FROM NEW YORK CITY TO BUCHAREST FOR EIGHT HOURS | DAILYVEE 234

- [Gary] All right, DRock. We have to get up in like five minutes. ("Unstoppable" by This Is Wolff) - It's me and DRock headed to JFK, Lufthansa, connecting in Germany. Headed to Romania for what, like eight hours? - Yeah. - Is that the actual number? - [DRock] No, it's more like 10 or 12. - 10 or 12 hours in Romania and then back and we're just literally sitting here like trying to debate like, let's make a different kind of DailyVee. So we'll see what we come up with right now and you will see it, pressure's on now. We're on the record. - Now we have to. ("Simply" by EHMJI) - Yeah, I'm in Romania. Bucharest, beautiful city. Maybe you'll get some drone footage, DRock. Been on a weird sleeping pattern, two hours here, two hours there. Heading over to the main venue now for the keynote. I'm just a bit behind, which is fine. I just looked at another, hello. - [Man] Hi Gary. - How are you? - I'm feeling well, what about you? - Very good. - I came from Brasov just to see you. - Thank you. - And DRock. - And would you please take a photo with me? - Of course, of course. - Thank you, Gary. - Awesome, my friend. No problem, I'm glad we met. - Sorry but you made my day. I'm glad we made it. - And you too, DRock. - [Gary] Awesome man, thank you. - Good luck. - Thank you, take care. Right and so, here we are. It's gorgeous, first of all. Second of all, I'm excited. Energy is there. I'm trying to find mine. When I sleep like two hours at a time over 24 hours, it's just awkward. It's awkward, DRock. - [DRock] I get it. - You know? ("Simply" by EHMJI) You must love this light, DRock. - [DRock] I know. - This is real life, real light. For me, I'm driven by gratitude. I'm just thankful that I get to play my game. I love the process much more than the riches. I've never been somebody who wanted the cars or the shoes or the house or the plane. For me, I just wanted to be the best at the game and so I feel like I'm a purebred entrepreneur and so just waking up to play the game, to put on the jersey, to get on the field, that's what drives me. Not yet, but I'm getting closer. Building up. It's like rebooting a machine. - [Announcer] The hottest speaker in the world, Gary Vaynerchuk. (electronic music) (audience applause and cheering) - Smoke is fuckin' cool. (audience laughter) Thank you so much, I'm very, very excited to be here this afternoon. ("Simply" by EHMJI) But I spend more time on HR. than anything else I do. More than sales, more than being GaryVee, more than selling, more than anything, more than the product services. The majority of my time is spent on H. R. I landed here, I took a two hour nap right now, I woke up, for the 30 minutes before I got here, it was all HR. This person this, this person's feelings, that. This person's mother passed away which is devastating. Like what are we gonna do, like all HR. HR, HR, HR. The world is human. The people are the game. So, actions backing up the words. - Because there's a lot of people who are good people and fucking awesome at what they do. Thank you. (audience applause)

Here's what I would do. I would probably use Facebook very aggressively against the advertising capability of employees of organizations or against individuals that you know you're targeting. And what I would do if I were you actually is I would go into the events business. Let me explain what I mean by that. Based on what I'm hearing from you, I would probably use social media and digital advertising and heck, above the line traditional advertising as a gateway drug to private dinners and mini conferences. What I love about B2B businesses, especially when it's big decisions, big dollars, small groups of people is I wanna get them in. So for me, the wine tasting or conference that look like this for all the mayors and entrepreneurs and businesspeople once a quarter, once a year, using. One of the things we've done for very big B2B plays that are more infrastructure plays like that is we've used Facebook to be an invitation to a very premium event. Got them there and you know, after a little bit of RosĂŠ from Slavonia. (laughter) Alcohol is an incredible gateway drug to a big deal. - [Man 2] So you mean use it just as a way to get in contact with them, to get in touch with them? - [Gary] And back to the great statement that was said here, if you're offering them an exclusive first 25 people that register go to this wonderful place with this wonderful meal with this wonderful event or speaker or performance, they just come in droves. And we've been able to very successfully, 'cause of Facebook ads, underpriced, we've been able to get small private events. We're selling five, 10, 15 million dollar apartments on Facebook by targeting high net worth individuals, inviting them to high end dinners and then the company takes over and closes two or three of them. - [Man 2] Does this happen only locally, like in their cities or you call them into a different city like a few hundred kilometers away? - [Gary] So, I would tell you that it depends on the creative of the evening, right? If you get the most famous fuckin' person on Earth, people will go anywhere, right? So I think you have to map what are you offering them, right? If you're pouring 1982 first growth Bordeaux, they may go a little further, you know? I think you've gotta figure out what the value prop is compared to the distance and make it worth their while to come. It's just a value exchange. 