Scott Harrison, Charity Water & Running a Nonprofit | #AskGaryVee Episode 210

- On this episode, we come to Charity: Water and get deep. (hip hop music) - [Gary] You ask questions, and I answer them. This is The #AskGaryVee Show. - Hey everybody, this is Gary Vay-ner-chuk and this is episode 210 of The #AskGaryVee Show. I'm excited about this one, India. - [India] Mhmmm. - We've a phenomenal guest, dear friend of mine for a very long time. I know a lot of you in the Vayner Nation will know the organization and this fine looking gentleman as well. But Scott for all the people at home that don't know, who are you and then tell us a little bit about where we are and what you do and then India we will get into the show. Hope everybody had a wonderful weekend. I'm feeling good. It's a nice day in New York. - Sure, man. Charity: Water based here in Tribeca in New York City. We've been at it for about 10 years trying to make sure every single person on Earth drinks clean water. And unfortunately,-- - [Gary] And for people that are undereducated-- - Yeah. - like I used to before we ran into each other, how many of those people exist that don't have clean water? - So there are 663 million people living around the world without access to clear water. So, it's about one in every 10 or 11 people on the planet. Yeah, this is a challenging issue because no one faces this problem here. Our kids don't drink dirty water. Our moms don't walk 8 hours with 40 pounds of nasty water on her back. It is a really foreign problem to us. But it's real. It exists and it affects about a 10th of the planet. - And when did Charity: Water begin? And why? - Almost 10 years ago. - Okay. - On my 31st birthday in September. September 7th so we're coming up on our 10th anniversary. It began because I saw this problem. You and I actually grew up very close to each other. - Hunterdon County, baby. - I moved to the city at 18 or 19. Rebelling against the very conservative Christian upbringing and I have found my way into nightlife so I basically lost a decade. - He's gonna underplay this. This guy is a legend amongst legend in that world. - So I got people drunk for 10 years and got very, very good at the velvet rope and the one-way glass and the great DJs and all the right people at the party. Had picked up pretty much every vice you can imagine short of a heroine after a decade of partying and just kind of hit bottom at the top. Realized that I had become the worst person I knew. I was morally bankrupt. - You were unable to look around and say that guy is worse than me. - No, that is actually true. I was the worst guy. People don't believe this. I have to go find old footage and I find these old emails sometimes that I wrote and I'm just like what an a. Like what a jerk I was. I remember once I mean this really, this is horrible someone delivered food once whatever version I think it was Cosmo. com back in the day. - Yes. - And someone delivered something and they asked me to sign it and I didn't, they didn't have a pen and I spent like five minute yelling at them for not having a pen. - Right. - There's only one thing that you need to do which is bring a pen. I was that guy. - You got to a real bad place. - I got to a really bad place. - And by hitting bottom you sprung up to a totally different version of yourself. - Big life change. Came back the faith but really interested in service and service to the poor and kind of living the opposite values that I was living my life of selfishness and decadence. I made a radical change, I sold everything I owned down to my DVD collection. I put it up on a lot in eBay like 1500 DVDs. - Yep. Which is big back then kids. - You know? - Give up all your apps. - I even had multiples. And then I wound up imagining what with the opposite of my life look like and that would be service to the poor. Serving someone else except myself. - I'm going to jump in here for just for a second in the context of the business show and a lot of you that are, this man helped me change the way I viewed, I'll never forget it, told me, "Gary, you're going "to be the kind of guy who's going to do really "well and that when you're older years you're going to deploy "that wealth and do good things. "Why don't you just start doing it now? " Completely changed, not only the way that I give but a lot of things in my life. Very few people have been able to penetrate me and change me in any way, you guys hear that all the time. I even talk bout my parents' lack of ability to at times to do that. What I find most fascinating about that and this is for all of you entrepreneurs and hustlers because I know you watch the skills that made him the best at getting the hottest models and the best bottles and the best places and the best DJs he has been able to bring that marketing, that charisma, that operations skills to a world of good. And I have been blown away and intrigued. That's why also got involved in PoP, Pencils of Promise, and other things. Show me people that have the skills that would work in the profit sector and deploy them in the nonprofit, cause, NGO