Do You Need to Fix Your Perspective on Life? | Meeting With 4 People Who Supported Crushing It!

Like there are people who literally think this glass is empty. There are literally people who think it, you know, and I just genuinely, and I'm not kidding, like, sorry, I'm taking your water and I'm going to run out of room and I don't even care about this carpet. Like this [ __ ] right here, this is full as [ __ ] for me. Full as [ __ ] You give me that, I know exactly what to do with it. what's in there. And that's it. That's my [ __ ] life right there in a cup form. That's it. I know exactly what the [ __ ] to do with this and other people don't know what to do with a full [ __ ] container. What's there's something very powerful about consistency. Like I'm like I eat my own dog food. Like I think the thing that makes me sleep at night like a baby is everything I tell you to do. I do. Like I don't even know how many followers how many subscribers I have on YouTube. I subconsciously know and like theoretically know that I'm not growing on views on YouTube. And weirdly, I love that because I think I'm doing this like exchange program of people will watch like 4 months of Daily V and they be like, "Okay, [ __ ] it. Let's go. " Like, you know, it's so crazy when you say the same thing 84,000 different ways. You never know when the person on the other side's ready and you said it that right way and that became it. That's exactly what happened to me. I had to hear it so many times until I really realized what you were saying because a lot of people said the same thing as you said, but it had to be someone I can relate to and someone that I really think, okay, he knows his [ __ ] like he should know. It's going to be interesting. The other thing that's Thank you. going to be super interesting is when voice becomes real real. I'm so deep, so heavy. Um, I have a funny feeling like a lot of people hear me on social and are going and it's working and in like 26 months when they plateau or they've had success, you know, plateau comes not like you stopped growing. Plateau sometimes is you don't love it as much like you don't feel on fire. Um, it'll be interesting. I'm re, you know, I'm really fascinating to watch what happens. Like the level I've been really thinking a lot lately for the first time of like, oh [ __ ] 5 years from now is going to be really cool. Level of recalling content. Like I'm really into like we're not doing a good job with this, but we're re redoing the team in a way that I think will like there's so much throwback Thursday like content that I should be putting out. Like it's just so interesting to watch something from 2012. I love when I do that stuff, but we're not really going hard yet. Yeah. It's also great to see like it's the same messages over and over, but then there's that evol like the evolving over time and the story is like amazing. It's like people to when I'm telling people about you, it's like, "Oh, it's the same message. " And I'm like, "Yeah, but you got to really pay attention. There's nuances. " I mean in every ep and then the most important part is I don't think what people realize is especially if they want something for themselves it's not about the content it's about me executing the awareness of the content it's meta like once you get it down there is the reason I think I have longevity is cool you've got it down you're in the same wavelength cool by the way which is rare people like it's you know anybody who says oh it's the same stuff is actually not in the zone Right. Mhm. They're looking for an excuse. Like it's the same stuff. Aka, I'm not going to let you get away with it. Yeah. Which is why most people don't want to actually stick with me or like it. They want the excuse. They want someone to tell them, "Oh, it's okay. " 100,000%. Or what's the saddest part is they want the [ __ ] version of me, which is they're going to I'm going to pay make you pay me to make you feel that way. And because you're paying me $900 a month, you think you're doing something. That's the motivation. Some for some people too is the money. Well, on the other side, but I'm talking about the person, the person that's consuming it. The reason it's oh, it's the same thing is they want the excuses and they want somebody to say it's okay, but there's a scarier one to me. That's okay. That's like your That one's kind of like you're compassionate, but not thoughtful, contemporary, right? Or it's not okay. Let me phrase. It's one of two people that's that gives you room to be it's okay. They love you blindly. Your mom if you're lucky enough, your sister, brother, whatever. Somebody who loves you and thinks they're doing the right thing. Or somebody who loves you or doesn't love you that just likes misery, loves company. Like the worst thing would be for you to shine. And not that they hate you, it's just they hate themselves. And if you go and win, that sucks. So they're like, "No, no, it's okay because like stick with me. Let's just let's watch the rodeo tonight and do nothing, right? North Dakota. Um uh uh let's watch the snow melt. But the scarier version of that to me is the [ __ ] version of me. When I watch people comment, they're like, "Oh, I get more value from X. " I'm like, "Fuck. " They're in such a bad place because they are paying somebody to make them think they're doing something. That one's scary. I like fun. I something I'm trying to figure out more of. Like fun is interesting. Bartering is fun. Contests are fun. Raffles are fun. Like it's a fun way to get the community involved. This content is good. Like I think about all the people that didn't win but now are going to watch this video who bought 10 who the this video because of the serendip. It's very it's all so meta. So much more meta than people realize. I bought 10. I bought 10 because I really wanted to be one of you four people, right? I lost. I'm a little mad. I'm sad. I overextended myself. What the [ __ ] am I gonna do with like this is real people. Like what am I gonna do with the 10 [ __ ] books now, right? But you know, listen, when you're, you know, easier for people in places of income where they can afford it. There's some people and I always get scared of people overstretching themselves for a lot of Here's the psyche. It's the same people that are paying those other people. I'm going to win. This is it. It's my time. I'm convinced. It's the [ __ ] secret out here. I'm going to buy the 10 books. I can't afford the $180 that these 10 books, but I'm going to win. I'm going to fly to New York. Gary's going to give me the [ __ ] mightest touch and I'm and then they the raffle happens and they lose. What's that's devastating to me. What's exciting to me though is they lose. This video is going to be put on YouTube, Facebook, LinkedIn. they're going to watch it and something in your question makes them willing to promote now and not be like scared about it and the 17th time they do it was the thing that led to the same thing they were trying to do and get by the mightest touch in this meeting it's how it works for real interesting right awesome like people just not people you know what it's the way I think about branding and internet marketing aka last touch attribution quant fontbased, math-based selling. People aren't being thoughtful. They don't think Facebook works as good as Google because a Facebook ad cost them $88 to get a code sold and Google's 72. What they don't realize is Google does no branding and every picture and video did branding for you on Facebook

