Personal Branding Meeting with Jewell | #60SecondClub Winner

- 60 second club. - [Jewell] Making dreams happen. - [Jewell] It is blowing up. It is amazing. - You know, it's getting back on the upswing. I took it away for a little bit, for five minutes, because I wanted depth, but I realized the depth of comments didn't offset the excitement of that quick minute and just the action, so, I brought it back and I'm getting real serious about it. - [Jewell] When you did that I was actually amazed. I'm like, this guy knows how to direct attention. I was like, it's crazy. - It's day training attention. - [Jewell] That's crazy stuff. - Cool, what can I help you with? - [Jewell] So, gosh, a lot of different things. So, basically right now I am in Dallas, I'm in the mortgage industry. Like I said, I was a loan officer, so it really plays on my natural abilities. - Yep. - [Jewell] I'm 26, I've moved 21 times. - Really? - [Jewell] Yeah, from California originally, lived everywhere in California, lived all over the place, Atlanta, Dallas now. - Family dynamics or military or? - [Jewell] I come from a military family, but that's not why. (laughs) My mom was in real estate and stuff when I was younger, and so, we just moved with that, and then it-- - Flipping, building? - [Jewell] Yeah, it just became habitual. So, I really got sucked into it, just that change of pace. So, there's a lot of positives that come outta that. - Yeah, I mean, sure. - So, I've never met a stranger. I can go anywhere and you can drop me in, and I'll fit in pretty quickly. But at the same time, I haven't really developed those long term relationships or anything. - Yeah, of course, flag in the ground. - [Jewell] Exactly. So, I love trying new things, and I will give my attention to it 100% like right in the moment. And I will kind of dissect it, how I will put my brain power into it, and then I kind of move on to the next thing. Because it's like, okay, something new, squirrel, almost in a sense. - I think I'm like that but what I think has made me successful is I've always had one big pillar. It's kind of like eating a burger but always having different complements to it. I think a lot of people just eat the potato or the pickle, or the onion, or the mayonnaise, or the mayonnaise and mayo, or the ketchup, or the jalapeno, but they never eat the burger. - [Jewell] Right. - Like, I have the burger, Wine Library, VaynerMedia, my personal brand, investing. Those are my burgers but I do a million things. Do you how many people think this, I mean, he's covering me for this, this is insane. I have no time. - [Jewell] Yeah, exactly. - For me to be spending 49 minutes on this is so fucking crazy, it makes zero sense. But it sits in the GaryVee brand pillar. I believe in it. But it is me being ADD'd out. - [Jewell] Yeah. - And what I think you need to figure out is you gotta create at least one burger. I've got four, right? You need to have one. - [Jewell] Right. - If you feel you don't, I don't know yet, but that's the analogy. - [Jewell] Yeah, so I would say I don't necessarily have a burger. - Right. Because what the burger does is it allows you to create the wealth creation or the financial stability that allows you to go flirt. - [Jewell] Yeah, this is true. Yeah, it gives you freedom to have that flexibility. One thing I'm trying to do on the side, so, I'm learning this whole business development thing and trying to play on that just because of the relationship aspect. - Before we go there, let's work backwards. At this moment of your life, what are the major KPIs? Like, you know, if you go real long term, of course, right now there's gonna be a lot of things like that money stream and different things of that nature. But like, if you can anticipate good things playing out or not good things, how do you see it? How big is your ambition? And not like peacocking, like, you're still a young man but you're not 14, either. What's your intuition say? Because this is a big part of it. - [Jewell] Yeah, absolutely. So, I think, I mean, money's important. - Of course. - [Jewell] But it's not a driving factor in any capacity. So, one thing that I love to do, and I know you hear this day in and day out, but I love to give back. So, I'm 26, by about no means, no shit. (laughs) Like I'm still definitely learning. But there's a lot of opportunities that I've been afforded that a lot of people can't have. And so, my big thing that I kind of operate from my personal space is every conversation that I have with somebody if I can give them something that, you know, basically in the same way that you do. You give somebody practical stuff, I just try and share that. - Is that because you love being a leader and deploying your charisma? - [Jewell] So, I'm the oldest of four boys. - Makes sense. - [Jewell] And then also just being that mover. - Yeah, I get it. - [Jewell] I have to kind of-- - So, you get a high from that leadership role. - [Jewell] Absolutely, absolutely. - I get it. - [Jewell] And so, what that means in terms of a business space or a professional space or career, I mean, you can kind of dig that anywhere that you want. So, one thing that I'm doing on the side right now I'm just gonna see how it kind of flourishes, I'm actually gonna start a blog. - You should definitely do that. That was the next place that I was gonna go, which is do you feel like you wanna be a personality? - [Jewell] I mean, yeah, I can be. - And I know you know enough about my thing, and I'm not going down the who the fuck do you think you are, don't be that 26-year-old life coach. But I do think we've never lived in a time where people can be personal brands, I mean, it's really funny, right. I wrote a book almost a decade ago called "Crush It! ", which is go build your personal brand.

