YouTube Growth Strategies, Business Risks & VaynerMedia's New Office | #AskGaryVee Episode 220

on this episode I'm very serious in my new office you ask questions and I answer them this is the Ask Gary B show hey everybody this is Gary ve ner Chuck and this is episode 220 of the Ask Gary ve show this will be a trivia question one day which episode was the first episode in our new headquarters and you know what we don't edit that often like but like let's get some b-roll from somebody Stefan till at least even if it's like social media or phone b-roll why don't you chop up a little bit here show people a little bit around the office I'm sure I'll make daily V how many daily are we we're only one daily V behind right you're editing one you're one you're editing 57 no Tyler fine whoever but we I don't mean you this is not a 57 is being edited so this will be 58 will be the new office got it okay India what are your opening remarks to our new office It's [ __ ] amazing wow it's beautiful India cursed then you know it's awesome it's really amazing deck you can show a little bit real quick I don't know how like it's got right into the light I don't know how oh very much sorry you fancy overcast helps got it I see the garden which is exciting it looks like uh there's a new show it's really exciting it's been a great day seems like all the vayer peeps are very happy it makes me very happy people are like are you overwhelmed are you happy the truth is I'm not you know uh you know not to be cool because that's not where it's coming from I don't celebrate things as you guys know like I don't see this as like woo like I'm uh I'm pumped for everybody though people have space people are not sitting in closets the cafeteria the kitchen's insane people got a proper breakfast sat down yeah there's the Seltzer machine is crazy you love it right yeah so there's a lot of fun stuff on this floor and a half a lot of people up I love that people are walking by me quite a bit which is exciting I get to see a lot more people um Vinnie looking good let's go so uh yeah good day Super Pump kind of Zen out actually my energy is lower cuz I'm in like focus zone of like getting everything right but I'm excited about the show doing a double header today because we have Lis from million dooll listings coming in a little bit he's uh saw Frederick and he said I got to be on as well so we'll see him later but I didn't want the first episode back to be a guest I wanted to be a Pure episode and so India this doesn't roll need a roll chair for this office are you ready I'm ready to get into the show M mhm we killed it I love it look at this Pelle sign why do I have like a Pelle sign Jersey just like flapping around we need to get this framed you need to do like now people do room tour I need to hang Alex had a great idea that I can hang the jerseys from the rafters like they're retired so all right I'm ready in you I'm ready okay from broaden broen yeah you emailed me his question you wanted to answer it okay um being a

broen asks being a brand new YouTube channel what do you suggest people do in order to accumulate more subscribers and Views anything absolutely necessary or does it all just come down to patience I wanted to answer this because I thought this would bring a lot of people value there's so many of you that hear patience and then you just think okay let me just continue to make shows and content and you're going to wake up 4 years later going from 85 subscribers to 219 and I don't want to be on the hook for wasting your time you have to understand and I talk about this a lot and you guys hear it from me a lot actually a lot of the homies that are sitting out there distribution is the game and so what you do when you have 85 you know people following your Channel or 200 or even 2,000 or even 20,000 or even 200,000 um is you need to understand that you need to keep hustling for your awareness of course and just so everybody knows this of course your show has to be good you have to continue to make your craft strong be interesting you have to continue to bring value and produce good content but you need people to know about it and so I think one reason I've always done well is I understood that and so one of the great ways to do that is collaborations I think if you've got a YouTube channel you need to basically reach out to I don't know the other 7,000 people that are in your genre and reach out to them and see if you can bring them value right har you love UFC you decide to start a channel you need to reach out to the 40,000 UFC channels and be like hey you know I'm in the network so I go to gyms I can get you original content can you put me on your show to bring me value for my show when you have 44 viewers you can't offer somebody who has 400,000 viewers let's trade you'll be on my show I'll be on your show you get laughed out of the room and people do that that's not the way you're going to win that's not $ 5149 what you can offer is something in return access because you're in those gyms with original content so maybe you can be doing on location interviewing for that big UFC thing and then you know and for yourself too and then that put person puts you on you can offer money if you've got it that's fine I mean whatever it is so it's about distribution so collaborations with YouTube shows for sure social media through and through creating enormous amounts of content I've been spending even more time paying attention to how people are building organic followings on Instagram and hashtag culture really works for the people that are really patient you know and I I've been flow with my hashtag work Duna you do a good job with me on musically you're like this is the one that works like just you know I I would even argue that I'm being lazy with my hashtag work in Instagram for sure but for a lot of you have to go down that route it really really works and then reverse engineering content creation let me explain as we speak right now I have a video going viral it's called August I made it so we could run it on August 1st producing content that you know has a chance of going somewhere based on when you make it a Monday morning rant that you post on Monday morning making relevant content to what's going on in the world either in pop culture you know your thoughts on what Miley Cyrus did on wrecking ball or the Kanye and Taylor Swift Kim and you know Taylor Swift fight or the Olympics starting making content that's relevant that gives it a little bit of legs for sharability is very important from the content creation look there's only two things the content and distribution and so whether it's becoming a part of forums around UFC I keep using your you know like become a member of forums Facebook groups most of you are not hustling distribution you're focusing on the content and you think magically if you keep patient and you keep doing it something's going to happen nothing's going to happen for four of you all time once a years something's going to happen that little motivational kid right the Jamaican trainer kid that went viral over the weekend somebody clearly posted that video and it started the process it's great content like that's clearly content that's got a shop but he's been putting out content for a little while this is not his first rodeo and so yes it happens right yes it happens but it's far more interesting for you to take control of your distribution through collaborations through proper hashtag Distribution on the Instagram World from reaching out bis deving reaching out being part of forums and other internet communities like Facebook groups to become part of that community so when you put out stuff people want to support you I would tell you with wine liary TV I spent 20 minutes making the video and I spend 5 hours creating the distribution a day that's a great way to end that because that's the answer thank you I'm shaa

