The Best Content Strategy for Artists | DailyVee 389

I'm excited that everyone finally able to meet yes everyone's in the room all right cool hell yeah we did a few things like straight up right off the bed but I think you know Gary and a neat should talk about always growing up immigrant community similar to youth there's you know one bedroom a lot of people share that room similar like there's a lot of similar thing with desks right oh yeah then you guys can maybe like build off of and then also like the music so the kite project he's really like telling his story like talking about Queens New York but also like you know yes like it's just there on the intro and takes you through the borough and really telling his story and it's such an important time for like the immigrant story in general just with what's going on with America so it's like he's really like shaped enough to has this area is a good following but it's like really looking like it might go crazy and then the other thing that I think is really trusting is he did an interview with beats one reasonably and was one of the things he said was you know for a while he was looking at himself like they're looking at the goal like if it was a kite or whatever like Madison Square Gardens the goal but then you started to look at it more as like whose hopes nearing that type so it's almost like reverse engineering and now he's focusing more on like the people who are brain is there and getting up there and like his face in his communities so I thought it was pretty cool and along the lines of a lot of the stuff you're talking about so I'm excite you guys they're beating right now thanks boy what's awesome meet you guys you know pleasure yeah for sure so you know talking about reverse engineering like knowing that you have a little context you know I think what's most always interesting to me and I'm I know that you guys have a sense that Boyd and I are meeting with a lot of artists and it's really a very simple model I just basically trust Boyd implicitly and then it becomes a game of like how do I bring disproportionate value and then the chips fall you know karma is practical right that's really kind of how I think about it and so you know would love to know in the short term or long term if there's anything I can help with and then answer anything that might be on your mind and that's kind of like it's really quite simple app for me right like I just feel like obviously music and specifically hip-hop music is so culturally important to me and that's why I associated with it because whether it's India Russia or in the african-american communities it's all the same story of the rising up right and so would love to know if there's anything that pops you know especially if you have that much context I mean like anything I can help with or any I'd love to know a little bit more about the story or how it's going in or the State of the Union of where we're at right now absolutely so the project kites and like I was saying it's a psycho perspective and an aerial perspective of what's important to me now and how many projects have you dropped to - yeah and the first one yeah this is my first full life the first one was called I don't know yet and I was going to like a lot of it when she should yep because we didn't know yet I get it it's a good name for a first project so kind one was that was and how many it was a mixtape yeah how many songs oh I have a lot of travel this week so I'm going to listen to everything this week oh okay go ahead sorry okay I will okay but you know what's funny like I get it and like I go through it like I think about my books or my talks there's still so much good stuff in the first you know first of all the first thing with me with hip-hop is I don't actually really think I understand music very well the reason I think I resonate so much with hip-hop is I only care about the words I'm almost in like poem and like reading mentality like to me the artists I'm most associated with there's nothing to do with Beats or the hook nothing it's a hundred percent the words the analogies like or just like clever cultural relevance does that make me laugh you know I still think I love 21 savage because he mentioned Randy - man savage I'm not even sure there was anything else you know I'm listening to a lot I mean so what's funny about the way I listen so listen to a lot of older nods right now weirdly enough yeah it's super interesting Boyd's feeding me a lot of good stuff like a lot of female vocalists or super interesting to me and then like you know that cardi like I like seeing like wow I love analyzing why right like to me I'm a really good at reverse engineering so like watching

