THE BEST BUSINESS IDEAS FOR 2017 | DailyVee 223

- [Gary] There's no C before the K in my last name. (audience laughter) Classic! ("Unstoppable" by This Is Wolff) ("Hit The Lights" by Rowlan) - Much work gettin' done in London. DRock's doing his thing. I'm focused. Got a keynote today, business meetings. London office, the VaynerMedia exploding. Good stuff, rockin'! ("Hit The Lights" by Rowlan) Some random thought while I'm in London now. Just trying to add more content, context to the vlog. Just lookin' at it from Kim Garcia who runs our Vayner Experience new division now. Just completely infatuated with how the social world AKA PR'ing yourself to the world has lead to people doing a lot of live events and experiences. And very excited about Vayner Experience. Lotta small businesses here. A lot of you who are watching, a lot of big companies, executives, should be doing a lot more in 2017, 2018, 2019 around live events. Small business senators, there's a big estate fair coming up in the summer. Or a 4th of July extravaganza that everybody in your town goes to. Well you need to hit up the organizers and offer them some money and then you need to make some sort of setup there that induces social creative. So you know, kind of like creating a background or setting up your booth in a spot that's the best spot. And then putting like, take your Instagram photos here. Buying a Snapchat filter over to 20,000 square feet on their ad product. I think VaynerMedia's ability to activate experiences, brands activations at the Kentucky Derby, the NFL draft, you know, Coachella, is going to end up becoming a very substantial part of our business and our world. And I definitely think we're gonna be focusing on the Budweisers and the Toyotas and the Chases of the world. But I definitely think there a lot of you here as Vayner itself is becoming a much bigger player in small business with Vayner Beta and what we're doing there. I do think that $10 to $25,000 of risk, $50,000 of risk at a big event or a big regional or local event for a lot of your businesses is super important. And so many of you have fashion brands or startup coffees or breathing stripes or things of that nature. And you're trying to do a lot of influencer marketing but a nice way to round out your execution and your branding is to activate at events. And so, I think giving out hats at the Memorial Day event in your local community is just good strategy. Just getting your product out there. So experience, real life stuff. Realizing that people are hiking, and going to Coachella, and going to the fireworks event more today now because they wanna post it on their Instagram. And social media is a new behavior that people need to reconcile and take advantage of. And I do believe that most entrepreneurs don't think of experience and event marketing. Especially as we're in a digital world. Especially if you're following me. I think that there are arbitrages. There are opportunities in all facets not just which app is next or what person's about to become the next big vlogger. Not just Alexa and podcasting 'cause I think voice is a huge arbitrage. Literally the two things that are most on my mind right now as a marketer are how I'm gonna activate against voice, podcasts and Alexa and Google Home, and how I'm going to activate and take advantage of people now going to more events, major and minor, to promote themselves and how brands and businesses can interact in that. And so, just a little bit of a different look. It's a good little rant. - [DRock] That was great. - [Gary] Yeah, it was a bunch of stuff that people-- - [DRock] It's a lot of insight. - That kid motivated me yesterday in London. (DRock chuckles) Trying to get a little deeper. Ra, ra, ra! ("Hit The Lights" by Rowlan)

Athletes plus TV shows. How is there no athlete I know with the last name Orange? One of these oranges that... (laughs) I've got mine. - [Man] Yeah? - Yep. Mine is Jamal Charles in Charge. - [Man] That's really good. - Jamal Charles, baby. - [Man] That's not bad at all. - Yeah. Feeling pretty good. - [Man 2] So, are big companies doomed? You get to that kind of innovator's dilemma thing-- - Of course big companies are doomed. The good thing for big companies is a lot of times they have an 80 year run and a lot of people make a lot of money along the way. But, sure, what big company hasn't lost? - [Man 2] So, I guess, I mean-- - Right? That's a very important statement. Like, Woolworth's, IBM, and IBM's still kicking. It's not like it's dead, but Woolworth's isn't. And, IBM is not what IBM was in 1979. Microsoft is not what Microsoft was in 1992. You know, Google is not what Google was in 2001. Like, why did Google let Facebook happen? Like, right? I mean, I don't think people get it. Like, of course that's what's happens. Show me. I don't live in Fantasy Land. Doesn't happen. There's not a single client that does the work that I want them to do. - [Man 2] Yet. - Period. Because look, first of all if you're in client services, it will never happen. Like, anybody who cries about that in client services, should get out of client services. Like, I hate when people are like, "Oh, the client doesn't get it. "This sucks. They're stupid. " I'm like, "You're stupid. " We're reverse engineers. The problem we solve for them is their problem. I don't care if... Chase is a client of ours in the U. S., right? Like, they're huge. They have a million problems. And, when I say problems, the truth is, and I'm sure you guys feel this way, they have a million opportunities, right? Do they want people to open up bank accounts? Great. There's a strategy for that. Do they want to recruit