Why 95% of Fortune 500 Brands Have Declined in Market Share Over the Last 2 Years
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Why 95% of Fortune 500 Brands Have Declined in Market Share Over the Last 2 Years

Gary Vaynerchuk 18.12.2016 33 638 просмотров 1 032 лайков

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-- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Wine Library: http://winelibrary.com

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Segment 1 (00:00 - 02:00)

Every person here grabs this any time that there is a commercial. Yet 80 billion dollar is spent by the biggest brands in the world to make 30 second videos of a jeep going up a hill or some guy grabbing a beer or some lady with a baby using some oil. $80 billion. It is completely not practical. It is broken and it is the reason that 95% of the Fortune 500 biggest brands in the world have declined in market share over the last two years. Here's what matters to everybody in this room. All that money is coming into our ecosystem once they start calibrating how bad it actually is. When Coca-Cola and BMW and the biggest IBM start taking that money from page 147 of Sports Illustrated and from a commercial of Guiding Light and they take those dollars and they put them into Facebook and Instagram, the price of our attention is going to go through the roof. So I sit here today and plea and I plea that if you are not activating your marketing in that ecosystem, you are going to miss the golden era of Facebook marketing and you will regret it. And people run around here, there are people in this room that run around here with an opinion on Facebook marketing and they've never deployed a single ad on it. There are people here that run around and have opinions on Instagram marketing and have never deployed a single penny on it. Period.

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