One on One Meeting with a New VaynerMedia Employee | GaryVee Business Meetings

hey man how are you good how you doing good wow if mum's your spirit animal yeah you like that then you're she's a beast though she's a beast she's a beast how you doing good how's work great good tell me uh people I'm working with at the best very happy with who I end up with yeah you ended up with an A Team yeah that's just the that's the truth I work with is unbelievable yeah and like first College we yeah okay defin got lucky it worked out yeah and so what's uh what are you working on right now um we just finished up like so I'm doing like always on content yep we're in a transition I guess now we're doing more campaign work so I'm doing Less on what brands on I'm also on uh yep um those I just do like Community Management yep but on do they're letting me do that's the best part about them is since they're so solid they let me do things yep and across the board all of them like they're all performing higher so they let the person under them 100% that's far about it and that's why I think it's good for me because I'm getting to do a [ __ ] ton of [ __ ] that it's like you know how we know each other it's like it's a sports analogy you go to you get drafted by a great team yeah it's fit I got lucky it's good yeah it's good to get lucky sometimes how and what about the macro culture of the company outside of your day-to-day yeah it's good I mean I don't really have much to compare it to yeah because it's my first job but that's a good point other people yeah um I mean just humans i' I've met I've talked to humans before and I have experienced hum yeah uh and I mean yeah it's great and I would say like moving like coming into this it had exceeded my expectations um but again I have little to compare to but I mean yeah like I would hang out with most of these people outside the office and the basketball stuff has been great huge yeah it's been great it's a great run like even outside of where just good run and everyone there is awesome think the fact that it's a 6 in the morning kind of like eliminates it really does though people that want to be there yeah for sure what can I answer for you um question building communities advice between what is that D Rock I have no go ahead I'm listening content outside like blogs SEO versus just social uh for the purpose of uh a startup that is just trying to gain a phone cool so is this like for like you your side hustle friend your friends or you guys what do you can you can be specific um like I'm working with like actually guys B like Brandon guy you knows John Henry y um what is it his just his personal brand who's Brandon's yeah the kid we played with today what's he do he does Men's Wear he's only like 6,000 followers it's awesome yeah he's good um you're going to get more bang for your B I mean you're going to get there's so much so what's good about search and blogs is there's like far more guaranteed singles and doubles what's great about social is there's so many more potential for home runs and grand slams and so it just depends on how you want to play it comes down to economics a lot of times right I think that's thing so and Men's Wear is going to over index visually so that's where Facebook and Instagram things of that nature are going sure go ahead if you really build a deeper Community wouldn't you agree that you would have to give like real content so is that why SEO and Google people who are searching for their problems mean look search is real you're getting the real people you want to talk to uh real people meaning or the specific people that have are searching for their problem and then you can probably solution search is the great intent marketing vehicle of our time I have a weird rash right uh you know how to solve this bike problem right so what search is incredible for is I have a specific thing I want to scratch right now and I'm going to go to this site Google find something what's great about social is you're interested in basketball and it comes to you it's passive versus going on the offense and what's great about social is it's got built-in word of mouth so you are an individual trying to solve your fashion problem in a men's wear thing you're never going to tell anybody about what you're doing there's no inherent Word of Mouth brand building whereas in Social if you discover that I'm interested in that I see it the amplification percentages are very high even built in Instagram you double tap something your friends look at what you're liking right so it's just a very very different insular versus outward thing for me that's why social's been so big for small Brands they don't have anything yet and so they Ries so much on Word of Mouth what

