Marketing 101: Attention

where are our eyeballs and ears going that to me is the thing that I'm completely obsessed with right now where are we spending our time it's attention has definitely caught my attention I'm paying very close attention has really caught my attention but that would have caught my attention and from Marco Polo caught my attention that's where musically Snapchat caught my attention what I think I'm really good at is buying and selling I did that with stuff my whole life now I do it with people's attention and the end consumer's attention so when people were listening to the radio people that wanted to sell stuff marketers realized they're paying attention to the radio why don't I stop what they're listening to and because they're Baseball fans let me sell them this beer and tell them I we're the best beer ever and interrupt them and that process my friends has gone on forever and ever you can go back to the caves right here's a cave I use it cuz I don't want to get eaten by a dinosaur and some dude wants to sell me a new club and he threw some in there to sell me so while my attention was here staying away from the dinosaurs I'm maybe I need a new club that long and that forever wherever there are people paying attention to something marketers like myself want to ruin it