Negativity Is Much Easier to SELL

1:30

Negativity Is Much Easier to SELL

Gary Vaynerchuk 14.12.2016 31 933 просмотров 931 лайков

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Segment 1 (00:00 - 01:00)

My content is pretty happy and I'm a happy dude. And you guys get engagement. What's that? Do you know what's funny? Do you get So negativity is a lot easier to sell. That's why it's working. Like what I do for a living is much harder. I'm trying to win on positivity, which is the hardest sell. You're either on offense or you're not. Like to me, dwelling is super not interesting. It's got zero value. I just I don't You need to be thoughtful. You need to understand, you need to not have too much ego to lack the humility that why did we get here? But dwelling, I'm not interested in dwelling of what just happened in our countries. I'm willing to like I'm interested in like being on the offense to a start closing the gap back to the social. I care about the social impacts. I sent an email to the entire company today of an emoji heart. That was it. Or I think I wrote something like I love you or something. But the emails that I got back were so insane. Like just like people like really needed it. Like people like it's a it's it takes so little to do like it's so easy to say hey like or wink at somebody or just smile but it's not because you actually have to believe it and people don't actually believe Heat. Hey, heat.

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