to live that long. Like it he's 21 years old. I It took another 10 years before I even made my first video online. He's got 10 more years of living. Super inspiring, by the way. Right. You're 32. I was 31 years old. I was 30 actually. It was February 26. But it was I it was, you know what I mean? But by 32, I was 2 years into Wine Library TV and nobody gave a [ __ ] [ __ ] And to be very frank, at the level that we're even talking about, nobody gave a [ __ ] 18 months ago. Some people gave a [ __ ] you know. Now it's everyone's gonna eventually give a [ __ ] But yeah, since I'm in New York, I brought this back where I printed your quote. It's one that I really live by. Like I really don't complain at all for nothing and never at all. Especially because of my dad's life and my mom's life. And I Well, that's mine, too. Yeah. You know, that's We're so lucky about the mom and dad's life. My mom grew up in Soviet Russia, lost her mother at 5 years old. Her dad went to jail for 10 years when she was eight. Like she came to America with nothing. She raised three kids by herself. Not one housekeeper for one day ever. Went on one family vacation. Never bought anything. Like and never complained. Yeah. So I'm struggling. Yeah. I'm struggling. When I hear people complain, I really get mad. Like I get furious. I I get empathetic. I do. I don't get mad. I'm telling you, I get empathetic. I realize they don't have perspective. Yeah. If you have perspective, I just almost wish every day that people could I would You know what I would love virtual reality to do? That there would be an app. I would build an app called Your Family Died. That would be my app. You'd go into VR. You'd walk in, it'd feel real, and you'd watch your family go into a car accident and you'd see their [ __ ] death, right? And then you take it out and then you live your life. I promise you, you'll be happy as [ __ ] Back to your Tony Robbins video and that's so funny. The first time Yeah. Right. He said he was like that was an interesting moment, right? Super interesting. Yeah. We were very different on that. Yeah. He was what was he? He was like 15. He does something in the morning. I don't remember. Affirmations in the mirror. Oh yeah. And I'm like I just make pretend my mom's dead. Yeah. He was like he was like But it's perspective. Think I do that too. I do that because we flew from war. So for me it was very natural. Like you guys know people who died. Yeah. I saw people dying on the street. They were driven over with trunks. How do you call that? The big tanks. Yeah. Like I saw that, right? Like you can't unsee that. No. Never. I was four. But I still remember thinking like I don't have food. I don't have [ __ ] that. Like my parents are healthy. My family is healthy. The end. That is the thing that keeps me still going and being so humble. Even though with 24 I make more money than my dad does in 10 years. 100%. It's just I genuinely think I'm going to be like one of the most famous impactful people ever and I feel like I'm going to feel the same way I feel right now which is like okay like circum like cool like what yes great I'm excited but like I don't know I'm sh it's just so obvious to me that people that have perspective and don't you know and then I'll die and for 48 hours on whatever the way we communicate as humans I'll get a ton of love. You'll all tell your stories and then everybody will move on. Yeah. And so like that's how I feel. Like if that's what happened to Prince, Maya Angelo, if that's what happens to like well that's what's going to happen like what? So that's it. Like she had the opposite experience. Spoiled little brat. And then uh you know started smoking weed at like you know 15 or 16. And my dad just like said like I'm not giving you [ __ ] took away everything except for the roof pretty much and just started like you know. And was that good? It was a bad relationship. Sure. But in hindsight, are you happy that happened? But I'm happy because that cuz I had no interest as a teen. It was just and then everything started just opening up. It's like Yeah. Honestly, bro, I swear to God and I really want this for you. Before I say that, it was like it's kind of it was like either I give you stuff or the weed and I'm like, well, I prefer to be myself and I went that path and it was that was interesting. Go ahead. just putting pressure on the system whether however he contextualized it. These are all the things like, you know what's funny? I just I said this once before. I used to say this. I don't say it much now. Um, you know, I just think, you know, there's not a lot left here, but like there are people who literally think this glass is empty. There are literally people who think it