And then I've spent the last 10 years making fun of people who-- - [Jewell] Who do it. - Because so many people try to fake it. - [Jewell] Yeah. No, absolutely. - And that's how I got to document over creating. - [Jewell] Man, I can't tell you. I mean, obviously, that's gone viral but that's so huge, just that concept. - Because then you don't have to fake it till you make it. - [Jewell] Exactly. - To me, you're not any different, outside of a couple tweaks here and there, like me 26 years old was gonna be me, this. I wish I was documenting that shit. going through my first bit. - [Jewell] The ability to do it, I mean, that requires video-- - So devastated that shit's lost in history. Again, just vibing off your natural charisma and the whole thing, that's the game. - [Jewell] Yeah. - You need to figure that out. - [Jewell] Yeah, absolutely. And so my thought process behind the blog is, obviously, I wanna give value to people. - And you're gonna do a blog written? - [Jewell] It will be written. - 'Cause you can write? I can write but I also have a lot of videos, obviously, a big piece, I think that's easy. Podcasts add an element to that, kind of like an interview type thing. I think there's a lot of different factors. - So, let me give you something to debate. I think nobody has taken my words and gone real practical. Like, I think somebody should brand, I think you should call it like The Journey to 42. Somebody needs to put some context around what I'm doing. 26, right? - [Jewell] Yep. - The 20-Year Itch, like I think you should write, everything you should talk about is to getting to 46 years old. Like nobody's synthesized down my thesis and made it about that. - [Jewell] Right. Like, you know? - [Jewell] Absolutely. I think with your document versus create, so I, habitually I'm a little, I have that kind of ADD in terms of change and things, but I'm also a perfectionist. So, I love things to be really sweet. And so, before I heard the document versus create I was very much involved in the this has to be perfect, I wanna do it right. - Document versus create was built out of my internal hate for perfection. - [Jewell] Yep. And I realize that it doesn't get me anywhere when I try and be perfect. - It doesn't exist, it's a subjective call. What the fuck is perfect? - [Jewell] Exactly. So, once I heard that I got much more into my SnapChat, and my Instagram, my Facebook and documenting, and now I'm much more-- - Well, go figure. - [Jewell] I know, it's ironic how it works. - Go Figure. - [Jewell] So, it's pushed me into more of a creative space where now I'm not so much-- - What I don't think people realize is by documenting and communicating on a daily basis, as you build an audience that is just interested in people, reality TV at scale, it opens up business development opportunities. You never know when you're gonna write something or say something in a video six years from now that unlocks the leader that wants to see you. I had one of the great stars of the last 20 years team in here a couple hours ago, they came to me off the document thing and creating. I think, again, as you know, you've seen this. - [Jewell] Yeah, absolutely - I've had these specific meetings. Everybody gives slightly different advice. I do think, I think people don't know if I'm just being nice. Like remembering you from the DC event is easy because you have a little bit of a presence. - [Jewell] Thank you. - I think you need to figure that out. And what I mean by that is I actually think you have a very basic blueprint. I think you need to communicate on a daily basis. Don't bullshit. - [Jewell] Yeah. - But I do think a child of 21 locations in 26 years, a oldest of four boys, I think opening up, and you haven't opened up yet to me on what that 21, you know, that 21 locations has some dirt in there, too. - [Jewell] It absolutely does. Oh, yeah. - Of course. I think you need to find your cadence. I didn't open up about things. I didn't talk about my struggles until, it took me time. - [Jewell] Yeah. - I think, so, I buy into a 26 year old that's never built a $10 million business from a "leadership" standpoint, 'cause I buy into being the oldest of four, especially if you can give me a story or two. - [Jewell] Right. Yeah. - You know? So, I think you should definitely go hardcore at that. I'll say another thing, and this is as much for you as everybody who's watching 'cause I think this is a new thought I have. I think there's a lot of DRocks. I think a lot of people see DRock, and they know I pay him, and they're like, "Well, shit, I can't do that, I have to do this. " I actually don't think that's true. I actually think there are thousands of people that are watching this right now, and even if you didn't have the serendipity and luck of being here, and now it'll naturally come to you in the comments of DailyVee, you're gonna get this, I think there's just, if I were you, and more importantly the 10,000 people watching right now, for this advice, they should go to YouTube, they should spend a month, find 59, 159, 437 people making video content, who have very few subscriptions, DRock could have been had. Somebody could have emailed him and said, "I believe in your talent, come and be my partner. "Come and document me, I'm going to be like that. "Believe in me. " I think you can sell people on that.

