Charging Clients, Personal Brand or Business Brand & Advice to a Senior in College | #AskGaryVee 239

it hello Jeremy this is Gary ve and you on the show Gary you've totally made my day man I've been a fan of yours for so long I'm so happy to be talking to you right now I appreciate it where you from La yeah Bor par but I live in Los Angeles awesome man so what what can I help you with yeah so um you know thanks to everything I've learned from you like I've actually been able to start building a career for myself as a social media assult very nice uh and just helping you know mainly artists actually mainly artists en cage companies with their social media strategy and I've been trying to transition into not just be the only person kind of in my business and building uh a smaller agency around it in the same way that you I mean well not in the same way but uh so that I'm not the only person essentially doing the work and really struggling on is finding the right inflection point and the moment where I can kind of jump ahead to scale to have a second person because I'm having a really hard time making two people's salary on one person's time even with the fact that I'm working you know 12 14 hour days to get all this going to the place it needs to go yeah I mean look it's a it's a resource game if you don't have the money to be able to form the second person let me give you a good piece of advice first of all a mass more money than you think because any curveball anything you know everybody wants to get to scale way too soon it's only predicated on your finances it's a chicken and egg game but everybody want to get to that second person starts scaling and they do it way too early and they create more vulnerability people don't realize once you have that second person you're managing somebody else and that drains resources as well so I would tell you to think in Marathon terms how old's your business like how long have you been trying to do this I've been trying to transition for about a year and a half now uh but I've been relining for three or four years so I mean look it just comes down to one of two decisions either you have you save up enough money and you have the resources to do it and still have your LIF style or have you audited your lifestyle like where do you live uh I actually I live at home so I love you that that's the perfect answer do my business and right and everything so I really don't have many expenses I stop traveling only like I'll eat out occasionally so here here's your next move charge more yeah raise everything raise your freelance raise your social media agency's fees charge more do you think it makes sense to charge ahead of the person or is that just kind of unfair to charge ahead for a process that would involve a second person um I think that you need to hustle and so I think the answer is I think you need to deliver on what you charge people but let's remember that the time is subjective like what if I today said screw Vayner media and I'm going to become a consultant I have a funny feeling that my hourly fee is more than yours so you're you're thinking about it too binary you're thinking about multiple people 80 hours why don't you just charge double for your hours right yeah I think that'll help because the problem that I'm having is essentially what'll happen is I'll you know go out sell a lot get a lot of clients and then I'll be stuck fulfilling those clients and unable to have the time to keep selling you're not you're not charging enough yeah okay that's it and uh and so just sorry just one more so the one of those issues mainly what I consult on is story strategy and kind of branding strategy uh and you know hoping companies and artists communicate their story and what makes them different uh to Their audience on the different social platforms I've been wanting to move into actually social management you obviously have way more experience in doing that and I know that it's a lot more work do you think there's a certain point uh where that'll make more sense at a certain number of employees because I know me alone that would probably eat up even more of the time and not give me its value yeah I think I don't think you can go down that route of putting out content and doing Community Management until you have more infrastructure cuz that's much more timely the fact that you're stretched in on something that is as lofty and theoretical and floaty as brand strategy means that you're very far away from the scale that you'll need for actual execution it's you're selling ideas right now and conversations when you have to sell output it becomes a much more difficult game right okay well thank you very much got it seriously I'm 23 and you completely changed my life in the last like four years and I've been following you reading book quick for everybody how so when you say I've changed your life has it been more about the practicality like what is the value prop yeah I mean I'll give you like a really specific example my biggest problem was always discipline right school was always super easy for me so I was a little kind of uh not engaged with it until I got to college and had to work super hard and I started putting 800 hour weeks but that was really tough because I was trying to balance so much and then after I dropped out I had no more structure so I really never had any discipline it was something I had to come by all by myself and work ethic was always the thing I thought I was ST which is a really bad thing to be bad at as much as I am driven on the stuff that I really care about but this year after you know spending a lot of time consuming your content over the last year or so since for the last like five weeks I'll say uh I've just been in it Non-Stop and I think that work ethic I've been able to develop has been completely from watching you and the amount that you're