The Most Underpriced Ad In The World
1:12

The Most Underpriced Ad In The World

Gary Vaynerchuk 23.12.2016 27 577 просмотров 514 лайков

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Segment 1 (00:00 - 01:00)

- I think Super Bowl commercial is the most underpriced ad in the world. If you said, you have $25 million to sell something I would buy Super Bowl first, then I would look at Facebook. Because I know I have all America's attention. The sport of watching the commercial is real. You're gonna either watch it on YouTube or you're going to watch it during the game. So, right now, it's Facebook video. I'm dying to see what Snapchat's scaled API product is which is videos in-between stories but how are we going to react? Are we gonna be sad that there's video? Instagram Video has gotten a lot better literally in the last 60 days, so I'm starting to get a little bit more excited about that. YouTube's new pre-roll based on people's search, that's really interesting. So, it's one thing to run a video in front of a sports highlight, it's another somebody who last week searched Knicks season tickets. You have a totally different lead there. Whereas I used to make fun of pre-roll, and I even just did right now, I didn't go further down which is but there's one product Google just put out that I'm very fascinated by which is this search thing. But keep going. That's it? Yeah, so that's the state in here. Facebook video is so underpriced it would make your head spin.

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