- [Jewell] Yeah. I would believe you, let alone 500 people who just want to be artists and do it, and who want to be nomads too, so that's another thing to think about, man. - [Jewell] Okay, and so I think, on that note specifically, given the fact that with cell phones and all that, we have the ability to do it all ourselves, I don't know if necessarily that's something like, me going and finding out-- - That's up to you. - [Jewell] Now, that could be beneficial in the future. And it could be teaming up or something, it's not necessarily hiring them, it's somebody that just wants to jump in. - It's number two. If you can't afford it, I just generally, you have to understand: it's a supply and demand game. - [Jewell] Right. When people get mad about "working for free," they don't understand it's all supply and demand. No hardcore amazing computer developer works for free anymore because there's demand. - [Jewell] Right. When there are unlimited kids filming, and listen, if you're Steven Spielberg, go! But before you're that, where do you think, you know it's so funny, "working for free. " Working for free on your terms, versus getting paid dick to pay your dues on not terms, it's not even close! - [Jewell] Yeah, it's true. You're enjoying it, it's a passion. - Yeah, get in here. I've been waiting for this. this! Is that going to fit there, though? No, I don't think so. That's why I wanted it to go up and down. But we might be able to hack it. - [Jewell] Yeah because that one could probably fit on that wall. - Yeah, so you know what we're going to do? We're going to move that up there, That right there, and that right there. - [Jewell] That's badass. Got it? Book, thing right there, because it looks thin enough, right? The top one? You're going to move family business to where the book thing is, and that right there. - [Man] Perfect. - Alright, cool, just put it right there. Yeeeeeaaaahh, I'm pumped about that. I'm always trying to reference it, and then I'm like, "fuck, where are the books? " - [Jewell] So I think that's absolutely, that is so funny, with-- - The biggest thing you have to get over is having a dude or chick following you around on camera. Because that's douchey. And I'm the most egotistical, and self-promoter, and it took me a couple months. - [Jewell] So that's a big thing that I think was kind of a mental block is, man I'm going to look like a douche filming myself all day long. - Everybody looks like a douche when they start something new. Hollywood made fun of reality TV like nobody's fucking business. Hollywood made fun of the Kardashians like nobody's business. Everbody's a douche until they're a pioneer. - [Jewell] And it's cool. In that, I've gotten through that mental block, because now I'm more comfortable in front of it. I can kind of be open, and so if you're talking about sharing those stories so much, That's why I think the blog's going to be great, if I can do that. - As long as you don't bullshit it. People that are trying to sell $5,000, I literally had a guy email me and said, "Hey Gary, I need you to help me, teach me social media. " And there was something in the way he asked, I don't remember the second part, but he basically said, "for my social media firm. " That's what it was, right DRock? So I emailed him back and I was like, "Hold on, are you charging people to sell to social media? " And he's like, "Yeah," and I'm like, "And you don't know anything about it? " He's like, "Yeah," and he didn't get it. (group laughter) And it scared the shit out of me, and I know why it's happening, but all you have to do is tell the truth. - [Jewell] And that's my thing-- And again, I'm giving you, and again, you know this isn't normally the way I push this hard. It's because I actually think you have charisma. - [Jewell] Thank you. And I actually think you're starting to give me some data, right, like 21, 26, you're going to have to dig into that. Oldest of four, you - [Jewell] And I think, so, I've been very-- - And remind people. You know one thing, and I'm sorry to cut you off but I want to give you this: I think the best thing I do, and I don't get to do it often 'cause I keep myself in a lane, once in a blue moon people ask me questions in a Q& A that are outside of marketing and business, and I always say, "I don't know. " - [Jewell] Yeah. And it's amazing, I actually wish more people, I feel like I'm going to start planting people in my Q& As to ask me something about science, or healthcare, just so I can say I don't know, 'cause watch all the faces when you peacock the way I do, and then you come all the way the other way and go, "I actually don't know that world. " - [Jewell] Right. (blows air) It's the greatest move, I wish it happened more often. - [Jewell] Yeah. And I think you can do that. - [Jewell] It provides no value if you bullshit people. - But everybody's doing it. And unfortunately, we're in a world right now where it's on the offense, because in a world of fake news, and fake data, what I'm more fearful of is if the truth loses its place in society, then everything, all bets are off. And so, I think I've over-indexed it. I get extremely upset when people compare me to other people that they think are like me just because of energy, or are in your face. You've just got to have your truth, so focus on that. - [Jewell] And I think one thing maybe I'll ask, and I know it's different for every person. I'm very IQ oriented. - You are? - [Jewell] For architecture, that's just how my brain works.

- That's great. - [Jewell] I've got that perfectionist thing going on, I think. - That's good. - [Jewell] So, I feel like I'm one of the most emotional people that I know, but I don't, like it's so-- - You don't show it. - [Jewell] It's so closed off-- - Because you protect it? - [Jewell] I honestly couldn't tell you. I think it is, because I'm-- - Of course. Do you feel like it's a cliche, 'cause you're a man and you had to be the man, the oldest brother? - [Jewell] I think a little bit of it probably came from being the oldest brother, and like, look, I've got to be tough, and I think a little bit of it predicates itself on the logical, like, look man, nobody's going to care about my feelings anyway. It's like I've got to figure out how to... - I don't know, I'm EQ'd out for days, and I'm under IQ in my opinion, and I talk about nobody cares about your feelings either. So, I think the thing, that most, so, here's something interesting. You got me into a good place. I think most people fear my blueprint, which is, I talk in a lot of contradictions, because they're true, and I think people are scared to be pigeonholed within a micro. - [Jewell] Hmmm. Yeah. And I feel the negative effects of it. People have reactions to me in both pro and con for that reason. I've got an answer for you, it's similar to document and create: let it play out. Let it play out! Nobody's going to think you're irrational if you're rational in a 50 year window. Nobody's going to think I'm a snake oil salesman when it's all said and done. They did, they may, they could still believe it right now because they're waiting for this, like this, inevitable shoe that's going to drop. That I'm going to close all my content down, or I've been actually quietly taking five dollars from you each month from your Venmo. Cynicism exists. - [Jewell] Oh yeah. - But the thing that always beats cynicism is the truth at the end of the game. - [Jewell] Yeah and obviously you're super long term. - But that's it, man. - [Jewell] It's all long term? - It's all long term. - [Jewell] I think the challenge-- - Is within the short term? Well, what do you need in the short term? Because if you care about short term, it means you need something. So the thing that always drove me was, I didn't need anything. One great thing is, because I didn't need to show, my self confidence was so within, the thing I didn't need that so many of my friends needed in their 20s was things to put them on to girls, to the world, they needed a BMW. They needed a watch. They needed to go to Vegas and have table service. I didn't need those things, which saved me a lot of money, which meant I didn't need