about getting a community like for example your community strong down to comment down to do whatever yes essentially you say yes but I think that's because you get them deeper content yeah I mean I think the variable of the subject matter what the person's bringing to the table if this is a men's wear product that has 89% of its overall macro energy in Brandon's heart and brain right is to sell this product if that's 89% he's going to have an 11% community the reason I have such a big Community is I'm the reverse that's what people don't understand like it's playing a marathon versus a Sprint when you don't have the luxury like Brandon probably doesn't of like waiting two years to monetize whatever he's doing you go in for the sale and what happens when is the people on the other side of it feel it it's a value exchange game longterm short that's exactly right and I sit here on a pedestal because I've been able to put in the work for 20 years and I have the leverage now to do that but day one it's hard you know day one 22 yearold Gary trying to sell wine I don't know if I would have had a 97% you 3% me strategy as a matter of fact I know I didn't it was more 50/50 but I even then knew it wasn't 98 to and that's what most people do why you producing content cuz you really want to sell your [ __ ] if you in the short term your content and your energy deploys that behavior if you think about I'm going to try to stay alive for two years and the content I'm going to put out is just going to build relationship and then I'll be able to monetize that some way in two years your content looks very different all of a sudden you're in there answering people's fashion questions you just thinking about it differently you see where I'm going yeah definitely it's my big question 22-year-old advice New York in the digital game what about that I mean it comes down to your ambition I think the answer is far more like what do you want to happen in life and then how do you want to get there so you know the Serendipity of being at this I mean if you're in digital game you stepped into [ __ ] because you stepped into the best place at a time when a lot of people didn't realize that was the case which means you have disproportionate value you know everybody's going to want to work here now but they're going to come in at a different company like you have a lot of value and you came in as employee number five who the hell knows what number you came in right well guess what the people that came in at number 30 and 40 have even more value right um so I think it comes down to like do you want to have your own agency you know like it's amazing and I'll give you a really good piece of advice it's been interesting to watch 22-year-olds that have asked me that question who tell me they want to have their own shop and I would say I'll help you you'll learn so much here I'll be an I'll be external Mentor we'll get to know each other you work here for 5 to seven years and give me a lot of Blood Sweat and Tears I'll even help you even more financially relationships it's been interesting to see how many of those 22 year- olds are now 26 and now say to me I don't want my own shop I fell in love I like my work life balance here I believe in you I like the idea of making $200,000 a year and having that life other people went the other way like I don't know I'm going to work at Vayner my whole life and make a h 100,000 and now they're like wait a minute maybe I can have my own like so I think the one thing to understand is 22-year-old Jacob and 27y old Jacob and 33y old Jacob are very different dudes I wouldn't [ __ ] yourself with you know don't let your ambition create and whatever ambition whether most extreme I want to buy the Jets or whatever it may be don't let it be impermanent marker that's pretty good advice and I think the other thing is relationships matter yeah that's life and so the thing we started this meeting with I would highly recommend spending 30 minutes in the cafeteria every day and working and saying hello [ __ ] it's just insane that there's that Chris right there is the guy that might create an opportunity for you and like how many people will not even say hello yeah so I'd be more social professional that makes sense yeah there's so much value here this I mean the one the greatest thing I've created here is that it's easy to say hello to somebody here for sure that's what your friends are telling you that they work in a place where you can't [ __ ] say hello to anybody yes that's not allowed that's the horeshit out there yes that's the best thing here so then do it I like that it's really real yeah and it creates different opport even if your life goal was to work here for 37 years even internally it'll create opportunities true

yeah he got a new job now but he's trying to he's looking for other stuff like in the digital Sports whatever any he advice for a direction he should go again you know whether it's 22 year it comes down to like how does he want to work for 13 more years eight three where is he financially like it's so hard it's why you have to know those things but I you know I would give my you know listen I've come to really like you if want to come in jam with me for 15 minutes 20 minutes I'd be willing to do that I have a lot of relationships you know I'd be more than happy to help him but I need to know what the [ __ ] he cares about like if he's like dude I just want to go for three more and go no no he's interested in working for good so if he's in the game then I think it comes down to a financial thing of what can he afford does he want to be executive so kid were recruiting right now his dad took a huge pay cut as an operations SVP to be the first VP operations at he was right and so he left you know half his salary on the table cuz he could afford to and that stock turned into the greatest Nest stag of all time became Rich let alone successful so I think to go through that too at he needs to decide if he's going to go for eight to 15 more can he afford to make 880,000 at Bleacher Report versus 235 at NBC sports right got it yes that's how he has to think about it that's the black and white decision and then if he can afford it then I would push him very heavily to more fun more autonomy more upside better energy for sure and if you can't then you got to look at the alternative and try to find the best version of that in that corporate environment it's awesome Yep speak tun cool good see man talk to you soon yeah going you too