Watch the Greatest Strategy of All Time for Business Success | DailyVee 447
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Watch the Greatest Strategy of All Time for Business Success | DailyVee 447

Gary Vaynerchuk 07.05.2018 90 075 просмотров 2 249 лайков

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Producing good content on a consistent basis is the best marketing strategy for businesses in this generation. Content marketing is smart because content is the currency of the internet - if you're not putting out content, you're not relevant. By the way, I'd love to hear from you guys on what you think about this Q&A format living in DailyVee. Please let me know!!! Quick shoutout to two influencers, Leenda Dee & Laura Elisa, for two of the questions featured in this video ;) Leenda - https://www.instagram.com/leendadavenue/ Laura - https://www.instagram.com/lauraelisa/ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Preorder my new shoe here: https://garyvee.com/GaryVee003 — Join my #FirstInLine community: https://garyvee.com/JoinFIL — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP

Оглавление (3 сегментов)

Segment 1 (00:00 - 05:00)

how did it go oh I see it it's bad all right next one from Binney yeah [ __ ] what's up vlog it's gonna be a wacky day here I don't know how much shouldn't be able to film not a whole lot just feels like it's the story of Batman's life alright let's do a couple questions right here right now let me just give you guys a sense of what I'm doing to just to bring a little value like I'm just trying to really bring us more a little more value to the blog got a one-on-one meeting right now with somebody pretty important in business to can't get anything here just you know classic our meeting where I'm there's so much of what you know I know this for a long time ago somebody posted something about the blog and like you don't do anything you know like what the [ __ ] you just travel around and like have meetings and like [ __ ] you when I was like I'm just laughing about this next meeting to me an hour meeting it's gonna be a meeting it's be a relationship building its power brokering it's a you know just who do you think is smart doing interesting things actually I think we were able to show a little bit of this meeting which is nice because now I gave her a huge DAP so just like who do you think smart who do you think's doing interesting stuff and that is worth your hour because you might be able to provide that person value and then that's in the ethos and Karma's practical for me there's no bigger strategy on earth then provide as much value as possible to everybody and then there's an extra kicker if you can provide value to the 3 to 4 percent of the winners in society without any expectation because you understand if somebody's a three to four percent winner in society their whole life as somebody who lives that life and like to think that he's getting into that zone every single meeting is somebody asking you for something so the off-speed pitch the complete curveball if I could spend more time having meetings with people that are playing at the top three four percent of the world in their crafts and genres that I'm interested in and the entire meeting is me providing value for them well then I would be set for the next five decades in my career so that's that it's nice little rant on that and then I have a meeting at Apple Shh who go to vaynermedia LA meet with a bunch of one-on-ones and catch up with people and then I've got a meeting with Shh one meeting is with some other taste makers and other ones with potential client none of it can be shown so let's get into the QA all right first one from Linda dawn mm-hmm hey Linda when you know your day is going to be crazy how do you mentally prepare yourself for it every day of my life is crazy um I'm busy and if you mean crazy like look that's not fair all my days are crazy by regular standards but above and beyond for me like everybody's got their baseline you know just uh to me I use perspective when I've got to do things that I'm not looking forward to like going to the dentist is for me like crazy you know things like that so just perspective you know like I could be terminally ill it's kind of where I go somewhere people I care about could be terminally ill so just putting things in perspective like you know I also think that you've made your bed you've signed up for this like I hate when people do well or complain about [ __ ] when it's the infrastructure they've created for themselves like you've picked that job you decided to start this startup you signed with that manager you decided to create this business you've decided to put yourself out there like I'm a big fan of I've signed up for it so I got to eat it that's next one from Laura Alisa what are your thoughts on content marketing and also what marketing strategy for major businesses do you see in most successful considering the generation and current I'm just telling the person I'm 10 minutes late one more time named flora what are your thoughts on content marketing and basically what's the best marketing strategy for major businesses to do into this generation I mean I think content market content is the variable of success so I think it's oxygen I mean I don't think if you're not producing content you're not relevant now content can be broken down a lot of ways a lot of people a lot of businesses back to your question are making content in the form of commercials and marketing I think that's a bad idea for the most part I think there's a new age of content that can be produced that is far more storytelling compelling don't make a commercial make a movie trailer to sell your product that kind of thinking so I think every business needs to think more like a media company I hae a Volvo needs to think more like ESPN Conde Nast you know CBS News Steven Spielberg than they need to think about making a Volvo