whether it's you know what Coach K's trying to do with his artists and like will it work like what happens when you fought like I grew up when P Diddy was like okay now it's Mase right now it's this and like trying to figure out like even when you have so I have all the marketing leverage when I lose or win in 20 years from now there's a reason why even when you have all the leverage certain artists don't win right you can put them on they can like they can show up on every right track you can put 20 million dollars behind them they could be in rap caviar why don't they win so a lot of what I do with music is more of like trying to figure out why things organically win when can you make something win when it wouldn't have won without you and why you lose when the Machine tried to put everything behind you well you should talk about I don't know yet right yeah yes definitely before like I heard before we do that who are you hurry who's everybody in the crew you're the artist that I understand writing agent and how do you guys connect oh so that that's where it kind of like we had sparring was me and Tommy the manager I said I tweeted that a week after I saw him live because that's when he won me over sure like it's like this thing that was like mixing hey what do you do I'm publicist so I do look for music for I'm using all this yeah understood music policies so you're living your life you've heard a little bit you see him live there like now I believe ya and hit him up okay we do that young man we connected yep took a couple of meetings together understood awesome okay yeah so I come in and unique and we I heard his song two years ago before the first project I don't know yet and just on soundcloud or Spotify just on soundcloud and immediately you know I connected yes exactly and you had aspirations to manage at this point yes did you manage anybody at this point no I was but it was in the back of your mind because he was bridging but before you heard that song yeah you're sitting in your room in your life you thought about managing artists yeah yeah I was involved I've known Mike do college radio I didn't radio at NYU and then I was a writer for different publications and stuff like that around hip hop yes yeah it's like complex understood work saw something that understood yeah so you co-manage yeah yeah like dharmic kinda life for a while you would sound like the UH whiz kid in New York lovely a little bit it's like Amanda actually I've been wanting you to meet Amanda for a while and I think I don't know if she's doing this but she was this bald and some others thankfully what Baynard would do like with brands and marketing and stuff like that - so understood our story is kind of fun so I used to rap we met actually connected them to and I was like Yanni to speak I run it digital agency now but I work with an econ a whole bunch of stuff I love it yes so we've all come what's name your company green and creative la semaine Cabrillo that follow things with religious that you do but also you know with this guy you know getting him to be social on social them and really leveraging I get it they the team is strong so awesome give it I guess how are you nice to meet you man such a pleasure here take this you sure well positive nope that's not how we do it okay understood okay let's go back to it now yeah so cuz it's obviously it's like that who I think I am Doug how old are you so yeah you look great you know before I used to think like all of us the biggest thing on long I said no Madison Square and all this stuff right and like it was all completely focused on okay of course not what's more important to me are the people staring it and the people like are waiting to be there when I fall it's in the movie you know put me back of course it's kind of like a soundcheck two queens from like Queens positives you make a have right um everything in between um and that's kind of like what I just recently released when did it come out yeah have we met before I don't believe so okay oh yeah actually just the way your face turned I was like we did okay don't worry I've been a cop like two months later I'm a fair set by the show which was Wow where was that okay first of all I've never had a show like I've never I get it so that helped and how many peeps awesome for yeah crazy right yeah it's

really cool three bro there is the none of the top thing yeah felt great yeah it was like I've never seen people recite my music like that right I don't know [ __ ] it on one stage but that day I thought that because you were just blown away by it with your mind started veering into that I get it let's know all the songs I get it I understand and then right after I went on my first national tour with Jude Emma he was kind enough to put me in there though yeah it was a really dope experience and I've been back for a couple weeks and I'm like budget now some marriage I got some for you I project with three businesses and queens that I think make the flavors and loud music and basically like this North African halal food cart it was about so Middle Eastern which is kind of like that flavor also with this West Indian restaurant culture in City roti which is kind of like the West Indian and South Asian flavor that I have in my music and then just a Chinese father's just love it and it's like all three of those I got the minions in the front and they're [ __ ] in the back like they're there I got wet to want like you know when you go to those hole in the walls and I was like yeah I don't like works that much because I don't like I don't know where like train stuff and I'm aware yourself with like stuff on it it's like what I wear because if I'm gonna make my dough a hundred percent yeah so I went I was like just eating that trans City and I was like yo that's sure to spire like their address the phone number your phone number no you know what that's my marriage that's I mean that's cool I like it part of them and but just made it more like