Tucker Max, Book Publishing & Creative Storytelling | #AskGaryVee Episode 207

- On this episode, I invite Tucker Max the jam with me. (hip hop music) - [Gary] You ask questions, and I answer them. this is The #AskGaryVee Show. - Hey everybody, this is Gary Vay-ner-chuk and this is episode 207 of The #AskGaryVee Show. I'm excited. We've got a guest. I'll let this wonderful man introduce himself. I know a lot of you know who he is. It's post-Memorial Day but first and foremost and more importantly than anything else, I want to give a huge shoutout to my baby daughter, Misha, happy seventh birthday. I will be running out of here in a second to go see you at school do the cupcake thing. Very excited, I love you with all my heart. Speaking about love, India. - [India] Hi. - It's good to see you. - How you been? - Good. - You've been away forever I feel. I feel like I haven't seen you in years. Did you go to the west coast or something? - No, I was in DC for one night on Thursday. - Oh, that was cool. You have a good time? - Yeah. I went to see a movie at the White House. - Was it fun? - It was awesome. - Did you see the President? - No, he was out of town. He let me know though before time. - He let you know? - Yeah. - For one night? You got the questions? - I got the questions. - Ready for the show? - I'm ready for the show. - Alright, let's go to our guest, my friend. Why don't you tell the Vayner Nation, actually I will eat this salad while you do this part, who you are and what you're up to. - Alright, so my name is Tucker Max. I wrote a book called "I Hope They Serve Beer in Hell" which spent like half a decade on the bestseller list and there is a movie made about it and whatever and now I have a company called Book in a Box. - And what is Book in the Box? - We turn ideas in to books. If you have an idea for a book and you don't want to sit at a computer for a year typing it out we have a process where we interview you, we position the idea, structure it and create an outline, get everything-- - Is the interview process almost like a version of ghostwriting which then allows the book to be created? - No so ghostwriting is like if you're hiring a ghostwriter, you're hiring someone to write their version of your ideas in your book and you're paying them so you can put your name on it. - Yes. - With us our process doesn't work if you don't know exactly what you're talking about because it's all your own content. We're adding nothing to it. It's almost like an algorithm but a structured process where great writers and editors are guiding you through it asking questions so it feels like magic to you. All you're doing is talking about what you already know. - You know what's weird about this? This is actually how I do my books. - It's how you do your books. - Yeah. I basically just talk and get interviewed by Steph and to me and then I don't know in your world this works and then I basically all the editing that I do is always basically my dream scenario is that, A, she helps me structure for sure. One continuous run, I'd have one long run-on sentence. That'd be my book. And two, grammar, and then any word scares the, I'm always petrified do I even say that? Would I say that word? It's really just the transcription of the conversation. - We don't do transcription it's more we interview because spoken word is different than written. - 100%. - So once we've got it structured in the interview the job of the editor is to interview you, get everything out your head and then once it is transcribed to translate that into written. - And how did this happen? Was this a scenario where, it's funny, this is the first time we're meeting, right? - Yeah. Which is crazy 'cause we have seriously hundreds of friends in common. - Friends in common, yeah. What I know from afar is I assume what happened was you had this... Actually, you know what let's take it there for a second. This book was a smash hit. - My first one? Yeah. - Right. You definitely didn't think that's what's gonna happen. - Of course not. - How did you even get to the point of writing that first one? Why did you write a book? - It's funny. I started I went to law school my friends and I went to different cities to work. - Your law school friends? - Yeah, right. All law school friends. I got fired-- - Where'd you grow up? - Kentucky. - Love it. - Total BFE Kentucky. Nowhere You love it because you didn't grow up there. It's a terrible place. There's a reason everyone leaves. - Got it. Middle of nowhere Kentucky. And then where did you go to school? - University of Chicago for undergrad and then Duke for law school. - Impressive. Nowhere Kentucky taught you something. - School is easy once you learn how to hack the system. - I nevered figure that part out. Okay and so you go and do that and so you think you're going to be a lawyer? - Yeah. - That's like what's up. - Mhmmm. And then I got fired-- - From nowhere Kentucky that was like holy shit you made it. - Yeah, sort of. I came from a family, they weren't really rich but pretty well known-- - In the area? - Yeah. My grandfather was a doctor, my mom was one of the first women, sorry my grandmother women to ever graduate from the University of Kentucky so I