IT'S ALL ABOUT THE WORK | DailyVee 119

- 1:15 A. M. DRock and I, hotel. That's how we do it. ("Legendary" by Welshly Arms) What if I told you this was the last Monday morning of your life? - [Gary] I haven't seen anything yet. I need her. Where's Yudkin? What? Let's go guys, it's 1 o'clock, Garrett. I need Yudkin. I need him, you got to find him. - We're just preparing so if you saw us. - [Gary] What's this, your favorite app? - [Man] What app do you open first? - [Gary] Gary. - Saffer. Nice to meet you. - Real pleasure. - Raj, I just started yesterday. - Real pleasure, welcome man. 'Preciate you guys are here. What do I open up first? I don't even know what I open up first. Hello. How are you? Good afternoon. (audience applause and cheers) Happy New Year to everybody. Hope, everybody had a good little break? - [Audience] Yeah. (cheers) - So, I'm sure at this point seen the acquisition of PureWow and I'm sure you've done your homework if you knew it or you didn't. This is an acquisition, this is a another media conglomerate like the way Hearst owns seven things, now we own The Gallery, we own PureWow and we may start a Knicks media company that you're gonna want to be a part of. No? Pirates? Got it. I'm bummed about the Knicks, too. Any other questions? Jesus Christ, Loomis. You couldn't be further away? (audience laughter) You're literally the single furthest away fucking person. Oh no, Justin, got it, if that's Justin. I can't even see that fucking far. Alright, go ahead. Great question. So the question is like how is this different than a holding company? Obviously, we're beholden to me at the highest level and how is this different? This is a great opportunity, this is why Q& amp; A's the best. This is why we're gonna do a lot more of this. Let me explain what that means. The structure of a holding company is not bad. You're more than welcome to own multiple businesses. That's just smart and fine. The problem is when you're only giving advice to your clients in your own financial vested interest. The way we're different is if the Dove team want to give $48 million to Refinery 29, Mazel Tov. It doesn't bother me and that's it. I don't know what else to tell you. Just simple as that. It's not super complicated. I think the difference is that holding companies are at the highest level publicly traded companies on Wall Street that have to hit a margin so the stock price goes to a certain value so that the executives making the decision get paid. They don't own their company. Even the top, top leader. I do and I'm holding it forever and so that's the distinction. It's not so much that we don't have different things. It's the religion and the actions that you preach. You know and so many people here have been in holding company environments and understand how many decisions are made for that reason. So, that's how I see it that it's different, you know? And so, if our media department now started telling everybody don't buy anything but banner ads on PureWow, that's bad. But if we get unbelievable deals and work together tremendously well and that's a good deal for them than great. But there's no reason if you're targeting 13 to 17-year-old dudes that you should even worry about what's going on at PureWow. (light jazz music) Awesome, have a great day. Thank you. (audience applause) Go to work. (audience laughter) Pound her. The best part about that, that's why I took it there. We have to do town hall, start talking. - Yes. - Town hall, we will win. You have great color. Where'd you go? Yeah. You good? - Yeah. - [Gary] Good, right? - Yeah. - Thanks, Gary. Can I give you a hug? - [Gary] Mar. (light jazz music) How are you, man? - [Man 2] I didn't appreciate it, man. - [Gary] What's that? - [Man 2] I didn't appreciate that, man. - [Gary] What? The razz of the...

