The One Skill That Is the Foundation of My Success | LinkedIn Keynote in 5

your personality your brand is so much a part of your company's brand and everything else too I mean so how have you thought about that I mean we're right now we're being filmed by your daily video show do you rock d-roc is back there daily be C how do you think about all that if you're kind of building you up your own personal brand everything out there - it'll have different levers right like I didn't basically here's what I do for a living I'd a trade attention so is like day trade and user attention that's how I launched an e-commerce website in 1996 even though that I had no tech skills and really even knew what the hell I was doing the only thing I knew was that where people were gonna buy things on the Internet and so that was the macro-level and then basically email newsletter and Google AdWords and YouTube content and Twitter and Facebook and LinkedIn content has out you know you said to me earlier you were so nice when I first reached out you were in right away I was laughing because I was like of course you had one of the biggest platforms in the world around the context of business I want to be there in that space to me that was the easiest yes of my life well I remember it was like a Friday afternoon I called you up we were talking about the imposter program we first launched this you were I think I got like two sentences out you're like I'm in I do this all the time and I started spamming him I was like 100% and so the reason the you know to me I've been watching snapchat for three years and only in January did I start getting really loud of like this is gonna work to me there is no doubt that snapchat is that scale and we'll be at scale for mainstream because there's a network effect at a certain scale and so I am very good intuition on what everybody in this room is gonna do a lot of times before they even realize they're gonna do it that's my core thing that's what I've got and now I'm trying to scale it and the reason I decided to hide in my career to take a step back and eat and build a client service business was because I needed to scale the one thing I had and that's not what I have now I have a 600 person for office 100 million dollar revenue business that scales my capability as a human to understand really had a day trade attention and know when something's overpriced or under priced in the world of social media 24 months ago when everybody was crying about Facebook organic reach and Wow they pulled the rug from underneath us and this is so bad and don't do it anymore I knew as a practitioner that the best ad product that I've seen since early Google AdWords was being built and so and then I became a practitioner in it I'm a practitioner in snapchat the reason I do snapchat stories I want to be a practitioner YouTube was something I was on so early that I took it for granted and I realized I had to get my game back on and so that's why I do content because I'm learning through my own consecration and then I have my own like spiel the reason I do dailyvee is because I spew a lot about hustle and I realize crap I don't think people really realize that I am fundamentally out working everybody so basically this is just propaganda to stick it to everybody that I work harder than the other thing about being good at this is you get the i-told-you-so moments right like I love the clip when I was on with Piers Morgan saying that Facebook stole Instagram for a billion dollars which led to 10,000 tweets that I was in the idiot because a lot of you remember was only 500 days that Instagram was in business and it was like a billion it's crazy that it wasn't that long ago but a billion for that seemed like outer space and the same thing with snapchat I've been on snapchat very aggressively since 2013 what got me to pay attention or the moment was tens of millions of people were using it like this is like the funniest thing like nothing bothers me more than when people set first guru but ii is futurist or disruptor I think I'm the most practical operator and marketer in the world I just mark it for the day we actually live in right now not yesterday not tomorrow so do I know VR or after school or musically or emerging and things will happen of course but do I think it's the best use of every dollar and hour right now no I do not and so I that's what I do so I watch snapchat every day and then 9 10 months ago I'm like okay this is really hitting critical mass and then when I watched the first week of what was happening with dj khaled I was like okay this is millions of people this isn't the tens of thousands or hundreds of thousands that I thought people were getting from snapchat this is three I mean I got a screenshot from it like three million people I'm like okay this is now a real true meaningful scale which means it's not just 13 to 18 and then I just live life right like I travel so much I started seeing 30 and 40 year old people with a yellow app on their home screen right like it was really that basic and then there's the thing that blows my mind which is everybody in this room can do what I do which is wake up in the morning and the first thing I do grab their phone look at the app store top hundred free apps and look at the charts it's just been sitting there in a top five for I don't know a year and a half like that's real data like I'm like there's no guests I'm not predicting musically success it's been a top 20 app for four and a half months like it's like this is just this is not a joke what I'm about to tell you in 2006 when

I was 31 years old I didn't even know agencies were a thing because the way I built wine library I did it all myself direct to the platforms that I was using I didn't even know that Madison Avenue advertising agencies existed somebody came to sell me billboards if you lived in New Jersey and during that time I just have billboards of myself up and talked about nurses there was billboards of me saying watch the Wine Library TV show because I literally used to drive from New York to New Jersey every day you know like and when the guy sold him to me I did the creative I gave it back to him and then he gave me a bill and I lost my because I didn't know I thought he worked for CBS Viacom but he had some hope you know Lopez like media like he was a Meany agency and who's charging him like for what like you know like I literally didn't even know there that ecosystem and the truth is my under education my lack of that has hurt me because I had a pattern recognized later in my life it's why I'm gonna win the reason I'm not gonna buy the Jets in my 40s and I'm gonna buy him in my 70s is because I didn't know when I put all my personal post tax money into Twitter and Facebook this is sad as I'm now 35 I didn't know that I could go to other human beings and raise money and take 20% of the upside if I did I'd already be a billionaire because I would so like just think about that just basic something you could read when you're 11 years old on the Internet of like carrying money like basic fun dynamics was something I didn't know at 35 years old because if I did I would have raised it made a lot of people in my world didn't I'm a lot of money and I would have made 20% the upside which would have been remarkable so you know I don't when I say I don't have mentors I think of that as weakness but I just know it's my truth and it's all I got and I'm so ski it's like meditation is about to explode in America right like what happened with Starbucks and coffee shops and what happened with SoulCycle and exercising is one thousand percent gonna happen with meditation in four and a half five years everybody here is gonna go to the meditation thing and they're gonna have their t-shirt so we're all gonna sit there and it's gonna be at scale it's a trillion dollar business why do you say that why because I pay attention to consumer trends because they had space because of the couple of studios in New York in LA because I just know how works and the only reason I'm telling you the story right now is to get it on film so we can do the recall in four years and be like I told you and so if you want to know why I'm telling you this story but oh I was trying to figure out why did I get here besides that I will never do it I'm so happy and so grateful for the way I'm hardwired and soft wired that I'm literally scared to do meditation cuz I'm scared in my triggers something in my brain in a different direction and make me not this 100% complete happy and it's the same reason I don't have mentors I know what I'm doing it's good for me I like it I don't even want to be affected by other people I don't want to hear from any guru I want to watch what you guys do it's scale and make my decisions and just my thing