Segment 2 (05:00 - 10:00)

commercial right so I think that a what do I think about it I think it's the cost of entry of success in today's environment if you make it in the form of content and information entertainment not a commercial or a sales pitch that is the biggest differentiator and that's how I think about it you should start a podcast for a million dollars instead of spending a million dollars in radio ads and that's where big businesses are getting caught hi sorry thank you come on thank you oh listen you got my back here I'm happy to help all right nice to meet you man take care of it was cool right so I found three that are kind of weird let's do it cool house the first one for Christopher by the way blog I'm so pumped up about this like I literally think this can become the vlog like backseat answers alright go ahead Christopher um is there any strategy for farmers other than direct marketing meeting produce my family raises commodities like corn soy beans etc margins suck and it feels pointless or current ROI of such a huge investment love this nerdy question big shout out to all the farmers that have been such a foundation of this incredible country but the world evolves right and so farming wants the technology industry of our society no longer to your point brother what's his name again Christopher Chris Christopher I get it and so here's what I would say if I was the son of a farmer um was that mine was that my head Pete if I was in that game who's that my head piece about yeah let's leave this in the vlog I think it's really funny anyway Oh bro if I was in that business I would start small and I would start a brand right like if you're producing corn all right like four carrots or cabbage like start a very small direct-to-consumer brand in that space make the capital investment to those kind of business models so yeah I think that there's an incredible opportunity for you in starting a very small direct consumer brand call it Christopher's corn like Bobbie Robbins beef jerky and away you go and so yeah I think that's the strategy like started direct to consumer packaged goods foods brands started very small make a thousand bucks the first year I don't care eventually I may eventually you could become Jolly Green Giant if you do it right you're making this stuff the margin is with the people that know how to market it and sell it figure out how to build those capabilities start small farm stands and Shopify in Amazon and take it from there how did it go oh I see it it's bad all right next one from Binney yeah [ __ ] all right can you ask Gary any advice for me publicly door-to-door sales specifically I'm secure sorry first of all babban you were evolving into a great teammate these are great niche questions that don't normally get answered and this is the foundation of back seat answers with Gary any back seat answers BSA well you know I think that there's a lot of thoughts I have one door-to-door sales men you know I think doing your homework is very important so for example if you know that you're gonna be in Edison New Jersey and that's where you sell I would go to Twitter and search Edison New Jersey and see what people are talking about you know if somebody says Sam darn 'old yeah like I would have when I was in Edison New Jersey when you roll up and you make a darn old reference or you deliver a Sam d'Arnaud t-shirt or something that nature I think people could use Twitter search in the radius that they're selling door-to-door some people may think it's creepy but you start with like hey I'm a I'm an you know if you do to do hello hey I'm a New Wave door-to-door salesman I use Twitter to make it awesome I saw that you're a Jets fan here's a little Sam darn old t-shirt you know but now you're home security sucks like that just wild that's different you know now you may get the mom who answers the door and she doesn't know what you're talking about the Twitter thing but like look technology has allowed us to know more about the people we're selling to I think one door-to-door sales even the people that win the most have humility you know I would if I was door-to-door

Segment 3 (10:00 - 13:00)

sales today I would knock and I would say look I know you don't want me here you're busy very simply I think you're overpaying for your home security like something that would be literally my pension so I think door to door does too much sizzle and not enough steak this is like hey you know I would go reverse brother I would go humility be like I know you don't want me here you're busy I appreciate you even opening the door you're overpaying for your home security system [ __ ] technology that just door-to-door sales my [ __ ] concepts more humility less hyperbole last one this guy runs a snake breeding business if you ran that business how you are good I would make a ton of content if your snake breeding you [ __ ] won in today's world like visual content for days like just incredible I would also run heavy ads on YouTube pre-roll based on google searching so people searching snakes snake breathing then they go watch a Gary Vee video but the first three seconds is a snake breeding video and you're into that pre-roll YouTube based on search query capabilities on YouTube is one of the incredible ad products in the world and how they recommend that you do that if you're a snake breeder if I bought the company tomorrow and have the bucket of money for two videos one anthem video the way you wanted it one the way I wanted it a one-week or wherever else and social media ads to drive business and the pairs that we've allocated to the influencers if they all started at the starting point that we are at now I would probably take 50 cents on a dollar from all the other buckets and put it into giving out Morse to post on Instagram because I genuinely believe that would sell the most amount and build the most amount of brand give me the actual number I will personally Wednesday night with my team put all these ideas over a four hour period line by line for two pop-ups when he comes through like literally lying for line like you know for podcast integration because I'll hit up like I will literally line by line breakdown the most comprehensive Culture Media plan you've ever seen I just want to make sure that I have every dollar and that when I give it to you those were the dollars and then all you'll have to do is say yes or no and then we can [ __ ] roll yep how are you good hey oh hey what's up Judy well I'm gonna start because I don't want to hold up too much time so thanks for getting together hello I have a couple announcements that I want to walk through and then let me just hang for ten minutes and maybe ask any answer any questions anybody may have on any of the things going on so we have some pretty exciting announcements

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