came from a family of achievers. My great great grandfather was a US Senator, maybe four greats. Way far back. - So you needed this book to get into the game? - Exactly. - So you go to law school you get some buddies, you guys are going different places where did you go? What city? - I moved to Silicon Valley to Mountain View. I was working for a firm called Fenwick and West. - I know them. - Right. Of course. - I've used them for some of my deals. - There you go. Well, they fired me. - Amazing. - And I deserved it though. They weren't dicks. I deserved to be fired. - Because? - The reason I thought I got fired was I got super drunk at this big law firm event. - Yeah. - There's like an auction and I grabbed the mic and I basically yelled at the other people who are bidding on me for this thing and it was really funny but it was kind of mildly inappropriate but not. I didn't quite cross the line. I thought I got fired-- - This was to win a date with you? - No, it was like the hiring partner was driving people around for a night. You know, it was a charity auction. It was some nonsense thing. - Yep. - And I was blind drunk, like double fisting bottles of wine. I was a 25-year-old moron. - You were drinking wine? - Oh, yeah dude. - I love that. - It was at Silverado. It was at the resort, yeah, in Napa. I don't know what I was drinking though. I was hammered and I thought that's why got fired but the real reason is actually because the senior female partner in the firm propositioned me and I did the worst possible thing I turned her down and then I told everybody. If I had slept with her I would have been basically bulletproof. - And this is what happened? - And if I had shut up, I'd've been fine. Right? - Okay. - I ended up getting fired, it was both things combined. I was a reckless unguided missile. I had no business working in a law firm. They were totally right to fire me but the real instigating factor was that. - What happens next? Your fired, the next day. - Then I go work for my dad, it was kind of like a whole mess. I basically got blackballed from the legal profession 'cause I wrote my friends an email about it. About the events, the drinking right? - Yes. - That was like Saturday. I ended up getting fired Wednesday. So on Monday I wrote this really funny email, sent it to my friends, I get fired and of course my friends are dicks so they forward this email to everybody. - What year is this? - This is 2000, 2001. - Back when people forwarded to their entire list. - This is before Myspace or anything like that. - The original social media, email. - Exactly it was email forwards. - Uh-huh. - So I get blackballed from the legal profession because everyone gets this email of me telling this story. - Yep. Let me ask you a real straight up question that I'm curious if it's ever been asked, how much subconsciously or consciously? - A lot. I know exactly what you're going to ask. - Do people ask that? - No. - Yeah, right, nobody's, everyone's scared to ask you the right question. I'm not scared and I want to bring value. I'm listening to this I'm like this guy-- - You're right. - Do you actually know that you had this in you? Did you think you're a comedian? Did you think your culture hacker? What do you think was brewing? You understood something was brewing? - Yeah. - There's no way that you're here and have that, you see where I'm going? - So we were talking about this actually. She went to law school too and I think being a lawyer is a terrible job for the most part for most people. And I'm pretty high-energy, I'm pretty creative, I'm pretty entrepreneurial, I like to do things different and that's the opposite of what you want to be. If you're a lawyer you're just following rules and you're somebody else's paper monkey. - Of course. - I think I realized that but quite honestly, dude, I don't think I had the courage to do anything about it or the emotional maturity to even recognize that. That's where the unconscious stuff comes in. I'm going to act out and force them to do something that I don't have the courage to do myself especially at 25. No way. - I went to work my dad. He owns a restaurant company in south Florida. So I actually know a lot about wine, my other side of family is restaurants. - That's cool. - Then he ends up firing me six months later, my own dad fires me from the family business. - My dad fired my sister. Actually here's an unknown fact, my dad fired me once. I was fired by Sasha. That is a real thing. I who worked every minute of my god damn life once asked in my senior year to leave at 7 PM, which was considered early, a 10 hour day, to go to a graduation party and my dad said I wasn't committed to the business-- - You own graduation? - My own high school graduation. You don't understand, I worked every day of high school, every weekend, every summer vacation. This weekend I spent time with my family, we got a place and I'm like I finally understand why people summer so much 'cause I never had one since seventh grade. And my dad fired me so I understand being fired by your dad. And by the way I won that battle and dad you know it because I then was pumped I had two days free to myself in the summer. I was like wait a minute