A DAY IN LA | DAILYVEE 086

8:01

A DAY IN LA | DAILYVEE 086

Gary Vaynerchuk 20.11.2016 58 717 просмотров 1 202 лайков

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NOVEMBER 2ND, I LAND IN LOS ANGELES AND I HAD A BUSINESS CALL WITH SAPNA MAHESHWARI TALKING ABOUT INFLUENCERS AND BUYING PLATFORMS. THEN I WENT TO WORK OUT, AFTER I GOT OUT THE GYM I RECORDED A VIDEO FOR A CLIENT. I ENDED WITH A CLIENT MEETING THAT NIGHT AND AFTER I'M OFF TO NEW YORK. watch all of my journey as an entrepreneur HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD Follow SAPNA MAHESHWARI online here: https://twitter.com/sapna?lang=en https://www.linkedin.com/in/sapna-maheshwari-7b292b14 — ♫ Music by Jura Kez - https://soundcloud.com/jura-kez ♫ Music by Moosh & Twist - https://soundcloud.com/teamocd ♫ Music by Duke Westlake - https://soundcloud.comdukewestlake ♫ Music by Brock Berrigan - https://soundcloud.com/brockberrigan 💿 : DailyVee Selects:https://soundcloud.com/garyvee/sets/dailyvee-selects -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP

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SPECIAL ANNOUNCEMENT FROM GARY

what's up guys I saw uh the announcement from Casey uh that he has stopped his daily Vlog and so we're going to try to step up and deliver for all the people that are super sad and try to do daily be actually daily we got to come up with different concepts cuz there's family time and different things that I don't normally show but we're going to step up I'm here filming Planet the apps um and so I'm getting my hustle on and uh I hope you enjoy today's show I don't really think that you can see but I know everything you do to me with you girl anything is possible we can be a stop sometimes dck forgets that I'm actually running my career in business here true couldn't you and Tyler put some [ __ ] down here somewhere that just says in LA or something so I can go on my Merry way and make [ __ ] happen because unlike traditional platforms

11:50 AM CALL W/ SAPNA MAHESHWARI

where NBC had a contract with you know the stars of friends and the monetization was shared there is no loyalty for an influencer to a platform whether that's Vine Instagram or Snapchat and by the way nor should there be so we have a whole new set of rules and a whole new world and I think that is uh absolutely impacting the tension and the Curious nature of like how does it play out between influencers and platforms again will we get into a world where the YouTubes and the Facebooks and the Snapchats look more like NBC ABC and CBS and they're signing exclusive deals maybe I mean if this continues to be a conversation can Logan Paul sign an exclusive deal with Instagram and only live there and get generate an upfront you know dollar amount and then rev share maybe I don't know but I definitely know that the basic friction or perceived friction sits it the same at every platform because at its highest point it's is Coca-Cola and Pepsi's money going to me and Logan Paul and Ariel or is it going to musically Snapchat Instagram or Facebook right I've got a big idea so this is

3:30 PM |CALL W/ CLIENT

really weird the way I'm positioning it to you so stick with me you've got to keep it to yourself and if there's anything like tell me what thinking what I think I try to do is put the best ingredients on the table and then work with you on being the co- chefs to figure it out do you see where I'm going listen surprise and Delight you know how influencers all of a sudden the 60 Minutes thing like it's all of a sudden like becoming a very real thing surprise and Delight is going to be the same thing in 2019 just keep that as a SE seed in the back of your mind cuz I'm going to be a broken record because I'll win either you'll do stuff and we'll win together or you won't and in 2019 you'll be like [ __ ] good call you know I wish we could show the real [ __ ] people would be blown

5:00 PM POTA WARDROBE CHECK

away how comfortable are you okay and six and You' got a lot to do I'm standing in the wall and thinking I think every brand in the 2017

5:30 PM | VIDEO FOR CLIENT

environment has to have a presence Facebook is television and if you don't understand that then you're just not paying attention you're not a practitioner or you have some other Financial vested interest to not believe that and the quicker you understand that more people consume videos to sell stuff on Facebook than they do to watch a television commercial not a television show to sell stuff uh the quicker your uh business will be successful just film something for a client maybe Dr can show a little clip of it and just do music over it uh that was fun uh we just did some W wardrobe check for uh planet of the apps it's getting all Hollywood out in here um and uh just in La for today couple of meetings going to a big client pitch um couple other bis Dev meetings after that couple phone calls deep in Vayner media world you know some organizational changes some real offense for 2017 I'm fired up a lot of new business opportunities um and uh really feeling aligned with my leadership team and feeling aligned with you guys in the community pumping out content 247365 I mean Jesus people didn't even I mean there was meetings I was in 2011

6:00 PM | CALL W/ COLUMBIA JOURNALISM

where Executives didn't even know what Facebook was even though it was four or 5 years old and monstrous not only has that not happened it went from little to no knowledge to disrespect in 1314 right to that doesn't mean anything who cares that's an afterthought to now there's not an executive on Earth in the marketing media business world that is willing to have massive audacity to disrespect this environment right they may not believe in it but nobody's pounding their chest and peacocking in a boardroom saying Facebook's going to be gone in a year that you know what I mean like sports Illustrated or ESPN should have built Bleacher Report right con cone should have built refiner 29 or pure wow right so I'm a big believer Marriott should have built Airbnb uh you know uh I don't know you know some Transportation Company should have created Uber that's my general thesis of when you're the leader create an allocation of dollars to put yourself out of business before somebody else does to do what I just said means that the CEO the board and the other leaders and every organ organization have to have worse numbers for 3 years cuz they're pouring dollars into something that doesn't return anything and that's not in their bonus structure a positive thing so human behavior takes over and they do appease Wall Street in 90-day terms don't invest in the future and they don't care because they're retiring in four years this is historical what happens is what

7:00 PM CLIENT MEETING

happens is we wake up one day and major media companies that we grew up with are gone of course it is because the Wall Street Journal and Sports Illustrated and USA Today and the New York Post they killed somebody else too and radio uh and TV will still be around and people will buy commercials 20 years from now but they won't pay as much and it won't be as important nothing dies things just get exposed like I by the way I have no vested interest I'll be the first guy that talks this way about Facebook and Snapchat if I don't think they're Roi positive I'm completely agnostic I'll give you another thing if the New York Times wants to cut their full page ad rates by 75% I'll be buying worth the ROI all I trade is attention it's not the medium that I'm romantic about it's the value of attention to create the action that I'm most passionate about on yeah yes yeah

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