This is Agent 2021! | DailyVee 406

this is agent 20 21. so i'm super excited like obviously i do this a ton but it's never been my party right i've just been a guest the maybe the guest of honor but always just a guest and so to be the host and kim is crushing it and the venue's insane uh hopefully you or drock or somebody will get some sort of crazy angle from up top like it's pretty [ __ ] legit and uh everything is perfect uh and i'll you know just because i love steve ross i will not razz on the dolphins part of it all the irony of it all but uh super excited ladies and gentlemen please welcome to the stage the ceo of vaynerx gary vaynerchuk

you know when i came up with the concept of the name i thought it was interesting to create a conference that actually expires we our ambition is to create this brand agent 2021 for people that we have as agents you know obviously we pick the four sectors industries that i think what i'm about to keynote about really matter the timing around my new book crushing it and and this talk is very important because what is stunning to me is how much opportunity there is for everybody at this conference what i think is super important to really attack this morning is i truly believe that most of you don't understand how big the stakes are because you get caught the way i get caught i don't believe that most of us understand how early it is and i'm worried that you haven't gone deep enough while you're thinking about going wider you're doing well on facebook ads or google ads but you're leaving so much more on the table i know this because even i'm doing that if i could give you the biggest piece of advice that would be blanket that i know everybody could be affected by whether you have a restaurant or did liquor store or did whether you're in the real estate business insurance i know for fact that you could 4-50 times x your investment in both creative the pictures the videos the written words and in actually spending the ads to get far more the fact that you're spending and it's working is hiding the fact that there's a lot more underneath that and i would really really take advantage of this morning to set up the mindset for you to realize there's probably a lot more going on in the depth than there is in the width before you get inspired to start your show your podcast your alexa skill what's going on with vine 2 when it comes out before you do that which you should but i feel like for most of us including myself that should be 20 of our energy and mind and 80 should be looking very carefully at what's working and getting far more committed to it this moment right now this is how it's going to play out and i'm putting it on film and i'll look back at it this is the land grab of the internet to establish yourself as the personality the authority the organization the service in your industry still you could have four competitors who've got more followers than you can have people you look up to that have crushed it and things of that nature that will speak today but still we haven't even come close so what does this all mean here's how i think this plays out i genuinely believe that 80 percent and that includes people that are more shy and scared to be on camera and are introverted i believe that 80 of this audience over the next half decade is gonna start debating having a drock and an iris and a babin i think all of you over the next decade will realize that you are in the media business that before that you are any kind of agent you are actually a show that the [ __ ] that you watch on bravo and hgtv and all the other [ __ ] channels you could do the same thing outside of the guy we have here in his show and about three other shows nobody really watches any of these cable shows literally the biggest thing that's holding back the far majority of this room from going to a completely different level financially and happy wise is the fact that every year they're just taking home too much of the money they made and they're buying cars and vacations and homes and [ __ ] jewelry if you're making money right now please reinvest it in the one thing that doesn't get shattered during a bad economy which is your reputation i can't thank you enough for being here i am so excited about agent 2021 i'm so humbled that you guys are here i adore you and i'm really looking forward to seeing you guys throughout the rest of the day thank you for that was like a game-changer listen it's the point of this whole talk if like honestly while i've got a lot of you listening because this is a different feeling than on stage listen to me nobody here is spending enough money or time on this thing nobody if i'm not you're not even [ __ ] close nobody there's so much for you to take and i just think everybody's checking the box you feel good that you're on it when you're with your other friends because you have a couple like you justify things like i have 4 000 followers on instagram it means dick like you have to go all in this is like well i can feel the regret building in my own body and i'm like literally the leader of the whole [ __ ] thing so where the [ __ ] are you please understand how big this is yeah just one little different tone today vlog just like just kind of talk to everybody like i would talk to like one person a lot of time i'm in showman mode i went way more mellow just like please i was like almost pleading like right it was like a plea and it's a plea to all of you like please understand how great this era is we're just not going hard enough [ __ ] thank you brother it's the internet my friends it's the [ __ ] internet it's not him or me it's the internet it eliminates everything that is commodity this is about the [ __ ] internet and it's gonna [ __ ] break your face unless you ride the wave because too many of you are looking at the wave coming at you and you think you're somebody because you've had some success this thing is gonna [ __ ] kill you amen

