And the lead story oh so clearly this week is everything that OpenAI released during their dev day this week. And I think two things really stand out here and I want to dedicate separate segments to them. First of all, apps inside of chat GPT and the SDK that comes along with it. And secondly, the open AI agent builder. Let's start with the chat GBT piece as this is a familiar environment for most of the viewers and frankly most people in the western world. I mean it has over 800 million active users. And rather than me telling you about this, let me show you because they've released apps in various forms over the past few years, namely GPTs and the plug-in store. And then they also had connectors. But this is different from all that. It's available now in the US and they noted later it's coming to the rest of the world. But right now, me being on this VPN, I can head on over to my settings, go to apps and connectors that up here you can see the connected apps. And this is what's new. These apps, these connectors were there before. But what really changed now is these applications. And now you might be asking like, hey Eigor, didn't we already see this? Don't we already have connectors? Didn't they try plugins before? And then the GPT store kind of did the same thing with actions. And you would be right. It looks very similar on the surface, but a few details are very different. And I think the details really, really matter here. So I think the closest comparison we can draw here are the plugins that launched in early 2023, I believe. And I believe they were phased out like half a year later. It was some of the similar applications that now shipped under this apps title. Booking, Expedia, Canva, all the usual suspects, but the plugins completely flopped. As I said, they literally removed it from chatb. That doesn't happen often and I think the reason for that was that the functionality was not that deep. Often the plugins used to just display results from within the app in chat and then you still had to head out. Plus, and I think this is the detail that really matters. You had to enable the plug-in before actually using it. Whereas these apps, if you enable them, chat makes its own decision on when they should be activated. So, for example, let's go through the process of connecting Canva. Right here, I happen to have a paid Canva account. me activating this for the first time, I have to log in to authorize the app. That makes perfect sense. And now that it's authorized, you'll see it appear under my active apps. And now if I go into a new chat and say something like create a presentation with Canva for my AI news, you can use show that compares Google versus chat GBT. And here I explicitly mention Canva. So it should use that app to actually invoke it. And as you can see immediately, it access my Canva account. And here's the interesting part. It starts doing the work right here in CHBT. But these are the two biggest changes here and I think they matter. First of all, I don't have to enable the plug-in once the app is on. It just works. And secondly, it does the work inside of Chat GPT and I don't have to leave. It actually created multiple presentation drafts for me. Let's just say I like this very first one here. I can open it up and the whole presentation is right here. Again, I'm still inside of Chat GPT. Now, I could follow up and edit it and say something like the first one is great. Change title to the information rivalry. And then it should adjust this one accordingly. I didn't even read the whole thing. It asks me, would you like me to go ahead and update the title slide? So, let's just say make the edit. Okay, so it made the edits. Would you like me to commit the changes to the presentation? Of course. Okay, so let's have a look inside of Canva now. Yeah, and there it is. So, it can edit that way. So, this is a new way to work and it's probably not going to be perfect as of now, but intuitively, I really think and feel that this just makes sense. Working inside of Chat GPT rather than it being this bridge to all these other apps is what you want to do. Now, I really want to show you one more example, and that's a Spotify related one, cuz that works in a different way, and I genuinely love it. But before I do that, I want to give you a few more details here because these apps are limited as of now. As you can see, there's five of them right now in their blog post and they have a bunch of partners that are coming soon. But the vision here is what matters because along with these partnered apps, they also released the apps SDK where developers can actually build their own apps and integrate them into Chat GPT. And then the vision is to eventually launch something like an app store in chat where you just activate all these various apps and all of a sudden we move away from this model where on your phone you need to select applications to do things. Chat GPT will hopefully do that for you. But I really want to highlight this last paragraph here that says what's next for these apps in chat GPT. So, as I said, developers will be able to open submissions to publish their apps inside of chatbt and then if they meet OpenAI standards, they will be listed and they will also share details on monetization soon with a new agentic commerce protocol. One side note is that the agents SDK actually uses the open MCP standard. So, a lot of the existing MCP servers that exist will just plug into this. So, essentially people will be able to build their own apps. But for now, we're limited with these. And now I want to show you the second example which is Spotify. Because you could see something simple like create a work playlist with Studio Ghibli music. Hit enter. And now you should engage the Spotify app without me telling it cuz hey that's where I do my playlist right? And in no time at all it loads various tracks and Spotify creates a custom playlist in your account. I did connect the app in advance but you have to do it once. And voila. If I click the playlist it opens it up. And there we are. A wonderful custom playlist that I could now keep editing inside of Chetch. So if I follow up with something like mix in Lord of the Rings film music, Chacht is actively editing the playlist for me that will then show up across all my devices without me ever leaving Chacht. I could just open the playlist and that's it right there. Once stuff integrates like this, it sort of just works. But the real power of this will become evident once you get multiple applications that you use regularly involved inside of Chat GPT and then time will show if people actually use it. Okay, let's see what's next. Okay