You excited, man? You must be freaking out. - [Man 2] It's awesome. I mean I don't expect much but... - [Gary] Who you guys playing? Steelers? - Steelers. - [Gary] At Pittsburgh. - Yep. - [Gary] Tough game. - We'll see. - [Gary] Hey. Yeah, good luck. - [Man 3] And that's my fault. - [Gary] Well, let's make it happen. - [Man 3] Yeah, totally. - [Gary] Hit up the Ty-guy. Yes, (inaudible) that's exactly right. - [Man 3] Walk a little faster. - [Gary] She's still alive. She just works on different things now. You know the answer to that, right? The answer to that is absolutely not. (DRock laughs) Any time you put the camera down there's brilliance spewing directly out of my fucking mouth every minute, Andy. That's right, I'm editing this eBay video, yes, amazingness comes. I talk to Andy I give him something great, no, you've got camera fucking sitting down. Like I don't understand what this strategy is here. - Greg's here, you want him in your office? - [Gary] Yeah, bring him in here. Did anybody say hello? You say hello to anybody? With the name tags? - [Andy] No. (DRock laughs) Just being honest. (DRock laughs) I'll shake some hands. - Go in the cafeteria right now. Follow him, DRock. That's it. That's what's happening. Andy, happening right now. (light jazz music) - How you doin', man? I'm Andy. - I'm Joey. Nice to meet you. - [Andy] What's you're favorite app? The app you open first. (music drowns out speakers) - [Durian] Instagram? - [Andy] Instagram, yeah. Solid. Is that true? - I think so, yeah. I usually go to Facebook. - [DRock] In the morning? - It's got news, it's got updates. - I spend so much time on Facebook, I just never really consume anything for my personal use. - Yeah. Oh, you mean for work? - Yeah, at work I'm in Facebook 80% of the day. WhatsApp? - Yes. - [Andy] You're international. You're talking to all your friends? - Well, my sister. My sister lives in Italy. - [Andy] In Italy? - In Italy, yeah. They started talking to me, texting me around 2 A. M. Over there, it's 8 so that's it, in the morning it's okay, what's up? Hi, sisters. (laughs) - [Gary] How are things? - [Man 4] Good. Yourself? - [Gary] Good. - You may recognize (inaudible) at... - [Woman] We met at (inaudible). - Yes, I do remember that actually. Of course, I remember. You're welcome. I do remember that. - [Man 4] We'll get into the dynamics of tier 3, right? - Mom and Pop. - [Man 4] Mom and Pop. Right. - I don't know if you guys want to zoom in and I don't know how you guys want to edit this video, but you should really, really zoom in on this sign, this thing right here because I'm Mom and Pop. - [Man 4] I know you are. - I'm sure that's why you asked the question. - [Man 4] That's right. - My friends, I have good news. I'm just like you. My dad had a $3. 6 million a year revenue liquor store. One store unit in New Jersey. I came to this country with nothing. My dad did, I was a four year old child. He made two bucks an hour. I worked as a 13-year-old in his small store in Springfield. Learned the business, plenty of you watching, I've really learned your space. It's why I love you guys so much. It's why I want to do this. - [Man 4] Right. - You grew up at your grandpappy's shop, you bought into the business or you grinded saved all you're money for 18 years and bought your own dealership. I know what you're dealing with. - It's why I'm so passionate that I'm right. - There's a reason I grew my dad's Mom and Pop store from a 3 to a $60 million business in five years. This isn't about me writing books. This is about I did it and I did for 15 years and then after I did it I started talking. - [Man 4] Mhmmm. - So, yes. I much more the people in this conference than the fancy conferences I speak that are marketers as corporate environment executives. - I'm more like you where every dollar matters. I'm telling you this 'cause I don't want you to waste money. You think this is scary and you're gonna waste money 'cause it might not work. I know that what you're spending money on right now is not working as well as you think it is. - [Woman] Mhmmm. - So, yeah I think that one of the reasons I've done quite well in this environment is, shit, if my dad didn't have a liquor store and had a car dealership, I would've been the car dealership guy. - This is very much my domain. This is about selling and marketing and I'm very empathetic. My first marketing budget for Wine Library I built that business from 3 to $60 million with a $8,000 marketing budget as the first year's budget. - [Man 4] Wow. - I had no money.