just relentlessly going at it and so I've been able to build my discipline build my work ethic and just be in it every single day making the most out of every day and uh actually getting work done rather than saying oh I can do it tomorrow seizing like even a moment if somebody's late I'll just get some work done really quickly between things you basically you know waiting for blocks you basically just did the commercial for daily V it's the single reason I did daily V to eliminate any doubt of the insanity it actually takes I appreciate it brother I'm going to move on have a great day yeah no worries sounds oh sorry I hate cutting people off what's that Facebook live I just see this tap to invite to join as your video as a guest bringing guest on Facebook live yeah I saw that the last time was on it as well it's work ethic man it is the variable that you can absolutely be in charge

of hello Jimmy this is Gary ve and you are on the Ask Gary ve show Gary that is awesome man how you doing I am doing awesome how are you doing tremendous what can I answer for you um I have a question uh about travel blogging okay and I was wondering um if you can expand on this a little bit kind of like the reason why I see a lot of travel blogs tons of them you know around that do their travel blogs under the name of their blog and they advertise everything on social networks under the name of the blog and stuff like that okay would you do a travel blog under the name of a blog or would you develop a personal brand within the travel space I would a travel space because one of the most important vulnerabilities that people create for themselves is they Niche themselves in the world as I'm the southeast Asia Guy and then it's 40 years later and you want to be the Europe guy or basketball guy building your name is a much better way to go look what happened with me if my Twitter handle was Wine Guy I would have had to go through that branding transition and even without that just being Gary vaynerchuk it was tough for me to become a business personality to hundreds of thousands of people because they had me as a wine guy I always think you develop your name because life is long and this is a forever game right yeah and and my main reason for asking was because it was more of a niche blog like I was looking at something like West Travel America yep um and looking at doing you know and I about 97% you know sure that I wanted to focus on us and domestic travel and stuff so that's why I was kind of wondering whether to do it under the name or do it like you know building build your name but build up the show name too I haven't asked Gary V show and this and that there's Gary ve there's Gary V TR you this is where people overthink but I do think your name gives you flexibility yeah and and it's yeah it's been it's been bothering me a lot and well it shouldn't bother you anymore it's over no more bothering good I'm good man good awesome no more bothering I mean like you know I mean why are we pondering on things that don't matter today's Instagram post that I saw a lot of people be emotional about going one for five instead of O foro is better and that's a real thought like we got Michael it's Gary ve you're on the Ask Gary V show what's up now uh what is up now is that you're on because you said I'm ready with my question so don't [ __ ] me what's your question my question go my question is you've posted uh talked several times about the chase the pursuit how you love being on the hunt being on the game Y and specifically when it relates to Vacation I've got a several day vacation coming up you've said that you look forward to getting there but then when you get there it's kind of like eh it doesn't really deliver on what you hoped it would be you you don't enjoy it as much my question for you talk a lot about the work ethic I know you're very intentional with everything you do so with the vacation what are you looking to get out of that do what's your game plan as you go into vacation you know I think that the an I think you're taking that in context to like some comment I probably made in the last couple weeks which is like I struggle with the relaxing part of it but my net yeah specifically you talking on you were talking on medium uh and my wife who found this because she's I think she believes it to be true of me as well she said look at this post from Gear V Che on media he's talking about when he goes to ajs to watch a NFL draft party he it doesn't he doesn't enjoy the being there as much as he does the looking forward to that and I feel like that's how you feel about vacation I'm sorry inter oh so let's play that out you're talking about anticipation which is basically all I've got I think the reason I'm winning is cuz I love the journey and the anticipation more than a destination like by the way I've already made a video that says buying the New York Jets is the worst day of my life because that's the ultimate destination game I'm playing right yep like yep when I oh I know what you're referring to yeah when I land at vacation I get sad because it was the week leading up to vacation because I love the time with my family and I love having that break like I'm already looking forward to right now the last two weeks of August those two weeks in December when I especially like vacation when the whole world is shut down because then I don't feel like anybody's getting ahead of me you know so I like that so yeah I'm I love anticipation I love the thrill of the hunt even back to being in fifth grade I tried to get girls to like me but then I was still scared of them because I was too young like I didn't know what to do at that point but it was the chase that was fun not the actual hooking up or having a girlfriend like that this has been tried and true for me my entire life you know for example I'm excited about Vayner sports