whatever you want to call it sector and you'll show me a place that I'm more intrigued by. Because it's got that entrepreneurial-DNA- hustler-ship. Watching you navigate over the last decade, getting the people together that have become involved in this organization it's all the same skills that so many of your trying to attract to deploy success for yourselves and for the ones that are watching like myself that you've gotten into a place where maybe you've scratched some of those itches and you want to do other things with your life now whether that is for cause or things of that nature, for your family members, whoever. Understanding deploying that same energy and DNA against the new mission at hand. I've watched you build this organization from afar with your amazing team and so many of the tactics, the strategies, the executions are predicated on things that are tried and true in entrepreneur land and nightclub culture and things of that nature. - It was storytime. For 10 years, I told the story that your life had meaning if you got past the velvet rope and you were sitting with the pretty girls and the pretty boys and you were popping $500 of champagne or at a table where that was happening. - Yes. - That was the wrong story for my life and took me to a very dark place and I've been fortunate to be able tell a different story. That if you are generous, if you are compassionate, if you show empathy for others, if you live your life in service and your time and your talent and your money in the service of others then your life has more meaning. And that you find freedom actually outside of the selfishness. When you serve others there is a freedom that comes with that and I was fortunate to find my way out. So long story short, I sell everything I try to apply to a humanitarian organizations and of course no one will take me because they're serious people. - Yes. - These are serious people with suits and degrees. And they've come out of huge UN agencies and the World Bank. So I can not get a volunteer job and then finally one organization said if I paid them $500 a month and I was willing to go live in Liberia on a hospital ship, I could volunteer. And I was very fortunate to see that I could turn the 15,000 people in my club list that I gotten drunk for a decade and just tell them a new story and they wanted to help. So I'm running around with a camera talking about the problems that we're seeing, the people that were sick, the intervention of these doctors who were transforming lives and then I stumbled up this water problem. Where we saw sickness everywhere. Doctors were leaving their vacations behind and instead coming to operate and take care of sick people in Liberia but yet half the country didn't have clean water. I'm like well if 50% of the people in the country are drinking from swamps and ponds and rivers, how come no one is talking about this? How come the biggest water only organization in the country 10 years ago was raising $15 million a year. - Yep. - I found water through health. I later learned it impacts education, it impacts the local economy, it gives time back to women. Water is this amazing, amazing foundational thing but at the time it's just like people are going to be sick if they are drinking dirty water. And in fact 53% of all disease throughout the developing world is because bad water and lack of toilets. So you get to play doctor to half of the sick people in the world. It was a compelling issue for me. And still at it 10 years later. - I'm proud of you, brother. You've done some really great work. We'll get into more of that work but India I think for the people that are looking for some questions and answers that have hit us up on Facebook,-- - Let me just say on your idea for people that are listening, that idea of giving while you're building it-- - Yes. - It's traditional model. It's the Buffett model. Make all this money and then in your old wise age give it all away. - Yes. - The fun that he missed out on. He's probably having fun now watching Gates spend some of his money. You get to live vicariously through all these organizations that you support. - Yep. - And I know you've also supported with thought capital and I've asked you for introductions before. So even more the money. I mean I would encourage anyone listening to find something, you don't have to write a huge check but don't wait until the end. Because the world is a better place-- - For a small percentage that have been successful the money is easier part. The social equity of passing on a relationship, the sitting and planning and strategizing and having drinks and navigating how you're navigating through the organization those of the real things. India, let's get into this very important show. - Very important. - Yes. - First one from Taylor. - [Voiceover] Taylor asks, "What's been the biggest key in