you know, and I just genuinely, and I'm not kidding, like, sorry, I'm taking your water and I'm going to run out of room. And I don't even care about this carpet. Like like this [ __ ] right here. This is full as [ __ ] for me. Full as [ __ ] You give me that, I know exactly what to do with it. what's in there. And that's it. That's my [ __ ] life right there in a cup form. That's it. I know exactly what the [ __ ] to do with this. And other people don't know what to do with a full [ __ ] container. You can't lose by pushing against your parents. If you follow your heart because a if you're successful, you're a [ __ ] messiah. And if you're not, later when they're really old, they're going to look you dead in the face. Hopefully nobody dies and everything. You get this moment. They'll be proud of you for going for it. Your mom will secretly say, "Hey, by the way, remember 28 years ago when you went for it and we were mad at you. I'm proud of you cuz I didn't go for it. " And my mom once told me that she didn't go for it either. Your grandma, you know what I

mean? I said our park was educated to match, meaning it's a real four. So, Reckon and um Fox whatever. So, it's expensive and luxurious. Um what I'm struggling with is that I hear from a lot of people, oh, you should go on Amazon and leverage that and eBay and whatever. But because it's such a luxury product, I'm afraid of putting that on Amazon and eBay and changing the experience. Don't uh the experience is one thing. I was worried that you were worried about putting it there for brand perception that those platforms would cheapen it also. Good. That's what I think you're actually saying because the experience is you're [ __ ] shipping it. Yeah. DHL is DHL or UPS is UPS or whatever is shipping it, right? Like I don't think that's what you're actually talking about. You're talking about No, I mean absolutely the cheap part. Yes. It it's not an issue. Okay. If you say it's fine. And let me break it down for you so it's not just blindly just listen to me. If somebody of high net worth look, if somebody's buying Fox or, you know, raccoon or whatever, you know, how much

is it? um starting from 300 up to 600 euro. Yeah. I mean eBay and Amazon are selling way more luxurious and luxurious items. It will not cheapen your brand at all. And I do think it will give you more exposure and more sales. Yeah, it does absolutely not. Now, you're going to make less margin than you selling it direct, but I do think it expands your brand. Uh and I think that's a trade. I do a lot of like, you know, I for example, I get paid $150,000 to give a speech, right? It's ridiculous. It's amazing. Thank you. I'm so blessed. But I'll give a speech for free if I get an email right now that says, "Hey, Gary, we're the High School Association of America and we're doing this first thing ever. We got a government grant and we are bringing 1 million students to Central Park. " 1 million uh forget Central Park. See, Portland, some [ __ ] park in Portland. Like, I don't even want to make it convenient for me. In Portland, a million high school students and we want you to give the keynote. I'll walk.