right now so much because everybody's underestimating our agency I'm not going to like it as much in four years when Vayner Sports is one of the top sports agencies Wine Library those days when I was in I'm a cobra in the weeds it's why I like negative comments on my you know social platforms I like when you want to be able to prove somebody wrong corre you yes I love sticking it to your [ __ ] mouth and I like waiting for things I don't like insant gratification yep so for me personally looking forward to this vacation here when you are talking about taking time off intentionally as part of a rhythm yes what do you do to get the most value out of that time away I know I saw you lock the phone in the safe yes and uh and we don't see anything else that happens obviously and that's the point but what did that look like um it's just focusing on I'm very good at one of the things that I get a lot of compliments for lately that I never realized is I'm in it when I'm in IT people always talk about like whoa it's so weird on daily V when you meet somebody you look them dead in the eye and you care and this and that and I've noticed that is something that I needed the outside world to tell me so when I go into the vacation I know why I'm there and I want to be there and I lock into either relaxing or focusing on family time the end yeah thank you I won't take any more of your time I unfollowed everyone on Facebook except for you that was a very good strategy me my wife you're amazing man that's very kind thank you love you take care bro that's pretty good um yeah I think one of the things that was interesting about that question is we're all wire differently you have to know yourself one of the great things about loving the game and anticipation is you don't stop for the short-term fruits everybody wants the Beamer and the watch and the recognition this is Rachel this

is Gary ve and you're on the show oh my God okay awesome I saw the New York number and I did not think it could be true but awes thank you very much very cool well I know you're busy so I will get the point um so I the summer started a foster dog Vlog very Niche um so think of bringing in rescue dogs and I document their stories which people love because people love you know the sad stories and I essentially take those cute funny puppy memes and dog and cat memes that you see on the internet and I put a story behind them okay I like that so yeah and so that's why I said it's super Niche right there's nobody else doing that and So within the first couple months um Dr Ozz actually reached out one of his producers wanted me to come out to the show um I couldn't because they needed me to bring my foster dog but we couldn't figure out a way to do it in the timing that they needed so we're still working on other things um I've already received um uh local if you will sponsorships like all the local pet stores that huge reach here in Austin Texas are like we love what you're doing we want to give you full exposure I've been on the local news um they want me to come regularly things like that so what's the punchline what can I help you with so I need your help to I don't want to say that I want to monetize right but I need to figure out what I can do with this and I know that you probably don't know the answer right away I know the answer I wanted okay I really do know the answer let's do it just based on the data and the energy your strategy needs to be holding your breath okay what I mean by that is you are going way too fast to the punch line you need to foreplay this opportunity okay you're 40 seconds in how long have you been doing this uh six months yeah I mean I think I really think you need to build a bigger base don't get confused by the exposure like how many what's your main place where you're sending this to a Blog YouTube how many views are you getting um I only have about 400 subscribers so I have about 25,000 views total so far since launching that ain't [ __ ] right the end so here's what's happening your creative is ahead of your reality okay so milk every opportunity and continue to get exposure and really wait and realize that you haven't built anything that you're actually going to make money on right the end I'm and by the way I'm giving you tough love because I love you and I want you to win you're you're getting tricked by a couple of PR moments in thinking that you have scale for anything monetizable okay so what I would do is continue to use exposure to build out your base I want you to have more stake before you worry about how to sell your Sizzle okay so just continue to get more awareness just distribute correct patience like you're way too early and I think a lot of people get confused that hey there's this thing happening I need to figure out how to monit you're going to have short-term results if you're thinking what short-term strategy I would just try to create more content try to get more exposure instead of like worrying about how to make money on this so what how are you surviving in life do you have a job do you I have the 9 to5 great so I just think that you need to continue on the path of your 5 to 5 600 p. m. to 2 a. m. hustle and I know that you want to get to the place where this is your fulltime but I promise you the longer you can wait the better okay because like how are you like let's talk about it with 400 subscribers and 25,000 overall views like where's the money coming from that's going to allow you like monetize like who's paying well I think for me my thought is I I'm I don't know where I want to take it right which I know is the worst response to have no it's first of all it's the truth but it only speaks to like let's slow down if you don't know what you're shooting after to make money then what the hell are you doing that's exactly right I love you for that answer but it only speaks that my advice