"establishing Charity: Water story? "How have you been able to connect so well? " - Oh man, I think the biggest key was understanding what people thought was wrong about charities. And I think that's true for a lot of entrepreneurs. They start and say what problem am I trying to solve? - I apologize for a lot of people and there are so many youngsters and these are things that maybe you just aren't aware of one of the things that people start really worrying about is wait a minute if I give a dollar why is the cause only getting $. 14. - Yep. - Why is the thing only getting $. 31 and you start unwinding, wait a minute, big salaries, bureaucracy, politics, kickbacks. Really gnarly stuff and that is absolutely, take it from somebody who came from very little when you work your face off to amass what you have if you're giving it away to things you really want to feel good about where it's going and a lot of people struggled with that and I said that was an absolute pillar for you guys. - And that was problem number one. So 42% of Americans don't trust charity. Think about that. We have this amazing heritage as this giving country. - We are the giving country. - But almost half the people that could give don't trust the system. And it's all around money. So that was really problem number one. - I don't trust the mainstream system. - And a lot of people don't. - I actually have said this, I actually think you and two or three others biggest impact ever is that you guys have become the cool versions for the next generation and every kid growing up right now wants to have an organization that's more transparent and that you guys will all solve and tackle and move the ball in your causes but your impact on all the 13 to 22-year-olds right now that look up to three or four organizations are the most progressive, that you have been at the forefront of, I think your impact is far greater on what you do to the entire landscape of NGOs then just the mission you have here. - Well, that was the vision. The beginning was to reinvent charity. So most people just know us through the mission-- - Yep. - and I believe those are very different. The mission is to give clean drinking water. Make sure there's a day when we are not doing this interview talking about water. All of our kids, who are about the same age, are growing up. - Solve it. Next. - My team is not coming in to their school showing pictures of kids drinking nasty water. That's the mission. But you're right the vision was to do charity differently. Charity is a virtue. There's a lot of talk these days about good businesses. - Right. - There is a role and a place for pure philanthropic capital. There are companies out there that are trying to solve the water crisis through selling bottled water. They sell at $2. 30 bottle of water and five cents goes. Okay? It's better to just get a bunch of people to give five cents instead of buying the water. I believe there's a place for it. - Like every model you have certain people that start with a good mission at hand where buy one, give one and then every huckster comes along and here I want to raise $15 million for my umbrella company. Gary, good news for everybody who buys an umbrella I'm going to give an umbrella to some kid that doesn't need it. It becomes tactics over religion. - But that was it. 100% of the public's money would be the way we'd solve it. We would go find a group of visionary people who didn't distrust charity and we can get fund the staff and the operations that we would have. That's a group of 110 people today, many who have been on your show. I know you and your wife have been long-term supporters of that but it is a very simple model: there are two bank accounts. 110 people pay for the overhead, 1 million people have been able to give in a pure way. So we say you don't trust where the money's going how about this: 100% of your money, we even pay back credit card fees. This costs us hundreds of thousands of dollars a year so if someone were to give $100 bucks on their Amex because Lizzie and I you can give your $17 and every one of them and I'm not joking those pennies goes-- - And we don't get 17. We get $16. 81. - Yeah. - We actually take your money to make up the difference. So that every dollar can go to the field. - Don't steal those 19 cents, DRock. - We just try to connect people to the impact that was having. Because money was not fungible. - Yes. - These bank accounts were separate and they were audited separately we could track dollars. So I could say to a kid, to your daughter, she did a birthday campaign, she can see actual photos and GPS of those wells. - Before we go here and I need to move this along. The birthday campaign. I don't want to miss it before we get into it. This was a monumental thing from afar from a marketing standpoint. - We got lucky. We stumbled into it. - But instead of giving the full story you can look this up and Google it but give them at least what it is. - People instead of throwing a party or accepting gifts because we have enough crap and we get stuff we don't even need for our birthday. And we don't really need parties. - It's your 33rd birthday,-- - you donate it and you ask your age in dollars. 