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("Unstoppable" by This Is Wolff) ("Metanoia 2" (Prod. Spacio)) - [Gary] If you woke up this morning and heard Entourage is getting rebooted with a little bit more diversity, so it's five guys, right let's diverse it a little up. Black dude, Latino dude, and then three white dudes, right? And it's a Netflix reboot. Like we just woke up and they're like, it's back. New show, same shit. Instead of going to CAA, the guy went to WME. Like literally like, a different Ari, his name's Shmari, like same shit right? - [Man] Darker Israeli guy. - Exactly, like if you'd heard that, okay so now that show on Netflix, that quality video, that show, an hour episode each episode. Now imagine three minutes and six seconds from that episode, a clip from three minutes and six seconds where, where they're just wearing your thing or whatever they're doing just three minutes and six seconds from Entourage 2017. If you make that video and put it on Facebook and it works, it'll change your business. ("Metanoia 2" (Prod. Spacio)) You're running quant CAC, hardcore math on digital and social, and then you're running TV remnip for brand, but the reality is the birth child of that, that is fucking Facebook commercials. So like, we're killing it. So like, as a complete side note so let me tell you why I built VaynerMedia. I'm building VaynerMedia so that I can buy Lacoste for $233 million and run it through my machine, which is why it sounds like you might be, so it's funny, we're just, for the first time getting into non-Fortune 100 clients. Sounds like you're at enough scale that we should, whether it's a client of Vayner, whether it's a Vayner Sports thing that gets you access, whether it's just me getting to know you, whether it's advisory shares, whether it's friendship, like leverage for 50 years, I definitely can tell you this. What you do is what I think about 24/7/365 and there's three things you should be doing, and you're onto it. You're doing it in a department, you're doing it like this. You're doing the math right to the best of your ability, and you're doing brand, that's why you're doing sports, TV. I'm telling you right now, like children's life on the table. The birth child on Facebook will change. Hold on, even better. You have the proof, that's why everybody in your office is talking about me. That's what I'm doing. Like I laugh at when clients are like, are you sure? I'm like, why'd you come here? They're like, well you. I'm like, bingo. Real pleasure. I'll see you buddy, thank you so much, thank you. Yeah, good to see you. - You too. ("Metanoia 2" (Prod. Spacio)) - Love it, yeah. Take a look, okay? And then all of a sudden, my calendar says 1:00 to 1:20 and you know, LA meetings and then they send me an email saying these are who's there. You gotta learn how to, by the way, when I say you gotta learn, I literally just made this up. It's something I've never thought of before. But this is why, this is why we can't lose. All we have to do is communicate. I love that you just brought this up, right. To me, it's having the priorities in the right place and then we're good, you know what I mean? I can deal with anything, as long as I feel like we're trying to win the right game. The DM, people don't understand, the best business development opportunity in a long time, since probably '07, '08 Twitter, you know, or early blogging 2002, '03, '04, when tech leaders had blogs and they'd put their email up there and they were actually answering them. You get these moments for a year or two or three where you get access to anybody you want that sits on higher pedestals than you or hot or interesting and people are already tuning out DM because they get bombarded. I have, for the most part. I'm trying, so we got six months to a year and everybody's gonna regret not using the DM move that I'm trying to tell them to do. ("Metanoia 2" (Prod. Spacio))

- We just started. - [Gary] I gotta go. I love you. - We're just starting. - I love you. (kissing) I'm super available. You could talk to me anytime. Well, you came super late. - Much better. - [Gary] Good. Alright, see you later. - [Man 2] Drive safe. - [Gary] Okay, let's find out. I also think this a good place top play my model, right? Where we make two commercials, but we pick up a shit load of micro-content out of it, and we've got a year's worth of content. You know? I've got a couple ideas. This whole thing I'm riding on, just to give you context, this whole hashtag waving, like you know, thirsty Thursday or motivational Monday or Thursday thoughts. There's things that always trend, and we could be very smart and efficient and get a lot of extra organics, so we'll figure it out. But like, you know, the model right now for Vayner is our execution off a brief market is very much the Facebook commercials with influencers layered on top and some sort of culture hacking like Alexa voice or what have you. So whether it's all influence or whether it's three commercials with 800 pieces of micro-content that comes out of it. I mean, I'm sitting with DRock right now. I'm thinking to myself, like, truth is that in a 22 minute DailyVee, there's probably three months worth of content if we really wanted to. We get like three days out of it now, but if it was our only lifeline. Like, so there's a lot of things we can create in this environment. ("Metanoia 2" (Prod. Spacio)) The