was even better than I thought which is you need more time of doing to maybe figure out the opportunities and the lanes where you want to play in okay like there's no greater contradiction than hey I want to monetize this and figure out how and in parallel I don't know where I'm taking this okay that's fair do you see that so I think I think what you need to do is did you see episode 130 of daily V like it's going down in DM like dming people you saw that or no yes and I do that non-stop that's I was able to get the contacts that I did go figure it works so I want you to do more of that before you focus on anything else I just want you to build more of a foundation okay because if you have a big foundation then you've got months and years to monetize because you'll have time versus oh crap I have to monetize now oh that one Hail Mary didn't work now I got to go back to my 9 to5 okay yeah that makes sense and it's where I was going but I candidly didn't think you'd call so this is awesome good awesome but that reinforces it awesome good luck take care thanks for watching yeah byebye that was really good because that's the advice for so many of you so many people are so excited about that next part of their chapter it's like coming into the NBA draft a year or twoo early you could have had a great career but because you came one year too early you had a tough rookie year you couldn't transition you weren't a man yet and you falter and you didn't have it so many athletes hello hey Annabelle it's Gary ve God damn it Gary I know yes it's true I'm here we're on what can I answer for you oh my gosh so exciting hi Gary okay so my question is my husband and I recently started our own real estate Brokerage in Southern California love it and before this though I was a full-time mom at home with the girls very so I find myself now having to split my time part-time at work part time with the girls super hard what would you recommend for me to do while I'm at home half of the week meaning from your brand got it I think I think it's producing content I think it's following up with leads I think it's a lot of hand-to-hand combat that you can do through your phone is your you know ecosystem and so first of all when the kids are around like now you need to be focusing on them that's why you decided to do it but in every no nook and cranny where there's downtime you whip out your phone and you start creating content Distributing content dming people like I talked about in episode one 30 all that stuff M but here's what I would say you're looking for tactics let's level it up to religion what you want to do is first not judge yourself between you know was today a good day or a bad day take it to macro right and then and then the tactics are creating content engaging with people F you know it could be very not sexy and not branding what happened during the week where you guys are talk like following up with people that you sold homes to like just good oldfashioned thank you economy work to be did you read the thank you economy I read all four of your books good reread the thank you economy that's the first thing I would do like literally hang up start the process over a week and every minute to reread it it's that kind of work because I think when you're home you could be doing a lot of farming and reinforcing the stuff that you created from the hunting during the rest of the week for okay so perfect I just relisten to the thank you economy um two weeks ago so my question about content though from home would I I'm OB there's two parts to our business recruiting agents and then servicing our agents to help them get more real estate business home owners when you're home service your agents 247 365 that's farming okay period no hunting no looking for new agents when you're home because what I like about that is first of all the kids could have a moment pop up when you're hunting it's a lot better to be disrupted when you're farming them when you're hunting because the farming is all added value I would be calling these individuals I would be checking up on them this is an amazing opportunity to farm maybe like 15 minute time Mee with my three minute like what look what I'm doing with you like I tell people all the time don't ask me for the details watch my actions I had 15 minutes of down time right now bang out a askas scary B show I just gave you three minutes of value let's move on perfect good that's awesome thank you so much I apprciate it I love you so much thank you I love you too all right so you know I went very high level there farming is retention so they perfect she walked right into it she's got a world where she's like maintaining and helping those agents I like the idea of using the home time for that um because you're getting value every time where you're hunting you're specking a lot and you it's just a much harder game plus you have to meet people like there's a lot of variables she can do the hunting the farming from her

home yes Nate how are you oh dude this is awesome you're on the show baby oh sweet okay so my question is I think I've tweeted you a couple times so I'm a senior in college right now and for me I'm I've taken your advice of just kind of like finishing school cuz I want to um cuz my parents my grandparents like um and all that um but how do I just like how do I tell my pars like I just want to go do for 18 months and I've been sketching out like all these of like just go do and explore so what they want you to get the safe job after college is that what you're saying just tell them you're a big boy it's time okay I mean really and listen easy for me to say cuz your dad might punch you in the mouth right like I get it yeah but here's what's interesting about a lot of my advice it's black and white M like you know your parents like clearly your signals and your nuances haven't worked cuz