talent? I mean I would tell you a lot of people who are listening right now, so we have a division called Vayner Solutions. It's run by Dog, Dennis OG. I can't even pronounce... I'm Russian and can't pronounce his last name. You know, when I think about the $150,000 audit that we're selling because we're not Bain or McKenzie yet, and we would normally... You know, in four years, we're going to sell... What I'm about to tell you, we would sell for $150,000. A bank listening would reach out to us and say, "Hey. We want you to audit "our ability to acquire better talent "for our bank from a technology and innovation. "Not developers, but marketers and executives "who have digital DNA, so that our bank "can survive this inevitable death blow "that, whether it's cryptocurrency, "or Apple, and Google, and Amazon, "and Facebook's foray into their world. " This is what's going to happen to them. Well, when I think about the $150,000 package we play for the audit, and then the output, and the advice, and the presentation, that is ridiculous ROI. I also am empathetic to why they don't see that. And then, I'm excited for them to not buy it now, but buy it for a million dollars in four years. But, like that's something I think a lot of, like, banks and B2B companies should be hiring us for, and then the video output. Right? I just think nobody makes the modern day commercial better than my company. Like, if you want to spend $300,000 to make something happen, I think our $150,000 video and our $150,000 Facebook ads and influencers on Instagram will give you a better chance than any Google, or programmatic, any commercial, any print. And, so that's what we strive to do. ("Hit The Lights" by Rowlan) It's just work. Like, there's just no shortcuts. It's a marathon. You know, like it's a ton of work. It's about being right. I love when people are like, "Well, you've got "to be smart, not just... Right, work hard. "Oh yeah, Gary, but you've got to work smart. " I'm like, "No shit, dick. " Like yes, of course you have to work smart. Next. The part that people don't want to do is work hard. Like, the smart part is not controllable. Like, either you're smart about your strategy or not. Like, the hard part is controllable. Like, you can work five extra hours a day instead of watching TV or going to the pub. You can work on the weekends like I did for every single year of my twenties. All of them, every year of my twenties, I worked on Saturday for 14 hours in the liquor store. I don't know. Nobody in my company works on Saturday ever. So like, you know, I think... Anyway.

- [Man 2] The harder you work, the luckier you get, right? - It's an amazing correlation, isn't it? Do you know how hard it is for me to do this vlog? Ninety percent of my meetings are talking about raises, and clients, and salaries, and firing, and strategizing about clients' work. You know, there's a PR headache we have with a client right now. People are mad at me. I can't speak to it. I'm legally obligated. Like, you know. It's going to happen to you. The vlog's been interesting to me. It is really an interesting piece of content because I treat it as something that I would've made for the 15-year-old me, right? Like, I learn by watching. Like, people are like, "Gary, you're... " Somebody stopped me in the street yesterday in London. And, he's like, "Gary, you're getting too motivational. I need more details. Like, you're getting away from who you are. " I'm like, "You're getting confused. This is who I am. You need to watch what I'm doing. " I say it a lot, right? Watch what I'm doing. Why am I doing this podcast? You don't have one of the five biggest podcasts in the world. All my handlers think this is the biggest waste of 30 minutes ever. This is critiqued as a bad idea. Now let's break down why I'm doing it. I think karma is practical. I like giving back to my community. I think it's ROI positive. Do I think you have a million fucking people listening to this? No, I do not. Do I think that 13 people who have never heard of me before listen to this and get on to me? I sure do. Do I think in a 15 year window that becomes valuable, my 30 minutes? Because my 30 minutes are probably worth $100,000 now. Um, yeah, I do in 15 years. Do I think in the next 15 weeks? I don't. 15 months? Nope. 1. 5 years? Probably not. That's it. That's how I think about the world. ("Hit The Lights" by Rowlan) We're not historians. We don't look back to 1955 and say, "Who was dominating from 1855 to 1916? " Like, we don't do that. We think, "Oh my God, my company's been around "for 120 years, we're not going anywhere. " Because they just don't do the homework. I think voice is going to be-- So I would actually ladder it up. I would say voice. I think that podcast ads, becoming a podcast, Alexa Skills, these are all things that are very top of mind for me. One thing that people are misunderstanding is that time is the only thing driving our behavior. Right? Only thing? Time is an emerging thing that is driving our behavior above and beyond entertainment escapism, things of that nature. - [Woman] Meaning if you conceive it, you can win. - Correct. Meaning when you are driving, you are not watching a video, you're just not. But, you have Bluetooth now, and your car has Bluetooth, and instead of the serendipity of whatever the local station is playing or the music that you've had on your whatever, you know, it's been interesting to watch people shift from music consumption to information. Podcasting is big. Big, big, big, big. It's what we're building. We're just launched a new division call Vayner Experience. - [Woman] That's what they're calling it now for us