hung out with my friends, played wiffleball, I went to a baseball card show. I was not asking to come back and then my dad had to say what'd he say? He walked in my room he's like, "I'll see you at seven the morning. " I'm like alright. - I think that is a difference between you and me. I did get fired for that stuff, man. I got fired because I was a jackass. I got fired for totally legit reasons. The long, long story is basically that my dad had a bunch of clowns working for him and I was 25 and stupid and didn't understand anything about the world. I thought my dad has a great business, I know I can expand this and I went in and I told the clowns working for him that they weren't good enough to work there and I was going to get them fired build this business. - Yeah. - This is my social intelligence at the time. And of course these people all know office politics and my dad much better than I do. - Yeah. - But I still think it doesn't matter. I'm right and my name's on the door obviously my dad is going to pick me. So then I also give me all the ammunition in the world by doing things like I'll meet some girl at the restaurant-- - Real quick because of this is the important theme for them, trying to bring them value, again you think subconsciously? - Yes. Well here's what happens-- - Let me ask you the question that's burning inside of me? Did you know that you had this kind of personality that you, did you literally think did you understand the internet well enough at that point? But did you think that you were going to become famous or a personality? - The God honest answer is-- - Like really? - I really honestly mostly lucked in to a lot of stuff. I lucked into a lot of opportunities. I picked up those opportunities and busted my ass once I had them. - Did you think that you had a likable personality to dudes and bros? - No, because I was no different than my nine friends. The guys I went to law school, in the terms of intelligence or social ability or funny I was dead in the middle at best. - Right. - I had a lot of friends who were funnier than me. I'm just dude who wrote it all down and the reason I wrote down, I get fired-- - Is that what the book was? They were stories? - The first like eight stories in the book are the emails I sent my friends. They're emails. - Actually real quick I know we have questions 'cause this is being more of an interview than The #AskGaryVee Show but I'm enjoying it plus this is like eight years of pent up friendship. - Exactly. - I just want to get some context, how did the book deal happen? - I actually I tried to get published. So I wrote these emails to my friends about all the stories, the dumb things that I did that got me fired like having a girl I hooked up with some girl in the bathroom when I was on shift and all these sort of things. So I gave them all the ammunition to talk bad about me to my dad. He fires me and I write emails about all the dumb things I'm doing, drinking hooking up with these girls in south Florida and those emails my friends are like "This is the funniest stuff I've ever read. " You're not that funny in person but you're funny emails. - Were you getting an amazing high from the feedback of your friends reaction so much? Making it self-populating. - It wasn't about writing, it was about making my friends laugh. - Mhmmm. - It never occurred to me that anyone would think these emails were funny outside of my nine friends. - Right. - After I get fired from both jobs, one of my friends was like look man, you're not good at anything else but you're real good at writing these emails, this is what you should do. It never occurred to me be a writer at that point so I sent my emails every agent, every publisher this is '01, late '01. Maybe early '02, everyone I could find 100%, without exception, rejection. Most people ignored it and the people that responded were-- - Rude. - Most of them are like "dick face. " - Most of it was just form rejection. There were for three or four personalized you're the worst writer I've ever seen. You need to go die. - I genuinely hate you. Dear Tucker, I hate you. - Right. I got into writing to keep people like you out of it. - HarperCollins. - Seriously, for real. - So who published you? - So after that I ended up getting this dude Jeremie Ruby-Strauss who worked at Kensington which was, still is kind of a small publisher. He found my blog, loved it. Thought it was the funniest thing he ever read. - Wait a minute, there's a little piece there. You started putting these articles you know what I'm trying. - I got rejected from-- - This is a business show, what I'm more fascinated by you clearly knew what was happening with the current state of the internet during that period of time. You're doing emails that you know are getting forwarded. You just went into a blog. If we're talking '01, '02 what are you blogging on? Blogger? Typepad? - GeoCities! - This is the part I think it is most interesting to me. - TypePad! I wish. - Right. To that point to me always thinking about how to extract value such a big portion knows who are, read that book, things of that nature but so many don't. - Right. - To me again, here's another person that executed in a platform that