cuz it's a million people. It's brand. People get fancy when they start making money. Yes, I get 150 and I turn down 150 to speak all the time. Yes, I will do it for free. So, when I talk about doing things for free, people get mad. I've done stuff for free my whole life because it's not free. The attent I say it all. This is back to like how I desperately am trying to figure out what you guys are talking about which is like how do I help more people actually understand how to get the most value out of me getting the most that's how I came up with don't listen to what I'm saying watch what I'm doing like that is why I think everybody should watch me forever not they should do what I do to you I don't watch your content I watch how you consume content I know things about my audience not based on what they're posting thing like I may know more about like your habits like some of these handles like pants 47 or you know I may know more about their

habits or what they're reacting to even and not even know they have two children even though every post on their Instagram is two children. So I watch what people react to. I think that's how people should watch me. I think people should watch why I do things, how I do them, and then do them. If I start a podcast, you start a podcast. If I start doing more LinkedIn, you start doing more LinkedIn. If I put a filter on my face while I'm doing an Instagram live like I just did, you do that. Like there's like that is the game. Reverse engineer. Reverse engineer me. Yes. Listen to me. If you need the motivation or insight or you have a business question, fine. And I'm flattered and I love it. But watch what why do I use an example like rodeo when somebody in the room just spent time in North Dakota? Why do I say hockey in Canada and football in the US and proper soccer and love? That's me communicating within context.

Got it? Watch what I'm doing. Lose by pushing against your parents. If you follow your heart because a if you're successful, you're a [ __ ] messiah. And if you're not, later when they're really old, they're going to look you dead in the face. Hopefully nobody dies and everything. You get this moment, they'll be proud of you for going for it. Your mom will secretly say, "Hey, by the way, remember 28 years ago when you went for it and we were mad at you? I'm proud of you cuz I didn't go for it. " And my mom once told me that she didn't go for it either. Your grandma, you know what I mean? Being asked is the ultimate leverage in life. Okay? You know, to me, there are ton of people who booed me along the way, who didn't want to see me succeed, this and that. There's a great story. I wish Brandon was here from Wine Library. There's a great story of a wine supplier who [ __ ] on me so heavy and did such the wrong thing. Did the wrong thing by my business. You I said this once before. Did something

once did something terrible to me. Did the wrong thing by Wine Library. undermined me as a human being with straight lies. I went to an event in New York City where I went to go taste his wine and he [ __ ] said, "Get the [ __ ] out of here. You're a piece of [ __ ] You're the worst thing with the wine business. " And then when Wine Library TV blew up, he sent me an email, acted as if none of that had ever happened. And asked to be on the show for exposure for his brand. And I said yes. Wow. Why? Because being the bigger person's always right, right, dude. Negative. He knew. And I know. Mhm. As long as everyone knows the score, then like you don't need to impose it. Holding that negativity is stopping you from what you actually want to happen. Okay. Right on. You know what I mean? Like there's a level of being motivated and I like that, but fake motivated. Like to me, sports is fake. Like when I'm working, this is all like if I want to put GQ out of business with my new 137 PM, it's kind of fake.

like I want to put GQ out of business but I don't want anything bad to happen to humans and like and I say okay those GQ people will go work somewhere else maybe at 137 you know so I think you need to be thoughtful about friends and family in a different way you have to create a separate space for them um because they deserve it like you know no matter what there is a counterargument to like you know when you were four they fed you right it's always my argument I owe appreciate, you know. Yeah, absolutely. You know, and I think you need to reconcile. I think the other biggest piece of advice I'll give you as somebody who's dealt with a lot of inner family dynamics, been in business with my family, like there's always stuff. You need to let poison out of your body. If there's thing, you know, you did something and I caught it and I did it. I did it and I do it. The way I reconcile things that are frustrating me with the people I love the most is by razing and being snarky and being and drilling them. I do it with my own team in a fun kind of you know okay

