A ONCE IN A GENERATION SUPERSTAR | DailyVee 049

- DRock and I are going to Connecticut, right DRock? - Right. - Either you understand the intent of this company or you don't, like I just want it, this is binary, I don't care about these details, nobody in this fucking company is gonna exist if they don't understand what the fuck I'm doing. Nobody, zero, like there's, like I'm just, I have zero tolerance for anybody who doesn't understand, do you understand? Like let me save you guys time, (name redacted) will not make it at VaynerMedia. I know that now. So, cool, I just don't want to waste time here on this conversation, either you fucking understand that my intent is always right, that we're the best fucking intentional company of all time, and that we want to do everything that's right for every single person, or you do not. And any of your actions that think that you've forgot or that we've changed or anything else, puts you in a fucking vulnerable spot because I will not tolerate it for a very long period of time. I'm, I have zero tolerance for the cliché thing, like we've changed, it's inevitable. Oh, here it is. Cynicism is unacceptable. Please let them know, we hired 150 people, we fired 50 people and I'll fire everybody, I don't need any of them. I just have no tolerance for this, I really don't. This is annoying. I'm not in the slapping wrist business, I'm in the cutting their fucking hearts out of their bodies business. There's no kool-aid, it's the water, it's what we do, you know what I mean? Like kool-aid comes from that dude fucking tricking people and killing them. There's no fucking kool-aid, it's our water, it's our fucking water. Hey, how are you? I'm so good, I just want to take two minutes and just congratulate you, like this is obviously such a big deal. You're such a beneficiary of the world that we're trying to build, which is, it doesn't matter how many years you've been working or where you come from but like if you're great, you get opportunities and I think you're great and I'm just so proud of you. It's really awesome. I'm super pumped for you, and keep up the good work and keep me close, you know, like I'm super willing and capable of helping you. Alright, awesome, you're welcome. (blows kiss) Talk to you later, bye bye. (light music) Look at this, huh, cool. Cool, right? - [DRock] Yeah. What happened that day? Why were you there? - It was South By 2008 or '09, I can't remember which year and Mark gave one of the big keynotes. - A lot of the focus has been on things that we as a company aren't necessarily as focused on and the thing that we are trying to do at Facebook is just help people connect and communicate more efficiently. - And I gave a keynote. The first part of it is that most people in the wine industry are douche bags. (laughter, cheering, applause) I'm just less of a douche bag, that's why people like me. Just talking about where the world was gonna go, you know. It was so obvious to me that Zucks was gonna build one of the biggest companies in the world. - Is there something about this bigger vision of where Facebook's going that naturally conflicts with privacy, is this something that's gonna keep cropping up for you guys? - We need to give people complete control over their information, alright, people need to be able to say exactly who they want to share each piece of information they're sharing. So for example, cell phone numbers, right? I think the most recent stat is something like 20 or 25% of people on Facebook have their cell phone number shared and the reason why they're able to do that is they can say, I only want to share this with my friends. Where if I were to share it with 60 million people, then you wouldn't want to do that, so actually giving people very granular control over who they share information with actually allows those connection and that communication to take place. - He's just so cool, it's just so cool to like, I think about like my great-great-grandchildren, if there was a picture in the house of like my great-great-great-grandfather or whatever or my great-great-great-grandmother hanging with Thomas Edison or, you know, like it's just cool, that's gonna be a fun narrative of like being right about where the world's going and to be very frank, whether it's meditation or virtual reality or things of that nature, I plan on continuing my ability to spot strategically where consumers are gonna be going, where people and spot the people that are talented and changing that and creating that world. I think a lot of times I talk about my hustle, and my work ethic and I almost subconsciously undermine my strategic ability, I don't talk about my smarts. I almost don't even respect my smarts myself, which is probably why I don't project it, but I definitely am far more strategic about my business