they continue to want you to go down that path they are not responding to you they're responding to what they grew up with and what they believe religiously right yeah mhm so that means the soft way of like hey maybe or like them watch like that's not working right am I right I'm asking you yeah that's totally right I keep getting these lectures and all that it's time for you to lecture your parents back okay one of you is gonna be right yeah let me promise you one thing you really don't want to be 47 and hate your parents okay because I promise you you're not actually hating your parents you're hating yourself for not having the balls to do it okay you want me to come over and have that talk with you that'd be great but you know you think you got this okay yeah I'll give them a call right after this dude call them right now and tweet me how it went okay now you know I'm going to literally have since Chris isn't doing anything I'm going to have you B he's going to bother you the rest of the day I want listen while we're like let me pump you up a little bit more I will be your corner man you start with Mom and Dad I or mom or dad whoever you get I love you okay yeah I'm 23 years old 22 years old once I'm done with this I did this for you now I have to do something for myself it's high risk High reward but when you're 23 that's what you do cuz I'm not going to be able to do this when I'm 47 because it's not going to be practical it is practical mom and dad for me for 18 months to just go and do and discover myself I've been doing the thing for you my whole life it's time that I do something for me and if you can't support me in that that's fine I'd prefer you do but I've got to do this as a man okay yeah you don't sound pumped enough Nate H what are you scared of talk to me help I'm not letting this is why I'm doing the call-in show because the old show I would have done your tweet I would have answered it I would have felt great and then you wouldn't have done it and I could feel like I almost got you there but I'm telling you right now I don't think you're going to do it and if you're do it half ass so help me here while you listen I'm on your team so help me here understand what you're scared of tell me the truth yeah okay so for me like um just because of like you know like the pedigree and like how much education and like they've said like they've sacrificed like having a safe job so I can do what I want like I don't want to like disappoint if that makes sense let me help you here yeah disappoint for 18 months and then make them feel good again okay just tell them listen I love you for that means you're appreciative and you love your parents tell them the truth start with that I don't want to like either your parents love you and will respond to you or they love you but they're so deep into structure and it's been their whole religion their whole life that they're incapable even though they love you to break through and see it a different way the problem is it's your [ __ ] life and it's going to end up one way or the other wow yeah that just broke through yeah like like it's not that they're right like you just got to tell them like I don't want to let you down and just remind them it's only 18 months tell them for the next [ __ ] 60 years you can do the safe thing that makes them feel great you need 18 months can they give you 18 months all you want is 18 months yeah yeah and I wrote down the date November 12th 2018 sign a [ __ ] contract give them give yourself 18 months and then show them okay are you going to do it now yep I'm going to hang up and call right now help me understand who is going to be more critical who's who do you think's more who more scared of this move my mom okay just go there man just like just say Mom I love you with all my heart I'm so thankful for your sacrifices all I need is 18 months I can't live with this regret in my 30s 40s or 50s cuz I'm going to crack and I'm going to be a broken man I need 18 months and I promise you if I can't get traction I'll go wherever the hell you want me to work yep that's good I'll uh give them a call right now and I'll tweet you in 20 minutes give it to me make me a video I want the video I want to see your face I don't want the words okay all right I love you good luck do it than all right bye the call-in show format gives us so much more opportunity to do it the right way is that it you think that's it think so I think that's it all right dunk D CH dunk I want to do another one I just think it's isn't that five all right listen dunk likes structure he doesn't like to take those risks I'll give you 18 months give me 18 months D just love you guys question of the day what is the thing that you fear the most in conversation format right now just like that amazing call right now with Nate what is the one conversation that you're most scared to have in the world do you want to break up with your boyfriend are you scared of your parents judging you is it your best friends uh dropping out a school changing jobs while still having a big college loan or debt I'm just curious for the ones that are brave enough to leave it in the comments on Facebook and YouTube will that be The Liberation by putting it out because so many of you are losing because you're keeping your fears and your poisons inside and literally just putting it out publicly even with an anonymous handle on YouTube and definitely if you do it in Facebook maybe that is the unlike in that PPE that break and that pipe that opens up your life I promise when you put out your fears out loud you win I always think about this it's the self-deprecation of battle rap right the Reason Eminem wins at the end of 8 Mile is he puts out all laundry which leaves the other guy nothing when you put out your fear to the world your insecurities you win you keep asking questions I'll keep answering them