too, right, total brand experience. - Because we think activations matter. Like we are obsessed with activating. There's so much product to be sold when the rugby world championship was here. But every brand paid a sponsorship, had some cocamanian booth outside of Wembley Stadium, and called it a day. I'm fascinated by how much money brands are wasting on activations. Without making social content created by people in the batter. Everybody's making the cupcake, and then at the end going, "Oh, let's do a hashtag, "like on the sign, "and people will put that," and nobody gives a fuck. When an influencer takes a picture, when a person takes a picture of your product, without you knowing, like it happens everyday. - [Woman 2] Yeah, yeah. - You guys aren't in control of the narrative. People are seeing it in different lights. Some retailers put you on an end cap at $3. 99, others put you on a pedestal for $4. 19. You guys are not in control, but you think you are, and you're justifying that marketing talk because that's how everybody was taught marketing 40 fucking years ago. It's ludicrous. Everybody's interpreting differently. Louis Vuitton, go ahead, write it down, write down right now two sentences on Louis Vuitton. Knock yourselves out. Let's see how fucking aligned this actually is. This is what marketers think is happening. It's not real. What does that mean? It's schizophrenic? It's not schizophrenic at all. I know I have to go, (women laugh) it's the reality of what is actually happening. So yeah, that's what I think. - Dan. - Dan? How are you? Gary.

- Really good, thank you man. - Hi, Gary. - How are you? Such a pleasure. - Hiya, man. - You good? ("Hit The Lights" by Rowlan) - Hey, how are you? - 60 plus online entrepreneurs. - I love it, I love it. - [Woman 3] Thank you so much, Gary, - You're welcome, guys. You're welcome, thank you. - Hello, here we are. - Oh, we're on video. Live. - We are live at the ILEC Conference Center, and yes finally. - Yes. - The moment we've all been waiting for. The incomparable, GaryVee. - Thanks you - So are you excited? - No. No, I'm just kidding. Super excited, always ready to go. - So I just want to thank you again, for making the trip. - Thank you. I'm thrilled to be here. - I know it's going to be short and sweet. - Yes, heading home tonight. But super focused, gonna get my shit together and I'm gonna drill it on stage in a couple minutes. - Drill it. - Awesome, thank you. Good to see you. I'll see you up there. Hey guys, hello. - [Man 3] GaryVee! Whoo! - It's my wife's birthday tomorrow. You gotta wrap your head around it. Realizing how fortunate you are, and how life is only one at-bat, and how great it is. You gotta jam, one step at a time. time, To me, the advice, that I believe in is that the hard work and the efforts are the most controllable thing. So you need to keep grinding, and if they aren't happening the way you want them to, you gotta stay patient. There's just no other option. So I think patience, hard work, and just perspective of reminding yourself why you're doing it. - [Gary] How have you been? - Good! - Good. - Hello. Christian. - [Gary] Christian, pleasure to meet you. - You too. - Yeah. Hey brother, good to see you again. - Good to see you. - How you doing? - There's quite a bit of people waiting for you. - Yes. Is it crazy? - It's crazy. - Fill my audience, they all know the importance of personal branding. But if you had to do just one thing, one sort of concerted effort, building a personal brand. You can only do one thing, whether that's sort of Instagram, et cetera, what would that one thing be? - Daily vlog. - [Man 4] And documenting yourself? - Hundred percent. And not painting a fake narrative. So if you're on the-- like, the biggest problem that people make, or mistake, excuse me not problem, that people make when they're building a personal brand is they want to fake it before they make it. They want to say they're this or they start a vlog and they start doing shit that they never-- Like my vlog's boring as fuck! Like it's a spin, like I've done-- What are we at DRock? 250? - [DRock] No, it's more like-- - Whatever. I've done 200 episodes plus and like 84% of them have similarities, right. Like I think that if you're gonna document versus creating, then you've got to document your truth. So if you're just like a bro in the basement of your house trying to become an eSports celebrity and you kinda suck at Call of Duty or League of Legends, just fuckin' document it. Like document going to 7-11 and buying Doritos. Like document like taking the cab to the fucking grocery. Like, people are genuinely, so I think people think they're trying to paint a documentary or be on Shark Tank, meanwhile, what they should be doing is doing a reality show. Like, and if you're just truly yourself, you have a much better chance of success because the only thing that is unique or, you know, like it's very cliche, like "You're like a fuckin' snowflake", but the truth is that's true. - [Man 4] And if someone's life is-- - Boring? - [Man 4] Boring. - Yeah. - [Man 4] Do they still document? - Yes. - [Man 4] Yeah? - But then what they have to understand is if they're boring, and not smart, and not interesting, and not funny, and not attractive, nobody's gonna watch. Like, you've got to have something! why do you think people break out? Like, it is talent. But if you're not documenting, like look, there's an unlimited amount of people that can win on vlogging and on Instagram because they're just fucking hot. They may not be that interesting, but if you're building more exposure, you're a model. Some people are comedians, some people are business legends. You know, some people are gonna be what they're gonna be. So I think that documenting makes sense. Because the other thing is, if you're not documenting, as a personal brand, you're pondering, you're overthinking. It's about production, it's about putting it out there. What's very different than the old TV world, the old music world that we all grew up with, is I think people overthink their content. There's too much supply and demand issues with content. You can never, you know

