WOW'n | DailyVee 145

- You know, like, I don't know if any of you ended up like ever hooking up or marrying your best friend but not that, I'm (group laughter). Oh, no, no. We've actually hooked up, we're just not best friends. - [Ryan] Cut that. (group laughter) - [Gary] That's how the episode's gonna start. ("Monday To Monday" by Saba) - Saba mother fuckers. I've been telling you. That's a great question. First of all, and I think you'll love this, within my organization and what I assume here but like the younger company we haven't had this talk winning first of all is very individual. Like the most interesting thing for me is actually understanding what everybody in this room thinks winning is for themselves so that we can reverse engineer it. That's what I spend all my time on. I don't give a shit if you want to buy the Jets or make $137,000 a year have ridiculously good work-life balance, still keep a job when you start your family. I don't, it's unbelievable how much I care and how much I don't care about what winning means to you. Meaning I massively care and then you get to define it. For me, it's just about the journey of building businesses. It is my drug. It is my oxygen. I love it. I love that. I love this journey because I want to see how we stack up with me involved against the other people that are trying to capture the attention and so in essence what it is one big game of how do I provide the most value. So in return, I get the attention that I seek. I'd like to get together just, I feel like there needs to be

dramatically more communication from the top with this small group. And so, I think for all of you individually it's a good thought to think about when this is on your schedule, over the weekend of like maybe the one or two things you want to bring up of like closing 'cause I never to be strong at like having the core agenda. Maybe the Office of the CEO can take that over for me over time but I think, you know, for me it's just good to get us aligned. A lot of what I look back at last six months, a lot of times things are happening in pockets of two or four or six or eight and I think this will give us an opportunity to do that and an opportunity talk about things that are important. So that's what I'd like to do more often. I mean that to me that's the big thing. Whether it's (censored), or (censored) I want to make sure we're over delivering on the quality for it and like start really having conversations of what can studio do, what like how do we replicate you know like lighter. The entire market is recognizing it. Let's understand what's actually happening here. Like at the macro, all of a sudden after we do these two things like people believe. Like only actions make you believe. Like, right? The reason I've been pretty passive is like I'm not willing to look at rhetoric. I want to look at actions and then when actions happen you have to make your decisions, right? We are really, really dangerous and very excitingly close. Kieran, sup man? Good to see you. - [Kaylen] I think the biggest manual labor is figuring out how we're getting global because global's creating all of the content right now and we're adapting that. - [Gary] Yeah. We'll figure out that. - [Kaylen] Yeah. - [Gary] That will play itself out. - [Kaylen] So I think that's it. There's actually a lot of momentum on (censored). - We're gonna throw a lot of into your guys' pod. - [Kaylen] Yeah. - I want to really stretch you and Lisa because I just want to bet on both of you and I want to kind of help you. I want to speed your process to the next level so this is if (censored) goes away, you may get six new things. - [Kaylen] Yeah. - That's (censored)'s about. You'll see more of that. And (censored), you'll just continue to see things. - [Kaylen] Totally. - Got it? Just keep that on the macro. - [Kaylen] Yes, and I you told me to eat shit three years ago and I thought-- - Eat shit. I'm telling you it's the. But look, look how well my eat shit strategy's worked for your fucking career. - [Kaylen] Yes, agreed. Totally agree. Yes. I'm Kaylen, I am a VP group account director on a few of our large CPG brands here at Vayner. I've been here for almost five years. I think the biggest piece of advice I got from Gary was a few months being at Vayner, I was kind of used to PR where you were constantly on a lot of different brands and campaigns. At the time I was really only on one brand for six months straight and I had kind of gone to him expressing the desire to be on multiple things and he basically told me to eat shit for three years. (laughs) And I think that there's value in doing one thing consistently on getting better at that one thing over time. And I think he's right. And so we were just kind of joking about how it's been three years. ("Intro" by Jay Two) - [Gary] Hey Ethan, it's Gary Vaynerchuk. How are you? DRock wants some updates on DailyVee now so here it is. I'm working DRock, that's your update. I did a meeting with my leadership team. Resy, the restaurant app that all of you should be using. I did a meeting with a couple individuals that run key accounts. Stopped in and said hello to a candidate. That's what I did for the last couple hours. So when I think about DailyVee, I