51/49, if you create. But what's really great is you could go big. I like small. I like the eight person dinner series once every two weeks. Get them into you confine. Bring them value. You know those mayors, those entrepreneurs, they have similar themes on things they care about. Bring content or a speaker or a performance or information that's valuable to them holistically. Even if it's about tax reform, has nothing to do with your stadium building but you brought them value, you're the host, you're there and away you go. Thank you very much. (audience applause) - [Announcer] Ladies and gentlemen, put your hands together for Gary Vaynerchuk! ("Simply" by EHMJI) - Hey man, how are you? - You're the best. - [Gary] Thank you, brother. - A few words for Romanian people who watching you. - One life baby, don't fucking waste it, hustle! - Thank you very much. - You're welcome. Take care, buh-bye. So you know, I'm fortunate enough that I get to do this a lot. A lot of cities, a lot of conferences every year for the last seven, eight years. The energy, the warmth, the desire. You know, maybe it's my emotion of being born in Eastern Europe, kind of coming home-ish to that area. - [Man 3] So we really have to focus on your strength. That's what you said. But is it only one strength? There is this theory with the love category. Like you're good at one or two or three things. - I do think depending on your natural strengths is the best way. And I do think some people have one, two, three, four skills so I'm comfortable with that. My bigger thing is that, I think people waste time and energy dwelling on what they're not good at. Or putting all their energy on getting a little bit better at something that will never happen. So for me, I don't care if it's one two or three things, I just care that it's actually about things that you're actually good at, not things you wish you were good at.

- [Gary] You guys are from the U. S.? - Yeah. - [Gary] That's awesome, where you going? - I'm going to UPenn. - [Gary] Amazing. I'll tell you, people. There's nothing you're going to learn in class that's going to matter. You guys are going to good schools. It's not gonna matter. I go to Stanford, and Harvard, and Wharton. I go all over the place. All the curriculum is outdated. It's outdated, and these are the best schools in the world. But your roommate, the people you hangout with. When you go to those kind of schools, they have very interesting families and relationships. It's all relationship. All of it, all of it, all of it. Got it? - Thank you. Can you make it a video too? - Yeah, DRock, you're in it right now. (laughs) - Can we take picture? - Sure, of course. ("Simply" by EHMJI) Look, I think it comes down to personal stuff. So you're asking to drop out of university? - No, no. - Oh you're gonna go? Are you gonna go to university? - Yeah. - Love it. So listen, man, I think all the skills in trading, in bitcoin, that arbitrage, that eye for the vig, that plays out. I'll tell you the one thing, is if you have the ability to be good at trading that way your ability to trade real life is even greater. So before you can only settle for the trading math, figure out if you can trade culture. No, I get it, I get it. But there's a difference between math skills and trading. Do you understand? Of course you do, you did it. I understand that. So I would just say to, like, try a lot of shit, and figure out what the fuck you're good at before you settle into this makes me money. So many kids who have talent, are fucking just settling on the corner, krypto without realizing they can be making tens of millions instead of tens of thousands. Try shit, your biggest advantage is time. With everyone I got in my life, I fucking trade all of it in the 70s, all of it. 24 years, fucking take it right now. Take advantage of that. Alright, brother. - And I have this guy over here so I can have accountability So thank you Gary for this. - My pleasure. Asked a great question, sorry to interrupt you, he I said, "Give your manifesto to the world. " He's got the experience, he's actually done it, I'm very proud of you for doing this, go ahead. - Hi, hi. - So just to work on logistics to get to the VIP dinner, but super successful good talk. DRock made a rare appearance on stage. - [DRock] Rare. - Hey DRock. Here ya go. (audience applause) Funny thing is when you like being behind the camera, you don't like being in front of it. Hold on, I'ma film you. Go ahead, answer the question. (audience laughs) Oh, looking good DRock, good, good. That was super exciting. Some days you gotta grind through. on two or three hours sleep. - But how was your experience? - You did a great job, man. I'm very impressed. I do a lot of these. I'm now very much looking forward to Singapore. I know it's already in good shape. ("Simply" by EHMJI) Guys, DRock says this is the golden hour. Everything is magical and sunny. I'm very happy for you DRock. The lighting here, the golden hour. Hello, how are you? - Amazed, the appointment today was very, very -- - You enjoyed it? - Yeah, it was very cool man. - How are you? - Nice to meet you finally. (crosstalk) - Entrepreneurship has been painted in a place where it's just not true. It's very hard, it's lonely, it's 99% don't succeed. It's been given a false position and it's dangerous. Being a media player producing content, it's like creating the honey, the bees come to you. I didn't realize this about myself until last-- last year, I was raising $150 million fund and I stopped and gave back $45,000,000 that I had raised already. Gave it back. - [Man 4] Why is that? - Because I realized I didn't like asking for money, I don't like selling. - [Man 4] I don't like selling either.