i uh i really am concerned that people think that they're doing social media and marketing and building their personal brand and i think that concerns me because i think that there's so much left to be had i think good enough is just a bad idea always because you're not pushing yourself and taking it there i think what i'm even specifically focused on right now is there's underpriced attention on social media that can be leveraged for your success for your happiness and so what i was kind of ranting at since the people that came to this conference are a little bit more educated is hey i know that you have an instagram and a facebook account i know you're running some of these ads you're doing google you're getting it but let's gear it up deeper let's do more facebook ads let's do a podcast let's get serious because the land grab is real and the tough thing about real estate is you don't know who's in the market so you need brand awareness you are trading on brand that is what re max and [ __ ] you know and all the other doug element that's its brand when ryan was like they're not gonna matter i'm like brand always matters brand always matters so it's good to own it not rent it every one of you is wearing something right now far more likely because of the brand not because of the sales i don't think you walked into a store and got sold those sneakers you came you knew what you know like you knew brand what's that the cheese whistles that's exactly right how come we didn't give us all a pair because they're sold the [ __ ] out two hours man anyway gotta go let's go we had everybody on facebook live what up love you guys see ya see you all right bye guys see you soon thank you man thank you brother what's your overall message not just today but when you macro 400 trillion to one was my overall message i just can't believe i'm looking right at you camera that we don't take advantage of the fact that we're people like it's 400 trillion to one to even become a person my overall message is to squeeze this thing for all it's got and hey the internet has come along and for everybody who's sitting and watching this right now and is in a job that they hate the fact that they can still pay their mortgage their college loans or their kids schools but then from 7 p. m to 2 in the morning sell stuff on ebay start a vlog start a podcast this is real this is very real people can say oh it's real i came from nothing and millions of people have come from nothing on the back of the internet loaded question what is the truth about college for children are you going to pay for his college yes i am well then take your four-year vacation bro i mean look i think look this the the college thing is very very difficult for me i wish i actually was a great student i wish i went to harvard because i think i could impact more people i think most people think my point of view on college is because i was a [ __ ] student and went to a [ __ ] college and became successful my point of view on college is based on unemotional math the math is broken we went through a 50 60 year period where going to college was roi positive if you went to college and got a piece of paper you would then be able to get the return on that investment because that's how the world worked and we were in the era of corporations having the control that does not exist do you need a degree for certain professions if you want to be a doctor lawyer i understand all that but college is will he become a well-rounded young man and like all the social things let him go tour [ __ ] europe for three months he'll be way more well-rounded and worldly than sitting in a [ __ ] dorm room playing [ __ ] call of duty and we just won the war in our house thank you you're welcome love you guys see ya like literally for the last probably a year now i would say i've been dreaming about this call there's not been anything that is gonna disrupt marketing to the level of that voices uh since social and so i'm just excited to be at the forefront of it yeah where'd this whole idea come about

agent 2021 i heard there was you're going to love this okay agent 2021 yes a recap of this amazing event here's what i could tell it's going well we're in the middle of it right now for a first time event it's grand right it's like a stadium like i think my team did an incredible job i'm sure we'll recap some of the strengths some of the weaknesses here's what i can tell you the 2019 version of this event is going to be pretty gangster a tip of advice to all these audiences that would you know like see you and it's like a role model stuff patience [ __ ] patience and self-esteem that's what i give a [ __ ] about i guess my punch line is this next generation is going to destroy 40 to 50 of the establishment because that establishment didn't know how to speak to them but now these kids live 100 on their phone yep which means that if you're not in instagram and snapchat you don't exist yeah brands that are growing at an extreme rapid rate are spending on facebook and instagram and brands that are declining at an extreme rapid rate are disproportionately spending money on television there's nothing else to say that's data it's just about perspective on this [ __ ] yeah you have no choice absolutely what are you gonna dwell about two thousand [ __ ] eight for how long you won't get your [ __ ] together unless you understand what the [ __ ] is actually happening here and what's actually happening here is we're living through the greatest [ __ ] time of all time because we are [ __ ] live on video on faith do you guys understand how ridiculous the opportunity is please take advantage of it so many people wasting the opportunity because you taste a little success and you're not really [ __ ] squeezing my whole keynote this morning was a weird vibe i was like we're not [ __ ] squeezing it enough [ __ ] squeeze it canada you're welcome take care bye guys congratulations guys congrats but i feel like the cooler thing for me to see throughout the day was like that created this and it got people here but the value that they got out of what we provided and then they left and they were like you guys the core of what people felt about what you guys did and then what our employees did it was great all right thank you guys bye just another day at the office future my why is really like gratitude almost guilt i feel like i was gifted all this [ __ ] and i feel like i give back right i can get you okay 100 is that really what gets you up like 100 legacy what do you think that someone can do to add as much value so one thing i'm fascinated by with realtors is the recall if i told the three of you four of you my favorite move my favorite move i think you guys sell a home and you're out it's like you hooked up with the pretty girl and you're out i think if you went and sent somebody a 200 gift basket 18 months not a year after you sold their home and said hey thinking about you so hoping that you're in love with the homeless you were a year and a half ago that's it that they're gonna get that gift basket and be like the [ __ ] and then three weeks later their aunt's gonna come over and say they're selling a home and they say you know who you [ __ ] have to use no when i tell you nobody does it for real he still has a voice i don't know how much voice i have but i will say this first of all i want to thank tom for coming out ryan i see you in the corner there your hair is getting a little puffier which i like it's the humidity i knew it i want to thank you too bro and your whole team i mean your whole team's got gray hair uh i uh thank you guys all so much for coming out you know you guys being here has given our team back home an obnoxious amount of confidence of what we're going to do with this next year i want to just thank everybody for coming out i think there was a lot of value today most of all i hope you heed the content that you consumed there's a lot of winners in this room and i think winners are the most vulnerable because they're leaving a lot on the table because they're winning and so i hope that's the theme that a lot of people left with but most of all just thank you so much i wish you guys help because everything else is controllable i love you more bro uh and uh thanks for being here and i hope you have a good night take care thanks cheers you