decisions and where I'm going and how I'm going about doing it, I think my actions speak to my strategy. A lot of people are like, "Hey Gary, why don't you put out "more strategy content," and I laugh at you. I laugh at you because I say to myself, if you actually understood strategy, you would pay much more attention to what I'm doing versus than what I'm saying. I've recognized one of my talents is to use my words and my storytelling abilities to help so many of you get started or continue to fight and I think that my actions, the way that I put out my content, how do I do it, when why do I do it, where do I do it, what am I making, is it video, is it pictures, is it quotes, am I tagging, what time am I posting? Why am I embedding YouTube videos right now versus native on DailyVee? Because it's getting more organic reach. Why is that happening? My actions speak to my strategy and so for a lot of you that are looking for more strategic content I would implore you to start understanding that strategy is better to be, if you want to learn strategy, become more strategic, if you want to be smarter about things, I recommend that you don't look for people like me to tell you how to do it, I recommend that you learn how to watch people like me and how we do it. I'm at Foxwoods giving a keynote to some executives from Madison Square Garden, should be a lot of fun, looking forward to it. I'm gonna start doing more characters, Grandma Vee hopes you have the best day of the year. Love you. I just want to say that in Grandma Vee's day, we hustled harder. You kids are fucking soft! In my day, a business was something that made money, not something that raised money. (blows raspberry) That's the meme! - [Host] It's my grand pleasure to introduce our featured speaker, Gary Vaynerchuk. (applause) - Thank you, brother. Thanks for having me. Everybody here has a really good thought and opinion on Facebook, Instagram, and Snapchat advertising, yet 98% of you have never placed an ad or understood what's actually happening underneath there, so we live in a world of headline reading ecosystem, versus lack of practionership and there's an enormous opportunity. I sit in executive meetings and in business meetings 24/7/365 and I watch smart people who know what's actually happening in society really just shoot complete bullshit because they know for inside their organization, this is what's acceptable, this is what's respected by the upper brass, and this is what's not gonna get you in trouble. What happens is, my friends, is this is what happens during times of innovation and that is what's happening right now. Shit's gonna hit the fan, the future Fortune 500 companies that you're gonna be looking to work for a decade from today are gonna be looking at your body of work and the people that were in that room, that go on to get other jobs, are gonna be judging you for being historically incorrect in your strategy and so you have so much more upside to actually say what you believe because that's been the funny part, right? I was just at Cannes, the advertising festival, I sit on these panels, I talk this bullshit, everybody else goes he's wrong, TV growth is better than ever, (mumbles). They all gang up on me 'cause they're all in the agency holding companies, and like fuck this guy, right? And then at 3:00 in the morning, while we're all drinking Rosé at the Carlton, they come up to me and they're like, psssst, you're fucking right, right? There's not a single person that's capable of being in this room that doesn't know I'm right, that we're spending tons of fucking money on dumb shit. It's just that everybody's in the same ecosystem. Thank you for having me. (applause) - We know you're a basketball player and a fan. - Yes! - Season ticket holder. - DRock, get this, yes! - Nice job, that was great. - Thanks, man. - Yeah. - Yeah, it seemed like they got some value out of it. Grandma Vee just wants to remind you that in my day, everybody said radio is king and I said this TV thing is gonna be big. (blows raspberry) (laughing) Really well brother, how are you? Good, yeah, so tell me what's on your mind? She needs to realize, like, she doesn't know what she's talking about. We need to be her friend sooner than later. Because I'm the toughest, I'm the easiest and then the hardest when I get to that place.

Like, I'm the easiest until I decide and then there's no going back. Yeah, I mean, but you know, that's silly because if you're right, if you're wrong even once, then it doesn't, then it eliminates everything. That's what people don't understand, you're underestimating optimism. If you're right seven out of ten times, but you didn't allow somebody that came in that was gonna be a superstar, because you went that route, it's a lot easier to go that route, you know what I mean? Or reverse, I mean like, if you start really auditing, I promise you some of the people that you were excited about have not materialized in the way we wanted to. What's not a crap shoot is creating an environment that allows people that could go one way or the other to thrive and another crap shoot is eliminating people that don't fucking get it. But I think there's a difference between thin ice and the beginning of a process that gets to thin ice. Like kind of, you know what I mean, the beginning of a process where the see-saw is not going in the other direction. The see-saw went from you're sitting on the ground and you know, that means you're winning 'cause you weigh more than the thing on the other side, now the see-saw's even and since you were starting by sitting on the ground and the see-saw's now even, that's not a good place, that means it's heading in the wrong direction. You want the see-saw to flip over your head, you know what I mean? Hey brother. Good, I'm super not pumped about this whole situation. Like I'm not happy, and I have to unwind it and I'm not pointing fingers, but I'm not happy. Thanks brother, bye. There's no competition here, I've been selling shit while Gary was still in diapers. It's all Granny. (laughing) Hello ladies, hello. I'm good guys, how are you? Tell me, before we get started, I'd love to get a quick three to four minute update? I would say, I'm not against it, I just want you guys to know I'm very sensitive to it right? I'm an old dog in business and I've seen it happen so