33-year-olds ask for $33. - Right so you ask your homies, you send an email, put up social media posts instead of getting me a gift, give $33. - And seven-year-olds as for seven dollars and 89-year-olds ask for $89. This has helped a million people get water. - I was just going to say, what has been the impact of this campaign? - The average for person raises $1,000 from 15 of their friends. So as an idea a million birthdays could be billion dollars for clean water. - Right because not everybody gives just $33 on their 33rd birthday. - Some add zero, some give $3. 30. - Great. - Every dollar goes in-- - Who's the first person to do it? - So I was birthday number one on my 32nd but then this seven-year-old kid in Austin starts knocking on doors and he raises 22 grand. And then like holy crap. And then Jack Dorsey did three birthdays. And Will Smith did their birthday. - And away we went. went and 89-year-olds No-No Nguyen gave up her 89th birthday and wrote a mission statement and said, "You know, I'd like other people to have chance to turn 89. " It's a really beautiful idea. Our birthdays can help people actually have more birthdays. You can actually pledge charitywater. org/birthdays/. - Link it up. - Even if your birthday is a year from now. You've done them, I've done seven now. Your kid's done one. It's a great thing. - [India] Half birthdays. - Half birthdays, I like that. - Yeah, I'm 26 and a half-- - and you raise on $26. 50? - Yeah. - Done. DRock, book it. - [India] Actually this segues to the next question from Clayton.

- [Voiceover] Clayton asks, "What should people look for in a charity to know that "donations are going to a good cause? " - Let's go very utilitarian here because I got a hard stop. - Go to CharityNavigator. org. - This I love. Go ahead. CharityNavigator. org. - You can check out a charity, however overhead is I would go to Charity Navigator and then I would read Dan Pallotta's work. - And Dan's main book? - Is "Uncharitable. " So there's two things, you get the numbers of how a charity spends it's money-- - And you can create more cynicism by reading the book. - You get a different view reading the book saying that overhead is not bad and that we made overhead back. We have overhead 110 people cover it. - Got it. - Then looking at how much of your money what we push for is transparency. I'm happy to give to a charity where $. 25 of my dollar might go to a smart team running good programs. I don't want 50% of my dollar. I don't want my 90% of my dollar. - Let me ask you this. - But I want to know. - Let's take this tact since it's slippery slope. You know me very, very well. If I said I'm the marketing genius of a generation but I need the other 17, I need DRock and he's fancy now he makes movies. I need $. 50 but I'm going to kill it you think you can wrap your head around that? In theory you could, right? - Dan Pallotta would and that is one camp that says 50% is fine. - You're so close to it but that feels so aggressive but at some level I guess the energy of it could be, the punch line is if you can feel that the overhead actually justifies the mission at hand-- - But that's it. So the transparency is what we are pushing for. So you might be willing to write $100,000 check and have 50 grand go. - Yes. - The problem is some many people don't know how money's handled. - That's right. - But I may not be or maybe you and I are both willing. Maybe India you're like $. 50 is too much. That's the only thing that we have been pushing for. I'm not telling people to adopt the 100% model. It works for us-- - Because you're able-- - the problem I was trying to solve. - Well members that have covered your raise. - That's right. And people gived for the first time. I hear it all the time this is the first charitable gift I've ever made my life. I just heard it last week someone on Twitter. Made the first charitable gift of my life, A, that's a little sad but that's the kind of person I want who doesn't trust. - I would argue it's not sad. I think back to that 42%. I was a grown man with a lot of thoughts and a very decent dude when we sat, forget about Omaha, downstairs, me, you and Sacca at that pool place and you said that statement and it was right. - Now you have schools in your name. And seriously, you've been able to impact the world. - And not only that to be honest with you, I've been able to impact other things, not just this. Sit on boards and do other things. It changed the way that I thought about it. In the same way that it is my hope and dream that a 28-year-old hustler right now who's made a couple bucks doing Snapchat filters 'cause he got my advice 40 episodes ago to do that says you know what I'm good at donate $28 right now and give away my 29th birthday. Or whatever. And by the way I don't judge, you do what you want to do. You want to be 90 and never give a dollar. Everybody does what they do. - You're missing out. You can really have, it's fun. It's a blessing to give. We were taught this growing up. You get to live vicariously through all of the good, your time and your money is doing. It doesn't need to be Charity: Water. - I get it. - It's a blast. Go ahead, India.