feed the audience too much because they're not consuming every little thing you're doing. And if they are, and I have that, I have a personality where people get in the rabbit hole and they're there for a while and then they kick out! back in. It's no different than when you're really into an artist. You're all about fuckin' Lady Gaga for like a year and then you're not for a year or two and then if Gaga's good enough and her next album's good, right? I'm a big believer that you just build the biggest building by building the biggest building. I don't spend any time tearing down people's buildings. The biggest reason I don't talk a lot about the bad part of entrepreneurship is I don't want people to get the misperception that I'm like "I'm an entrepreneur! "You're not! ". That is not what I'm saying! I'm saying if you are depressed, if you're like sad, if you're going into debt, there's people like going into hundred thousand dollars in credit card debt to start their company and they've never sold anything in their lives 'cause they want to put entrepreneur on a fuckin' Instagram profile! Like, that scares me! Like that's gonna have ramifications! But yeah, you're right, I mean, it's everybody's different. I love eating shit, I love the process, I'm only about the journey. I even think subconsciously I leave a lot of money on the table 'cause I'm trying to foreplay the outcome. Like I think it's so locked in that I'm trying to like delay it! 'Cause I love it so much! You know, so everybody's different. Everybody wants stuff. I don't want a yacht, watch, I don't want a jet. I want the New York Jets. - The Jets. (group laughter) - But that's about it and honestly, even that, I would far prefer. If you told me, if I could have it my way, would I take the Jets at 64 or 46? I would take it at 64. I want the grind, I want the narrative, I want the legacy, I want the documentation of it. Because I know it's gonna be way more powerful when I have 27 years of vlogs of showing how I got there. Because that's not seeing just Instagram! - [Man 4] Yeah. - So when kid rolls up to me at 62 and goes "Uh duh duh", I'll be like "Go watch "DailyVee. "1 to 14,086! Then! " Right? 'Cause that's-- - No, I get it-- - That's your point! That's what's so great about this body of work. I'm gonna have something, you know? I wish people-- I've started putting up some older content. I put up a piece on Instagram yesterday from 2008 saying the same shit! It's fuckin' 10 years later! I've been doin' this for a long time. This was, everyone's like "GaryVee! " Like, obviously I've had some real viral growth in my personal brand in the last six months. It's definitely taken a different leap. But people are like, "Oh, you're, you know, "you blew up overnight! " I'm like, "Fuck me! " I'm like, "Really? " - I'm an 18-year-old entrepreneur. - [Gary] Yep. - I am, I started a business. What question, and I know I'm meeting you today, what question should I be asking you? - That's a great question actually. So, I'm gonna answer that slightly different. I'm gonna answer it with anything that allows me to say something that makes you realize don't give a fuck about anything for the next 18 years. If I could convince every 18-year-old entrepreneur to shut down the emotional needs for short-term shit until they're 36, they will all be successful. Let me tell you a secret. This is a little secret. The majority of entrepreneurs that you look up to, shit on you behind your back! Because they can see the short-term bullshit behavior. The biggest thing I tell a lot of kids I fall in love with emotionally, I'm like, "Bro, you might be tricking 93%, "but the 7% that rule the world, "think you're a clown. " And that is the energy that I want to give the 18-year-old. How much time you have and when you're doing short-term shit, and faking the funk, and raising capital, and not actually building a business, or playing the part, or just going to parties, or renting a yacht when you don't have it to play the part. You're tricking 93% and it feels real good. The problem is the 7% that are gonna matter, think you've already lost with them. There's a lot of people that I've crossed out that everybody thinks is super cool and they're not gonna be here in six years. 'Cause I've been through this before. - [Man 4] Cool. - [Man 4] Thank you so much! - You got it! - We really appreciate it. - Awesome, my pleasure. (laughter) That was some good stuff! - [Man 4] Yeah, I thought it was good too. ("Cobvlt Blues" by DEADCVPRI) - You know, listen, I think you win when you fucking fall in love with patience and you love the fucking grind. - I'm Matthew. - Matthew, Gary, how are you? - Nice to meet you, nice to meet you. - Hi Gary, I'm Roland, Roland, real pleasure, Gary. - [Richard] I'm Richard. - Richard, such a pleasure. Hey, good to see you again. - Sanjay. - Sanjay, again, yes outside. - We met only about 15 minutes ago. - Hi, I'm Lucy. - Lucy, such a pleasure. - Lovely to meet you Gary. - Gary, James. - James, such a pleasure. ("Cobvlt Blues" by DEADCVPRI) I'll tell you what you should do, you should partner with somebody who's a financial based individual, a CFO.