- [Woman] Yeah. - [Man 4] Right. - So we have no money, when you guys are spending $20,000 a year or $8,000 a month you can't waste it. - [Woman] Right. - And the only way not to waste it is buy something that people don't think is valuable. - You're overpaying for radio, billboard, local commercials because it's established. - [Woman] Mhmmm. - You're under-buying an influencer who is taking a selfie at your car lot for $58 or $290 or $4,000 but is worth $80,000 because 857,000 people follow them on Instagram. - This is basic. - [Man 4] How do you get them to take that leap of faith? - I do it aggressively as you're seeing in this interview. - [Woman and Man 4] Yeah. - I punched them in the face. I give them no wiggle room. I don't pander to them. I tell them they're big fucking boys and girls. This is what's up and I don't give a shit if they do or not. - I'm coming to Atlanta to bring it-- - [Man 4] Right. - and then I don't care, your not my mom. - [Man 4] You're right. - I don't give a crap if any of them do it. - [Woman] Yeah. - How I get them to do it? By giving it my all on the field and if they don't do it, that's their loss and then when I see them in four years and I see these people, too, that come up to me and says, "I wish I started four years ago when you told him. " I go, "I told you. " - [Woman] Mhmmm. - I don't make them feel good about it. - I do, when somebody comes up to me and says, "Damn it, I saw you four years ago in Vegas at this conference. "We're just doing it now, it's working but my competitor did it "and it crushed us. I wish I listened to you. " I do not say it's not too late. I said, "You deserve to lose. " - [Man 4] Right. - [Woman] Mhmmm. - Okay. - [Man 4] You gave more than your fair share of time so we appreciate that. - My pleasure. - Thank you. Thank you, so much. - [Gary] Thank you, brother. Take care. I love, good energy, right? - Last time he came with me... - That part, that's the same as me and my, yeah. - A lot. Well, great, I hope you have a great day. I'm so glad we got to meet. You're welcome. Love ya, pal. - Thanks, man. - Talk to you. - [Woman 2] I come from the world of retail and fashion and so I want to try and branch out and also get into some other industries. - [Gary] Yeah, good for you. Anything I can answer for you? - Just, I guess, it's been about six months now, so do you have any advice? The biggest thing for me is I want feedback and-- - [Gary] We're not the greatest organization for that. I think feedback from my standpoint is being industry smart. So if I give you a real good piece of feedback, I would read an hour a day on what's going on with e-com and discovering. So, just even like searching hashtags on Instagram finding a emerging luxury brand, clicking. What I, the reason I think I'm the best strategist is 'cause I'm always living it. Nothing trumps going to e-commerce websites for 20 minutes a day. - [Woman 2] Yeah. Sure. - Like, you know how much smarter you would be if every day, how do you get to work? - [Woman 2] I take the subway. - Perfect. If you spent 10 minutes and first of all maybe spend three or four hours to figure out the right strategy to be efficient that allows you to go to seven websites every single day. - Do you how cool that is? - It's the work. - [Woman 2] Sure. - It's always Yeah. For me, it's so natural because I shop online all the time I do a lot of-- - [Gary] But, as you know, you shop for you. - Well, yes. - [Gary] Got it? - That's, yes. - [Gary] So, one week you should go to 59 sports product sites or like baby care. - Yeah. - [Gary] I'm really into that. So how's it going overall? Good? - [Woman 3] Yeah, it's great. - [Gary] You enjoying the culture, everything? - The culture is fantastic. - [Gary] Good. - It's the best. Yeah. - [Gary] Good. Coming to 315 Wednesday of next week. - [Woman 3] Oh yeah. Yeah, I saw that. - Good and what are you working on right now? - [Woman 3] (censored). - Mhmmm. - [Woman 3] Trying to un-decommercialize those spots. - Thank you very much. - [Woman 3] Of course. - That makes me very happy to hear you say that sentence. - Yeah. - [Gary] Tell me about yourself. - I am from Los Angeles. Went to film school in New York. I spent about 12 years doing films. Actually, that's how I met this guy. - [Gary] Oh, you guys know each other? - [DRock] Yup, from "A Case Of You" right? - Yeah, about five or six years ago. - [DRock] Yeah. - [Gary] That's so cool. - I saw him over here. - [DRock] I did an internship for free. - [Gary] I know how you roll. That's really neat. That makes me happy. - [Woman 3] Thank you. - [Gary] You're welcome. Awesome. Have a great day. - Thank you so much. Nice meeting you. - [Gary] See you. - [DRock] Good seeing you. - That's so fun. - [DRock] Yeah. What's cooking? Weather, weather. - Weather, you know. Everyone kept saying alarm clock. It's not true. - [Gary] Ah, that's good. - Yeah. - [Gary] That's good. - I felt it was really important what you said about if it's right for your brand, brand. If it's not right for your brand, brand. - [Gary] It's the game changer. - Yeah. - [Gary] It's why we're gonna win. - Yeah. - [Gary] There's nothing else. - [Lauren] A lot of big agency world where, part of the reason that I came to an independent and