many times and I don't want to get into a place where by circumstance, we can't have the kind of relationship I want to continue to have. I want to be very upfront to tell you what makes me nervous but I definitely don't want to restrict anything and I do feel like as long as I'm communicating, you'll communicate with me and we can figure anything out in the future, you know what I mean? Francesca asks, between starting a podcast and starting a web series other than talent, what are the factors to consider? A lot, I mean talent is the variable, if you're not talented enough, there's no tactics, there's no growth hacking, there's no strategy that's gonna help you, you have to be worth listening to, worth watching. The other things to consider are distribution. So there's the quality of the content and then there's distribution. I actually think that a lot of people think I'm talented or that I have "it," I actually think my distribution strategies have been better than my actual talent. You know, doing YouTube early on, then Twitter, you know, the way we do Facebook video now, even this piece of content, I think my distribution strategies have been strong and have been a variable in my success in the way that I think there's a lot of people that could be a model or somebody that's funny on a show, it's just who gets picked and who gets the awareness, so I think you're in control your distribution more than you are in your talent, so I think the biggest thing, Francesca, that all of you have to pay attention to is, where are you distributing your content, is your content relevant to that platform, how do you hack that platform to be somebody that gets awareness, those are things that I most focus on. The climate for fundraising has gotten very difficult which is why you're seeing a lot of things starting to fold. And then this is a very narrow, niche thing, so I think one of the ways to think about this is I was thinking a lot about what to talk about in this call, one of the things that's running through my mind is what would the world look like if you did a whole lot of 50, 100,000, and $200,000 checks? One of the things you should contemplate is how much do you need to raise that gives you enough runway to kind of build a meaningful business in your mind and how do you piece it together with individuals maybe instead of an institution? Good to hear your voice man, looking forward to seeing you. Oh I appreciate it. I'm looking forward to visiting you there on your home turf and I'm glad that we got to do this call and I love you and I hope you have a great fourth and I'll see you soon. Please feel free to be over zealous with our relationship if that can help you get a gig. I'm thrilled to get on the phone with anybody, any recruiting firm, any CEO of an agency

and vouch for you and I think you can throw around my name a little bit more aggressively than you think you might've been able to. Thanks brother, no worries man, I wish you well, take care. Bye-bye. How do you treat former employees is just as important as how you treat your current employees. Not exactly as important, but right there. Congratulations, I've seen the pictures and everything and it's so amazing. How you doing? Feels crazy, right? And scary. Oh my God, like the first two months I would literally go into Mischa's room and check if she was breathing, I was scared crapless. If you have a good balance of understanding you as an executive and a decision maker and a leader, and you understand how to read your competitors and consumers, using those data points, what are they doing? How are they acting? What are they spending money on? What are they creating? If you're a fast follower to those data points, you can oftentimes have success. And more importantly, everybody who's reading this article has different businesses and different markets with different competitors and different moments in time with different upsides, that's the beauty, it's like being a great fisherman, like you can't explain it, you just have a feel for the rod. I'm not a fisherman, I'm just looking at a big body of water which led me to create that analogy. (electronic music) (plane flying overhead) Alright Granny Vee, you think more people are gonna screenshoot your snap over mine? I sure do you little young whippersnapper, I'm gonna prove it right now. The next two snaps, pick either me or Gary's snap. (laughs) You like that? Granny Vee versus GaryVee. Here we go. She's huge. - [DRock] She's won. - No, it's early. Ooh, I'm winning. I know, it's early. Oh you're right, I got 90 more views than her. Than her, I'm literally competing with her as if she's real, I'm already freaking out. Oh it's not even close. She's up 51, 31. Heading to see the boys. Seeing my two brother in laws, my best friend, my cousin, one of my good friends, Jeff, who's manager at Wine Library. Should be a fun day, a little baseball game action, then into the holiday weekend, so good stuff, good day. Fun to give a talk, bunch of calls, lot of intensity, lot of running the business through the phone, a lot of operational stuff, HR stuff, client stuff, so good, productive day. You know, also navigated a lot of business through my phone while you weren't watching and the emergence of a true superstar, a once in a generation superstar, Grandma Vee. So all in all, quality, quality effort. Wishing all of you a great Fourth of July weekend, I know this will probably air after that, so I hope you had a good one. (R& amp; B music) Nice pants, B-Dub. New pants? I'm being serious! No, I really like your pants.