okay hey Gary congratulations on to two years of a successful show I just love it I watch it all the time and uh get all sorts of great advice from you my name is sha I'm from haston hustle. com and I just wanted to um ask you a quick question um my question is when you're at the beginning of your business or I guess at any time of your business uh how do you know how much risk is too much risk and uh when to kind of pull back Sean I've got a again bye no worries thank you Sean I've got a really good answer for this um I believe that risk is a very interesting thing uh and I've got a pretty good career with it and I would tell you here's what mine looks like I risk as much as I'm willing to completely lose and I push it as far as possible and that's always my model that if all goes to zero on this move can I still be breathing and stay alive anything that would put me out of business and people do that they borrow too much money they dilute themselves in the company that could make them lose control from the board anything that would put me at risk um I uh I stay away from so the punchline is very simply I'm willing to lose every penny other than the first penny that I need to breathe all of it I'm going to lose you know we do things here all the time Vayner uh where I invest and buy things buy companies buy ACU hire people um and uh the numbers always got to be if it goes to dead zero will I still be alive to fight another day but I take it right to that Edge and really not like to like the penny probably to the million dollars on a100 million doll business the one you know just some little Nest Egg but uh I think I'm stunned by people that take risk that actually puts them out Floyd Mayweather doesn't take any risks like that as a boxer it's why he's undefeated yeah from Sean what's up Gary Sean from Denver

here at the top of Mount Evans 14,000 ft Plus Mountain here I got a question for you about breaking into new accounts what's your recommendation do you recommend starting high and then going low or low and then going high does it depend on the size of the account small or large would love your advice and insight thanks so much um I always think it's a lot easier to go lower than it is to go higher so if again if you need an account more than anything in the world to stay alive you go in low you do what you have to do to stay alive but if you have the luxury of I don't need this thousand bucks and but I want this client I want to grow but I don't need want to need or two very different things um then I would go higher you can always go down uh you can never go up hey I want $3,000 a month for this great no actually 5,000 not so easy hey I want $3,000 a month for this all right 2500 so you know to me it's just always better to go higher um or what I tend to do to be very Frank with you which is an interesting negotiating move I tend to go the number it's five with Vayner when we started it's $5,000 a month and people are like I don't want to pay we want to go 4,000 cuz maybe they thought I was going higher and I said no and it was a very important thing to have that leverage to not negotiate down and so we walked away from things we didn't do things um which sucked at times but um it definitely created a reputation in the marketplace that I wasn't over evaluating stuff and it was the numbers so to me it's higher or the number um you know when I do trades I go higher actually cut that part I don't want the guys let's move forward from Eric Eric asks when