money. - [Jewell] Right. Yeah, no. Makes a lot of sense. And especially, the 26-year-old world that I live in (Gary blows lips) that's crazy. And being in Dallas, you know, it's a tough place to live. - You're right. - Even if you go outdoors to do anything, all you can do is eat, shop, drink, party. - And Dallas is one of those places where the dollars and the perception lead to fun stuff. - [Jewell] Exactly, exactly. I get it. I'm empathetic to that. Look, this is where it gets fun. This is where I get to say the things I love the most, which is okay, and that's the game. - [Jewell] Yeah, you're gonna do whatever you want. I think the one thing that I always tells guys is like, and I mean this, some things are just true in life. I think boys and girls have to live life differently. I think guys are impatient. I wish guys knew that at 40, you can be in the game as much as 26. You know, it's like, it's a real mistake. All these guys that wanna hook up with chicks don't realize they should eat shit for seven years. They'll do way better at 33 than they will at 26 and have a fuck load more leverage for this magical thing they want. They're just posing and getting sniffed out, versus actually having it. - [Jewell] I gotcha. So, yeah, I totally resonate with eat shit. That was great. - (laughs) Yeah. - [Jewell] I guess one of the struggles for me, obviously, I'm starting this blog space. So what I'm doing currently in my career field, I don't know if it's necessarily in tune directly with like something that's gonna drive me for 20 years. - It's definitely not. - [Jewell] I don't think it has to. You already know it's not, but that's okay. There's a eat shit for that too. If it's paying your bills and giving you the air cover to play a little bit on its left hand, the jab is very important. - [Jewell] Yeah. - Oh, the jab and the job. I gotta do something with that. Yeah, I love, you know. hey finally, in Crush It! my favorite thing that I established that I wanna triple down on is the 7 P. M. to two in the morning. I like the nine to five. - [Jewell] Right. - One of the things I want people to do is get more strategic with their nine to five. I would argue. - [Jewell] That's exactly, that's where I was going. So right now in that space, the job that I have, I don't think it's necessarily long term, but there's value in what I'm doing that I can pick up that maybe will help me when I make that next move. - And now the question becomes Is there something else that you can do that pays you $10,000 less that's even more valuable to where you think you're going. - [Jewell] Gotcha. So if you truly think you're gonna be a personality, if you truly believe that, - [Jewell] I think I could. - Do you think you want to? I think people are scared to say they want to

because of the vanity behind it. I'm trying to make you feel safe because I'm gonna give you very, very good piece of advice. You just need to feel safe with me. - [Jewell] I think I'm safe with it and there's a lot of people that tell me all the time. Like, oh my goodness, you have a presence, you can do this. - Well, you do. You've got the looks and the vibe, you could. - [Jewell] Yeah, I mean I think it's something I-- - Well, this is where I would say you should go to L. A. and make $15,000 less a year. - [Jewell] Yeah. 'Cause you'll stumble into more of it. - [Jewell] Right, there's more opportunities in L. A. Okay. That makes sense. Absolutely. - It's also the time to take risks. - [Jewell] Yeah, I could fail it now and rebound. - You can do everything wrong for the next five years and be a ridiculously young man. - [Jewell] Yeah. Like you could do nothing productive for five years and still be early in the game. - [Jewell] I got you. - That's crazy. Like, I wish kids understood that. - [Jewell] Mhmmm. Yeah. That's true. And I love the space that you operate in. I think I'm very similar with the contradiction of like, I don't care what anyone thinks about me but at the same time I want everyone to like me. - You care. I've got the same thing. - [Jewell] So I guess-- - That's a really good place to be. I actually probably feel like that's why I probably like you intuitively. That's the best place. - [Jewell] Yeah. - The genuine, I Don't Give A Fuck, for real. - [Jewell] Yeah. - And oh my God, like, @sallypants44 in Ireland with three followers says you're a jerk. I'm like fuck, Sally Pants, no I'm not. But that's incredible. That's an incredible paradox that is, that I'm fascinated by and almost wish on everybody because then you're cruising. Because really, then you've got two gears. I can turn on feeding trolls when I want to, I can turn on... It's unbelievable. I can turn it on and off at any moment. - [Jewell] Right. - Just depending on mood I'm in at that moment, I can feed you and go deploy being the bigger person like, I'm so sorry you feel that way. I hope we get to meet. I do that all the time, and other times I could say, cool, you think I'm a dick. I had one on Super Bowl night where the guy's like, and he's a great kid. I DM'ed a bunch of them. I love 'em. Him and his bro. But he was like, fuck you, Gary. Tom Brady's 10 times, 100,000 times the man you are. And I'm like, cool, cool. Let's shelf that. The problem is Brady's a good dude too, because he was just an athlete. I could have won that, but I'm like fuck, Brady's a good dude. So I was like cool, let's shelf that for a minute. What about me versus you? Like, I'm willing to pull either move. - [Jewell] Right. - That's a great place to be. - I enjoy it. I'm learning how to navigate that, but-- - Yeah, it took me a little while too. - [Jewell] And I think that that's probably another reason why I really connect with your give, give, give. - It's leverage. - [Jewell] Never take if you never have to. - My great hope in life is I never call in a favor. - [Jewell] Yeah, and so on that note, I love to give. I'm the same way and so I can create personal relationships very quickly with anybody. Joe Schmoe on the street, give, give. One thing that I struggle with and maybe I'm looking at this the wrong way is taking the ability to create those personal relationships and develop business out of them. - Well, I think you don't sell against it. I think the thing that I'd done different than what people think I'm doing or people that they compare me to is that I'm not selling the audience. - [Jewell] Right. Yes, I've got a book every three years. Yes, I've got some t-shirts here and there, but there's nothing meaningful there. All the revenue I make and those things combined aren't as exciting as what I do here in four minutes. - [Jewell] Right. And people don't get that. - [Jewell] Yeah. So what I would say is you've got to create a container to make money in that isn't reliant on being charismatic and manipulating that person into selling them some horse shit. - [Jewell] True. - That's been the great difference of me. There is no $5,000 course. There's not. - [Jewell] Give it all away for free. - I do. And yes, again, but what has that done? It's made me popular, which has led to me being a headline biller for a speaking. It led to me doing TV shows. It's led to me being awareness around the container I created for the agency. People go to the Wine Library to visit 'cause that's like the Mecca of where I started. Every day there's somebody on social media taking a selfie at the Wine Library. The house that GaryVee built. And you know, if they buy $400 worth of wine. I guess I make 17 cents at the end. Like, you know, like to me, this is where you separate it. What I would recommend is figure out a container that you can put it into that isn't reliant on that, and there's a way to do it without being a good business person. So what I was gifted with, the thing that people forget and this is a big thing people forget. Is I didn't say a fucking word. Zero, zero self promotion. Zero narcissism. For 14 years. - [Jewell] Yeah. - And that's the beginning of my official career. It was even longer than that. - [Jewell] Yeah. - It was the triple reverse. I was a kid, not complaining that I worked every day. From 14 to 22 and then from 22 to basically 35, 2,000 what? Nine?