you know kind of like my style and we kind of played on made in Bangladesh because all the [ __ ] would go and take advantage of my people and of course do it all this [ __ ] like I actually custom tailored these every single piece in Bangladesh with you know the lines with my boy fee Manufacturing and there's like a lot of layers to like everything as I essentially put out because you know bhavish hasn't really been represented in this environment Oh yep at all that's really cool so what's your story Boyd's been dying for us to connect yes yeah you know I met boy my brother was working for society that clothing brand that was really well brothers through jokes I mean and boy was helping them with stuff and we literally I was with the owner this dude Brenda and my brother driving around Queens picking up merch first-first like we needed like sample stuff and he had some of it isn't like a walk they like stop by his house to walk into the car and we like connected and never spoke for like two years then we ran into each other something like oh and since then we've been like just trying to make all the things thanks where we can for each other it's really right or my brother works in real estate is that how you saw Boyd so yeah it's yeah I had it on beautiful yeah it's been pretty epic yeah you got jump in the car yeah it's been working out well what can I answer if anything anybody have any questions yeah like obviously you're really good at like you know looking at things from short-term and also long time and I guess like long term super easy my man it just comes down to one very simple thing legacy versus currency it's that basic it you're just making decisions on an everyday basis about two things the kite up and down to Boyd's part the only reason I think I'm a little bit different than people are understanding it is because I have an unbelievably weird relationship with money and stuff which is I don't like them I don't notice si every decision I make is predicated on my legacy all of them I've never made a decision for money in my entire life even when I didn't have it even like I need it enough to have rent and stuff but it's never been the driver because I think it comes down to something that I've been trying to unpack myself I think the reason that's true is because I think I'm gonna end up being all time I just don't think I need it and I think every time I take it just slows it down so here's what I mean by that if you're thinking SuperDuper long time and

long term well then you have to when you look at who you surround yourself with what shows you're gonna do what works you put out what's your next song's title what project you're doing who you're [ __ ] with what meetings you're taking who you marry how you roll you look at of it in one perspective which is when I'm 87 how the [ __ ] am I gonna feel about this and if you're that in tune with yourself and I don't know if everybody is or isn't I can't speak to that but I can give you the answer to why I've gotten here and how I've gotten about doing it which is it's all long-term Boyd's long-term for me might poured a lot of dollars and energy and efforts into different [ __ ] Romanian things that way tonight but wait Boyd and I have come up with it's not like he's my child and I'm Boyd and I but like because I always knew at a macro it was right and so I just always think long term yeah because I don't need anything short term and that's it so like you need to start making decisions on you know how you think about those two things it's just legacy and currency it's just money and how you feel and everybody gives up how they feel for short term money and then they try to reconstruct it later problem is everything's on the record yeah we know jay-z did a Budweiser commercial so that's it man like and I think the key for me is I've never wavered from when nobody knew who I was a lot more people now who know who I am just the same [ __ ] every day forever and I know forever I love when people like oh especially my closest friends and everybody now like man it's getting so weird like hope you don't change like you haven't figured out what I'm doing here so I think that's super simple it's just you got to figure out that you just need to know yourself now by the way some people want a car some people want to put their mom in a penthouse like you're you but understand this every time you pick the money you're taking a couple of pebbles out of the legacy place right the end get it parents buy wrecked by understanding the score just understand the score like just knowing that truth I've taken it I bought an apartment on the Upper East Side which made me less liquid which didn't allow me to put as much money into Facebook and uber and Twitter my lost hundreds of millions of dollars because I needed a million dollars for an apartment that was a mistake right like right now I really want to help my family business so I'm pushing white on my social media and I'm throwing right hooks that's taking away cuz for the last 18 months I've had the luxury of just giving at scale just knowing the score and I feel great about helping out my dad's business at the expense of me losing people's attention because they don't want to hear about why I'm cool with that but you're gonna for that I don't think so I think like I can't afford it