Eating Shit for 24 Months, Doing What You Love & Monetizing Your Strengths | #AskGaryVee 237
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Eating Shit for 24 Months, Doing What You Love & Monetizing Your Strengths | #AskGaryVee 237

Gary Vaynerchuk 05.01.2017 346 138 просмотров 7 077 лайков

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-- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- #QOTD: 20:38 :What is your small business solution? #timestamps: 0:00 Intro 2:20: How to chose between working for a high end firm or work for yourself. How to make this decision without burning out? 9:42 : How do I figure out what is next? What to do when you are enjoying what you do right now? 16:55 : As a web designer, how do I start building a portfolio for niche space website design and monetize that? Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). ---- Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud | https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps | http://planetoftheapps.com iTunes Podcast | http://apple.co/1QxEM7m Wine Library | http://winelibrary.com

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Рабочая тетрадь: как монетизировать свои таланты и масштабировать бизнес за 24 месяца

Стратегия построения личного бренда и продаж: от выбора ниши до масштабирования малого бизнеса за 21 минуту.

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Intro

- On this episode, I tell a lovely lady from Atlanta to listen to 21 Savage. (hip hop music) - [Gary] You ask questions, and I answer them. This is The #AskGaryVee Show. - Hey everybody, this is Gary Vay-ner-chuk and this is episode 237 of The #AskGaryVee Show. Big, big, big day. As a matter of fact Tyler I know we don't really, really edit this show but put it up right now. I'll talk over it for a couple seconds, just the Wall Street Journal article. Very big acquisition by now the holding company, Vayner X, that owns VaynerMedia over here and now PureWow or The Gallery over there. PureWow being one of the three or four most important women modern media companies and where's VaynerMedia is an agency and buys media and does creative, PureWow is a publisher. It is literally like a modern day People Magazine. So I'm very excited about that. We are going to do some serious damage and I hope you reach out to PureWow, sign up for the newsletter if that kind of content interests you, pass it on to your significant others that may have interest in that content and I'm excited about it. It's the biggest acquisition of my career. Oh, we getting right into the show? Alright, fine. - [Candice] Hello? - Hello, this is Gary Vaynerchuk and you are on the show. - [Candice] Hey, Gary! How are you? - I'm well. Who is this? - [Candice] This is Candice. - Candice, how's it going? - [Candice] It's going excellent, sir. How's it going for you? - Super well. Where're you from? - [Candice] Atlanta, Georgia. - Very nice. I love Atlanta. Are you a big 21 Savage fan? - [Candice] I don't know what that is. We just moved here the last year so tell me what that is. I will go check it out. - 21 Savage is a rapper from Atlanta, I think you'll like him. Check out his music. - [Candice] Oh cool. I will look that up. - Okay, cool. What's your question? - [Candice] So, I am in-between, I have a bunch of opportunities and I don't know which one and I know your philosophy of work, work and I'm trying to figure out how to figure all in.

How to chose between working for a high end firm or work for yourself. How to make this decision without burning out?

