3 Gary Vaynerchuk Keynotes in 24 Minutes | DailyVee 387

hello Hong Kong thanks for hanging around I will try to deliver um so one thing I've been thinking a lot about as I've been spending time walking the conference hall and spending the day today in Hong Kong is just the diversity in the audience of where we come from what we're trying to achieve and I gave a lot of thought to what do I really want to deliver in this keynote how do I bring value I think one of the things that you know when I think about products or services and definitely when I speak or create content how do you bring value like what's the trade here I'm getting your attention I want to bring you value in return and the thing that really stands out for me is the one thing that I'm confident in absolutely confident in is what attaches all of us what is the one common theme whether you're a startup whether you're a professional with your student solo entrepreneur large company starting tomorrow what is the one thing that guarantees a connection point that we can all agree on and get value out of the framework that I create here and I think that comes down to one simple thing that no matter what you're doing in this room whether you're trying to raise money for a non-profit or you're trying to sell a FinTech product or trying to raise capital for what you're trying to achieve the one thing that we all trade on in this room is attention if you are not sitting and debating on an everyday basis on how you as a human or as a company act like a modern day media publisher how you communicate whether in written audio or video form and then which platforms are under priced and over priced you are basing missing the punchline it doesn't matter how good bad or indifferent your product or services if nobody knows about it you are vulnerable and the thing that I'm curious about is where everybody in this room is on their lifecycle [snorts] because if you've had success for three or four years you might have fallen in love with what got you here the biggest concern I have and I see some heads nodding already is what got you here today is always the thing that's not going to get you to tomorrow for example for me if you asked me today what am I most paying attention to where do I see the next arbitrage it's absolutely around audio I am obsessed with what's going in the US market not only around podcasts and this is global but especially around what's going on with Alexa from Amazon Google home and the future Apple home pod the one thing I promise you is that every single person here besides the health and well-being of their family and money values time and time is emerging very quickly if you take a look and this is extremely prevalent through the Asian market European markets South American market US market x value is exceeding on an everyday basis as we become more busy we start valuing time tremendously that is what uber and other transportation apps have traded on it's saving you time even the perception of time is a good business model but the thing that I think I'm very fascinated by is how much sound and audio will be selling back to you time founded that you used to not have when you watch a video which I think we can all agree video content is scaling and importance that is absolutely in the prime of its medium right now when you're looking at video it is taking up your time audio is incredibly passive and so the thing that I'm trying to force down energy-wise in this keynote is the following number one no matter what you do for a living you need to think of yourself as a media company your company if you were a SAS tech you were a media company comma SAS heck if you were a consumer social network you were a media company comma social network if you were a human being you are a media company comma human being when you wrap your head around that you start understanding what you should be doing which is in your natural way producing stories for people to consume to bring awareness to what you do so one if you are not taking this opportunity for what it is you've already put yourself in second place this is the moment number two entrepreneurship got popular and that means it's dangerous because there's a lot of people that raise their hands that have entrepreneurial tendencies and aren't necessarily entrepreneurs just because you say you're an entrepreneur doesn't mean your next successful entrepreneur and I the reason I bring that up is not to be like I'm cool you're now or anything of that nature there's just one very important thing that is not being discussed enough we talked about working smart and having the right strategy product I am stunned by how much pushback there is when I talk about working hard there is no zero people you know that have built a successful business without working their face off there are people that have inherited money had that dynamic but you know nobody nor does the world that has started from zero and built something substantial that hasn't put in a disproportional amount of work to get there it is the one uh turley controllable aspect of our game and if you really want this please really start thinking about maximizing every minute that doesn't mean neglecting your family health but I am stunned as somebody who's spending an enormous amount of time in this ecosystem by how many people have the ambition and their mouth is running to what they're gonna accomplish and their actions don't map to it at all hope

