Secret Missions in Wine Country | DailyVee 422

How many dad? So I want to see we have a sheep heavy. Gentlemen, would you like to start with some onion rings as an appetizer or maybe your bacon sampler which is five pieces of bacon from all over the United States? Yes, please. Two bacon samplers, please. Two bacon samplers. 94 Dickerson. Yeah. How you know anything about how Yeah, they're great. They're a little bit on the green side, which is fine. The cool vintage. Um but it's still Joel Peterson that made it. It's great soft. Do you think we need to decant it? We can. Or do you think pop and pour is better? Um, we taste every bottle initially make the decision and then we can consult. So, let's uh let's grab it off and we'll talk about it. Thank you so much. I mean, there's so much old wine that's like this 94 Ravenswood Zen Dickerson was like a wine I remember selling when I was like a kid, you know? Like I was like, "This is going to be really good wine one day. Let's find out if I was right. " Uh, hey guys. So, these couple of vlogs are going to be a little bit different, a little more vague. Uh, because we're working on a very secret project that I'm super excited about. I mean, look at Trouty's face. Look how look how look how secret this is. Um, but as you can imagine, you've seen some of the photos on Instagram. Put that up. Um, I think it's going to be a very big deal. I think you're going to be super excited about it. Uh, I can't wait to announce it to all of you. And so, uh, these two episodes, I think, are going to really stand out as, uh, as a little different side of me and my life and the world I play in. And I think we're challenging ourselves to show a little bit more of that. We're so focused on giving value. And it's really about either a motivational mindset or a tactic or giving you an insight into what I'm doing. I've been seeing a lot more of you tweeting things like, you know, watch what Gary's doing, whether it's a Monday to Monday playlist or things. Don't be scared, Clay. Get in here. You can fix the meat while I'm ranting. Uh, I'm almost done. Yeah, I don't meet. I just It's all vlog. You You do meat. I'll do this. Uh, and so, uh, that's what this these two episodes are about, and I hope you enjoy them. And I think value in the vlog can come in the form that 99% of the vlogs on YouTube have, which is just entertainment and escapism and lightweight, just getting to know people. And hopefully, you know, hopey hopefully Drock and Bobby Bon can uh do a good job editing these episodes and uh show you a little bit of those angles that I don't think we show we I think we agree we don't show enough of. Um I'm way more funny than you guys posted at me. Well, you have more time now to know. Be funny, right? That you know what? That's an interesting insight. Drock Colin, write an article Monday morning. A lot of you checked out and enjoying President's Day. Not me. I'm up to some secrets. They give them to you as a season ticket holder. So, what could I do? I don't have small kids anymore. None of Nobody wanted them. You hate the Warriors. I just like the dicks. How much money? I'm just a very big investor into like I always play for the long haul. So early on most of my companies make no money. And in one meeting I was like look, you don't understand. We're making goose egg. Nothing. Zero. I lost it. He lost. It was a very formal meeting with like billion dollar executives and ties. I'm like [ __ ] goose egg job, right? Yeah. I was Yeah, I was into it myself. I was like, that wasn't too bad. It feels so weird to have a lot of time. I was antsy in the meeting. Is it supposed to be It's sunny tomorrow? When's the rain coming? Thursday. Supposed to be cold. I know. For photos tomorrow. You're going to have so much fun with that story about explaining like in 3 minutes you explain or two minutes explaining how [ __ ] up the wine business is. Can you imagine that? People don't understand that when that clip plays in 40 years when this whole cycle goes down. I'll enjoy that so much. Yeah, that'd be cool. So many people don't understand what you were saying. I know the 19 [ __ ] law from prohibition in 1930 has caused Yep. uh dysfunctional liquor and alcohol business in this country.