- I don't like selling. - [Woman] You don't like selling? - I know, that's a very weird thing. - [Woman] But you're good at it. - I figured out why I'm good at it. I'm very good at it because I don't sell. - [Man 4] You say the truth. - I let it come to me. So when I had to go and say, do you want to give me $10,000,00? I'll invest it and you'll get like, you know, I didn't like the process. I didn't like, notice how I said I even felt guilt or responsibility to pay back my parents, my parents. So I was sitting there and I said, wait a minute, if I fail, and I was already getting uncomfortable with fake entrepreneurs and getting harder to invest. When I invested what I invested, the only people that were building startup companies on Web 2. 0 were really pure. You know, they were in it for in it. It was 10 years ago. Now all the business people are in it, like me. So I was already a little uncomfortable that I was going into a difficult market to invest it. But when I realized, oh my god, if I lose this money, I'm gonna pay everybody back. It made no sense to do it. I could feel it in my body that if I was to lose your $10,000,000, that I would have had to, for my own feelings, give it back. - [Man 4] You would feel the-- - I couldn't, I don't know, the reason I think I'm a nice person is because of the following: I wouldn't know how to act if I know I did something bad to him. Like, the thought, to go somewhere in public and know I did something wrong to him, I don't have that gear. I'm political, I'm a salesman, I'm a brander, I've got schpiel, I shmooze. I don't have the ability to do something wrong and make pretend that I didn't. ("Exjets" by Kwesi) No such thing as half-pregnant, right? So that's what I try to tell my change agent friends. I say, look, I love that you care about your company so much that you want to help it change, so here's my recommendation. Have a back-up plan 'cause then you have the audacity to be achieving. The reason I've done so well is I won't waiver. And I lose tons of, I said it today. I could have such a bigger business if I was just, if I just accepted programmatic banner ad buying, that, I would do $100 million more revenue a year. We lose pitches constantly because I will not let them do banner ads on the web and they then don't pick us. All-in, right? Because when you're half-pregnant, they have things to poke and prod at you, right? If you're being selective, they can write you off because you've wavered in other areas. So then you're not a change agent. It's hard, it's why so people can make it happen. You've gotta have the leverage. I need to go somewhere quiet. - [Man 5] Okay, come with me. - Thanks guys. I'll be back. ("Exjets" by Kwesi) Yeah, this will work. DRock, these classic, you know, just a classic Romanian lake, business call scene. You're pumped, right? We may have to go with the classic episode. May have to show that first. Yeah, I think we should. So we're just literally sitting here, like trying to debate, like let's make a different kind of daily video. Because we need that when it's not, you know? Pressure's on now. We're on the record. - [DRock] Now we have to. - Did you just fall? (audience laughter) Did you just trip? Let me tell you a story of something that is subjective, and something that is not. Here is something that is subjective. The quality of the content. You make something, and you have a client, and they go, "Rubbish," or "Phenomenal. " You both say it's phenomenal, you know this. You put it out, and it doesn't do anything. I've made videos, me and DRock, back over like, "This is gonna fucking kill. " And then nothing happens. Creative, the quality of the product, is subjective until it sees the world. It just shows that that's what you were doing. I would say one of the biggest things that happened in my career was DailyVee. It showed people that I was actually working that hard and there was no longer a debate. Was I just saying hustle, or was I doing it? I wish I sat in one place for nine hours. I would love that time lapse because I just think it's powerful. It means you're just grinding. You're doing your thing. Nine hours of him negotiating deals is probably the most powerful video he could put out. Nine hours of him on a speakerphone yelling, right