okay anybody who's like my parents are my children like there's you know there's an undertone I get it I do get it right I really get it totally I think you need to let it out okay it's been the best thing I ever did my relationships with everybody in my family and my team have been exponentially better as I've in the last half decade become a much better communicator. Okay. Okay. Notice got it. Yeah. Cool. A silly question to start with. So like what if you okay I love what I do right working with athletes and coaching and I'm a runner myself and where do you cross the line of like I'm not good at you want to promote yourself but you don't want to brag does that make sense of just like of pro of being able to self-promote but not be all look at me like where do you find that line of I guess it's just a personal decision of where you find that authenticity that's exactly right people have a different point of view on promotion self-promotion bragging charlatan ego you Everybody's got look I mean the video camera the video wrong. No but I mean it's a really important point like I no question sat for a good

week and was like oof really like I'm going to really let somebody follow me. Like what does that look like in real life? I mean this is 3 years ago now cuz I've had some really but I don't want to talk about them because I feel like it's bragging but yet it's like my experience. Here's what I would say. Couple things. I never think the truth is bragging. Okay, that's a great point. I just it's very hard for me to understand how the truth is bragging. Yeah, that's a good point. You know, it's just the truth. Now, let me tell you another way. You want to go a different way. So, I got a great idea for you and it works for me at times. Sometimes I want to say things in a different way. Maybe what you do instead of bragging is you hit up hundreds of running and strength and health and wellness podcasts, little ones and ask them to interview you. Maybe the way That's right. Maybe being interviewed is easier than Right. That's what a lot of people do.

Yeah. just get interviewed. Like I love when people are like, "Gary, you're such a self-promot. " I'm like, "Dick, you're on the [ __ ] interview circuit like crazy. You're doing the same thing. You're just disguising it. " Yeah, that's a No, that's a good one, you know. Yeah. So, I would think about that. Okay. Thank you. You're welcome. We'll keep going around some for a while, you know. Keep going. All right, brother. Um I don't have any crazy question. I'm sure something's going to come up. And one thing I want to say is just like thank you. Like I had all my friends saying, "What are you going to ask? What Like, what do you want? What do you want? " I'm like, "I don't really want like whatever I can do to give back, dude. " Right. So, I appreciate it. So, what do you think is going on? I mean, you're so early in the journey. Like, what do you want to do? build a production company? Do you want to make, you know, do you want to make content and make a living of just being a solo creator? Like, how do you think about it today? Today, like right now, I think of it like the way I see myself like in long

term, right? I want to learn how to run a big company. Like, I love business more than anything. Um like growing up with my dad in my dad's you know answering the phone at 12 years old just like that kind of thing. Um you know like you say you eat [ __ ] you know forget about everything till you're 29 like I'll do that reated. I mean I don't I mean I'll do that forever. You like the process. Yeah. 100%. I mean I look I think you know at 21 I understood that seems like you had that as well. Like that is something I'm going to have to go deeper on. Like it if you it is actually the ultimate. I don't know. Like it's the ultimate like and I see it in every shape and size from crazy hedge fund gal who makes 88 trillion a year and she just loves that game and it's about the money and it's the point and Mazotov good for her. like she just loves the accumulation of wealth as a hedge fund runner to $39,000

a year, you know, works in a corporation, loves that stability of 9 to5, loves 3 weeks vacation, loves half day Fridays in the summer, loves being the coach of both son's soccer and softball teams, loves like doing a very tedious job. Loves it. Loves it's the [ __ ] There's nothing more important than loving the process. There's just nothing else. Everything. The reason so many people are making money online now is because there's a way to love the process of your process and make money because the internet created that infrastructure. In the same way that blockchain will create peer-to-peer transactions that keep the transactions and money to people, that's what technologies do. They change everything. Like there used to not be planes, guys. Like I just don't know. I don't understand how people don't understand this like you weren't born in America and like nobody knew anything about Asia in this country until like 30 years ago like it's you know like there was