Yep. What time is our meeting? Well, 3:30. So, we're we're supposed to be there now. So, let's get there. How far away are we? 10 minutes, not eight minutes. Yeah. No coffee. If there's an archery store, we'll stop by. Other than that, I love archery. He didn't see it. How good was that? Gary, I didn't know Gary was into archery. That was amazing. How are you? Last time I saw you, I didn't think you had a beard. I probably did. What's up? Sorry, man. John, good to see you again, too. Hey, man. Gary. Gary, how are you? Nathan. Nathan. Nathan or Nate, whatever you want to call me. Nice to meet you. What's your name? Thanks for seeing us. Hey, dude. [snorts] They're trying to make They're running a business here, John. Spin off on Sweethearts. That's back to my thesis which is we're talking about Merllo. We're talking about the right bank of Bordeaux. This is historic. This is high quality wine. One [ __ ] movie, right? In two. Two and a half. Two and just two. Really? Right. What up? Yeah. Two. That's when you came in. That was the first one I did. That's good, man. That's early. The Rock just texted me. Are we getting coffee around here? Guys, we'll get coffee when Obby says we're going to get coffee. I'm buying. All right. When Abby has a Burger King on his side. Is he a Burger King guy? No, there's one right there. I often reference what's in front of you. R3 and Burger King, guys. Bennett Retailer Realators was the reason. Super fun. Trouty's digging. Now we're seeing this. You're down though. Here we go. I want coffee, but I want it from something that's on our side that doesn't veer off. I don't like the U-turn play. And if we don't have anything, we don't have anything. If he dies, he dies. Starbucks. There it is. What? Where's the nearest We got to make It's a right and then No, it's a huge shopping center. No, I feel like Avi missed it. Let's keep going. Look, I think the biggest thing, first of all, I'm glad we were able to make this happen. I'm glad you texted me, Victor. And it's good to see you, brother. I miss you. Uh class, listen, the opportunity, you know, the biggest strength and the biggest weakness is the same thing for you guys, which is all of this is so native and normal to you. Old guys like Victor and I, we realize how [ __ ] crazy this opportunity is. the fact that it doesn't cost anything to get out there, just time and having talent in a certain genre. So, the biggest thing I can tell you is please don't underestimate how special this time is. The internet is now at scale, but it's still early and eventually it's going to get harder and harder once everybody understands this truth. And so, what I'm doing is I'm going hard, right? It's Instagram, it's YouTube, it's podcasting. I'm just going all in because I realize this is a moment in time the same way that Google AdWords were a moment in time for my dad's liquor store and how I grew that business. So, I would say my biggest thing is, hey, please take advantage of this, right? Like the days of building a million followers on Instagram organic is are going to go away and it's going to get harder. and the fact that a lot of this comes natural to you. You know, obviously you're taking this class, you're thinking about your world, but if you've got a passion around a subject matter and you think you have something to say, go hard. Don't worry about what other people think. That's how little patience. Was there a theme that night or I mean what I walked into? Nothing. just we were in town and we had the night and just emailed some people we are fond of and here we are. Those people couldn't make it. So second string just going to we panicked and just keep you occupied sent some random sent a bulk email. You guys replied like I wouldn't even call them comparable. So, I just think it's the way we take a lot of things from Hollywood and other things of that nature, but the advances we've made. Are you saying the moon landing was Hollywood derived? No, no, not that. Well, it's amazing how many people believe it. No, I had this one guy tweeting me in every day. Had a half bottle of Maiden Trouty. You sure you're willing to let that go? You might want to just pound it before you go to sleep.