But I'm a cabinet designer and I have the opportunity to basically go work for a very high-end firm and try to continue to do my own stuff. And become a rep, all of these opportunities are coming all at once and I'm trying to figure out the best way to balance them all without basically-- - Burning out. - [Candice] suffocating myself. Yes, exactly, burning out. - So let's work backwards. And this is what everybody needs to do. It's so easy to make decisions when you have clarity on what you want to happen. And happen is always short-term and long-term. So, talk to me about what would you like to happen in the macro from a financial, work-life balance and the kind of things that you want. It's just choices. Right Candice, life is very simple. Because I chose that I want to own the New York Jets my work-life balance is not as good as it would be if I was okay with where I am now, right? I don't know if you saw the news of the PureWow deal. I wouldn't be buying this big media company because I'm rich enough already if I wanted to be just rich. Right? No, I want to buy a football team thus I have to be on the offense at 41 years old like I have nothing and I'm 20. Got it? So, the biggest thing-- - [Candice] No, I totally understand. - Help me understand the financial situation of all this. Do you want to make lots of money? Like your financial situation. Do you have to make the money? Where are you in your life with family? How much vacation time do you want to do? And what you want to end up? Work backwards. Give me some data. - [Candice] So, right now we're basically an empty nester. Both of our children are in college. - That's huge. Gives you a lot of flexibility. - [Candice] Very huge. - Yep. - [Candice] Yes, ideally like my big picture scheme is I would like to get into house flipping and doing airBnBs and stuff like that. Because again, being a cabinet designer I look at all these people that flip houses around here and go I know I could do that so much better. - I love that. And I think it's going to be a great market until the real estate market, you just gotta not get caught when you've got momentum going in two or three years of having too much inventory that you're sitting on and then the market gets soft. So long as there's not a collapse of the housing or Wall Street market, you're going to cruise and as long as your conservative and don't get too big for your britches that you're doing and buying and flipping. Don't overextend yourself even in a crash as long as you're playing with house money, you'll be fine. - [Candice] Right. That's part of my problem in looking at the big picture is right now we're a little bit in debt. Again, if I bust my tail for the next year I could get us completely out of debt and-- - So, let's, let's, let's start right there. Immediately do that. I can tell by your energy and your vibe, work your face off for the next year and get yourself out of debt. Take all the jobs. Do all the things. Punt everything leisure right now, do that. That's just a good idea. - [Candice] Right. - I mean it. - [Candice] And then-- Oh, I believe it. - And by the way, one year is nothing. DRock and I were just sitting in a hotel in Vegas saying, "Hey, this DailyVee thing is going to be big. " It was five seconds ago. That was one year ago. One year goes real fast. Debt compounds. There's no reason to have it if you're that close and your energy feels so good that you want to do work anyway, it's like eat that crow for one year, period, no doubt. 100%. And be smart. Speed up the process to nine months by not buying eight dollar lettuce instead of six dollar lettuce. Like flip some shit in your garage. All that stuff. Just make that your core number one thing, definitely do that. That's number one. - [Candice] Yeah, no, I was waiting for you to drop the eBay thing. - Yep. - [Candice] 'Cause I was telling my husband 'cause he's really good. He likes old school cars and stuff like that. He knows that stuff like back of his hand and I'm like okay, you need to figure that out. - Yes. Yes, yes. - [Candice] Thrift stores and stuff like that. - Yes, okay. Do that. - [Candice] Yeah, so that's my big picture thing is trying to figure how to get there and also because once we get out of debt, I'm trying to figure out how to balance that. Do I go take out loans? - No. Let me tell you what I would do. I'd do. The housing market's been good for long enough here's my advice as if you were my sister. Crush your debt, go crazy. Your husband if he's deeply knowledgeable about automobiles will be blown away and you live in Atlanta which means year wide garage sales and things of that nature because the warm weather. He's by accident gonna make 20, 30, $40,000. It's gonna happen, I'm telling you right now. Now that's based on if he works like I do which is all-in, right? If we works less then he'll make $5,000 instead of $30,000. Clear your debt, year one, year two, 2018, work your face off and save money. Right? Save and then whatever you save, let's say you got $48,000, great that means that's your down payment and then get mortgage on your rest for your first flip. Got it? - [Candice] Right. - 24 months of eating shit to be able to eat caviar for the rest of your life. - [Candice] Yeah 'cause that's my big picture is I want to be able to when "retire" and I say that very loosely because I don't want to work for a paycheck anymore. I just want to work because I enjoy working. - The best way to do that is to go extreme. Everybody's going to try to drag that out over eight years and take a vacation here, make $5,000 on eBay instead of $20,000. Work one of the jobs, not two of the jobs. The best way to do it is, you're never promised tomorrow. Even though I talk about patience, I'm aware that you're not promised tomorrow. When you can do something, do it. So crush the next 24 months, clean debt, get 10, 15, 20, 50, $80,000 in savings whatever it ends up being, that is your deposit. Get the mortgage for whatever else you can and do the flip and if that doesn't get you the house for your first flip then eat another pile of shit in 2019 and now you've got $90,000 for the deposit and then you put that down. Got it? - [Candice] Oh yeah. - That's it. It's clouds and dirt. It's going all-in for the next 24 months and not being glamorous so that you can be glamorous for the rest of the way. The problem is everybody hedges and then they're half-pregnant the whole 50 years. - [Candice] No, and that's what I don't want to be. I'm like you, I'm about the same age and I'm like okay, it's full speed ahead now because I don't wake up in 20 years or 10 years and go ugh, we're still here. Really? - Attack, attack all three jobs. Don't watch a single thing don't go anywhere, work for the next 24 months, you will win. - [Candice] Gotcha. - All right, love you. See ya. - [Candice] Alright, thank you, sir. - Bye-bye. - [Candice] Bye. - That was really good. (group laughter) That was really, no, seriously this call-in show is gonna be... Guys, I'm telling you, I see some your comments. I'm reading you guys all the time. I understand some the clunkiness. Chris has got his call came down better. I understand but I'm telling you and we probably need to do the audio. It'd be probably really smart so don't have to hold the damn thing. Though I do think that is a little funny and I think that might be whole thing. Yeah, I'm ready. This call-in show is going to be a beast, Ands. Are they happy? - [DRock] Yeah, very happy. - Yeah? - [DRock] Loving it. - [Chris] Jesse. - [Jesse] Hello? - Jesse, this is GaryVee and you're on The #AskGaryVee Show. - [Jesse] Holy shit! (group laughter) - What up, Jess? - [Jesse] Oh my God. What is going on, man? - Where you from? - [Jesse] I'm from Southern California and I'm out here in Mojave. - Love it. What can help you with? Love it, what can I help you with? - [Jesse] So here's the thing, I've been trying everything out.