always wonder like, you know it's funny, DRock. Remember when we started this like the fourth or sixth or ninth day episode you were like, and this was when we were gonna do it two or three times a week, you're like, "How are we gonna come up with different stuff? " And so, it's clearly worked out but I'd be remiss to not tell you these are my favorite days. Just a good old fashioned I'm in New York. I'm the CEO of this company. I talk to guys a lot about like GaryVee being my side hustle. We are debating very aggressively on a daily basis how do we show you more things. We're trying to do that but even today like already hard. Just had a major client meeting. Was very inappropriate. Meeting a new very senior client and I'm empathetic that me rolling in not only with my camera guy but we're doing some still shots today as well like that's the douchiest shit of all time. That could go over very poorly and so we need to be empathetic for it. I love when we're like seeing athletes or rappers or we're gonna be in some cool settings. I'm sure. I still think you should come to Super Bowl. So when can you leave now? I already told you no but you can come Friday. - [DRock] I can come Friday and Saturday if you want me. - Well that's the only time I'm gonna be there. You'll just leave Saturday afternoon? - [DRock] I'll have to-- - Yeah. Done, lock it in. It doesn't fuck you up? - [DRock] I mean, it'll be fine. I'll see my mom and dad on Sunday. - You can leave early on Saturday and I'll do the rest. - [DRock] Cool. - [DRock] Let's do that. - See, this is how we roll. Anyway, where did I go? Oh. There'll be cool things like Super Bowl and like famous people and they'll be a lot more as "Planet of the Apps" comes out and I actually become more mainstream notoriety, recognized and more things will happen. We have an amazing dinner with like a very all-time classic rapper. So everybody's super mad that I'm only focusing on the new stuff. Old stuff's coming. But nothing trumps, nothing gets me going more than a solid Monday with a shit load of business meetings where I'm executing and delivering on being the CEO of, you know, a nine-figure business. This isn't fucking kindergarten anymore. So just thought I'd tell you I like executing. I like doing the work. I like eating my own dog food. When I tell you guys to do something, it's only after I did it already. That's the problem that pisses me off so much. Some kid literally emailed me and said, "Gary, need your help. "I want to learn more about social media. " Did you see this? - [DRock] I did. - This was insane. "I need your help and advice on how to be doing social, "how to do social media because I started a social agency. " (group laughter) So I literally replied to him. What did I reply? Like, "Are you charging people? " - [DRock] Yeah, are you charging people? - And I go, "Are you charging people? " And he goes, "Yes. " I'm just like laughing, I'm like, that's like me charging for skiing lessons and hitting up somebody and asking them to learn how to ski 'cause I can't ski. Fucking bullshit. - [Claude] Hey dudes. - [Woman] Oh, hi. - [Claude] What's happening? - [Gary] All good stuff. - [Claude] Madelena's on the phone. - [Gary] 'Sup, Mads? - [Woman] It's Gary. - I'm Gary Vaynerchuk, CEO of VaynerMedia. - We're just talking about performance reviews. I just went through a little demo here with-- - How'd it go? - Really good, really good. - [Woman] We're gonna bring so much process and structure. You're gonna love it. - [Gary] I don't mind. ("Delusion" by Jay Two) - What I wrote down today you're like fix the well, don't fix the faucet. - Fix the well, not the sink. Every time. It's great. - That's just so important. - [Gary] That's it. Let me give you the manifesto on that. A lot of this is I'm gonna be the bottleneck so what I would say is Office of the CEO should really probably write up

be very close to the write up of all these other things 'cause they're the closest to probably knowing where I sit on this. Steve's got creative down. And Jason and Aaron I think have video. I can feel comfortable there. But on these other things but let me give you an example of solutions. I want to lead the dog to the well. Right? Like, I want to basically say, "We are often asked to help with "digital work where the budget doesn't match the need of the "amount of creative output for that. "We have found over the last five years one of the great "services we can provide for our clients is creating a digital "architecture and framework to how to be successful in the "modern mobile world. " I'm gonna review right now my intuition on the 90% wholesale, what we do best, what your company needs most, let me give you let us present to you maybe tomorrow, right? - [Man] Yep. - Maybe two days but no more than two days. - [Man] Wednesday, yeah. - Wednesday latest, how we do influencer, why we've been winning with Budweiser and Panasonic and others and how we would attack this. Because Facebook commercials are more expensive and complicated 'cause you get into creative, paid media amplification, why don't we go where there is less politics right now and let us come with an influencer campaign for you. - [Alex] Marques, Gary. - [Marques] 'Sup?

