Do It For the Right Reason | DailyVee 399

what I really hope and I felt it listening to those into incredible leaders and our company is we've got a real we got a real [ __ ] shot good morning vlog hey iris I go this way because I'm no piddly vlog I've had an epiphany I want to share it with you I've been thinking a lot about something which is the way I think about business and this is gonna help a lot of you which excites me and I miss you guys it's been a whole lot of like hodgepodge recalls and all that obviously with the holidays and everything so it's good to be back there's two ways to sell a product there's branding and marketing and their sales and all of you jump into one or two buckets right like you really understand the long marathon of building a brand it's a lot about influencers awareness it's content and there are a lot of you are really great math kids and it's like Amazon affiliates and Google and quant based math like CAC LTV CAC customer acquisition costs LTV lifetime value math kids art kids anthropology kids quant kids and that's how I think about business and then I realized holy [ __ ] that is what is going on with me and content a lot of people producing content for a short term ROI right they do a vlog cuz they want to sell something whether it's merchandise or ebooks or things of that nature and everybody wants to sell and I want to sell my legacy I want to I want reputation I want you know a lot of the dirty stuff I do meeting with you one-on-one DMing you it's not ry+ I get a lot of accolades like Gary replied Gary cares Gary called me Gary gave me a chance Gary met with me and I realize my behavior is because my North Sora's legacy reputation what do you say behind my back a lot of you first get a hold of me and you're like I don't know about this guy and I win in the long term over and over again because intent and the truth always win and my intent and my truth is I'm going for legacy like the money is gonna come along like you know there's a big interesting thing about me I made my you know family a lot of money in you know I always knew how to make money fëanor media was a foregone conclusion this is a hundred fifty hundred seventy five million dollar holding company now with Pierre Wow and vaynermedia vein or X Bainer sports is a foregone conclusion that company will make money it's gonna do that by legacy like we're gonna take care of our kids better which is gonna cost us money in the short term I'm holding my breath I'm not worried about money in the short term and so I am acting in my content in the intent of legacy and that is wow I'm filtering things and that's how I'm looking at what you're doing are you looking for long long-term legacy and brand which then will bring you dollars or are you looking for dollars in the short term do you love the process of building that brand or do you hate it and you're just working for the dollar and it's just this very obvious thing now and I never put it really deeply into the content part of what I'm doing and so because content a lot of times has always been about branding but I've realized as I've analyzed a lot of you is your content is actually sales content like you don't really care about what you're putting out it's a it's being done for something in return in a short term and I think it's a huge [ __ ] mistake and so when I say close your eyes until twenty nine like I did the other day or thirty nine or forty nine or when I say you're 44 you have time it's because I believe it it's I believe that you're 44 years old you uh you are not happy with your job or things of that nature and I just genuinely you know so crazy like I'm looking at this like I wrote this came out in 2009 I think right and I wrote it in 2008 so I wrote it ten years ago that's a small little [ __ ] and obviously I'm writing the follow-up now but it's the punchline man like if you do the right thing over what I think is a long term to a lot of you five six years you'll win you will win and so live your life in a way put yourself in a position where you don't need money meaning you don't need stuff right or even if you have debt or it sucks right now put yourself into a cocoon and say it doesn't matter it's gonna suck for another thirty six months and then it's gonna get better these short-term moves are just

