clock in the morning I sent somebody to Best Buy to buy a camera and 4 hours later it was on the internet that's how I roll right when I told that kid to go to Best Buy to buy a camera because I was gonna record a wine video I completely in my mind at that second thought I was about to start QVC I just want you know I just I didn't you hear this I thought that I would put out a video every day and I would sell wine in video form I had no idea how it'd be on video that video if you go look at episode 1 of Weimar TV the first time I ever did something in front of a camera in my life like I didn't know what would happen but I knew what my intent was which was QVC and then three hours later after we got it set up and figured out and then today when I filmed it the second the light went out this is one I'm probably this is probably stunningly one of the most important moments of my professional career that I also don't think a whole lot about that light went on and I remember and it's amazing how your brain works right the light goes on and I remember thinking all of this like as I'm like saying welcome to the first episode you know how you can do things but another part of your brain is doing something else my other part of my brain saying what if you go to a cocktail party and somebody puts a glass of wine in front of you and you taste and they go what do you think and you say something different than what you said on a video and literally that's what went through my mind and within the first six minutes while I'm setting up what I'm even doing there I switched my thesis from being QVC - I'm just gonna review wine and whatever the hell happens because I don't want to make myself vulnerable to the dateline aha we caught you and it changed everything the reason that show exploded is because there was nobody on earth that I was scared of not an employee not my dad not my best friend Brandon when I would pan a wine and we had 80 cases of it downstairs and the whole company would freak there was no confusion that I was doing the authenticity and I think that's why my content will always work it's why I'm willing to say things like I said earlier that I'm not gonna pander to the current state of what's accepted if I just shoot my truth 24/7 and I believe that for you too everybody thinks and overthinks their content because you're trying to figure out what will work versus realizing your individual truth of the moment is what will work the reason my sister who now has decided to not be a stay-at-home mom and get into real estate the reason she's getting some traction on Instagram she's just talking about failures because she's failing just so [ __ ] but that doesn't come natural that doesn't seem like the thing you're trying to do how do you feel confidence to get somebody to list your home with them if you're saying you suck because that works better than faking it everybody here can put out a ton of content nobody is because everybody's overthinking it because they're pandering to what works and likes or will it get shared or who cares about me it's all insecurities and defense if you literally made a video every day on Instagram for one minute that you just recapped what happened that day in a minute on a selfie video you would do well that's why reality TV does well that's why social does well people want truth your biggest strength is that your individual human everybody just full of [ __ ] how many people self-esteem is

completely wrapped up into how many likes they get on a post on Instagram that's some dangerous [ __ ] so that's what they're looking for cuz they're right you'll get more likes you know and look I mean I think it's super fast I mean people that over share their families over it index all the time we like that [ __ ] we like the babies and the dating and the divorce look at our behaviors of what we consume and that's great and for people that are comfortable with that and that's their truth I'm pumped like if my kids decide to go that round I'm not gonna judge them be like no this do you but do you like never waver from that cuz the second you start wavering it doesn't feel good just gonna wake up me like why did I do that you know so I would stick to what it is I love when people like Gary Vee like I read my comments the qualitative feedback is incredible right I love when people like Gary Vee you're boring you say the same [ __ ] and I jump right in the mic what do you want me to make up [ __ ] this is what I believe in I'm like how about you go do something with that information that's what I really want you to do yeah I mean there's a lot of confusion right now because it's all new makes sense there's always confusion when things are new but I'm very passionate I'm being really good when I'm 98 and I'm consuming my content as a retrospective I want to be right about everything that is literally my ROI that is what I care about I want to be historically correct like it's super important to me like why not that's a that feels a lot better

I do I really do if that entrepreneur understands that she or he needs to be building two businesses at one time to be happy I liked it better when that entrepreneur understands that they're gonna put 80% of their energy into one and 20 and the other and that the 80s gonna work like most people's 120 which allows her him to play with the 20 got it so that's my belief please yeah here's what I would say I

believe with you about the 80/20 here's why the fact that you even asked the question it's what you need for yourself the end right like there's some great say you know there's a great Russian saying that doesn't translate I mean it translates to you can't put your butt on two toilets right and then there's a great American saying that says if you have two businesses you have no businesses right so I get it but that's for somebody who's more of an operating more structured entrepreneur then you have people like me that if I'm not creating more businesses my main business won't flourish because I'll die just running one business if I'm not doing the wine director consumer business if I'm you know now Vayner X has been a real Mitzvah for me now like oh I could just berth up businesses all the time and use the disguise of like well it's the Vayner X business you know and it's been great I mean like I see Zack like Vader speakers is so like the fact that I have a speaking bureau so I could think when you become self-aware I realize that I needed those things and then I realized as I got more mature oh wait a minute I can build a structure that allows me to actually get strength from this versus it being a weakness but everybody gives advice that is predicated on themselves which is why I think I'm always so cautious to do that which is why like if like I god I love self-awareness you know you give me like if you give me somebody who's self-aware and has self esteem they're set in perpetuity which is what I think about when I interact with my executives or anybody I care about those two things but yeah I mean it's been done like to me if it's done once game over right Jack Dorsey's the sealed square and Twitter these are public companies they both own well like if you really look at it and like you can do it I mean I do it it's just a pen you're getting sacrifice by the way you want to run two companies what you're giving up is leisure but when people get mad at me for that I'm like but you don't understand I don't want to go skiing Ben watch the are Kelly thing I don't I want to run businesses it's the most fun for me it's what I've always done you're talking to somebody who in the summer as an eight year old washed cars mowed laws shoveled snow like my default as a nine year old was it snows let's go work not let's build a snowman or go sledding this is my leisure so don't judge me people over judging in the other way self-awareness I know you need to do to you ask the question thank you I'll take it you sure can much better Thank You Brad thank you I will rock it god I love this guy so much it's Macho Man Randy Savage is actually the one he passed away he had a heart attack while he was driving and died maybe four or five or six years ago and I'm really bothered about it like literally he's the one person I wish I met I loved wrestling when I was a kid I literally think if you really break down why I'm such an over-the-top speaker it is a hundred percent predicated on wrestling promo videos and Eddie Murphy is raw like literally like when I watch it on like old fiber said this app now I'm doing it out loud nobody would watch those talks the same way because it's very clearly influenced by that