looking for a new job do you think it's a bad idea to give your boss a heads up before receiving job offers so they can prepare for your departure I think that's every single per you know that's a tough question and very smart question um to me I wouldn't tell them I just think it's a survival the fittest kind of thing like if you think it's a vulnerability that you're not going to be able to find it like I just don't that to me that's the risk thing I just wouldn't do that because if they reacted poorly even after 5 Years thank you very much thank you it's very nice thanks Tyler it made it um you know I uh I wouldn't do that because that could get you to zero and I you know don't forget they fire you on the spot then you start taking a job that you don't necessarily want just to pay and now you're in a twoyear cycle of having crappy job like it could turn into to a whirlwind now if your moral compass is going off inside like crazy and you can't sleep at night then do you like I just think everybody's different to me doing the right thing is always the right thing if for you that's the right thing then that's fine but make sure that's the right thing for you not the way your mom sees the world or your friends or anybody else like it that has to be your decision um and if you're okay with the consequences I'm of speaking the way I speak meaning I leave lots of money on the table for cursing I'm okay with that um you have to be okay with the consequences I hate people that are ideological and then when they have to face the consequences they regret you know like it's the right thing what's the name his name is Eric it's the right thing to do sounds good on paper if it's truly the right thing to do for you then great then do it but if it's not and then you get fired and then you don't have another job and who what you showed a couple people you're a good guy like I think a lot of people front so yeah it's actually I expected you expect me to say yes say it yeah I don't I it's easy for me to say though right like by the way I wouldn't do it India yeah and people don't do it here all the time like I know two people right now that are actively on the way of going out and I don't I'm not mad at them I get it like they're what like you know I'm not paying their mortgage I'm not feeding their family um you know businesses business is fire like you know like right so I don't know like I get it and like it's a like but I'm giv the real answer here and I think that everybody's different but I definitely would not tell my boss I would work on it get the job and then I would go and I that's why I'm not a hypocrite I never get mad when people do that here I understand you know I mean it's scary you how many people living in this crazy big city that we can now see and uh it's expensive and they're on their own and their parents couldn't help them and you know like that's scary and then what I really get sad is people have done that here people have quit without having a job not for that reason but for different reasons and then they go into a crappy job cuz they're just scared like they've held off for a couple months but now they get really scared and they take anything and then they're like a they're like two years step back you know all right last one Kevin okay hi what's up Gary V Kevin

Wi kopia on Twitter here at the massai mara Kenya's world famous Safari destination here with the Lions my question this week is in a market such as this even here everybody has a smartphone huge smartphone penetration twinned with uh very early stage social media uh development and promotion what type of content driven online business would you advise to set up thanks very much question you know I don't know the uh Market in Africa in Asia as well as I do the rest of the world but I'm very aware of the um phone penetration payment through phones lack of did you just see that yeah that was amazing something just dripped ohip from my pipe that's amazing that was so cool um did you see that you know about that they're going to fix it eventually um I would say that I would reverse engineer the audience so what I would do is I would spend months in the African Market um figure out what people want to buy and I would start an online business that worked in the US or Europe that's around psychology not just because it was the US or Europe certain things are tried and true human certain things are contextual to the neighborhood the country the Cadence the pulse the slang of a Marketplace so I would use my best of ability of understanding what's human what's innately human uh e-commerce you know buying stuff water needs what you know whatever it may be whatever the Market's interested in and try to build around that so to me it's understanding the users with those phones what they're doing I would look at what they're doing now whether it's gaming or music downloading or things of that nature and then try to project what needs do they have that they're doing in a traditional way that the phone could solve and I would look at the Progressive phone markets in Asia and the US to see where they're two or three years ahead I think a lot of people have looked at the US market and have tried to replicate that in their market and some have been very successful and some have not and I think some things are inherently us Centric human Centric and that's what you need to decode and I think I've done well with that in social networks some things are just human-based like if you get a big enough group of people they'll drag other people into it Snapchat that's why those are easy for me to predict great very serious show I wonder if I'm going to be serious when it's cloudy like today and more I wonder if the weather is going to dict that'll be a funny data point I bet it will yeah question of the day what should we ask what question should we ask India you asked the question of the day um question of the day do you think the weather is going to affect Gary's mov be oh but we're entering jet season oh the jet season is coming you keep asking questions I'll keep answering them