How do I figure out what is next? What to do when you are enjoying what you do right now?

I've been, I did sales, I did marketing. I did some start up business, some small stuff. I've been sitting in the same job from last six years growing, seeking out mentors, been doing my thing. I've been trying out the eBay thing and I just got hit yesterday when I first couple sales so I'm super stoked on that and thankful for that. Shit, dude, I'm fucking stoked right now. (group laughter) No, you know what, man? Before I ask the question, I just want to say thank you for everything you do, man. I frickin', I throw your name out there anytime somebody stops five second to listen to me say it. Everything that you offer is frickin' huge, man. My brothers, friends, coworkers, I'm like Gary Vaynerchuk. They're like Gary, Gary who? I'm like look him up right now, follow everything he does. - Thank you, man. - [Jesse] So anyways, I'm doing all the stuff. I'm everywhere right now and I'm trying to figure out what is the next step. I'm mean I'm trying freaking anything and I'm not in it, you know, I want to make money. I want you want to be successful. - Of course. - [Jesse] There's no doubt about that. - But you want to be happy. - [Jesse] Exactly. - You don't want to buy-- - [Jesse] Not chasing money. - Not everybody wants to buy the Jets. Right? And by the way, by the way actually this, man this is the call-in show is gonna be great. If I, if I want, if I didn't love what I do all 19 hours a day, then I wouldn't be talking shit about buying the Jets. I got lucky that the thing that I love most is building big businesses. - [Jesse] Right. - If I loved, you know, being an architect more than anything in life and that's what I gravitated to. Legos and drawing when I was six, seven, nine, 12, 13 instead of selling lemonade and selling flowers and selling baseball cards then I would just be talking about coming the greatest architect of all time and that wouldn't have maybe trillions. That would have made me successful and rich and I get it or very honestly if I was wired, by the way and this is why you like me so much, if I didn't have the DNA of a salesman and entrepreneur, I would be a guidance counselor. - [Jesse] Right. - I love, I live for, bro, do you know how much money I leave on the table by giving you this, by doing what I'm doing right now? I'm leaving a lot. And by the way, it's not because I'm such a great guy. It's because hearing you say that in the beginning of this call is a greater high for me than any deal I've ever closed in business. And that's not even close by the way. Having another human being tell you that you're having a positive impact on their life. I promise you this, you're not coming to my funeral because I made $1. 7 trillion in my career. You're coming to my funeral because I might have made you $1,700 more and tweaked you in a place where you had 49 more years of happiness. - [Jesse] Right. - Dude, honestly this is very simple to answer your question. That's why I went on the little bit of a rant. What do you like when you're not working? Build a business around that. - [Jesse] Right. - Like what you like? I gotta tell you right now this whole VaynerSports thing, I'm getting scared. I might shut it all down. I'm in love with it. Havin' these football players sit at VaynerMedia. Jon Toth yesterday, offensive lineman, center for Kentucky going to be, he's going to be on the Packers in six months. It's the weirdest thing. Alvin Kamara is gonna rush for 137 yards on a Sunday and I'm gonna be like, "Wait a minute, that's my dude. " It's crazy and I love it and watching AJ's happiness. He's not gonna make anywhere close to as much as he did at VaynerMedia but watching the happiness in his heart, Surfing? What do you like? T-shirts? Hip hop? - [Jesse] I think that I like, to be honest, for a while it's like an extreme sports thing but now what is building people. That's what I like. I like seeing