I'm [ __ ] pissed about giving up leverage the understand it's binary I could afford it if you decide that I have dollars but like but that's not what I'm training for shit's not even benefiting me so it's double [ __ ] annoying you know it'd be one thing if it was like you know what I mean so you're either giving or you're taking there's no one between and I just try to give as much as possible that's why you know a lot of I people in this community I know people gonna watch this right now and everybody's yelling at me of like you're giving the same advice of putting out music too much music I'm like you don't get it like putting out a song is giving it's [ __ ] free this isn't how I grew up and you're putting out a [ __ ] tape double-sided two songs and you want four dollars out of the back of your [ __ ] like trunk this is you uploading [ __ ] to a streaming service that everybody's getting for [ __ ] free I mean macro $9 whatever but like free yeah and you're giving me three minutes of escapism and you may say something that inspires me to do something and it may benefit you because you might be that one song away just like logic finally have his song puts him in a totally different place so giving that's what I do I put out a song for free every day it's called [ __ ] day levy like I don't have the same skills you have I have my own version and it costs nothing like so when people like Oh Gary you don't know the music business I'm like I know the attention business which trumps everything and I'm doing my I'm eating my own dog food I'm getting high on my supply I'm doing what I'm telling people to do I'm putting out [ __ ] every day music every day I believe in it the most I will be proven to be right in 15 years when everyone's like

[ __ ] it was music every day the problem is are you good enough to put out music every day like plenty people can be vlogging everyday nobody gives a [ __ ] because they were worth three [ __ ] days but if you think you're worth [ __ ] 365 days a year of songs I would highly recommend that you and your crew here think long and hard of how to do that in a strategic way now you may say I have 81 songs a year or six that's on you but I would tell you as an artist the number one advice I have for you and every single artist watching is figure out how many songs a year you have in you because once you figure that out then you put your strategy around that and then you [ __ ] win because if you're like look I got eight songs a year and me eight [ __ ] songs and everybody's gonna figure out how many bangers versus volume but like everybody's got I understand what everyone's debating if it's eight well then go sign a [ __ ] record deal and make the most money you can on eight but if you've got 96 in you better [ __ ] just build attention at scale and build the leverage our supervisor you know what I mean because that's what I'm doing the reason not everybody can do what I'm doing in business everybody wants to is they don't have as much content in them as I do yeah right got it that's the 2. 0 of what I've been trying to say I'm glad I finally said it which is me good for you because a lot more people gonna watch this now that would be the number one strategy first you know people overthink projects signing not signing number one binary if you're an artist how many great songs good songs can I put out a year and do I have the energy for it and how do I do it and can I afford it and am I in it and like how do I do it but that would be the biggest piece of advice and then the first part of this meeting man legacy currency when you ask you're giving up leverage when you're giving you're gaining leverage and balancing that with your audience as everything so I'm loved because I'm [ __ ] giving more than I'm taking a hundred persistence because we're used to not having anything my kids have no shot they're used to having stuff you know so like the thought of not like to me people don't get it I can go back to zero I'm like Rocky in that sixth movie like I'm good I'll go right back to [ __ ] rego park live in a studio apartment go to wall bounce and be good dreaming up how I'm gonna come back and [ __ ] rise like a phoenix right be like and read every [ __ ] comment of like I knew Gary Vee was a fraud I never he sucked I knew he'd fall one day and just [ __ ] eat that [ __ ] to motivate myself to get back up and come back and be like I [ __ ] told you so like to me it's equally as interesting to go back to zero as it is to go to [ __ ] hero and that means you're on the you're unbeatable that's why immigrants win cuz once you taste it you don't want to go back cuz you're like [ __ ] that suck this is better but you're not completely petrified of it cuz you've been there done that hundred percent I've done it once I can do it again which then allows you to take the risks give because when you suck you're taking yeah and one want them to quickly add some context around the area was just talking about like if you have a song a year you and you make your plan around it like another things is Gary please well one thing Gary's gonna watch a bunch of Gary's stuff smell like when Gary talking about the detention and stuff he just told a bogey for example like you know it's in a song it's not taking off you wanted to get hotter like watch you go to the firaon store