was underrated attention and used it to expand. - The thing is I get rejected by all the gatekeepers, right? This is still '01, '02. I get rejected by all of them. - You go directly to the consumer. - I didn't know what else to do. The internet, GeoCities was starting to blow up so I was like I'll just put my stories out for free and everyone literally laughed at me because how could you do that. You have to charge for writing. And I'm like I have nowhere else to publish this. - Distribution. - And then it blew up it took about 4 to 6 months. - What was it called? - It was called TuckerMax. com. - Even better. That's what I'd name it. - This girl ended up suing because I wrote about her. It was all true. - Did you say her name? - Oh yeah. It was all 100% true and it was a big First Amendment case. She got this temporary restraining order issued prior restraint, long, long story. But blew my site up and then after that it got all this traffic and I won the case 'cause I was telling the truth and I was right. Then publishers all came back to me and the guy I ended up going with was the guy who I had the best relationship, right. - Yep. - Book didn't come out until '06. That was '02, '03. - Why'd it take so long? You had more shenanigans. - It was a lot of bullshit. Mainstream publishing all that stuff. - Yeah. - But the cool thing is, I bit my email list the whole time. Not even trying. I didn't really understand it. I just had the email list because it's the easiest way to reach people. - And it's how you started. - By the time the book came out I had a 50, 100,000 people so I sold 6,000 copies the first week. Literally zero reviews, no one talked about this book anywhere. I hit the New York Times bestseller list out of nowhere. - Right. - And I was that first, my book was the very first one to go blog to bestseller. - Love it. - Very first. - Did you get a lot of coverage for that? - Not really. That was still back when media was like "Who are these blog people? "These Internet people, they don't matter. "They don't exist. " - This is when? - '06, January 2006. - That's right when Wine Library TV started. That's awesome. I remember your wine show was blowing up about the same time mine was. You were just all these different-- - Genre. - All these people different kind of finding their ways in to things, kind of by accident. Book kind of took off and then went down and then built by word-of-mouth after that. People credit me for all I've done all these marketing things, oh that's so smart. I honestly don't think any of that stuff mattered. I think the fact that I wrote a great book that a lot of people love and told their friends about. - And you referenced earlier first book, you've written more than one? - Four. - Four in that genre. Like the New York Times called it "fratire" which makes no sense because I wasn't in a fraternity but whatever. And then now, I've retired from that because-- - You had your run. - You can't act like your 20s in your 40s. - That's right. All right, India. That was fun. - [India] Yeah, that was fun. The first one from Taylor. - India's going to ask questions and we're going to answer them. - Shoot. Let's do it.

- [Voiceover] Taylor asks, "What has been the biggest key to your "creative process and the ability to tell stories "that connect people? " - That is a great question. The way I always frame it, and I think it started this way by accident and I've just stayed this way, is I started writing because I was trying to make nine people laugh. You know the saying if you want to change the world, you got to start with one person either yourself or one person first. I think the same thing is true for storytelling. If you can't make a small people laugh or react in whatever way you looking to get-- - You're dead. - you can't get a get big group to do it. Right? Every time I write I always think consciously in my head who is my audience, why do they care? - Super interesting. You guys have heard Sally Arkansas, his world would be like Rick Polo. I imagine these people that I think that there's way more than nine of them. Your nine buddies represent 22% of dudes in America. - Exactly. - And that's why it's a big audience and that's what I think about here. Even the way I interviewed in the first 10, 15 minutes here. I'm like okay, I know who's watching. Boy, girl, black, white, green, alien. They're entrepreneurial, they care about things as I was listening and getting more context on what I generally know. This guy won and did well in books. I'm like wait a minute, this guy knew, this guy knew with email forwarding and blogging very early. Again, always trying to drill home for them that white space. So that's what I do. I reverse engineer what is the biggest value? Wine Library TV worked because I spent 10 years in a wine shop and watched people come in and people that were like Duke law lawyers who are like - Super intelligent about wine. - Alpha males walking in the store and I need a bottle, god wine world is so douchey, so suppressive. In the same way I think about entrepreneurship, right? Now I just want to empower people to be like who gives a shit when people, just do it. Reverse engineer is very similar. Go ahead.