other people be successful. - And I think you know this, I'm very scared of the life coach business because I think people are ripping people off. So as long as you feel good about it. Here's an idea, what about starting a club? What about, what about... Dude, there's so much shit you can do. Let me throw you rogue ass shit. Why don't you get a job at night at a restaurant where you tell the owner that you want to work as a bartender because you want to start a club in his restaurant or her restaurant every Wednesday night for aspiring entrepreneurs or for people that want to live better lives. So the exchange is I, who am way over qualified for this job, am going to work here three nights a week and I'm going to meet people that come here and I'm gonna start a club in your restaurant. And then what you're going to do is once you test out what a club and group together at a restaurant looks like, you may then go get investors or buy your own or save money or sell everything on eBay and get your own. Do shit is the answer. Do you understand? - [Jesse] Right. Totally, and on that the craziest shit about what you just said is that today at 11:30, I actually orchestrated three weeks ago starting a club at my business, the company that I work at and the first day of the club starts today. We're going into leadership and I'm going to help do my best help and learn from other people in the company who want to be bigger, better, who want to do more and not just to work. - Can I ask you a question? - [Jesse] Absolutely. - Off of that, what just happened, When do you think the world's gonna realize that I'm actually a genie from a different planet? That stuff freaks me out when, it's so cool. Anyway, listen, my man, keep focusing on this. I like vibe of your voice. That's one of the reasons, I kinda, I'm very big on tone and energy. That's why the call-in show is going to be better because when I read it, I don't have the tone. I can tell the goodness coming out of your mouth. I can feel it. Let me tell you this. It sounds like you're fairly young, how old are you? 29? - [Jesse] 26. - Good. Patience, brother. Keep doing good, keep bringing people value and don't think about what's in it for you. you will happen when you are purely pushing to bring people value. Shit just happens. - [Jesse] Hell yeah. - And you got time, brother. You've got five years, do me a favor don't try to charge a $1,000 a head or $500 a month, do this. Just keep bringing value and I'm telling you for five years online and offline, random, just keep bringing value. It will also work itself out, you've got a lot of time to cash in on doing that could move. - [Jesse] That's what I'm going to do. - Alright brother, take care. - [Jesse] You too, bye. - Bye. I feel like I muffled brother and called him "mother" for a second. (group laughter) Anyway, I'm really enjoying this format. - [DRock] You want to say hi? - Yeah. Let me say hi while he's doing that. Oh, whoops. Instagram, Instagram, what's up? Guys, watching the show right now on YouTube and Facebook, if you're not following me on Instagram, there's a lot going on down there. - [DRock] Mhmmm. - Over the last 30 days it's gotten ridiculous. It's gotten super ridiculous. Max McCoy, good to see you. You ready? Good. (phone ringing) Who's this? - [Chris] Jayson. - Jayson. (phone ringing) - [DRock] They're loving it. - It's great, right? - [DRock] Yeah. - [Jayson] Hello? - Jayson, this is Gary Vaynerchuk and you are on the show. - [Jayson] Are you serious? - I'm dead serious, Jayson. - [Jayson] Oh, shit! (group laughter) - Where you from? - [Jayson] I'm from East Windsor, New Jersey. - Oh, Jersey, baby. I love it. East Brunswick, you said? - [Jayson] East Windsor. - Oh, Windsor. Yep, I know it. How you doing? - [Jayson] I'm good, man. Oh my God, I'm just watching you, I'm like, "I got a call. What the hell? " (group laughter) - What can I answer for you? - [Jayson] Okay, man, so I'm a website designer.