yelling against this wine company, and that shoe company, and that sneaker company. I don't know if I'm an influence. I'm like, "Fuck, he knows what he's doing. " Like, that's what he's doing, you know. - [Man 6] And that's documenting. - And that's documenting. That's a documentary versus a sitcom where you're trying to do it at a pretty lake, or let me go to this carnival, or I'ma go to the big football match, just to show something creative. That's creating. And I think when I started pushing documenting, it liberated people because it's hard to create. It's hard to be creative. But it's very easy to document. Most people just think documenting's boring, but that's kinda weirdly the punchline. I think my biggest failure was the things that I did not do because I have so many options. I mean, big failures. I can speak about passing on Uber twice, right? That's $400 million in cash. That's life changing, game changing. So that's a failure. But to me, I know it's something that I don't know. It's the conference I didn't speak at that would've made me meet Elon Musk, that would've led to this. I get so many offers that it's, The Profit. Do you guys know that show on CNBC? Do they show that on the internet? It's a big, business show in America. I passed on being the guy. - Oh, to do the host? - Yeah. - [Man 6] Why? - I just didn't think, I didn't want to do it. I didn't think it was going to be good. So it's all the, you know, it's all the things that I didn't do that are my bigger failures. ("Exjets" by Kwesi) Hey man, how are ya? Can you let them know we're leaving in five minutes? - Hey there guys. I'm here with the one, the only, the hottest speaker in the world. - [Announcer] Gary Vaynerchuk. - That's a fun intro. Hey guys, how are ya? - Oh my God, Gary, do you know that you inspired me to do this vlog? - Makes me happy, man. Yeah man, I have done shit my whole life. I didn't document, but yeah, I was going to garage sales, I was doing baseball card shows. I worked at the liquor store every day, every night. Doing is the only option. If you're sitting and watching this man right now, and you want to be like him, in the same way he wanted to be like me, probably before me Casey and others, there's only one way to do it. You gotta do it. Like there's no pondering, there's no thinking, there's no tomorrow. - What about the overthinkers? - Everybody's an overthinker. - Everybody thinks too much. - Why do you think so few people win? - Because so few people-- - Why do you think? - do shit. - [Gary] Yes! (laughs) That's right my friend. Like what do I think about the overthinkers? I think they're the market. I think that's 99% of the world. That's the punchline. - Thank you, Gary. - You're welcome. - You're the best. - Real pleasure, man. Real pleasure. (laughs) - I'm shaking right now. Thank you so much. - [Gary] Real pleasure. You're welcome. (woman laughing) I love that. It's kind of cool, actually. - [Woman 2] In a frame. - [Man 7] It's framed, yes. - [Woman 2] Yes. - I love it. It's gorgeous. You guys are very sweet. Thank you. Thank you for all your help at the airport and everything. - Yes. Thanks. - I appreciate it. Thank you. - All right, bye guys. - Bye. - Eleven thirty? Yeah, that's gonna be tricky. Later. And so what is it now? - [Man 8] The car is going to a museum and there are a lot of things, but it is so huge (mumbles) they cannot afford to change all the parts (laughs). ("Exjets" by Kwesi) - [Gary] Feels appropriate to be here in People's House. People's Square in Bucharest. Huge, huge center built by the Communist regime. I'd be lying if I didn't say every time I'm in this part of the world there is some sort of weird, chemical feels towards the epicenter of where I'm from. But it is just a gorgeous city. These Communist buildings can get a little dull, especially when they tore down all the incredible architecture that was here originally. But, just an amazing trip. An amazing group of people. Definitely a city that I want to come back and visit, and one that I recommend for others. Just an enjoyable trip, DRock. You liked it? - [DRock] Yeah. - It was fun, right? - [DRock] It was great. - Nice little change of pace. Miss you guys. See you tomorrow. Thank you, brother. I'll see you in the morning? - Morning. - 4:30 A. M.? - Yes. - Okay. I'll see you soon. - Thank you. - Take care. [Gary] Alright, DRock. We have to get up in like five minutes. - Talk to you soon. - I like you very much.

- [Gary] I like you, too. We grinded this one. ("Exjets" by Kwesi)