- [Voiceover] Melissa asks, "I do work in Uganda. "After clean water is creating "sustainable jobs the best way to see impact? " - I think they're a bunch of pillars people need food,-- - You believe once water is drilled it opens up the whole gamut. - I do but jobs are incredibly important. Shelter is important. Food is important. Health is important. We've just started with water because I get to touch jobs. We hear these amazing stories of women who will use the time back in their day specifically Ashley in Uganda sometimes and they will sell rice at the market, they'll sell peanuts. I was in Zambia-- - By the way, we're going very quickly here, it's how we roll. That's how this show rolls. I know my audience guys when he says, gals when he says time back these are women who would walk three hours because an hour there, 30 minutes, 20 minutes to scoop up the crap water. Brown. And then walk back. - 40 billion hours are wasted just in Africa collecting water. We need to talk the workforce. They did a study, 88-page study out of the UN, every $1 invested in water and sanitation makes the community 4-8 times richer. It yields $4-8. Jobs are incredibly important and that's one of the things that's attractive to us about water because without the time. - What's her name? - [India] Her name is Melissa. - Melissa, thanks for the work you do. - Yeah. Awesome, lets move it.

- [India] I have one more. - [Voiceover] Nayeli asks, "What's the best way to "fundraise for a church that is also a community center with "limited resources? " - All right so let's break out of our thing and go more holistic. - Yeah. - One more time? What's the best way for a church-- - [India] For a church that is also a community center with very limited resources? - The best church campaign that ever happened was, I don't know what kind of church she goes to but this was a pretty young hipster pastor in Seattle and he was trying to show his community that they actually weren't over religious. So he threw a keg party. He got a local band and he created a smoking section outside the church and they raised over $500,000. 'Cause the community wouldn't necessarily have given to the church but he actually chose us because we were not a faith-based charity. He chose to make a statement and say our church community we care about the world, we care about clean water. What we don't need to do it with the strings. an agenda. That message resonated powerful with the Seattle community. One of things now we're trying to get entire churches to donate the birthday of every single person in the church. Same thing. Your friends Gary's not going to give to my church community but he would give to my clean water campaign. It's a great way to kind of reach outside the walls and build bridges. - I think it comes down and it was brought up right from the beginning. It's storytelling right? What is your community care about? What is going to compel them to donate? You understand the context of the people that are part of the church community and you need to understand the people that are outside the community and I still believe in the context of the show and there's many ways but in the context of this show I think getting very aggressive around Snapchat and becoming the best Snapchat player in a small town in South Carolina as a church and then going to the local newspaper to write an article about how this church is doing Snapchat better than anybody it's always using new mediums that give awareness to your mission at hand through your execution of that storytelling. And so whether it's Snapchat or something else live streaming on Facebook Live for 72 straight hours, something that everybody in the world is talking about use that platform to get you awareness over what you're doing. - We had a fundraiser run a campaign where he listened to Nickelback for seven straight days, day and night. He went to sleep with headphones on. He raised $35,000 in sympathy from the community. I would totally agree with that. We gave our Snapchat to a team in Berlin a few days ago who did a takeover of Charity: Water's Snapchat and they were running marathons and banging on yellow Jerry cans. Stuff that we would have never thought of. They were spray painting Jerry cans, creating art, creating content. - I know I've gotta run and I know you've got to run but in the last two minutes, what's that? - [India] You're fine. - Okay. In the last couple of minutes here what do we not cover for the Vayner Nation to know about you, Charity: Water? - Ten years, you know, we're getting reflective. We've held 6. 