As a web designer, how do I start building a portfolio for niche space website design and monetize that?

I've been freelancing for about 15 years now. - Love it. - [Jayson] On and off, been good. I want to do niche based website design for different avenues. - Yep. - [Jayson] And I'm trying to build my portfolio but it's like, you know, the competition is so big. So, I'm trying to figure out how do I monetize that and I want to teach younger people as well to do it and code and things like that and provide jobs because I'm good at what I do as far as designing. But how do I-- - So let's start, first thing's first, before you start teaching other people how to do it, we need you to be ridiculously successful so that you can afford to teach people to do it otherwise you're gonna charge them too much to teach them to do it and then it'll break. Got it? - [Jayson] Yes. - So let's start with this, you want to build websites in a specific niche or just in general you know that everybody in the world needs a website and that the long tail of niche stuff, it's a lot easier to get Joe The Plumber to build his website than Pepsi. Is that what you're saying? - [Jayson] Yes. - Good. So how much do you want to charge to build somebody's website that's a small business or an entrepreneur or an influencer? What's a nice range? - [Jayson] Nice range is about $300-400 but I'd like a subscription base like $25 a month. In Atlanta, I lived in Atlanta for a while, a lot of barber shops. - And so, are you, so you want to do the whole, I'll charge you $500 to build your website and then $25 a month maintenance recurring so you have recurring revenue in case they need you and that's how you scale it, right? - [Jayson] Yes. - Okay. So are you building on top of Wordpress and Squarespace and things of that nature and Shopify, that's why you're able to-- - [Jayson] Yeah. - Great. My man, I'm gonna give you a piece of advice that is 100% and the only reason you won't be successful is 'cause you're not hungry enough and you're too lazy. You ready? - [Jayson] Yes. - Good. I want you to go to Instagram. Are you watching me on Instagram? - [Jayson] Yes, I am. - Good. I want you to stop watching me on Instagram, I want you to start this process and I want you to do it for five to seven hours a day. You ready? - [Jayson] Yes. - I want you to search a hashtag, I want you to go to the search up top, I want you to search grocery store, local butcher, plumber. When you search it, there'll be a hashtag. And then I want you to spend 25 minutes hitting every picture that has the hashtag plumber and see if it's the account of a plumbing company or a plumber who has a small business. I want you to then click the URL that is linked that person's account and look at their website. If they have a good website, leave him alone. If their website is shit, I want you to go back into Instagram and hit the top right corner triple buttons on that person's profile and send them a message and say, "Yo, this is me. "I'm the best at small business website design. "You're website is not on point. "I've got a thing that's $500 up front, "$25 a month and you will crush it and you will return on that "investment in one day, let alone one year because your "website will be stronger that you're linked to on Instagram "and you'll convert better. " And I want you to do that for five to seven hours every single day which means that you'll message between 70 and 250 people a day and you will do a lot of business. - [Jayson] Man, thank you. - You're welcome. - [Jayson] I'm on it right now. - Good. Follow up in a few months and I'll let you know. - Done. - [Jayson] Thank you. - You're welcome. - [Jayson] You're the... - Oh, he was gonna say I'm the best. Do I have a call? - [Tyler] Yep. - Alright, this is a little bit shorter episode of The #AskGaryVee Show but clearly we are very, I mean, I don't know what you guys think. This was so much cleaner. You could feel it, right? - [DRock] Mhmmm. - We know what this looks like. Question of the day: What is your small business solution? This doesn't answer for everybody but I want to get some small business talk. Are you a small business? Do you provide services for small business? Thinking about? What's your small business world, solution, thoughts, feelings, stories, history? How do you roll with small business? You keep asking questions, I'll keep answering them. (hip hop music)

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