Giving Without Expectation

And this is probably good human being advice Not just an entrepreneur and startup and investor advice The true story of Wine Library TV was The day that I thought I was going to start it do something similar to QVC And I don't know if you have a QVC or shopping network in Europe But QVC in America is a show and they sell stuff through the TV I thought I was going to do the QVC of wine The first episode of that show When that camera went on and that light went on I realized that this was going to be on the internet forever And that I didn't want to just Peddle wine I decided I wanted to be a value to people in learning about wine Because I was scared that if I was peddling something I didn't believe in that somebody would come up to me at a party and say do you like this and I'd say no I hate it. They're like well, you fucking said it was awesome on WineLibrary TV You're a scam artist! I'm like "Shit! No! " So I was very focused on leveling up and I really believe the one great piece of advice If you want to take anything from this talk is We have to start realizing that giving and doing things in business without expectation of return From the other individual is probably the greatest leverage that you could ever deploy in your business life though it is extremely rare in today's business environment and it has absolutely been the Bedrock of what has allowed me to win All my engagement all my selfies right over there and signing books all the content I have nothing to sell I have a book that I fucking sell once every three years for Thirteen dollars This is not about monetizing an audience it's about building leverage to build brand versus sales