And have her or him help you justify the savings of money, and sell only on that. You might be able to sell me, but the problem with me is we're already kind of doing it in a weird way with our Chief Heart Officer. Like I'm already sold. Then you've got 99. 3% of the rest of the market, who don't give a fuck. They're companies. But if you walk in and say, you will save $1. 9 million and you have it not the way you and I intuitively know, but you have it in data. - [Lucy] Fact, yeah. - You will sell a shit load. - [Lucy] Beautiful. - Got it? - [Lucy] Thank you. - You're welcome. Cool. The biggest thing with that model, that I'm fearful of is normally the ROI of the cost doesn't match the quality of the content. And so I think as long as you deliver on that, then you've got something very real. The problem is the math gets too good, and the person allows it to dilute. There's been a lot of people who've started mastermind and scaled advice businesses that started with the right intent and then got fucked. In the best way possible for them, because they made a lot more money. I think the only piece of advice I would give you, my man, is there's a very fine line between being great and being completely full of shit, and spammy in this model. Which is why I don't do it. 'Cause I don't think I can control it, 'cause I think I'm too charismatic and good of a salesman, that it would be so big, that I would fuck it up so bad. And I would be cliche of what I make fun of. I would just tell you this is a difficult, by the way, this is why I'm giving you this advice, it's a foregone conclusion to me that you'll be okay and it's gonna work. So that's not the advice I'm giving you. you is if you care about your legacy, you need to be very smart that you don't get seduced by the model. And all of a sudden people are paying a lot of money for getting nothing. Or something they can get online for free. Which is why I spend my time writing books, and speaking, and building an agency, because once you make it about you, to make it big you gotta make it shitty. (chuckling) Yeah, it's a, you know I've never said it that way. So that made a lot a sense to everybody here, right? That's what happens. The thing that you always want to do, is you want to win with winners. And a lot of these models win with losers. So, you know, you wanna win with winners. Something to think about. My big thing is you just gotta feel good about it. And if you don't, and you're asking me because of that? Well then bring in a little back. You don't need to build the biggest business. Gotta feel good about how you make your money, and if you don't you're vulnerable. You're vulnerable to yourself, and you're vulnerable to the market. - [Roland] Thanks very much. - Yeah, no problem. I mean I could make $100 million a year being me in this model. I don't want to because I don't like the idea of I can't screen who's taking it. Like to me it's back to this winners, losers thing. The model attracts the wrong moths in it's worst form. When I say document and don't create, when I say act like a media company, when I say the most important one, watch what I'm doing verse what I'm saying. Even think about what happening here. I'm synthesizing it for you, but it's the what I'm doing versus what I'm saying. This is it man. - [Richard] Okay. - You can build a huge fan base. You can literally film shit, make an episode everyday, put it on Facebook, run $500 worth of ads against your fans, and fucking own it. Because I may fall in love with the groundskeeper guy, and she really cute midfielder, and he may really like the coach. (group laughter) You know, right? - [Richard] Yes, perfect, perfect. - That will work. You should let them put out a song everyday on SoundCloud and Spotify. - Everyday, what about the quality of the song? 'Cause you know that's what they like. - [Gary] Yeah, and you're so excited. Who likes, the fans or the writers? - [Richard] No, the artists. You know, they can be hard work. They're like okay I got to get this right. - They're wrong. Their quality is subjective to their own mind. It's why they're artists. - [Richard] Exactly, yeah, yeah. Well I knew that, but, okay, so-- - You have nothing else, right? There's no way to win in music, without putting out volumes of music. - [Richard] So put it on SoundCloud free? - Yep, and Spotify free, and then, (holding breath) (group laughter) And that's a joke, but the reality is if they're good, I think it's a volume game. - [Richard] Yeah. And I think it they're good enough, that one song could change everything. Look, I think, you know, DRock can send you this. So I can say to them, look you can't have your cake and eat it too. - [Richard] Yeah. - Like, if you want to be fancy and subjective about your music, and not put it out? Well then your gonna have less chances of winning. So like what do you want? I have good news, why don't you put out a song everyday for three years, and then if one of them hits? Then you can afford to not put one out everyday. - [Richard] Yeah, no I get it, yeah. - I mean I think artists want their shit

