Breaking Into Sincerity on the James Altucher Podcast

right so in a lot of the content marketing I think the key is uh establishing that trust so you can build community so the community goes from whatever they were at before to oh no here's the guy I can actually trust and that involves a certain type of sincerity as opposed to here are the top 10 things you know need to know about wine you kind of have to start off with here's what I didn't know about wine now here's what I'm learning so how do you kind of like break into sincerity because I think that is the real challenge for a lot of content marketers there's still marketing as content I right and I think you've got it pegged I think the Northstar has to be truth I mean it's quite simple how do you know it for your like let's say someone starts out they might not have all the knowledge but they don't know how do they know they're being sincere like where's the line what are the oh I think I don't think there's a technique for sincerity I don't think you know look if you do not know what the truth or not the truth is within your own body of your ownself well then there's nothing I can do or you can do to help anybody I would say 99% of the people know the truth when you come out the gate and you're 23 years old and you want to be a life coach you know that you haven't lived life yet it's not super complicated like when you want to teach people how to make money a 23 because somebody who's 53 told you this is the quick way to make money but you know that you've never made money like you know that to be true