IF YOU'RE AN ENTREPRENEUR, SOMEONE IS TRYING TO PUT YOU OUT OF BUSINESS | DAILYVEE 343

everybody loses and I thought this would be a very public loss if it could have been I mean now it's postgame at one and one so much more than maybe I even could have imagined it completely changed my brand in culture in a way that has opened up in the last 48 hours financially the things that have opened up for me are ridiculous yeah because here's why because sneakers are so part of culture right now and you may be privy to it you may not that's fine all this trades on is brand and that has everybody confused you because voice is gonna be the next thing you'll see you look back at this so I'm very good at anticipating what consumers are gonna do before they do it and that has been my calling card and I've built a very large wine business card RS 2005 when he decided to go massive on you do yes nobody was expecting every 2006 I started a YouTube show that was longer than 10 minute video and I was one of a handful of videos on YouTube that even made a video longer than 10 minutes it was all pirated content it was all you know yeah I've just done a lot of things early having somebody follow me around on film this is no Tyler I love the house my family is in the house you know we're two years were over two years in I'm I've got a you know I'm not a first vlogger like a Casey and others but I'm the first over it's like a vlogging in a different way and so just always doing things and because of that having a lot of things not work Socialcam or you know Audio Video Email is something I tried to do a long time ago ever you never heard about that and that nobody ever did you know like there's and yo Bongo and a lot of investments that didn't work out alpha boost and so you know you make a lot of mistakes the thing is that when you're a risk-taker by other people's point of view I don't think I'm a risk-taker I'm an immigrant out of it yeah I take risks I can afford to lose so you know I'll never be out of business because I'll never waste my last million dollars you know if I lose everything I'll take that and be like okay got to change my lifestyle a little bit got to slow down which is fine most people never have a million you earn a million dollars let alone have it so I keep things in perspective I came from nothing I lived in a studio apartment probably about the size of this small room we're in right now and with eight family members what's weird is I'm not scared to go back I love when people debate the ROI of this stuff if you don't know how to use it the ROI is zero so first things first if you believe anything I'm saying there's an incredible website spell it out for you it goes by the tune of goog le it will answer anything that you're thinking right now that isn't detailed because I'm giving you the framework how do I place a facebook ad to sell a car enter you can spend two hours and by the way if you own your own business and you do not spend the 30 hours to educate yourself that on what I'm talking about you deserve to deal with the ramifications of what I'm talking this is not I'm gonna outsource this I don't want somebody sitting at Table four right there and saying you know what he might be right I'm gonna finally listen to my niece and I'm gonna let her she's 22 she gets this [ __ ] choosing it's [ __ ] she uses it to live her life she doesn't use Instagram to sell [ __ ] cars you need to be the person that understands this it's funny I do a vlog and when I got off stage Tyler and I were talking like you think you know the team I felt that was one of the strongest talks I've ever given to the car in this spring and we need to make sure we put out pieces of this on Facebook and all the stuff I was talking about I'm about to do to build awareness and brand I'm just desperate that somebody in that room or somebody behind that camera does something about what I'm talking about I will be historically correct on these issues I have no dog in the race if anybody does do anything I just want them to because it's gonna happen one of the things I yes that really resonated you know there's kind

of this hesitation that's kind of naivete a little bit about where things are headed I guess where do you think that comes from generally speaking it's why are we I think humans get complacent I think a lot of people you know so a lot of so you've got people some people or just have losing business DNA and it's a tough word to use but like they're pessimists they're complaining they're looking for the negative yeah and in general that's just one of the reasons so that's a group the more interesting group and the one that I'm always because I don't think I can turn that person yeah I've tried for thirty years that doesn't turn here's who turns the one that worked really hard for twenty years got there maybe had a divorce because and it lost his family like a million reals things or even better has a good family my dad has this has a family that loves him but has real regret that he didn't go to a single one of my literally games right and he's just and now he's like wants to reconcile and like take more vacations or get more conservative the problem is if you're still running a business you're on the playing field you know sports nobody cares if you're washed up I always use hockey references one can't I just need it nobody cried for Wayne Gretzky that last season that wasn't the job of the other players right that's the bigger one they've worked hard they've won they can't they haven't won at a level that allows them to totally retire and did it have their probably better off to sell their business right now because it's still at its peak value compared to where we'll be in three years if they have now chosen to completely disregard the end it's really that simple man you know it's people that are not on the offense either because they've never been and they got some level of micro success through sheer well luck serendipity and a million other things or a month's not luck it's you know they it was there or there the second one which is super interesting man they really did it they just don't want to do it anymore right but they think in business it's not like sports and I think it's like sports yeah and if you're on the field somebody's gonna knock you the hell out right it's like you know what I'm gonna start using boxing Mike Tyson Joe Louis right Larry Holmes Muhammad Ali yeah monalee lost Trevor Berbick in his last fight yeah it wasn't Trevor Berbick job to let Muhammad Ali win business is sports if you have a business somebody's trying to put you out and they don't care that you've worked hard for 30 years and that you're a legend you're still on the play sell your [ __ ] business retire if you want to be out but if your that's why man like I don't want to learn Facebook like I don't understand this I'm not gonna spend ten thousand dollars on something I don't know I'll just keep spending it on radio I know that or if I stop doing radio the business will decline even more and they don't realize it's the Ritz it's like you know it's like being an alcoholic you don't realize it stop drinking that fixes it when you're in the alcoholic mindset it's you can't stop drinking or it will get worse no no and they're stuck on a drug that doesn't exist anymore which is bad marketing and operating a business behavior that doesn't exist a 20-18 world I want to make sure you understand it Nintendo was a playing card company Nintendo started as I started off as a wine merchant like I get it but I actually usually think the number one move when [ __ ] is interesting is to leverage while you've got it the building of the other thing with the assumption that the first thing might not even be there at all and then taking it all as upside and then you can get smart right like so the way to get to the oranges kind of silly lawnmowers a little bit closer but what about why can't you guys start the coolest air refreshment thing in a car company out of your little one-stop like why couldn't somebody here create the ten dollar premium air refresher you know I just think of this like I don't know if people think you know like why not you could and you'd have pretty much as much permission to do it as anybody else I'll go a different place with you I think that BMW and Porsche and Mercedes should be going into other sectors I'll go the reverse I think if I met Mercedes on the CEO I would be creating alexxa Google home Apple home pod competitor because I permission because of my brand to be behind engineering and high quality product I would why should bran be the biggest racer in the world like I would buy BMWs Razer so you know you've got to think about where you have permission to hedge thanks for having me it was really nice seeing you guys yeah I'm good daddy take care of all right big night for d-roc fab and [ __ ] up and so you know we don't

have that much footage hey guys picking us off right now Tyler screwed up do you rock you're the best he didn't put me out in time we're probably gonna miss this flight let's see what happens Tyler babban messed up a flight Chicago later I [ __ ] up I didn't have my boarding class going into the airport and something happened with my check-in it looks like Gary's gonna make this flight but now I have about an hour and a half until the next plane to Chicago we're in Chicago Toronto is good some really good interviews hopefully they'll be able to chop that up a band missed the flight and that's the key to the episode you