I haven't even I threw up all over my face. This is great. Okay, come over here. You too. You too. Are you guys Do you guys know each other from previous lives? Yeah. I mean, all these guys know each other here or not? Yeah, they found each other. You'll have some fun with this, right? Yeah. John Deere. Oh, I go John Deere. [ __ ] John Deere cuz that's the green like the Jets. That's the Look at that, guys. You don't understand. You'll love this, Clay. my high school years, like my dad moved to a 28 acre farm in Huntington County, New Jersey. Like this is like the city compared to where I grew up in my high school years. Really? Yeah. So, you know, Jersey is funny. Like there's pockets of Jersey that are super rural. I grew up in Iowa. Not even though I was in Jersey and even though I live in Manhattan, like this is like normal [ __ ] for me. Like our cow was like my pet. So like wasn't your I'm being you know I'm being dead [ __ ] serious. I we're a far way away from me selling it for 633 retail and I knew I should have trusted him. Clay, why'd you [ __ ] me on? Which is nice because it's just really soft. I'm only as good as a I'm a Brook 2013. That's his job. Uh, me and Brooke 2013. Close. I swear to God, look. Oh, man. All right. So, Gary wants us. He came up with the idea, but he doesn't get to keep it. What's that? What's that? We need to adjourn. Oh, I saw the Wranglers. Guys, you see that renovation? That That's going to be a boot room, right? You're going to walk in there. It's going to be all boots. Really? already got one. I'm coming up, Clay. Clay, I'm coming up. I want to see the boot room. Show me the boot room. This is a partial boot room. These are worth boots. They really are. Huh? Huh? Why are they so expensive? Cuz it's like crocodile or something. What is it? Luces. These What is for boots? Yeah, they're [ __ ] nice, too. You like wearing boots, huh? I think I see these things for like three bucks at garage sales. It's incredible. These See, these are all worn. You have any Jets jerseys? Very good. Yeah. And and I'm not I have no fear. So, you know, a lot of people, oh, if I can make this [ __ ] I'm pretty sure I'm not going to make this drop here. do this. I'm not going to make this placement. So, if I have no fear, everything else is a bonus. I totally agree with you. Yeah. And everybody goes in there thinking, I want I want. I'm like, I don't really want this. I have a different way of farming and thinking. Me too. Yeah. I focus on the negatives. Me too. I fix [ __ ] who you want to manage the positives? Me too. No, I want to fix the bottom line. issues. Same [ __ ] thing. It's all I do for brother. That's right. Huh? It's all I spend my time on. I'm a Do you know I say I'm a firefighter when I go into when I write occupation when I come back into America. I write I put firefighter. I said that this morning. My daughter walks in. She goes, "Can I need five minutes of your time for you to look at this newsletter? " I said, "I'm putting out [ __ ] fires. It's what I do every [ __ ] morning. " I don't worry about the good. Have no time to smell roses. Putting out fires. What? Oh, I just don't want to bite anybody. Well, no, but I'm always worried cuz she's so [ __ ] protective. Oh, right. So, like I kiss on the cheek and she bites my face off. No, she has it. But I was [ __ ] I'm always worried. Hey, I think it's going to be sunny tomorrow. wants the data like it'd be a great SNL skit data Dan like and no matter what you say he just wants the data on the spot and if you don't have it not really through the last 30 years I think the best thing we can do I mean I think we're having a tactical discussion in the short term and I'm thrilled and I I think I'm head nodding on a lot of this stuff but I don't want to deviate from the thing that I think is the most powerful and I'd love to get people's thoughts which is we need to ammo Mo and flood 15 to 25 year olds in the channels that they consume with messages like some sort of rallying cry that gives them the ammo because they're the new

energy and they I absolutely believe the drunk driving smoking thing that was brought up 15 minutes ago was the most important insight because it wasn't the establishment or the people that were in it. It was the people underneath that changed the movement. Our greatest ammo is persuading and forming. But I think selling to the unsellable is a wrong play. And I think on both sides of this, we are too numb and normalized. And I think this seed of 18-year-olds and 16-year-olds being pissed off and having ammo just like them starting the biggest companies in the world is exactly where we should go with a bunch of different messages and let them grab onto something and go. And I think that they can absolutely affect the outcome. It's really rad. Found a use for the spine. Bang. They'll all like the car's gone before people realize they like it and start replanting it again. Same old thing. Yeah. Always. So