stuff that you people don't know about. As much as we're sharing. DRock, you really are getting, you're really getting the MBA on how to run shit. What most people don't understand is that real A and B list talent have no time. J. Lo doesn't have time, right? Jeter doesn't have time. You know, Rhianna doesn't have time, and this model is actually built more for those people than it is for the entrepreneurs that have jumped on first, right? I think it's about building ultimate brand and attention at scale, which then leads to opportunity. I will tell you this. I firmly believe that 50% of the people that would buy this package would make back their investment in their advance on a book deal and on their speaking, and that's when I started getting confident to actually do it, right? Like, Max, listen. I know enough about you, and you've been doing some really clever stuff. I just think it works for anybody. I mean you've gotta be able to afford it, and thus, that goes into a different stratosphere, but I'm trying to build actual brand in a world where I think most people. You know what I think happened with me, Max, to be very frank? I think most people are salespeople, and I think I'm a marketer and a brander. I built a brand, and I didn't cash in the short term, and so the investment was worth it. And I think there's a lot of smart individuals out there who realize fuck it, I'll pour in a million dollars over four years, get 40% of what Gary got our of it because of personality differences, and I'll make that ROI positive back. Because if you believe what I believe, which is the cellphone is the new television and Facebook and Instagram and Snapchat and YouTube are ABC, NBC and CBS, well then, you're trying to become Seinfeld, and some people become Seinfeld, and other people become Charles in Charge. I think I've proven over the last decade that I understood how content on the internet works contextual to the moment in time and the formats and the nuances of the platforms, right? We're not guessing here. We're not just filming and putting it out. Like copy creative quotes, like, you know. It's a good observation by you, and I'm flattered 'cause I really do respect your POV. I've upped my game in the last 18 months. (rattling) Hold on one second, Max. - [Nicole] You're GaryVee. - I am. - I'm looking at you like I swear he looks like GaryVee. - How are you? - Hey, nice to meet you, Nicole Jansen. - Hey, Nicole, how are you? - I'm doing great, I'm just doing a workshop over at Next Space, so. - Awesome, such a pleasure. - [Nicole] I didn't mean to interrupt. - No worries. Thanks for saying hello. - GaryVee, what's going on, man? Follow you every day, brother. - Thank you, brother. Love you, pal, see ya. Talk to ya. Bye, bye. Like, reality is it doesn't matter. What I did was a little bit different if you kinda look at the macro 10 years, I didn't do any of that. I just went to the end consumer, and now I have all the leverage. ("Metanoia 2" (Prod. Spacio)) Ugh.

Did not think that those feature sets have slowed the momentum of growth in what I would call the 35- to 55-year-old demo. And so, I still think, it's not been a full year, and I think a lot of these things tend to take a year to understand. But I do think it's kind of like, it's on Snapchat now to come back with other variables, so, I don't know it's an intriguing question because I think people are very naive and don't realize how strong Snapchat is under 30, right, and really under 25. Right? I mean that's the punchline. Who says that Snapchat can't create a feature tomorrow that really hurts Linkedin for business kids under 30, I don't know, right? So, I think flexibility of content always matters so, what's the written word, what's audio? What does audio look like on Snapchat? What if Snapchat tomorrow, created unlimited length of a Snap in audio? I would tell you the next second, I would put the GaryVee podcast on Snapchat and push it like crazy. So I'm very fascinated by audio. I think audio is a place where Snapchat could go and say "Okay everybody produces "long form audio because that's growing, "on a single Snap, you could have unlimited audio," I would be populating my Snapchat stories so aggressively with long form audio and catering it to an under 40 demo and that would be huge. So that's one random idea I just made up. They should, they should. But I'm not in the business of guessing, I'm making the right marketing decisions in the second that I'm breathing. I don't care. Gary's cool. 'Cause Gary's the coolest. (laughs) Just to define this for the vlog, so they know, cool as "I'm the most empathetic "and understanding if somebody can't do something. " I know, I was doing that for the camera Todd I know you know. ("Metanoia 2" (Prod. Spacio)) - Hey, Lance. Nice to meet you. - Lance, how are ya? - Good, man. - My pleasure, sit. How's your day going? - It's going great. - It's super important. I mean you know, the cliche thing with agencies is I hate departments because everybody gets into their silos, but if you don't know what the fuck is actually happening in the consumer's head, it doesn't matter. You already lost when you go to create. ("Metanoia 2" (Prod. Spacio)) - Oh yeah, I guess one thing that I've talked to people about is how you can communicate between offices or among offices more. Like how can you connect people who are not in the same