to get out to the world. I think that they're insecure. But what they don't realize it's all subjective. It's just subjective. Like, I don't know, like I vlog, and there's something I said in here, and they'll edit it. And I don't tell them what to fucking edit. And maybe it's good, maybe it's bad, and I don't know. Everyday people are like, the best thing you've ever said. And I'm like, really? Fucking that's shit. Or I'm like, you know, the next day, why didn't that video crush? That's the smartest shit I've ever said. I've written four books. The best book I've wrote is called, "Thank You Economy. " It's the least selling by far. - [Matthew] Yeah, it's an awesome book, love it. - Thank you, you know what I mean? - [Matthew] Yeah. - So you know. - It's just awareness. And the way you get awareness is running ads on underpriced places, or siphoning awareness from underpriced places. There's two places, Facebook Ads and influencers. Like I am a broken fucking record. DRock, what episode into the vlog did you say, how are we going to create something interesting everyday. - [DRock] I think like three. (group laughter) - [Gary] It's true, it's true. Episode three, DRock goes, you know I don't see this-- - [DRock] I don't know if I went that far. - The vibe was you were concerned. You were like how is this going to be, like, interesting? - [DRock] Yeah, when are we going to jump out of a plane, or you know. (group laughter) - That's what you were thinking, right? - [DRock] Yeah, like what are we going to do visually, to like make it-- - And he's always saying things like, look, if we made this eight seconds instead of 30, or this. And he's right, the data shows he's right, but I'm trying to prove a macro-point. You know how much fun this is going to be for me? 'Cause I'm doing this everyday for the rest of my life. You know how much fun this is going to be for me in 20 years, when I get to tell a kid, go watch all 7,000 episodes of DailyVee to understand. You know how pissed I am I don't have this for the last 20 years of my life? Do you know how weird episode one, through 10 years, through episode 3,600 would have been of everyday being at the liquor store? Do you know how much more impactful that would be? It's one thing when I say it, right? Notice how I'm even saying it in detail, how more impactful it is. Imagine seeing it, imagine literally, as you got in to me, were like, let me go look at DailyVee. So wait that was Monday, that was, like, liquor store, liquor store, liquor store. - [DRock] Like Wine Library TV for 1,000 episodes-- - Yeah, it's there. - [DRock] And it's just me sitting there drinking. (group laughter) - Well from 2006 to 2011, 200 episodes a year, 250 episodes, I did 1,000 episodes in five years. Like 200 plus episodes a year, five days a week. Boom, boom. Would I make those videos once in a while that you guys never want to make. Which is 11 minutes of every episode of Wine Library TV just flashing. They're like, no, it's not gonna do well. I know I'm just making a point. - But is there gonna be any-- - [Man 5] We've got a security issue downstairs. I need to get you into the room as quickly. - [Gary] Where we going? - [Man 6] We are going over here. - [Gary] Hey guys. Good, how are you? - [Man 7] Hey, Gary. What's up guys? How are ya? Nice shirt, bro. Hey guys. How are ya? - [Man 8] Hey, Gary. - [Gary] How are you? - [Man 9] Good, thanks. (inaudible people chatting with one another) - [Gary] Alright, where am I going? (people cheering and chatting) - [Woman 3] I love you, Gary. - [Gary] I love you back. What's up, buddy? What's up my man? - [Man 9] I had a meeting with a man who changed my fucking life and called me on my bullshit and made me put this event together. (people cheering and screaming) - [Gary] There's no C before the K in my last name. (audience laughter) Classic. Here's what I think. I think that information is commoditized. There's so much information on the internet. It's hard to sell information, in my opinion, and feel good about it because there's so much of it. There's a reason my content is free. It's because the supply and demand of content is harder than ever to sell and differentiate if you want to feel great about it because there's so much content. Is your $300 thing actually available for four hours of Google searching? Is your $100 thing actually available for $9? Answer's yes. I'll save you time as you debate it. You know zero people, that actually created wealth. I don't mean your lucky friend who inherited his grandmother's money. I mean you don't know anybody on Earth that created an actual business and made wealth without working their fucking face off. There is no such thing as passive income. It doesn't exist.