everybody's ready for this session because I am Gary are you doing I'm doing well how are you great hello Hong Kong [cheering] so [cheering] basically we're talking about you know when you have fears you just don't give a about it just go for it hey listen everybody's I'm petrified of my mother's health like petrified so I have fear I just think life's about alternatives life's like I don't give a when people talk to me about theory it's binary like when your spouse gets terminally ill theory doesn't matter you have to navigate when you lose your biggest client that represents how many people here have businesses that have very large clients that represent big portions of their business raise your hand how many people here have a client that represents more than 50% of their business raise your hand I mean that's scary for these 11 people like their businesses suck like not to like one more time for the 11 of you I want to give you a piece of ice you need to like tomorrow like you should leave this talk right now leave and start getting other customers cuz that's scary like who wants to be that vulnerable to something that they don't control you know so for me like there's just things that you can't control if the eleven of them lose that client tomorrow because the decision-maker that is their client goes to a different company and the new one doesn't like them or that or has a sister that has a similar business they're in panic mode they've got to adjust and so you know many people hears businesses rely on somebody that is not them it is scary how many people's business is here that the most important person to the business is not them that it's a salesperson that it's a technical lead co-founder it's somebody else that is scary and so there's a lot of things we don't control when we build our businesses the market don't even listen I'm a boy that's born in Soviet Russia you start thinking about it's where you have to be nice with the families that run the country right there's a lot of things we don't talk about that make it scary which is why I don't like the current state of entrepreneurship in the world because it seems very party and popular and cool and it is literally everything but I started my daily vlog yes I like attention and I want selfies but much more because I want people to see how hard it really is how long every day is if you really want to be successful and so I'm scared of everything which actually ironically means I'm scared of nothing right that do you understand yeah I got it I know it's a funny little statement but by accepting yeah fear of everything it kind of makes me numb and makes me not fear of anything in what is your advice for young entrepreneurs in college that are trying to start businesses and run them themselves quit college I'm probably if you're actually an entrepreneur yes cuz I promise you college is doing you zero for entrepreneurship you cannot teach entrepreneurship in a college environment because it is an unbelievable reality of like you have to navigate it to know what to do are you collecting debt no okay good well then then you just have to decide you know look what I would tell you to do is prop you know what I would tell you if you were my brother if you were a che I would say you've got to make a decision either you realize that these are the last couple years that you could really really enjoy and not do and enjoy them or you could put all your energy into your business and let your grades go to and either get kicked out or let them push you through the system if you know you have to also understand my definition of an entrepreneur is a little bit different than I think a lot of people's my definition of an entrepreneur is you can't breathe other than when you're running your business hello me again Avram um I would like to thank you so much first of all I was I've been watching your talks your videos a lot in the morning because my mom never supported me and I had to hear and watch somebody that will give me this push and I get it so much for that I really appreciate I will tell you that I apologize for cutting you off I was so supported by my mom to be an entrepreneur and I want to remind people and this is a great crowd to understand me I was an immigrant if you're an immigrant where you come from immigrant parents education is the way out every Russian Jewish boy and girl that came from the Soviet Union with my parents was getting straight A's on their way to Harvard I was getting straight FS so for my mom to have the self-esteem to not care what the other parents thought to let me do my thing it was such a gift that I now produce content on a daily basis because I feel guilty that I had it so good and I want to provide that for you guys that is why I do it and so

I think the biggest thing that you need to understand is the best product will always win if people know about it right and so I think the thing that I spend a lot of time on is I'm a marketer I like to market I understand marketing I'm a business builder I've built businesses I think there's an incredible interesting kind of graph between the quality of your product and how many people know about it so for example if you're a great marketer and you listen to everything that I say and you get a lot of attention and your business isn't working a lot of times it happens to do with your product sucking you

know like we don't spend enough time talking about the product or service you're selling you know so please if you're sitting in the audience and you're looking for the magic pill or if you think that you're gonna be able to siphon some information that's gonna allow you to play in the edges of the arbitrage of opportunity please make sure you're looking at your product and service to make sure it delivers because if you follow my blueprint if you get results from my ideas that you then become an executor of if your product sucks all that I'm gonna do is expose your product faster and you're gonna go out of business faster so please start there but after that please understand the following this is a golden era of marketing for one simple reason the places where our attention and our consumers attention are now driven by marketplace bidding dynamics not by writing an upfront check to get the ads please understand this please understand

that the biggest difference for us as communicators is we don't need millions of dollars to do television and print and outdoor and direct mail to hit masse we are trading on marketplaces Google Facebook snapchat these are biddable marketplaces the reason this is the best time is because those marketplaces are under priced right now because the biggest companies in the world are not spending enough money on them you have to understand when there's a come-to-jesus moment and the biggest brands in the world properly spend in everything that I talk about everything I talk about becomes null and void we are ridiculously lucky because we get to navigate through this time for anybody over 30 and especially if you're over 40 you really recognize that because for over 40 crowd here we lived free internet in a lot of ways the