You know, fucking didn't talk. I didn't talk. - [Jewell] Just worked. - I worked. I gave myself permission to talk. - [Jewell] Yeah. - You know and whether people think that that's right or wrong, meaning like today, that's fine, that will work itself out, but I was a good businessman first. - [Jewell] Yep. - Like this plaque represents 22-year-old kid building a 60 million dollar business in a retail environment, selling beer, liquor and wine. - [Jewell] Yeah. - That has nothing to do with like, you know, people everyday, what has this guy ever done? I'm like are you so, I'm like how. Now the reason I don't get upset is, I don't have the ego to think that they should have done the homework. - [Jewell] Right. - Like who am I? Why should they do the homework on my life? They saw an Instagram video, like, it's okay, and by the way, my energy does look on first sniff, like some of the bad stuff. - [Jewell] Yep. - So I'm okay with that. Here's what I'd say. You got two moves. One, you're either a good enough businessman where you've got an architecture firm that makes $3 million dollars a year and on the side, I mean, you know like right now, GaryVee, matches my business. - [Jewell] Yeah. - But it didn't when I was doing wine. - [Jewell] Right. - All that stuff that happened with Crush It! and all my business advice, yeah, okay, occasionally somebody wanted to buy wine from me, 'cause they felt good, but I wasn't, it wasn't a natural flow, and it isn't here either. This company only sells to Fortune 500 companies, who probably look negatively at the hype stuff. - [Jewell] Right. - So this is where people are confused. I have two separate things going on. You can do that, or you can play it the other way, which I think is a very smart way which is what I would be doing if I wasn't a good businessman, which is you can eat shit building personal brand, and instead of monetizing the audience, you monetize through a third party that has the audience's attention. What do I mean by that? I mean you produce, you produce, and then a third party conference wants to pay you $5,000 to speak, and so you're not selling directly to the audience, but you're in the B2B business versus the B2C. I'm in the B2B business. - [Jewell] Yeah, absolutely. - My popularity is being executed in a B2B environment. I'm doing that with Apple, for the show. these conferences for the events. I'm doing that in those ways. I'm not doing it direct to consumer. I'm leading economics 'cause I could do it direct to consumer. - [Jewell] Yeah. Mhmmm. - I'm leaving 50 cents on the dollar and giving it to there, but it creates such a better relationship with the people. I'm willing to leave so much money on the table to have you feel about me the way you do. - [Jewell] Yeah. It makes 100% sense. - 'Cause I'm doing the long game. - [Jewell] Yeah. - Because all those people making lots of money on their ebook or this and that, they're becoming rich for the short term, and I'm looking to become wealthy for the long term. So if you build and build, how you turn it into something is you start getting 180,000 people following you in Instagram, or Snapchat, or the next platform, and they really care, there's gonna be businesses that find you and figure out how to make that move. - [Jewell] Yep, absolutely, I mean it's -- - And that's where you should go. You should do what I do. You should go in biz dev and use your charisma with the biggest brands in the world. Go to conferences where they are. Try to reach out to them. Look at everybody's profile and be like, oh, that's the CMO of Kangaroo Sneakers. Hey, Rick, thanks for following me. Can we get a drink? - [Jewell] Mhmmm. Yeah. - I do that with people, like yesterday I saw Malcolm Jamal Warner, you know, Theo Huxtable, like said something good about my car, I DM'd him, like hey, you know like biz sev, for what you're doing, it's easy to monetize against your audience in the short term. Everybody's doing it. It's why it will continue to go down in value. - [Jewell] Exactly. So with that being said, so, obviously, you started business side, so me, I'm not necessarily starting-- - [Gary] Good, and that's great self-awareness. You don't have to. - But I also, you know, I've heard you say, you know, go all in on what your strengths are, but be dangerous in the fields that you don't, so -- - [Gary] Yes. - So don't be naive and think that you don't have to know a little bit about this or that. - It's nice. - [Jewell] So with that being said, because I have that pickup-- - You know what I would do if I were you? - [Jewell] Yeah. - Like I already, like I think I figured it out. At least I feel really good about this piece of advice, and you know I'm not usually this definitive. I think you should go work for somebody that you wanna become like. I think you should so some real homework, and look at who looks more like you. Okay, this one, like map 'em. - [Jewell] Yeah. - Then you should go work for them. - [Jewell] 'Kay. - And get to as close to them as possible. - [Jewell] That's the biggest opportunity to learn. - And that's where you go and be an admin. I being serious. - [Jewell] Yep, okay. Well it makes sense. - You see where I'm goin'? - Yeah, because -- - [Gary] Does anybody stand out, like when you look at their careers? Have you done that work yet? - Not necessarily. This is a kind of new space and so I just, the reason I'm talking about the blog is because it's been something that's kind of in my head for maybe the last six say months or something, and it's kind of been that thing that's just in the back, I'm like oh, I'll get to it, and so this year, the second week of January or something I put it on my Facebook, and I say, hey --