1 million people out of 660 million. We're about 1% of the global problem. - Is that crippling to you? Since India said we have a minute or two. I'm sitting here thinking about I'm very fortunate because I've been close enough to watch and we don't hang out every day but I'm watching, right? Boy you have hustled and for me to say you have hustled,-- - 96 flights. - To me that's a very difficult place to go for me to like put one on I respect your hustle that's hard for me to go there. I really respect your hustle. For as hard as you grind, for as many conversations, selling people one by one. Selling the story. Biz deving. How many flights a year? - Did almost 100. 96. - And these are not like what I do. Like, "Hey, let me go to Atlanta. " - We've never bought a business class ticket in the history of the organization. - I really watch from afar and very honestly and this a good opportunity for me to say this publicly. You did such a good job selling me my level of cynicism started off was like when's the other shoe going to drop, right? We've talked about this on a personal level. I get it from the business advice. - And then I started having kids and then we're good. - It was interesting to watch. For as hard as you've hustled, for as talented as you've done for all these crazy names that have been associated for all the big impacts the charity events, the Gala in the different ways you've done it, you know, boy, for everybody who is watching that I say, "Patience, patience, patience," it's gotta be a little bit disheartening that you're a decade in and 1% of the problem. I don't believe knowing how ambitious you are and optimistic as I am as well. - That that's good enough. - I don't think you would've sat there 10 years ago if we were buddies from Hunterdon and I said, "Bro, weird thing I'm a genie. "In 10 years we're gonna be sitting with India and DRock and "I'm going to tell you, you crushed it. "You gone as hard as you thought you wanted to go and great news, "you've moved the needle by 1%. " - So it's tough. I actually appreciate that you ask this because most people take the other tact. And they say, "Did you have any ideas you would be so successful? "Did you have any idea guys from a cold start would raise a "quarter of $1 billion from "1 million people who didn't trust charity? " "Scott, you've transformed 19,000 communities, "your community has. "You've been a catalyst in 19,000 communities, "in 24 countries and 6. 1 million lives. " And I was like, "Dude, I thought we'd be 10X. " I thought it would be 50 million people served by now. It's hard. As we said in the beginning it's hard to get people to care, bro. (laughter) It's hard. - You're right. - It's not in your face. Your kids aren't drinking dirty water. Your mom never walked eight hours. These people live thousands of miles away. You're not selling them product. They are not useful. The poorest people, trapped in the water crisis are not useful. They're not going to buy our products. - Let me ask you a crazy question. Another thing that nobody would ask you. I'm sitting here and I'm listening and then I'm also thinking about all the emails that I get every day. Emails that I'm on welfare. I owe $400,000 for student loans. My dad died last week and I have to provide. I get some pretty gnarly emails. - I'm sure you give to a lot of them. - Yeah but that's actually not where I'm going. I'm sitting here and thinking they're watching this and they've got their own problems. - Mhmmm. - I sometimes think about the people that are less fortunate in my inner circle. Friends I grew up with. College buddies. Relatives. This is a really funny question, I love doing what I do in a very narrow world with far more vanity and less nobleness than what you are up to. No question because I love the way it makes me feel by making less money but making, somebody emailing me and saying, "You've made my business life better. " I get a high from that. Do you believe and this is where I am poking at the audience, a lot of people don't have a lot of money, a lot of people are in debt yet they're very comfortable buying a $600 iPhone while still in that circumstance. Just true. Let's call it what it is. Do you think it's actually innately human to not be wired, this a really serious question for me and I'm curious from your perspective and I don't believe you actually have the answer I want your opinion. Do you think people are inherently, not selfish because I would say that's wrong, but do you think people don't get off or get a high from giving? Because I do and I know it's my biggest advantage. I actually think I have all my things because I was blessed with the DNA of the high of giving. I say 51/49 in business all the time. I genuinely want the leverage and the feeling of giving more than getting in return because I'm good. Do you think that is a actual human hardwiring that most people they're like cool whatever bro. You're right it's not my face and you don't know my problems. I need escapism, I'm going to buy Netflix instead of helping some kid I don't know in a country that I don't care about. - I think selfishness is easier in the default. Being a dad now seeing how selfish my little human being is. And kind of