You might have something that's working for a little while because you did landing page optimization and you figured out how to arbitrage Google for a few seconds, aka a couple years, but that will go away when Google changes its algorithm or when people go to mobile devices or when Facebook becomes more important. Which means it was working for 24 months or 16 but now it's not which is everything but passive because you start building your life on it and then when shit hits the fan, you have to adjust and it really fucks you up. So, these are the big things that I think about. Which is, why are so many people looking for shortcuts when life is long? Why are people not willing to do the tried and true thing when if you just audit every single situation it's always the same thing. Which is the people that run marathons win and the people that are running sprints lose. And it's because people lack patience. People are seduced by stuff. People make all their decisions on short term money because they want stuff. People are insecured and want to posture in front of other people that they're successful. There's just a million fucking reasons why you do it but it just doesn't make it right. So, I'm on a little bit of a mission. You know, my big thing is, I build other businesses and then the GaryVee stuff is kind of like out there and does its thing. Sure, it leads to opportunities, but for me, I'm on a mission for legacy around this. I'm not, you know, I'll get paid to come and speak. I'll write my books, but I'm not trying to create content as a top of the funnel thing to sell something at scale. I'm not against that. I know the far majority of people want to do that. Mazel Tov. Knock yourself out. It's just not the way I see it because I don't think that's how the trends play out. And if you're good enough, you don't need it. So these are things that keep playing over and over in my mind. Stakes are high. Opportunities very high. The competition is real. Every single person in this room is competing with each other no matter how they position, or slighten position, because we're going into an attention battle. We only have so much attention. Time is the asset. I want you to understand why I do the things I do because I know that the tactics I've laid out over and over and over again, you guys can verbatim, repeat some of my shit, it's you need to understand why. The only thing that will ever have value is if you understand people and you try to desperately figure out how to provide them more value than you're asking from them in return. And that is where almost everybody breaks. Everybody is selfish. You want the money. You want the thing. You don't want to provide more value than that thing is worth. You actually want to do it the other way. And by the way, when I say you, I'm not talking about this room, I'm just talking about the whole fucking game. Everybody. It's why so few people break through. Because when everybody's doing the same shit, they don't win. And all these systems look the fucking same. And they all do the same thing and it forces everybody into the same behavior and then there's a reason why a few people break through, because they go the other way. Everybody goes left, couple people go right. That's where all the fucking action is. All the action is in one place. In a world where everybody is creating content for the internet which is where everybody's eyes are, over and over, only a few can break through because they're providing more value in return and they have patience to not ask for money in the upfront but they actually build something and then they're able to extract value later. And I just, I don't know, I'm worried that everybody's getting pushed into things that they're not instead of blocking it out and going all in on who they are. 'Cause that's just where it's gonna be. That's just tried and true. I want to get ready for Q& amp; A's so let's get the mics going. If you've got a question, start putting up your hands. Let's definitely go with that little girl who went first. (audience applause) (little girl speaking) - Hold on, hold on. What's your name little girl? - My name is Tegan, hello. I love you so much, you're awesome. (audience laughter) - [Gary] Thank you! - And I've got some gifts for you. - [Gary] Well I'd like them. Do you wanna come up here and give them to me? (audience applause) How are you? Thank you. Can I have a hug? Alright. (audience applause) Thank you. You've written three books? Jesus fucking Christ! (audience laughter) That's amazing! (audience applause) Great job! - My business right now or the thing that I'm doing on Instagram

it's starting to become like Destroyer Photography in this sort of way. I take good pictures. But I want to send a message to other artists about thinking that art isn't what it used to be. Like you cannot make money or a living out of it. You should actually try to be more of a personality around it. So my question is how would you market this idea? - So you wanna be somebody that tells other artists that's not about selling the art, it's that you need to build a personal brand and be the personality behind the art and then that's the monetization 'cause then people will buy your art? Or because then you can do something else? - [Man 11] Exactly, the second part. I don't know, I shouldn't like, pursuing art for the sake of doing art and monetizing if you wanted but if you want to do something else. - I mean first, I would not tell them how to monetize. So the biggest artists in the world are self promoters and marketers of their brand and then they sell the art. So the first one to