place. - Yes. - Do you have any plans in place at the moment for that? - Yes and no. So, if you look across every company and the great benefit of being an investor in a lot of companies and having a lot of clients is, it's a challenge. There's no technology, there's no Yammer, or Slack or whatever that's going to fix it. And there's no, you know, other things like buddy systems or cross-pollinating one weeks in other offices. They're really band-aids, and they're really optics. They make people feel like the company cares about it. I would tell you a much smarter thing to do and this is what I always tell people that communicate to me, is that you should send me an email of what you're yearning for and then let me create a custom plan. I'd rather create a custom plan for 700 than to check the box for the entire company that I know then doesn't get done. - Right, okay. - I'm not one who does things to appease the masses to show the optics that we care I'd rather actually solve it. And so there's 483 people who don't give a fuck but for the 210 that do, I wanna figure it out. And so, if you feel disconnected from the rest of the media team, I'd rather understand how you feel that. What, in detail, does it feel like. And then if it's like "Oh, when their system "changes we are two days behind" I want to see the nuances, then try to solve. Either in a manifesto in one email now or as it pops up in your head, when you feel it

email me. - Okay. Cool. - Awesome. Such a pleasure. - Thank you so much. - Have a great day, it was really nice meeting you. - You know it's funny. I think everything is censored. Like everything that's wrong here is my fault. Because that's just how shit is. But I also think good things happen cause of that. So for example, I'm scared shitless of negativity. I hate that shit. - [Man 3] Yeah. - And so, I'm not gonna let like, it would just fuck me up. - [Man 3] Right. - So, like, I love when I hear that from you. - Because that's like fuck yes. Like thank you God. Like that's what I want. - That's the Honey Empire which is I still want to be great but if you can't fucking art direct and you suck, like fuck, what do you want me to do? - [Man 3] Right? - But, I don't care if you're fucking Pablo Picasso, if you're a dick face, you're getting the fuck outta here. (both laugh) - [Man 3] Yeah. I appreciate also like the candor. I think everybody here is pretty much like I've been to other jobs where people, like, hold back who they really were. - Sure. - [Man 3] And, here you're just kinda like okay boom, boom. You know. We'll be in meetings people will just be like, you know saying something, yeah, if they don't fucking get it. You know what I mean? It's just like. Yeah, and it's cool. So like the culture here's kinda like I get it, it's cool. - It fits you. - [Man 3] Yeah, and it fit's me as well. So this is the first gig that I ever ran where I'm-- - Makes me happy. That makes me happy brother. Listen, here's why, here's why I had this meeting. When shit doesn't go as well, you email me. - [Man 3] Alright. - Do you understand? - I'm here to fix shit. ("Tales Of LA" by Jay) I think we also overthink a lot of stuff. We don't need the map to the mothership. We aren't, we don't have to have our own. Like, it's just good. Let's stop overthinking shit. Like, you know where a place is? I look at you equal to a CM in London as I do to the Head of Media in New York. Like, it's agnostic flat. - [Woman 2] Yeah. - Like, we're a company. One team. - [Woman 2] Mhmmm. - In my mind. - Of course everyone thinks in LA or in TV or in paid media. I know what humans do but that's not what it's gonna be. Not what decisions are being made on. You know? ("Tales Of LA" by Jay) - [Gary] The very heady theoretical. - [Woman 3] Definitely. - This one has a lot more practicality. - [Woman 3] For sure. - By the way they both matter. - [Woman 3] They do. - The problem is the important one is yours, old one. The problem is it's not true until it sees the light of day. All the creative world does is debate it prior to the reality of it coming out. - [Woman 3] Right. - Which is inefficient itself. - [Woman 3] Are you sure? - It's just very real to me. Like, I'm so excited. I think I gonna build the greatest creative agency of all time out of a theory that allows creatives to actually have a lot of at-bats to be creative. ("Tales Of LA" by Jay) - [Gary] Don't get it confused. Yeah, there's a lot more influencers. eyeballs. Guys, do you know how many people watch a cable television show? 20,000. Like an average. Like, a lot. Especially for you guys 'cause you're like young in it. You know, it's like. You can't imagine how much bigger it is than the real world. - [Matthew] Yeah. - It's wild. ("Tales Of LA" by Jay) Yeah, real pleasure. Hustle. - Keep hustlin'. - I'm using one of your ideas. - Good. - If someone was, if someone was like, yo do this thing that Gary's doing. I was like what is Gary doing? So I went and I looked at it. It was in the first, I stopped doing it, I'm gonna do it again this week. - Yep. - But, the first minute having comments on it. - Yeah, yeah. - So as soon as I starting doing it. Shit what? It worked? That shit works? (laughter) ("Tales Of LA" by Jay)

- Closing you out. I promised myself no more red eyes. I've done four this year. (DRock laughs) Fucking joke. Gotta make sure your actions back up you fucking mouth. ("Tales Of LA" by Jay)