training him about sharing and patience all these like they're muscles have to work. However, I think the more you give the more you want to give. It unlocks something. We talk here about getting addicted to giving. You start giving to us, then you started giving to Pencils. - That's it. - Then you started giving other stuff. You're like wait, this is fun. Now, I can give some time. connections. It's one of those things and is not about the money. There people watching that might be able to give five dollars. - It's the energy. - What I've been amazed by some of the people in the greatest need are the most generous and that is what perplexed me. We did a campaign early on with Saks Fifth Avenue. It was a very simple idea. Right, women come in and buy $5,000 handbags let's also get them to sponsor water projects. - You thought this was going to be a home run. - It was, however, what was the most inspiring thing that Sachs wound up raising $700,000 to their community but the employees in the Jackson, Mississippi call center started selling their personal jewelry to raise enough money so that a well could be built on behalf of the call center. - Love it. - And the CEO was like, "These people, many of them are on minimum wage. " - Right. - It's the rich that are supposed to giving. It's the women that are maybe buying a $5000 handbag that would feel guilty. No, and that is inspiring. So you latch onto that. It's the widow's might. Those are the stories that we are talking about 2,000 years later. I think giving is an exercise, the more you do, give time, give talent, give money, the more you do the more you want to do and the more it changes you for the better. The more changes your family. The more impacts your legacy. Thanks for having me, dude. - Of course. Every guest gets to ask the question of the day. And a lot of people answer what question do you have for the audience? - Okay. - A question that you would like insight to. Your being, this whole show, hopefully inspires a small group to maybe do something instead of that route is generally like some insight on? - Yeah. - Hundreds and hundreds of people could leave comments on Facebook and YouTube. - Yes. So our challenge is we've gotten 1 million people to give once over the decade. We've helped 6 million people. We start at zero every year. January 1 we have to go do it all over again. We have to re-inspire people. I need to go remind him that his family is making a difference. - It's true. - We are trying to build a monthly giving program. We're subscription program and innovate and we actually don't know how yet. The sponsor-a-child model, everybody is familiar with. 30 years ago bunch of charities said if I hook Gary up with a kid he's going to stay for 10 years until that kid. - Sally? - Yeah. Right, and you're not going to stop giving $38 a month because Sally might be out on the street. - Yeah. - It was a very powerful idea that connection. We are starting with a white piece of paper, what does look like for Charity: Water to take 1 million people who gave once and get them to give five bucks a month, a dollar a month, 30 hundred bucks a month and bring them along for the next 10 years to make a 10X impact? And we don't know what that experience is like. We have 2470 monthly givers, we just broke $1 million which about 1/50 of the revenue of the organization or the donation revenue. What is the experience look like? - What are your thoughts as business thinkers,-- - Business thinkers, what would you want? - What would you want that excites you to give seven bucks a month or-- - 30 bucks can give one person clean water. - So 30 bucks a month. - And at the end of the year they gave 12 people clean water we can show them what that does. What sticks where you're at six months and you fall on hard times? You're gonna pay your Netflix bill, Spotify bill. Here's what actually happens. People will lose their credit card and they won't re-sign up for the giving. How would we make that such a compelling program? How do we inspire people for the next decade so that instead of the drive-by, hey I saw this podcast. That's cool 100% on a hundred bucks. - What's the next scalable version of the birthday thing? - Yeah. - Recurring. - where we can count on it and we can plan for the future. We're piloting it. We got 2470 people. We'd invite anybody to join but if you have ideas-- - I got ideas. - We have a whole team working on it. - You keep asking questions this man will continue to change the world. Thanks, bro. - Thanks. What's up guys? Hope you enjoyed the show. Please do I get to link it up anywhere? Is it in here or is it down below? Is it in print or in my video? - [Staphon] It'll be down there to your left. - It's here down to my left. Right here, there's a button for them to subscribe to my YouTube video? Yeah, it's that little buggy thing. That's right guys, click this. That's right, use that.