- [Gary] You put yourself out there. - [Jewell] I put myself out there. - Smart. Suffocate yourself. - [Jewell] Yeah. So I could hold myself accountable and get into action, and so with that, I'm learning a lot more and reaching out to different people on running blogs, getting, you know, traction with that and just different types of content, that I think are valuable to me, and which I think will be valuable to other people. - I think that's it, like as long as it's valuable to you, and true, don't judge the content for the market. - [Jewell] Yeah. - The market will decide. They just will decide. It might not come. Most people stink, and aren't interested, and can't pull it off. - [Jewell] Yeah. - But overthinking it upfront is wrong too. All the breakthroughs come when, you know, like, otherwise there would be no pioneering. Otherwise, there'd be no new genres. - [Jewell] Yeah. - Otherwise everything would be the same. There's always something new. - [Jewell] Yeah. - And the only way to win is if it's your truth. - [Jewell] Right. So in order to avoid the shotgun approach and just like, hey let me reach out like and laser -- - [Gary] I don't think so. - Like... - [Gary] I'm okay with that. I think whatever comes natural. Here's what I would say. It's more binary than that. Produce. - [Jewell] Just put it out there -- - I think your logic, I'm not gonna give you a framework or a blueprint that's that detailed. - [Jewell] Yeah. Well, yeah. - It's macro. - [Jewell] Yeah. - It's making the switch. It's the bigger thing that I've been poking at periodically through this conversation. - [Jewell] Yeah. - Give yourself permission to be willing to be a personality, even though you think it's a little douchey and a little less logical, and has some baggage, and once you own it, well then you're on your way, because right now you're half pregnant. - [Jewell] Yeah. You want it, but you're not ready to go there, and boy do I get it because, again, I'm so comfortable in my skin, and this took time. - [Jewell] Yeah. - And I knew this was the right move. I knew documenting everyday was the right move, but I was like, whew. Actually, you and I were together like the third day I did it. - Oh we were? - [Gary] Yep! - [DRock] Remember that episode. - [Gary] In Vegas. - [Erik] Oh, that's right, yes! - That's where I was still trying. I was like this is so weird. Now it's like so normal. (laughter) I don't even know he's here. - [Jewell] Exactly. - It's crazy. Like it makes me really understand why reality TV works. Like humans get really accustomed to their environment. - Yeah, and I think documenting yourself, one thing that I struggle with that frustrates the hell out of me is I know it's a talent, I know it's something that some people are born with and some people aren't but something will happen in my day-to-day life, that like the light bulb won't click for like three hours after or two weeks later, I'm like oh shit, I missed that by being able to like really perceive my own thoughts in the moment. I think that's something that you're really good at. You're like, oh shit, okay, let's go act on that. - [Gary] I do. - Do you think there's any way to like hone that in, to like really develop that? - Probably. I don't know how. - [Jewell] Yeah. I mean, I know documenting for me, like going back and watching things, like that day that I recorded, I'm like, oh damn, okay I can change-- - Interesting, that's cool. Yeah, it comes so intuitive to me. - [Jewell] Yeah. - I mean I would make the most drastic decision on a whim that you could ever imagine. - [Jewell] Yeah, 'cause you can rebuild. - Yeah. 'Cause I'm not scared. - [Jewell] I think that's the biggest thing. - I'm not scared. - [Jewell] For a lot of people. I mean, I'm not scared but I'm scared. I don't have the VaynerMedia-- - Yeah, but I had it the whole time. I think it's a DNA thing. - [Jewell] Yeah. - Every time somebody goes, but this... I'm like, no, no. I was here. Like, where do you think I was? - [Jewell] More, more. - Like you know, more, more. Did you see Drake? - [Jewell] I saw, I saw that (laughs). - I don't think it's true, but it's surely wild. That was wild. - [Jewell] Gained a lot of traction. - No, I still can't wrap my head around it. I just don't see the path of how that hit his radar so quickly and I don't have that direct link, but you never know. - [Jewell] I think you're bigger than you think though. - No, I feel good in my reach. It just newish, too. It happened too fast. Trust me, if I pushed it hard for three, four or five months, and then it happened, I would have been, like, yeah! Just seemed like it happened way too fast. But maybe, I don't know. - [Jewell] A couple weeks, a week, what? - Yeah. - [Jewell] How long? - It's really, what do you think DRock? No, what do you think? You think it's got a chance? I feel like the only chance is one of his boys is following-- - [DRock] Yeah. - Said it, he picked up, (fingers snap) That's the path. - [Jewell] That's the millenial space that you operate in. - Exactly right, no, that I believe potentially is true. Without even one knowing. - [Jewell] Yeah. - It was funny. Okay. - So, yeah, alright, well I mean it seems like I just need to stop being a pussy and just get after it (laughs). - [Gary] I think so man, here's what I would say, so you know what's cool? I can give this advice 'cause I don't have it in business, but I have it in other places. I didn't learn how to swim until I was nine years old. And the only reason I learned to swim was my six year old sister. I was playing Knock Hockey at the pool club, and I heard from a distance, that my mom was cheering (hands clap) my sister had just learn how to swim.