me, is a far more interesting conversation because artists are artists for a reason. There's a reason all those people wanna take those photos or paint those pictures. It's 'cause it's what they're good at or they like or it's what they love. So forcing them into like, "Forget that. "The art is the gateway to for you "to be a personal brand and monetize that," I think is bad strategy, right? You just have entrepreneurial DNA in you that happened to match along with the art and that's actually a rarity, right? Most people don't carry both. This is what I'm, to be very frank, concerned of. The thought that the model is, let's take them out from what they wanna do or what they wanna be doing and I'm gonna teach them how to build a personal brand. The first question becomes why are you the right person to do that? Like, have you done that? - [Man 11] Yeah, I'm doing it like day to day since January that I came up with the concept. - Doing what? - [Man 11] Doing what, what do you mean? - Have you made money not being the artist but you're making money using art as the gateway? - [Man 11] Yeah, the second part at least. - How, how are you making money? - [Man 11] I started by taking the pictures and selling them. - Okay. - [Man 11] And so what I've done is taken your advice of narrating my reality day to day. - You're vlog, right? - [Man 11] Right now, I'm not making a living out of doing this I'm just building like the vlogs to get there because of maybe to get it started. - No it's okay, it's a good strategy. Here's the problem. Too many people want to go into teaching people how to make money a different way before they've actually ever made money without making money teaching people how to make money. (audience applause) I mean, for me, what gave me the audacity to talk about business was in my 20s, for 12 years without saying a fuckin' word to anybody, I built a $60 million retail business. That made me feel like, oh let me tell you what I did or what I thought about. So I think the big thing that concerns me is I think vlogging and building awareness and documenting, that's good. 'Cause that's gonna bring you attention. My friends, attention is the currency of our society. The number one arbitrage in our world, it's called fame, right? Get real famous and the weirdest shit happens, people give you everything for free. Makes no sense, it's backwards. It's the number one arbitrage. So getting people to care about you for you and your journey is important. What you do with that power and how you make money is even more important. That's the thing to think about. So I would say, before you tell people how to make money about it, you need to do that for yourself first. Figure out what that was and then do it. - [Man 11] Okay, thank you very much. - You're welcome. (audience applause) - [Man 12] What should you do when your heads telling you that you know (muffled speech) the rest is gonna come then. But you're heart's pulling you in a different path? - [Gary] Can you do both? 'Cause I push a lot of people to do both. When I hear that, I'm like fuck, man. Just do me a huge favor and audit every other hour, right? Like, that's a tough one, right? When the head and heart are aligned, magic! pulling in opposite directions, back to why I was scared with artists, right? They're not gonna be aligned. That sucks comma, I need to know everything you do every hour you're awake because if I can audit it carefully, I think you might be doing enough dumb shit that doesn't matter that will let you do both. Like, you know? (audience applause) It's a very interesting thing, right? Like, how many hours, by the way, I sleep six to seven hours a night and I think it's always funny that people think, like yeah, I only sleep three hours. Like sleep is a non-debate, like you need it. So but I'm asking this carefully. How many hours a night do you tend to sleep?

Tell the truth, do not lie. - [Man 12] No, eight. - [Gary] Good, sleep seven. Like, one less hour, right? You just told me very passionately that your head and your heart are pulling in opposite directions. That's worth seven versus eight! Comma, how much telly do you watch? How many beers do you drink? How many YouTube videos do you watch? How many fuckin' conferences do you come to? (audience laughter) Here's what I know. I believe that you have enough time to do both. Especially if any of 'em has anything to do with the internet. Guys, every one of our grandparents didn't have this. If they had a job and they wanted to build another business, that means that they needed to be there! They didn't have the fuckin' internet. We're so lucky! Let's take advantage of it. We're the first generation, no matter what our age is, that's living through this internet thing that's bonkers shit crazy good. That's worth chipping away. You should sit down right now, not listen to a word I'm saying and write down every fuckin' thing you do seven days a week. You've got family, you know. You've got things, people have things. But you have enough time for both. - [Man 12] You're right. - [Gary] If you want it. (audience applause) ("Cobvlt Blues" by DEADCVPRI) Going home. Just wanted to thank everybody for watching the vlog. Means so much to me. Obviously this is from Friday in London. It's Sunday afternoon right now. Getting ready for the week. Super focused, super revved up Ready to do some serious damage. A lot going on. So much opportunity. It's a mindset thing. Either you're excited about it or you're not. I'm ridiculously excited about it and I see all the opportunities at hand. Practitionership. Architecture. Optimism. ("Cobvlt Blues" by DEADCVPRI)