that doesn't have a holding company is because I see all the politics that go into what you need to deliver for your client based on-- - [Gary] Your interest. - bottom line, yep. Exactly. - [Gary] Yep. Good. Awesome. - [Lauren] Well, thanks, Gary. - Take care. - Have a great one. - You too. And so the culture's been great? Everything's been great? - Oh, everything's amazing. - [Gary] You didn't know what you were walking into. - I didn't. I was like, "Whoa, everybody's really nice here. " - [Gary] (laughs) You came home you're like... - What's the catch? - [Gary] When's the other shoe gonna drop? - Yeah, but everybody's just awesome. - [Gary] Good. What are you working on right now? (light jazz music) My pleasure. Alright, brother. - Alright. Have good one. - Take care, have a great day. Hey, did you guys see I bought a media company? The first piece of editorial that I'm creating is the 10 best looking people in agency world and all three of you made the list. - [Man 5] (laughter) You're gonna immediately lose all credibility. - One of you's eight, one of you is nine, and ten. I'll let you guys debate. (DRock laughs) Did you capture the all hands on today? - [Other Tyler] Yeah. - We showed the Wall Street Journal part? - Put "Buying A Media Company". "Buying A Media Publishing Company" 'cause media, yeah, yeah. - I see you as-- - [Gary] The greatest? No, I'm sorry. (laughs) - as the best guy ever! First of all, your office view is unbelievable. - [Gary] Insane, right? - Yeah, I've been a Knick fan my whole life. As like a personal influencer, I can't tell them anything real. I can say, "Hey, you got this"-- - [Gary] This many likes. - "and impressions" and the fact that Instagram gives up those shitty engagement metrics, it's mind-blowing at this point. That was something great and even that doesn't really tell you anything. So my main thing is-- - [Gary] Well, ironically, it tells you just as much as television commercials tell you. The problem is these marketers, because they don't understand it, want to believe it or understand how to understand it, want it to do something they don't ask the other media platforms to do for them. - [Ben] Sure. That's true. - The end. - [Ben] That's true. - What's TV telling you? You think TV's telling them how many bottles of Captain Morgan are sold at the Wine Library? - [Ben] No, it's not. It's something that-- - [Gary] It's accepted and it's worse data than what you have right now. So the answer to your question on the fucking first day you get to spend time with me is this. It's just a matter of time. Because when your contemporaries are the decision makers, this will be your norm. - [Ben] As I think it should be. - Of course, 'cause it's actually happening. - [Ben] Yeah, the proving of return on investment, which I agree is you don't need to do that for any other media outlets-- - [Gary] Oh shit. - so why should you? - [Gary] Can you give me four seconds? - Yeah. Not at all, no worries. - [Gary] Actually can you give me two seconds personal. I have to do this call. - [Ben] Yes. - I'm sorry. You too, DRock, sorry. Give me one second, bud. Got it. I want to run a division for small business that looks like original Vayner. - It really is. You know the story, right? I started off as an Uber driver, picked up Alex, missed his train and he told me that he worked for you and I just went crazy in the seat while I was driving. It was funny. - [Gary] It's so insane, right? - Yeah. - [Gary] Alex missing his train is why you work at VaynerMedia for a guy you liked and respected. - [Chris] And it was crazy, I was watching the video when you guys first moved into the office that same day. - [DRock] That's awesome. - Yeah, I was just like, it was crazy. - [Gary] Life is so nuts. - It is. - [Gary] It makes me so happy. Like, I live for that story. I like giving people at-bats. Somethings work out and some don't. - [Chris] Mhmmm. - But you're doing good work, man. - [Chris] Appreciate it. - You know, one thing a lot of people... You know how I always talk about college not being very, you know? One thing people like to razz me about is like "Hey, VaynerMedia," I'm like, "We do plenty of rogue ass shit. " Including Alex De Simone's Uber driver, let's give him a chance. And then, you know what's great about the way I think I play is as being somebody who doesn't have a Harvard degree hanging, you know, I don't give a shit where anybody comes from. What it looks, by the way, you might've went to fucking Columbia. I have no idea what the fuck. I don't know. I don't really know your background. Here's what I know. I know that I love that we can fucking hire Uber drivers and they can dominate and do the kind of creative that you're doing and that excites the shit out of me. Thanks. - And I assume you're learning a lot. - Oh, yeah. Definitely. I'm glad to be around a team that's smarter than me, more creative. - [Gary] Of course. - It challenges me to work harder and-- - [Gary] Where you from? - I'm from Queens