Before she was finished clapping, I had my shirt off, jumped in, and started swimming because I didn't want the historical narrative to be that my sister learned how to swim before me. - [Jewell] So competitive. - [Jewell] Yeah. - Jumping off that cliff in Jamaica on spring break, I'm scared of heights and things like that, right? That's what it takes, it takes just jumping in the pool, and then the second you do it, it's your first kiss, it's everything, it's that. - [Jewell] Yeah. You're just gonna have to do it. And I think the best way to do it is a similar version of how you called yourself out on social, but a more extreme version, which is, go map who you want to be like, email them cold, and their inner circle, until one of them says, sure, you can come work for me for free as my admin or my chief of staff, and move to L. A. and do it. - [Jewell] Makes sense. - It will work. - [Jewell] Yeah. - Here's why, you can always go back to what you're doing now in 24 months. The practical world is always open armed. - [Jewell] Yeah. - It's what the whole thing is built for. - [Jewell] Yeah. - That's what people don't get. The practical world? The way school is built, to be an employee? They're waiting for you always. They're always there for you. - [Jewell] Mhmmm. - To me, that's how I see the world. It's actually a no risk game. It doesn't go away. - [Jewell] Yeah. - It's always there. - [Jewell] Yeah. - [DRock] I also think the narrative of DailyVee is interesting too, because we didn't start daily. We started three times, two times a week, where we just were trying to figure it out. - I iterate a lot. People think I figure-- I figure out macros,-- - [DRock] Yep. - and then it takes sometimes years to get to the micro. - [Jewell] Yeah. - [DRock] Yep. - [Jewell] I think that's exactly it. I try and micro it out before I-- - [Gary] Everybody does. - Yeah. - [Gary] that's why I'm successful. Success is predicated on pushing as high as you can, and then working backwards. Everybody else tries to go up. - [Jewell] Yeah. Well that's-- - You know? I wonder when I realized how strategic the narrative of buying the Jets was? - [Jewell] Hmm. - You know? That's just my disguise for being obsessed with the journey. - [Jewell] Yep. - I wish it never ended. The reason I don't want to die and talk about my funeral has nothing to do with anything other than I'm in complete bliss. - [Jewell] Yeah. - I'm doin' it. I'm doin' it my way, the way I was built to do, and it's clean. - [Jewell] Yeah. - And everything else is secondary. The followers, the money, the attention, they're all such a distant secondary to that space. That pure space of doing exactly what you want to do every second of your life, the way you wanted to do it. - [Jewell] Yeah. Which is why I struggled so much with school. It was the complete reverse. It was rules and structure around something I couldn't believe in. And that's why I feel so much pain for the masses. Because I feel like that's everybody's job. - [Jewell] There's a lot of drones out there, unfortunately. They just don't know how to break out of that and I think that's why, I think the blog space is going to be big for me because it does play on my coaching and leadership for my little brothers and really taking that,-- - [Gary] As long as you stay in your lane, you will win. Stay in that lane. Make those analogies. I'm able to break out of my lane because I make analogies of things of how, the reason people throw me in to the motivation, I'm talking about life, though the lens of business. - [Jewell] Yeah. It's why my parenting advice goes so far, that's why I'm writing Perfectly Parented. 'Cause it's operations-- - [Jewell] Yeah. - It's reverse engineering a human being. It's all that stuff. It's people's behavior. I understand it. - [Jewell] Right. - That's why this is easy for me. - [Jewell] Yeah. I know I'm right. - [Jewell] Mhmmm, yeah. I know you're right, too (laughs). - And so I think the reason people are attracted to me is there's a little bit of that immigrant, Jersey, street thing that everybody gets value in different ways. Some people need a little bit of an East-coast push, that's my natural way of communicating and that works for some people. - [Jewell] Yeah. - That's why it works for, a lot of young guys love me, 'cause it works for them. - [Jewell] Yeah. - They can associate. Middle America grandmas, not as much. The f-bomb is a binary turn-off. - [Jewell] It's so funny how many people are like, oh but he... I'm like you don't even understand, get past the f-bomb-- - But you have to understand, the cursing's really fun for me because if one is inable to get through cursing to get to the message, they have no shot of listening to my advice. - [Jewell] Yeah. - It's almost another subconscious mechanism to not let people in. I actually think my whole life is that. - [Jewell] Yeah. I think I act in a way that vets people before they get to me. It's not even for me, you know what's so funny? I don't need anybody. - [Jewell] Yep. - It's that there's no chance they're gonna get value out of me, people that are actually attracted to me struggle with the macro-nature of my message. If you're stopping at cursing

you've got no prayer. - [Jewell] Yeah. You're stopping at fucking, the first floor, I'm trying to get you to the 72nd penthouse. The people that like me get to 55, but getting 55 to 72 is a lot of work. If you're stopping at floor one, I'm not getting you there. - [Jewell] Yeah. - If you're literally scared because of cursing, in today's world, that's what you're gonna like, that's what's stopping you from hearing the purity of the message? Like, you're literally getting ripped off by people that are selling you stuff garbage, garbage because they don't curse, and I'm out of consideration because of my cursing, you are a fucking loser. - [Jewell] Yeah, I absolutely agree, I tell people (mumbles) you guys don't understand. And you've effectively become a mentor to me, you got that mentor video out and everybody's like, oh, you won't be my-- you are a mentor, I watch you and I soak it in. - The mentor video was another