no sushi in [ __ ] America 25 30 years ago. So anyway, nonetheless um that's great bro. Like honestly, like it's funny. I'm going through the same thing, guys. Like the sneak like I don't think people understand why the sneaker thing is happening or the stuff that I'm about to do over the next three, four years. I love selling stuff. It's fun. Like the idea of buying something I love selling, but I love selling actual stuff more than I like selling like I don't like selling Vayner Media's services. I do not get a high. I had a great meeting yesterday. We're probably going to make We're probably I probably sold something yesterday for $7 million like in fee. You know, I'll staff it and we'll have five against that. I'll make $2 million profit. Not fun. Like when we do a one-off t-shirt on my Instagram swipe up. Like when you know, like I always wonder if like people understand me like that's the high. Like, hey, we sold $3,000

worth of t-shirt. I'm like, yeah. You know, 57 people have that t-shirt. That's cool. Do you feel that because like you feel like your brand's getting out there or like No, not with 57 people, one Instagram. No, first there's a couple things. First, it's so humbling that in the same way that I want to wear a Macho Man t-shirt that you got like that's it's cool to be like this human. It's just interesting. It's cool that your friends think this is cool. Like it's like it's so back to like not getting too high like all the nice things you guys said at first. It's funny that like somebody two comments in a row, this happens all the time to me. Like literally two comments in a row in an Instagram or a YouTube post. Jesus Christ, Gary. You're like, Jesus. Right. Next post. This guy is so full of [ __ ] He's saying nothing. Nothing ever. Right behind each other. They both grow through me the same way. Yeah. Yeah. Like we could go to my last post.

I guarantee they're both in there. doesn't I just don't hear it. I don't hear it because I'm in my process. So, back to my qu my answer. No, I think my crescendo like my most calm cuz I'm an operator too. Like when I hear big company where I get scared is I'm like I hope that kid understands the skill set it takes to be a operator. Not a creator, not a seller. an operator is very different which I was blessed with as well and there's no question the underestimated part of my career. I don't think people understand what I actually do. Like, you know, I don't think people understand the magnitude of like building from scratch zero a billion dollar revenue business around services, not an app, right? Services. This is [ __ ] intense. You b this business does 150 million with 800 people. You

businesses do 700 million with 43. This is not a good business. This is hard. Um, but that's okay. I know why I'm doing it. And I'm doing it because when I buy a wine brand or a sneaker brand, when I buy KSwiss, and 52% of the people here now are KSwiss, and KSwiss actually becomes Nike or Adidas, like that's why I'm doing it. I think it's strategy. I think personal development done right is actually strategy. It's like having like being optimistic is actually just it's actually why I'm poking a little bit like I want to get some like to me when somebody's winning you quantifying anything that's a negative is so important because you want to put them in the right shelves. Okay. Yeah. Like what are the right ones, right? you know, like I still like I know, you know, there's a big difference of like remembering everything, you know, versus contextual like for my father it's hard. He like he he doesn't get over things and it I watch it and I could sense it, you know, you have to cuz you have so much more upside then. So, you know, I think the I think my thing is I run hot and cold. I run high and low. I pull from opposite directions. What I like about you is I think you understand mentality, but then you also do. When I hear personal development and motivation, I get scared because I see a world when whenever I do a keynote with Tony Robbins, uh I'm doing some events, I genuinely believe that audience skews towards not doing. I genuinely do. I think they go to that conference to get motivated. Check the box. A version of paying somebody to be in their mastermind. I'm doing something. No, you're not. And I genuinely think that that's why I'm a lightning bolt in a lot of ways as a personal and like it comes from like there's people have very different and like passionate reactions to me because

I'm doing something fundamentally different. I really am. I believe in that mentality strategy, you know, but [ __ ] man, you better work. Absolutely. If you want, you don't have to work. You have to know yourself. But like nobody's build building a million-dollar business on some trick or shortcut. It's crazy how much just comes when you put yourself out there just the doors open. It's always about execution. It's my same thesis on names. When people are like, "What should the name of my thing be? " I'm always like, "It won't matter if you can execute. " Yeah. On faking it till you make it. Um I uh like back in university, uh I picked up an illustrator. I was never doing the homework. I was just doing skills on the side like learning Adobe or necessarily that and uh basically um York went on strike the school I was going to for 3 months and uh I decided I wasn't going back. I dropped out. Um and uh I got I basically had been using Adobe