scale is remarkable the impact is high the upside is enormous and to be very honest I think most of us are just taking it for granted I don't think we understand the impact of how much the opportunity is real and for me it becomes disproportionately compounded because you're actually at this conference you're actually part of a very small interesting group for me which is I know how big the opportunity is I know that 99% of people have no idea it's happening you do so you're part of 1% of the whole thing that understands it's happening now it's yours to lose I would argue that if you are not able to achieve what you want to achieve in life and you're at this conference during this time then you really miss executed then you really got into the things that I worry about when I put out content which is you worry way too much about stuff that does not matter that you're worried way too much about other people's opinions which is the biggest reason you don't take chances because you worry about how people judge your failures then you're doing a lot of other things that are leading to huge levels of miss shots and missed opportunities and so that's why I speak so much about being insular having the right intent because literally fundamentally if you synthesize everything I've just said non-action is the fundamental reason that most of you will fail at this point being in this room at this conference during this time and understanding quite a bit of what's actually happening non-action which if you take all the way to the seed of a human being is insecurity which is probably the biggest reason that I create content because I hope that you use me as your shield to do period

period boost entrepreneurs in the US which is oftentimes [snorts] not always because of cultural differences but oftentimes you get to see a preview of what's happening before it happened when I think about my friends that have built successful businesses in Southeast Asia by simply paying attention of what's happening in America and then replicating some version of it in the market it is literally the dream come true you know American entrepreneurs got mad at those brothers in Germany right who would rip off the ideas and build a business I always was so upset about that I mean I think Facebook has proven that there's no ripping off if it's a feature and I think I would also argue that ripping off by looking at a different business in a different market and then interpreting it into your market is far from ripping off I think it's called smart so I would highly recommend I don't know if it's pride which I think holds back a lot of people but please take advantage for the disadvantages one could think they have there's only five million here if you want to do it Indonesia if there's a lot of people but there's so many microclimates so that's you know so many different segmentations mainland

China whatever you would deem a disadvantage please understand you have the greatest advantage which is 90% of things are human not cultural 90 percent if you're capable of understanding the culture of your consumer and layer the cultural context on top of the human thing that is happening in America you are halfway home an unbelievable advantage to be an entrepreneur in this region and watch things play out by the way for free no report needed no hiring Boston Consulting or bein a McKinsey by reading and watching videos and downloading apps something that I don't believe most people in this conference are taking full advantage of or respecting enough of how big of an advantage that is and to me very honestly I'm quite selfish when I speak I dream in three years from now you email me nothing would make me happier than getting an email from somebody here who said they had a 50 million dollar exit because you know they just looked at what was working in America and they built the replica ish of it here please do that please understand how big of a deal that is and I would argue it is your singular biggest advantage in this market to be able to be shown what will work and then allow you to interpret it oftentimes with very little change in the model cool so those are some of

the top of the funnel things that are really on my mind I continue to execute I continue to do I'm very fascinated by how much time people spend dwelling and debating I think we glorify strategy and we underestimate execution I feel like if you look historically and rewind the biggest successes the strategy came from the execution and you did some Monday Morning Quarterback I'm a real genius in hindsight because I can manipulate how I got there after the fact I'm gonna talk about so many things in different ways than the intent that was at first because you don't even realize that your strategy came from it because when you're doing the strategy is happening in real time you almost forget why you were doing it in the first place and so I promise you indecisiveness and debate and pontificating and ultimately ego is stopping so many people from being successful hi Gary my name is Terence and I'm 20 this year so just one question for you I've been listening to you for about a year now and I'm just trying to figure out as a 20 year without any experience in my parents business I've wanted to build a video blog and audio podcast but I have the experience to actually do it so which answer should I focus on building up the experience in the business or should I go time to help marketer well listening

if you started a podcast and a video blog about being experienced in the craft that would be bad faking it but if your podcast was about the experience of learning the craft you'd probably have a lot of 20 year following you okay so I don't think it's about getting the experience when I talk about I built a business for 15 years before I came out right I say that because that's what happened but I have a funny feeling if the internet was around when I was a kid like this I might have started documenting my journey right away I just wouldn't be walking around like I was a business building guy I would be talking about being a young ambitious guy who used to sell baseball cards and now I'm about to do it for wine and I would take people along with my journey that's my biggest problem with people that don't have experience they're lying that they're business experts or my favorite you're a 20 year old life coach because you know you've lived life so to me I think you can start the podcast and the video blog I mean I wish I did that because I there was I probably cried 50 times in the first 10 years that I worked with my dad because they were very painful fights and that would have been incredible content that I wish you guys could watch if you're in a family business because it turned out okay and it would have been really cool to see how that happened and why and how I was able to give more than I took and how I loved my dad more than the money and how I thought about what I could do in my 30s and 40s and it's okay to lose in my 20s but I wouldn't have walked around and said I was a marketing genius because I thought I was gonna be