- How are you? - Good, Real pleasure. - Yeah, good to meet you. - Glad we got to connect. - [Marques] Yeah, this is a neat view. - This is not too shabby. - [Marques] Yeah. - Moving on up. Yeah, tell me what's going on in your world, man. And how you're thinking about it. - The main thing is, yeah, no it's a lot of fun. So I graduated a year ago. So been full-time making videos for a year. Was doing it alongside school for all the previous six, seven years. - [DRock] Yeah, I used to watch you all the time. - Yeah, so it's been like an evolution of making videos about tech, consumer electronics, reviews, explanations. All that type of thing. - [Gary] Which is, by the way, so weird for me because that's the world I walked into. When I started Wine Library TV in 2006 the only videos online were that. iJustine, Diggnation,-- - [Marques] Yeah. - like you know like Tekzilla, Leo Laporte. - [Marques] And that's where I,-- - That's where you were influenced by, yeah. Put your energy and forces behind pushing them to YouTube if that's where you decide the right place is. You have zero downside of the distribution. The entire universe is living on Facebook as well and there's just no downside. So here's what I would say. You know, it's easy when you eat your own dog food. I care less about hitting the vanity metric of how many views on YouTube I have. I care about the net impact of the brand I'm creating. - [Marques] Yeah. - So to me if you asked me what's better 1 million YouTube videos and zero Facebook or 847,000 YouTube videos and 347,000 Facebook, you're gonna win that game. - [Marques] Yeah. - Not to mention when you start thinking about real economics like where you're really getting into real money. So like, one of things that people, one of the reasons a lot of people come here is if you really look at like people to come and visit me and I hang with so many of them have way more followers than me but the economics I'm able to create are far greater 'cause that's how I think about stuff. When you think about who's gonna consume randomly your Facebook videos, they're the people that are gonna write the bigger checks. They're gonna be the people that are gonna come out and say here's a $3 million sponsorship deal. That just matters and in the YouTube environment, you've got to go to it. In a Facebook environment, it comes to you. What I can tell you for sure is you don't have to pick either or 99% of the time. There's so much fragmentation of attention you can't use the overexposure the way that people think. Good creators are romantic and are calculated around their art. - [Marques] Yeah. For sure. - And I do think that you can do both. Damn, you're a good looking dude, too. - I appreciate that. - Hit me up anytime. Hey everybody, it's Gary Vay-ner-chuk and this is episode 240 of The #AskGaryVee Show. If you don't have people to give the influencers and you want them to come on so they bring their audience, - You've lost. - [Tarek] Mhmmm. - Unless you're giving them meaningful equity in your company, you've lost. Everybody, it's a chicken and egg game, Tarek. You know, everybody wants, you want influencers 'cause you want them to bring the million people that pay attention to them over and sign up for your world. No matter how much economics you give them you're getting more than you're giving them in that first move which means you'll never get started. You have to solve for that. You don't actually do it all but when you aspire to do it all, you just get to a lot more of it than if you don't. Right? Like if I decide I'm gonna run, right now, out of this car to California. Like that is the goal and mission of my life. I just have a funny feeling that I'm gonna run further and somebody saying I'm gonna run down the block. This is war. So I think people are too perfect and too refined and are scared to lose because, and this is why I started with it, they care about what other people think. I don't care if VaynerMedia went out of business what you would say. Ah, see I knew it. You suck. No, I'm gonna rise like a phoenix and stick it in your mouth. It's an important insight and I'm glad you're responding to it the way you are because it's a big deal. Like I like losing because I'm not willing to factor you in to the equation and for me losing's going to teach me what not to do again. Hey. - [Woman 2] Getting upgraded. - [Gary] Hi. - [Woman 3] Hi. - [Gary] How are you? Good to see ya. (crosstalk) If we were to do this

and we were to do it well, we'd be the number one brand in one year. It's that big. Like we'll invent. That's what I've always been good at. at is never taking the last medium and putting it into the new medium. Right, that's where people lose. Like if you look at the first 100 commercials, they were all radio ads. ("Delusion" by Jay Two) So obvious that I think, it's been so heartwarming to think how many people here feel