but I live in Hempstead, Long Island. - [Gary] Mhmmm. - Yeah. So, it's crazy. (group laughter) I don't even know. I definitely wanted to get this one-on-one to get acquainted. - [Gary] I feel like we've been warming up to each other anyway. Yeah. Good, man. - [Chris] Appreciate it. - [Gary] My pleasure. Ry, I'm a big fan of that. I think a lot of people. I haven't talked a lot this in my content the last couple years but back in the day I used to talk a lot about get a 9 to 5, obviously it'd be nice if you liked it but get a 9 to 5 that you have a lot of flexibility with that pays your bills, right? - Yeah. - [Gary] And then allows you to then hustle, back with Crush It!, 7 P. M. to 2 in the morning. You know? So I think that's exactly right. It's practical, it's right. Where do you work? - I work at AT& amp; T right now in sales. (light jazz music) (phone chiming) - Oh, - [Gary] There we go. - I can not believe it. Oh my gosh. - [Gary] It's real. - How are you, Gary? - [Gary] I'm very good, my friend. How are you? - I'm fine, I'm fine. I'm here in Luxembourg. - [Gary] Very nice. Thanks for staying up for so late. - [Man 6] Few projects next to my school. I have an entrepreneur spirit. - Good. - [Man 6] No one else in my family has it but I don't know from where I got it. (Gary laughs) And I'm also involved in network marketing. It goes pretty good and my big thing is to change something in this world, to inspire the world in a good way and to find a big problem and find the solution for it. - Good for you. - [Man 6] I don't know where to go. I don't know what to do. - So here's what I would say, let it come to you and realize you have a long way to go. You're a young man. It's all those cliche sayings, right? Like the teacher comes when you're ready for it and all that stuff. If you're trying to find the world's problem, you're usually blinding yourself from it. Live your life and react to where you see there's pain or issue and that's the best way to find it. - Do you care if I'm on this? Do you want me on this? - [Gary] The truth is it's gonna be a non-conversation because I don't have everything figured out. (group laughter) That's a tough way to, to... Jeez, that sucks. Poor Alex is like, "What? " (group laughter) - (inaudible) I'll be in there. - It's okay, I'll be in there, too. - Alright. - You should worry about you. - Okay. - I'll worry about me. - Okay. - Alright? - Cool. - Yeah. I might also go directly to sleep so then you'll have to worry about me tomorrow but it's good, man. Off to the races. - [Tyler] Exactly. - [Gary] A lot of this stuff is fluff. Today was a unique day. - [Tyler] Totally. Babcock's a huge, they're from Boulder, right? Boulder, Denver, yeah. - [Man 7] All American made. Hand made. - I don't like American made. - [Man 7] You don't like American made? Why is that? - Overpriced. - [Man 7] Overpriced? (group laughter) - The fact that, I literally don't think I know where anything I have in the world is made. Zero. Zero knowledge of anything. - [Man 7] When they say American made, they usually tout it. - [Gary] Yeah, but I don't pay attention. (hip hop music) Where's Avi? So, if I said to you go backwards, what would be the ideal thing? What would that look like? - [Man 8] I really don't know. - [Gary] First of all, I like that answer. 'Cause I just want the truth, right? - [Man 8] Yeah. - There's nothing wrong with that. But I do think that's super important. And not that you have to make one decision and then you stick to it forever. Let me say something here that I actually thought for the first time the other day. It was interesting to me that it was crossing my mind the other day, as you know 'cause you've been following me for some time based on what you just said, there's a lot more going on with me over the last six months and this year than there was before, right? - So, you know it crossed my mind the other day like, "Wow, will I freak out in three years and just want to spend one "year with my whole family? " And be like, hey, I want it. I felt like there was this really powerful piece of content that ran through my mind like I love hustling, I'm 24/7, I want to buy the Jets but right now what I really want to do is spend one year, every minute with Misha and Xander while they're 10 and 7 and I'm gonna go do that. See ya. And how much that would be very much on, that would be the most macro version of what I've always been saying. Which is when you know what you want to do, go do it and that's like the only thing and so there's nothing wrong with you not knowing exactly what you want to do but I do think it's important to always, I don't think there's anything wrong with changing what you want to do but I do think in every moment if you have the ability to understand what you want to do, that's important. - [Man 8] Yes.

- [Gary] So the reason I'm going crazy and 24/7 and all this insanity is I have this insane ambition of profession. (hip hop music) 1:14 in the morning, big day. Big bucks, media exploded, social media exploded. Big announcement of PureWow. Just get back in the grind. Tons of new business. In New Orleans here for 12 hours, speech in the morning. Heading out to CES, Vegas where DailyVee started? - [DRock] No. Third episode. - Third episode but we had the big episode in Vegas. - [DRock] Mhmmm. - Excited about that. And living the dream. 1:15 A. M. DRock and I, hotel. That's how we do it. See ya later. (hip hop music)