Fake It 'Til You Make It

the biggest problem is people trying to Rebrand themselves in something they're not good at or capable of doing I'd love to be a rapper I'd love to Rebrand myself a rapper I was actually a marketing and business guy which is why it was easy for me to transition from a wine personality but if I try next week to position myself as a hip-hop artist I've got a problem and I think I'm seeing a lot of people try to reposition themselves as entrepreneurs or as thought leaders in certain genres when they are actually not that you know I'm feeling it a lot because of Entrepreneurship everybody wants to be an entrepreneur even though they never sold anything in their goddamn lives now that doesn't mean you can't be but before you start branding I think there's a very distinct thing I'm about to tell you I would Rebrand myself as somebody who's going through the Journey of becoming an entrepreneur versus branding myself as an entrepreneur got it and I think that's the powerful distinction I think people are faking funk way too bought into faking until you make it worked when nobody was watching something I don't think I talk a lot about with you guys about this whole fake make it thing which I think was a really good strategy for a long period of time the problem right now is so many of you are faking it in public fake it till you make it was great cuz nobody was watching and you were Faking It by doing it and you were learning on the job is probably the more noble way to say it um the problem is so many of you now are saying you're there before you're there uh we encountered that yesterday again in Denver lovely kid just you know so why am I not making any money you're not selling anything like you know that's its most basic form of Entrepreneurship you're just not there yet and you may get there um so I think it's super important for people to start understanding what's really happening in the ecosystem which is um if you know so many of you are projecting a personality in Social um and it just really matters that there's something behind it there's a very big distinction between I'm going through the Journey of becoming this and I am this and way too many of you are saying I am this and nobody believes you