comfortable with what's happening now. I mean really to be very honest with you given that I think of spieled here before, theoretically, I'd love to do as much Q& amp; A as possible right now to like really. I'll give you couple top line thoughts and then I'd love to answer any questions of your wondering about like how I think about things or from my lens, I'm sure Ryan's given you a lot of his stuff. I think that the media landscape is gonna go through a substantial change. More so than it already has over the last decade and I'm sure for a lot of you if you work here you understand what that means in the scheme of things. I couldn't imagine progressing my career with not getting into the pure media side of things. But I think I can have a bigger impact than the companies I invest in or things of that nature and so I'm excited to get to meet a lot of you and interact and take this journey together and I, you know, to me when you sell a company that shit is scary. What, you know what's been most interesting to me as this got close? After we had such a fun, like we had like that was such a great meeting for me. I don't know. I don't know how it was for you but (group laughter) for me it was so warm and so aligned and great questions. It was so good. I remember thinking fuck, if this happens they're gonna feel safe and pumped. And so that excited me and I want to deliver on that intuitive feeling that I think a lot of you, there was a lot of words that could've come out of Ryan's mouth of like, "Hey, we sold to," that I'm sure for many of you you've been debating in your mind if it happens, and I know for fact that the majority of things that ran through your mind of where this company could be sold to were far less interesting than what we're about to be up to. And so that excites me. So, that's my spiel. - [Ryan] Awesome. - Cool. Thanks for having me. See you soon. (audience applause) What?

Who's doing what but like but what I do know is if you own that and you editorially executed it well that the upside is so great. When you talk about the way that I think about things, it's similar to the answer that I gave you. A lot of what's gonna come out of my mind is if this hits, it changes everything. And I'm okay to go 1 for 5 because 1 for 5 is net positive and I believe the world goes 0 for 0. And that's just kind of my general, if you want to understand where I think like a macro, I think the world goes 0 for 0 'cause people stay nice and safe. Do what they do. Never push it because they're scared of going oh, missing 'cause it's expensive, it took time, opportunity costs. To me, we're now in a place financially, infrastructurally that we should try to do the ambitions that maybe some of you have on different things as well. And the other thing is, back to the point, I called (censored) like you should sponsor this for (censored) or more and they're like, okay. There's also that part. By the way, everybody's thinking about the one version of the thing they want to do that they don't do, it's amazing when people are allowed to do that. The hustle meter goes through the roof if you're actually doing shit you want to do. Like for some of you, creatively, you're probably more than happy to do exactly what you're doing and do this thing as long as you're just allowed to do the thing and you'll do that plenty afterwards 'cause you just want to see it, you're creators. You want to bring it to life. You know how curious you are if it would work? You know what I like about (censored), I'm just curious. I'm real curious. I also know it's the kind of thing that leads up to writing the number one book in America. 'Cause I know that's where all the action is and God forbid we stumble on something. You think NPR knew that fucking podcasts were gonna save their business? Promise you, they didn't. But if they didn't try they would have never known. ("Small Conversations At Parties" by Derek Pope)

No shit. This is, ready for this? This is a macro version of what I just told your editorial staff. Because we're in the yes business, we didn't know what the fuck. We just kept getting to a place where we're like wait a minute. - (censored) for years has been asking me if I can do something like this but I was in the no business. (group laughter) - Bye guys. Have a great night. Such a pleasure. Take care. See you later. Bye guys. Bye, great to see you. Make sure if anybody ever feels like, it's very possible that you could have 39 things and you can have seven in six months. We need to smart of how you, yeah. You're good. - [Rav] Thank you. - You enjoyed it? - [Rav] Yeah, yeah. - [Woman 3] What does winning mean? I know you've kind of... - [Gary] For me, it's just about the journey of building businesses. It is my drug. It is my oxygen. I love it. I love that. I love this journey because I want to see how we stack up with me involved against the other people that are trying to capture the attention and so in essence what it is one big game of how do I provide the most value. So in return, I get the attention that I seek. Like how do I build the best building. The best company for the people in it and for the people that are consuming it which then creates a byproduct of it becoming the standard and, even more interesting, how do I change businesses? I love resetting the rules of industries. It was so fun for me to change the wine business which was a business that on the lower price point, there were low margins but on premium wine over $30, there was all the margin. I came in and broke that and I love the legacy of changing an industry. I love that. So for me, winning comes in two forms. Just building very, very large businesses. I call it Honey Empires. Right? How do I build a Honey Empire? How do I build unbelievably successful massive businesses in a honey way, the right way, that's good for everybody involved. Internally first and externally second and then if I can leave a legacy that we changed it. Like if my Wikipedia says, "Oh, and then he went into this "business and now everybody does it this way," that's super interesting to me. Like breaking shit and reinventing it has legacy. I like the legacy of it. ("Small Conversations At Parties" by Derek Pope)