watch you tell your fans that meet you somewhere or in your case like go to like somewhere in Queens or something like creative content is it like if you do because one thing for you to know Gary is a I was talking to it because unlike a lot of these guys in Atlanta they're just like clips video view is talented he kind of just goes this video boy two weeks at a time it's like crunch time we're not from cyber winds inspired or like create a project go in it giving that knowledge it's almost like because create a lot of video content and a whole lot of other stuff like you know as long as you're keeping people's attention it could still work you know like whatever number was bomb number one doubt with points other thing you do know it's seeing a boogie do that pop up the other day made me smile cheek to cheek yeah that was insane that really worked for him no [ __ ] because when you get when you because I'm right about this stuff if you give you get you know I bet I definitely when I saw that I actually I when we went to LA I feel like really it was like my first times I stayed for like oh yeah six days I didn't know I knew how fast but the show's already sold out before I got on the tour like and so I see this pop-up for my merch we just picked the place and I think Joe tires like I couldn't stop moving I get it man it's the best feeling ever come on that doing that I feel like I'm not so heard you said before learn that's the most important part to me is

100% talking to them personally and giving them something person they need to have they talked about that yep every batch is frags more everybody wants with everybody wants a million followers I'll take a thousand if every one of them does what I want them to do and gets what they want out of it yeah it's a hundred percent and engagement isn't likes or shares agents going to shows or wearing a menu on your shirt or taking their time to tell their friends like you need to listen to this person stuff yeah I think you need to give now that boy just put that context of studio I'm telling you right now brother please think about how many songs you have in you and you may not come in like you maybe never thought of it like you need to go inside yourself and figure that out once you have that figured out I'm telling you that's the new blueprint once you understand that then you could because there's a lot of everybody's doing the same [ __ ] everybody put out [ __ ] albums then everybody put out 45 smack that everybody put out albums now everybody's putting out music on the internet mixtapes projects right I'm like look if you have 150 songs than you not everyone can be in your next project then take 13 of them and give them to the biggest bloggers on YouTube be like yo I made this for you Paul Brothers here like if you that's your mo and overthinking the distribution to fit the box that everybody's doing is the way not to do it like somebody here needs to email every video game company and be like we have a great artist we have [ __ ] real [ __ ] beats fire like we'll give them to you just put them in the pre-roll of the game or anywhere else people's attention is hit up a [ __ ] college that has a big radio station and be like Duke University we're giving this to you like opening lines like yo Duke what up go like you yeah cuz you have that song in you and what you're gonna sit and scrutinize it and cut it from the project at the end so what it's gonna sit and [ __ ] somebody's harddrive right the [ __ ] yeah execution yeah take every [ __ ] back to legacy versus currency I built Wine Library in a big business because when I built it from a3 I'm looking at the plaque with me my dad because when it went from three to 45 and went to three to 45 because much like every other liquor store New Jersey owned by Indian families who are all my dude my relationship with the Indian community is crazy like Edison New Jersey literally in 1986 is where everybody came is Lin and Edison my dad owns the only building in Islan not owned by an Indian the only one oh dude it's crazy things yes he must be mad what [ __ ] dude it it's India when you get in there real miles of bingeing businesses and I'm crazy this is crazy it's you so you know I'm the immigrant in Edison New Jersey from 82 to 86 and Edison because I'm the Russian kid and then one summer goes by and we go into fifth grade 82 three four five in 1986 four new kids in my class have the last name Patel seven of them are from India and I'm pumped because I'm like okay good new immigrants right what I didn't know was they were really gonna be my homies cuz these kids were like me they were here to [ __ ] sell [ __ ] flip baseball cards make money like grind so it went from first I like because I wasn't gonna be the odd man out then I was like wait a minute these are my homies so then that's my first chapter then I go into the liquor business in 1998 from 1992 to 19 to 2015 all of New Jersey's liquor stores 80% of them were bought by Indian American immigrants the whole industry don't like because they're hustlers they made thing cool that's cool now I'm there then I go into tech and start meeting all these developers and they're all Alex oh yeah I've always had a pretty amazing relationship with the community because it's because I'm built like that community and I'm innocent I think a lot about the hip-hop african-american community sir it's just the same [ __ ] which is when you don't have anything and you're willing to work the way you leverage it is first of all that you don't have to do anything because the truth always wins you're part of it it's naturally going to come to you want to speed it up there's a very easy way it's called Facebook my biggest I think that's my biggest even while I was going even though like I was down I'm an immigrant but even more than that like I grew up in lower-income apartments so I wasn't around for nollies right so I was