everybody's just like trying to close on the first move and it never works not in the long term negativity and tactics win in the short term positivity and merit and the stake win in the long term and there's confusion in the system and I will systematically for the rest of my life trying to unwind it and get people unfuckin confused cool it's true right well let pull on hold on like this is what the blog is about like great so we're still rolling like go ahead IRA so what are you saying why were you just saying that yeah not that I know what to do with this [ __ ] yeah I'm aware even like the titles for example on my channel that's instead of you feel better too right so you're saying I'm gonna title something please yes cuz you felt like you were doing it to grow your shame yeah like I realized this being with you right so you see me always pushing down on these characters when they're trying like d-roc especially is bad at this he's always trying to do things to like win you to because he wants to win YouTube you know and I'm always like [ __ ] you yeah [ __ ] you d-roc nohow let me just get it now look uh hold on [ __ ] how do you guys do this okay come on don't rehearse I got I'll figure it out [ __ ] you D rock bobby bowden do you like that huh is that your favorite did you also learn that like you know like when you do the true thing and the right thing like that content will always do better not like the hack or the thing like the rock always wants to do like the hack for you to write Seth you agree like D rock is weird with you - yeah d Rock why are you guys trying to hack YouTube do you believe that Alex blog this is the most important part where Tyler and I make sure everything happens that needs to happen are you it's awesome and how are you able to go such a pleasure come on in this gives me energy this gives me the energy that I need I think they all know it's true going to a meeting are we gonna be really late anyway you can fly real quick-like can you hit that button I know that I know there's other people in the room here now so we're gonna show them that feature but I hate being late more than anything Blagh what's up backer car been running late all day heading out to LA today on business and I have a company-wide all hands-on meeting coming up to go through some of the nuances of the business and so stressed out a little bit got a new pod sessions if you're not listening to podcast you're making a huge mistake and this new concept pod sessions kind of like taking off the jam sessions that me and my homies did in the early days of kind of like web 2. 0 grabbing three people from random different backgrounds putting them together putting them on the podcast and shooting the [ __ ] so I'm excited about doing that first one today introduce you to three new people and just got done with a meeting with a client sitting in this traffic with of what's the ETA now [ __ ] that's bad I was 18 minutes five minutes ago so something bad happened running late to meetings is literally the worst

feeling can this room kind of do me a favor and just spread out and get everybody because I'm coming good afternoon vaynermedia thank you so much I'm sorry I'm a little bit late first and foremost I want to wish everybody a healthy and happy 2018 I hope everybody enjoyed their time off that seems like a million years ago I'm sure for all of you I see the hustle in every avenue the things that we are focused on as an organization are clearly resonating with the marketplace I think a lot of what the second bullets about the way I think about our continued obsession of long-form video or video not even necessarily long-form for mobile devices or where people are paying attention to our enormous momentum around voice and what is going on in an Alexa Google home environment I think what I'm most proud of is vaynermedia obviously as pigeon-holed still with many people as a social media shop because any client service company in the world in any sector is pigeon-holed often into the services they provide early on there's just a lot of good going on and as I look at the macro issues and opportunities at hand for the biggest brands in the world and I think we will be on the right side of history and I'd love to hear a massive clap for two of the most essential parts of our company and so excited to be here and I want to share a little bit about why we join the organization in panic what were what we're up to such a senior can take it off by Australia but I joined six months ago and it's been a wild ride and I've loved every minute of it very much impressed me that man is at this incredible inflection point but one of the success that you've had in the last day is as like it's bubbling energy of what's come next and we're getting asked to go and speak to quiet stop being that AOR and that's a pretty epic feat for a company not only of this size but also this young in its Genesis and I think that opportunity is something I'm really excited about because I so welcome so I'm one of the proud members of the class of 2018 so far enough to be here and I love the program that the people experienced team have delivered so far and I have to say I came into this organization with really high expectations and it's the past ten days are anything like what the experience is going to be going forward having not only spent a little time here but being out in CES where we were interacting with some of the top sumos in the world we are so positioned at the right time for what the industry needs and it's our provocative point of view combined with the energy of our people that is going to just nail it echo what everybody saying in terms of or I'm gonna try to lather it up just one more time you put candy in my office in between Steve and Osteen but these so many of you have reached out and it means the world to me hope you guys are ready for 2018 who knows yeah the candy thing duck made me feel like I wanna one-up it so going forward I have free cash in my office so hopefully you guys will take me up on the open-door policy a lot

look I you know this is super interesting because for me so much of what has brought me happiness in my life personally and professionally has been predicated on whether it's intuition or pattern recognition it's having a good sense of what's about to happen and then building towards it you know what I want what I really hope and I felt it listening to those into incredible leaders and our company is we've got a real we got a real [ __ ] shot yeah that's a good way to end I love you guys yup hey blog just did a great uh way to talk to the whole company I love them very much Bobby Glenn in the house the saying that was a big shout out for you now I know thanks Brett how to tell a good day we got that rant earlier today you'll take some pieces from this you'll use somebody to help you edit it properly see you later vlog