proxy. - People aren't looking, like, it's the Wizard of Oz. - [Jewell] Yeah. - They take everything literal. I do everything to weed people out. - [Jewell] Mhmmm. - To judge people. That's how I scale big businesses. All my rules and all my structure is to actually know who you are. When you leave a comment that like I'm wrong about mentorship, it gives me an insight to how you're thinking about things 'cause you actually didn't hear me in that video, which is an insight into where your mind is right now. - [Jewell] Right. - That video wasn't about mentorship. That video was about, go do. That video was more, more. You have to execute. - [Jewell] Yep. - If you keep wanting a mentor, and a book, and a course, you're just in the game of the learning. The learning is safe to you. You're paying for safety. - [Jewell] Yep. - These people are piranhas on your safety needs. I want you out. - [Jewell] And I think that's-- - Like, these people want more followers and want people to stay, I want everybody out. I want to have 4,000,000 followers and zero engagement. - [Jewell] Mhmmm. That's the reverse. - [Jewell] It's so funny because you've done that exact thing to me. So I was very much learn, learn, perfect. And like after watching you, I got... It's a transition, I'm growing out of it, but it's funny how I take action faster. - [Gary] I'm pushing you. - [Jewell] That's why I said you're like a real mentor. - The reason people leave a struggle with me is I'm making them uncomfortable. - [Jewell] Yeah. - They're struggling because, I'm exposing its truth. - [Jewell] Yep. - And everybody else is, like, they genuinely don't like me, pushing them for free to their truth. They'd rather pay somebody to reinforce their shortcomings. I mean it's insane. - [Jewell] You can't do anything in the comfort zone. - But here's why I do it. The legacy. - [Jewell] Yeah. - Nobody goes to those people and say, "Thank you for what you did for me. " They go to those people 23 years later and say, "You fucked me pretty good. " - [Jewell] Yep. - You got me. - [Jewell] Your whole legacy is gonna be predicated on how many other GaryVees-- - A hundred thousand, and when you factor that, do you know that your grandchildren are gonna watch this video? - [Jewell] Yeah. - Do you understand they're gonna be kids when I'm dead, for thirty years, that are gonna watch this, who love you, who you're their grandfather. And they're gonna be like, that was when, like, could you imagine? Could you imagine if there was video right now of this nature of some iconic individual, or even, iconic in your own family? Like that person that made it? I couldn't imagine watching videos of my dad sitting in a room being in America for one year with a heavy accent, getting good advice. Like, that's insane. - [Jewell] Yeah. - That's, that's very attractive to me. - [Jewell] With like, you know, Instagram stories and Snapchat stories, and things like that, because I'm putting more and more stuff out, everyday I make it a point to save it, and I'm storing it. - [Gary] Yep. - So that like, later on I can go back and look. And even a week later, I'm like, "Damn, that happened last week? I forgot about that piece. " But, you know it's instant frame of mind. - I was watching the Grammys last night and these tributes, and I'm like, that's what I'm drawn to. I'm like, I want tributes. - [Jewell] Yep. - I just do. And like, fine. You can be mad at me for that, but I find it amazing. I feel like people who are really obsessed with their legacy give the world the most. - [Jewell] Yeah. - Because that's their selfishness. Post-game. Everybody else is trying to take. - [Jewell] Yeah. That makes so much sense. - Go find who you think you're like. Go do some real homework. - [Jewell] Yeah. - Find the person that's, you know I'm not that exact thing. Find that balance of charisma, practicality. Try to figure out who that is, and then go work for them. That is the best piece of advice I could give anybody. - [Jewell] Yeah. - Go work for the person you think you are. - [Jewell] Yep. - 'Cause, hence, their success, you know. The successful version of you. - [Jewell] Right. - Because if you map with that person 80%, like DRock and I map philosophically. It's not like we have the same skills, but we're the same kind of dude in our heart. - [Jewell] Yeah. - So that helps. So like, watching him evolve in 24 months, there was no filmmaker that was gonna teach him that. - [Jewell] Yeah. - Maybe there is, but do you know what I mean? And by the way, if there is that filmmaker with that EQ mapping, that would have been the person. - [Jewell] Mhmmm. - But, it helps.

- [Jewell] Yeah. It makes a whole lot of sense. I'm gonna have to do my homework. - Do your homework. - [Jewell] Yeah. I'll have to keep you updated on that. - Please. - [Jewell] I'm also, I'm late to this party but I'm jumping in the 2017 challenge. - [Gary] You are? - Yeah, so. - [Gary] Well by the way, that's interesting to me because you know, you didn't come across as hardcore, like selling, because we didn't go down that path. To me, the biggest reason I love the 2017 Flip Challenge is because teaching people how to, you know that whole, like, you can bring them to the,-- - [Jewell] Yeah. - You teach people how to sell, you unlock a totally different thing. - [Jewell] Right. Yeah, no, I'm excited about it. - I can't wait for this spring and summer, when everybody's garage-saling, and flea-marketing. - Oh yeah. - I can't wait to, my weekends are gonna be so fun with people like, sending out details of like. By the way, it's been such a selfish thing. People posting, "I bought this t-shirt "at the thrift store for a dollar. "I sold it for $9. 99. " That high, of the flip, even not even my money is the greatest. - [Jewell] Right, you're creating business people. - It's not even that, I love the flip. - [Jewell] Yeah. - The action. - [Jewell] Yeah, right. - Yeah, I'm like, "Oh my God, "you bought a Smurf figure for 40 cents, "and it's nine bucks? " I just get off on the flip. It's not even like, that one's not as noble. That's just a short term action of the flip. (dramatic music)