Illustrator for six weeks and I went to a job interview and everything they said I was just like yeah I can do that. No problem. I wrote it all down and I like went to me brother that's a little bit different than somebody going on here's what fake it so yeah I'll tell you what fake it to make it is uh a kid rents a tuxedo uh rents uh goes to his uncle's best friend's house uh rents a Lamborghini drives it to that house pays some Instagram models to come and be in bikinis and then say this is my life and you can do this too if you pay $26,000 to teach you how. And there's a lot of that. Or like borrowing. Like I I've literally had people say, "Gary Vee, you can help me. I read a lot of [ __ ] Gary Vee, you can really help me. I need your help. " And then next line says, "If you lend me $10,000, I'll give it right back to you. " And so once in a while, I'll play a little bit. I'll be like, "For what? " They're like, and they're like, "I know you hate it

but I'd love to take a picture with it. " Anonymity. H That's weird. you said that I actually randomly for the first time in 5 years or eight years had a random thought of like whoa what would it be like oh actually it was two nights ago my friend Lou was like I went to Vegas and did this thing and it was just something about the way he said I'm like and nobody knew who he was funny that it was the first it's so funny you asked that first of all nobody's ever asked me that question and I've never thought about it. This is what I believe in. Like everything's in the air obviously in some weird way. It's not that I miss it. Everything has a price. And if you aspire if crazy and ambitious and wonderful thoughts of like Maya Angelo and Gandhi run through your head, you're going to have to realize cool that also

means that there's going to be not many times ever again that I will not be not known. And that is weird because I almost can't remember it at this point. And it's only been 18 months where I now know if I'm out I will be recognized. Only 18 months. Even though I've been around for a decade. Only 18 months where I know for a fact it's impossible for me to go somewhere and not have somebody know who I am. Now that's because mainly I'm in New York. Like it's also where it's not like if I went to North Yeah. I mean, no, I know there's people there, but in reality, even in cost when I went there to um expand my team, so I looked for developers in Kosovo and I brought them there and I speak the language. It's perfect. So, I went there and I told them about you and I brought the 10 books and I gave them away and everybody knew you. I mean, it's East Europe and they know you. No, I know. It's like even in North Dakota and Cosmo random people like I mean I was in the gym this morning at 6:00 and I'm like taking a shower and getting ready to come here legit and like the guy is just like I don't know. and he's like getting

shaving cream or something like stupid, right? And he's like, "Oh, no, I don't want to get in your way. " I'm like, "Oh, that's cool. " And I just decided to ask him how he's doing. And you know, we're just literally in a locker room, right? And and I'm like, "Oh, yeah. I've been meeting this one dude, you know, in New York. " It's like I'm super excited. He's like, "Oh, Gary. " He's like, "You know who? That's the first thing. " Like, "Wait a minute. Wait a minute. " No, no, no. You said, "I'm meeting a random dude to a random dude in a gym. " And his first thing was, "You're meeting Gary. " I said, "Okay. " I said, "This guy who owns an ad agency. " And he's like, "Oh, you're meeting Gary. " Okay. Well, that's not bad. That was like that's good. Yeah. No, it's it's happened. So, yeah. I mean, the answer is no, but I'm aware that it's never going to be like it was. And I lived a, you know, unlike, you know, I think it's unus. It's not unusual. What's the right way to put it? 30. uh 40 is not the most common you start have you know fame comes for

athletes and actors and like entrepreneurs now becoming famous is also your 20s and you're really passionate about something if you really want to do something you should absolutely do it for free as long as you can humanly do it and in your 20s you're more likely to be okay with living with your folks be okay with getting together with six buddies and living in a [ __ ] hole not even eating caviar like you know like once I had enough to do the next month of rent even for that month I was cruising and that's why I always that's why I razz products a lot even though I sell sneakers it's not I don't expect it like I don't want people to buy watches or supremes or even my sneakers if they can't afford it you know not if it's coming at the expense of them investing in themselves go ahead we'll keep going around and around go ahead when you get where you want to go and you have hard choices uh to make um the thing like the things that motivate me motivated me