around Americans and Hispanics and that's how you ended up here right because I understand the perspective of what they're coming from but I also still know my heritage and what I'm doing it's just that balance or both of it it's such a home run I wish I never left Queens I mean it you know it's crazy I got real lucky we moved to basically a very lower middle-class white neighborhood for my high school like it's crazy like I'd never been around well for my whole life all right it's the best thing that ever happened to me yeah people asking why you so closely if dumbasses cuz I never had you okay a hundred percent me and I'm the same way I get it need to tell yours true stories man they're universal yeah it's not Indian or Russian or black or it's universal these stories are universal it's just the same stories with a different coat of paint there's only two stories the haves and have-nots that's it you gotta figure out how much music Avenue man that's the best piece of nice they can give you okay that will help you because if you have and I don't know maybe you know like again I am I'm definitely a brick I don't I'm definitely not this easy about song about muscle you know what that's great even though my vibes go towards the 365 like Mazel like if it's [ __ ] sixteen you could be so smart that yeah that gets into your team getting together like honestly even like just this team I think that's helpful I don't know how much pressure you guys have put on this conversation but if I know that you're saying it's twelve you guys need to think a real step back and be like okay we need to strategize around projects in a different if you can launch four projects a year or once a week songs versus having one project a year you have a totally different [ __ ] 365 days yeah that's what we just actually sobbing I'm sorry service company sovereign I'm aware also because we you know I know that I don't mean like music like that I'd still want to like push kites and like the project really popular at them and figure out like more video content and 100 percent you know like dude you get do you right yeah how often right now yeah like how do you do write your music yeah good how do you write so it's there and then you just go improv I'm not going to the studio spin it from the dome well I'll write in the studio as well just in my head I still think nobody's figured out I think somebody needs to be documenting the entire writing process alright if I could see how the 15 songs that I love the most origin stories why do you think comic books win I got something like they win cuz we know spider-man got bit by [ __ ] spider like one of those [ __ ] you know like origin stories I think are missing thing like if I was like oh my God my favorite hook that you ever came up with was because you tripped like going to Burger King and you're like damn skinny skinned knees like I don't know because I we have these great content ideas but then I feel that because this media industry is so consumed by content that they want to make their own I feel like sometimes worried to look debilitated because you have to wait till someone says like oh people will do that rather than just putting it out yeah I don't look I get the complex that Casal look like I get it but I didn't wait for Wall Street Journal or fortune or Forbes to put me on you have something called YouTube and Facebook and Instagram and snapchat you just need right now with the fact that you have fans somebody will work for free to be Tyler follow you around with a camera he's 17 years old he loves your music the most in the world he's got nothing else going on and he's gonna follow you around for free and that's that can't wait to listen man thank you I love it I'm gonna rock him oh you know what though because I really want to rock them can somebody send me mediums because I won't wear these largest Oh tight yeah just kind of break you know what and I will 100% rocco better movies perfect Aldo got it perfect I love it I need to run cuz I got my dad's charity wine event but I'd love to take some photos yeah damn put you on a little bit what's going on your Instagram how's it going it's what is your Instagram in Flour Ali Khan and I gave and hiked a cage and it's one word yep is law review I see it love it followed

you need to push way more often the thing every day the story every day okay every day the biggest thing I'm gonna tell you that kind of feel already if you're precious you'll lose damn okay dude I told you the first time we ever met about music yeah right when we get outside you know what I mean I get it yeah but I'm telling you with all my heart I want you to win if you're precious you lose okay the amount of real talents that are losing out of preciousness and then it's over