before kind of don't motivate me now. Is this ever some something that you struggled with and do you have any advice? Oh, I don't think it's a struggle. I think it's an accomplishment. If you're in a place where you're motivated by something, do you know how many people live 88 years of their lives motivated by money and never get away from it because they never achieved the money? Right. Interesting. You know how many people are motivated by a chase of fame for 92 years of their life and never stop because they never got famous? Right. Like this is such a fun This is what this is about. That is such a subtle terminology shift. you've been looking at it as a negative. It's a massive it's a massive positive. Um absolutely. Yeah. And like I said, I I like I'll let me I apologize, but I want to frame it for you. Like I'm secretly worried that I'm going to get to a place where I'm not going to care anything about business and it's the love of my life. Five is going to be some run, you

know? Oh yeah. It gets weird like, you know, of course you don't get motivated by the same things. That's a great accomplishment, brother, especially at this young of an age. Thank you. Um, yeah. No, like I said, in my 20s, I defined myself by the grind, and I was totally okay with that for the rest of my life. I remember talking to like my friends are like, "Where are you going with this? " Like, "How are you ever going to make a ton of money from like graphic designing, working with these startups? " And I'm just like, I just love it. I love like learning new things, discovering new people. It's also done that for 50 years. There's also did you also have the feeling of like there's also an amazing part when you feel like you know something and a lot of other people don't know it and then like and you genuinely believe like there's an incredible feeling of accomplishment when you know the unveil. I mean, I got ragged on so heavily for starting a YouTube show, right? Like made fun of for starting a website, like got so much snarky comments of starting an agency, of course, writing a book, speaking, starting a sneaker, like everything I do, I get made fun of. Even now, it's different level of people that are making fun of you. It's a different, you know, it's somebody, you know, it's but it's uh it's the best. It's my preference. I like the booze much more than the cheers. That's the space I know. I know how to navigate. That actually leads me into my next question if I may take another question. Um, so like I've achieved success very quickly and it's sort of started to like I started have some interpersonal challenges. Makes sense. Um, and it's sort of like interesting like I and I don't really know how to reconcile it. So like namely like people in my life like people who are distant and close uh now just treat me different differently. Uh, I can give a bunch of examples, but probably give me some just something just, you know, bigger hugs. Uh, my family's throwing me a surprise birthday party uh on uh like when I get back from New York, which like I don't want. And it's well, I found out and I shouldn't have, but like why are you doing that? I would have never gotten a surprise for the success wasn't attached to that. Like everyone has money. So, I think that's some the first part felt really easy and awesome. This one I think you have to be thoughtful about. Let me explain. Um, you're there's so I think people are a little confused. Actually, this is finally I'm like excited. I think I can articulate this well. Ready? I like the booze more than the cheers. When I'm playing the game, when I'm on the ice, court, got it. That is a motivator. The second I'm off the court, it goes the other way. I think what you need to think about is reconciling what drives you professionally and not deploying that same thing personally. Okay. Yeah, that's definitely two worlds. I can see it. For me, I you're deploying cynicism against those behaviors for no reason. There's no upside.

Like to me, if your parents were booing you on the court, that's a different thing than off the court. Right. Got it. But that also leads into like just your ideas. Like how do you like before when you're not successful, you put out ideas and whe whether they're good or bad, uh even if they're good ones, you have a 50% chance of someone like thinking that it's good or even thinking that you can execute that idea. But now that when you have success, everybody thinks everything I say is smart. you find that here's the good news is I even though I get motivated by the booze versus the cheers that's one that's the micro in the macro I can't hear anything okay like you know I'll explain you know I just don't value anybody's opinion okay and more importantly I don't but I don't judge them then either if I don't value your opinion friend well then when you say it's stupid and I win. I don't judge you for it because it

wasn't a factor at all. So, I'm not going to impose on you either. There's a level of I think there's a sense of responsibility with success that I'd like to put pressure on, which is being the bigger person. Like to me, it just plays out very simply the chess pieces, which is like what's in it for you to impose a negativity even though you know they're pandering to you in a certain way. There is no you you've won. Yeah. You know, to me it, when I win, there is no interest in spitting on you after I beat you. Right. Right. That makes sense. Yeah. I mean, like I just don't see, you know, like you won.