- [Voiceover] Jonathan wants to know, "Last time I heard the "name Tucker Max I finished 'I Hope They Serve Beer in Hell'. "Lots has changed. Would you do it all again? " - Of course. - It's what got you here, right? - I would try and do a lot of things differently. - Like what? What's the most, in a no bullshit way because I'm enjoying this. Because I think you can-- - There is no other way to be in no bullshit. - Knowing again back why you were happy, I want to go to a place where I know you've been on so many different things. In a very fucking real way, what's the one core thing you think you would do different? - I would realize a lot earlier that it's not about me. Even though, I'm really good about that my art. My stories, even though they are about me, if you read all four of my books you actually don't know very much about at all. You know a lot about things that happened to me and you've laughed a lot and you've really enjoyed it. But I don't burden the reader with nonsense about me because people reading my books want to be entertained. They're not trying to learn deep about my emotions, whatever, right? But the what may I make business decisions, early in my career I was arrogant and stupid and I made most of my decisions-- - Because you thought you have the leverage? - There was a movie made about my first book. That movie should have done $100 million or more at the box office and it did like $2 million. - Because? - Because of my arrogance and my hubris. - You wanted to impose certain things that you had creative control over? - Yeah, man. It really was. Writing is a very singular art. I don't need anyone else's help to crush a book. To make a movie, it's a whole group of people. And even the smallest movie ever is still 50 on it. - And you went into that place of like look, "I love you"-- - This is about me holding tight and because of that I picked the wrong director, I picked most of the wrong production. - You picked yes-people? - No, if I picked yes-people it might have been just my vision which would have been better than what it was. - 'Cause it became a Frankenstein. - It was half pregnant. - Yeah. Exactly. And I picked a lot of people who told me what I wanted to hear early on but had their own agendas. - Sure. - I was blind to it and I was so caught up in myself and my own ego that I screwed up a really massive opportunity for myself. - Sure. It was a game changer. If that goes for a hundo, different things. You know it's funny people always ask me my biggest mistake and I always try to come up with something because I don't like to think about my mistakes. I actually disrespect my mistakes,-- - Right. - it's a very interesting thing. I recognize them but I give them no fucking energy. - Right. - Really, I'm like cool mistake you go over there. No question my biggest mistakes have been the things that have passed on and haven't done. - Yeah. - It was interesting to think about and that happened but I could have been a judge on "Top Chef". I could've do all these other business shows. There's a lot of things I always that I always think about the things I that I haven't done. Investing, right? I've done well but passing on Uber twice was the clear one. - I did too. - Everybody did. - I know. - Everybody had an at-bat. Alright, let's go.

- [Voiceover] Daniela asks, "I'm an immigrant with "an entrepreneurial dream. "All my parents care about is college which I hate. "Any advice? " - That's tough. - Did you get pressured to be a good student? - No. I came from one of those families where it's just expected. - Right. It was binary, right? - I came from one of those-- There wasn't even a conversation. - No, it just I came from one of those weird families where high expectations were always there but my parents were not very good at being parents so I was basically ignored so I kinda had to raise myself. But unconsciously-- - You have siblings? - No. Only child. - I think unconsciously I understood at a very young age that the adults were never going help me. No one was coming to help me and so I had to learn the system as it's presented to you is bullshit. The only gift they gave me of being terrible parents is that I was never fooled by the lies that the system tells you. Like school. I learned how to hack the system. - You feel like early on you made a decision that you weren't getting value from your parents and thus every grown up during your youth you looked in the cynical point of view? - Not just the grown ups but the actual systems that the grown ups are operating and represented. Whether it's work or whether it's corporations or school. It's not that everything is invalid, it's just that the face that they present is never the reality. - It's so interesting, I on the other hand had amazing parents but came to that same realization at a very young age. - Yeah. - It's so interesting different paths to get that place. It's really dictated my life where I was like, "Oh my god, I'm not this. "I've got another," geez I was in fourth grade for sure. I'm like, "Crap, I've got another nine years of eating this shit. " - You got out early, I'm like, "How do I break this system? " "How do I hack it and make it work for me? " - Yeah, you decided to win within it. I decided to literally go on vacation because I realized subconsciously I was never going to be on vacation again. - If we're talking about unconscious. I think I realized I had no other support, you had great parents. I have this other world I can go into. - You're like, "I need this. " I respect that. - I need to win at this system so that I have 'cause I don't have anyone else. - What's the person's name? - [India] Daniela. - Daniela, I'm going to give you very difficult advice. I really do you need to have the most honest and truthful conversation you've ever had with your parents and then react to their reaction. I don't know if you've ever gone there all the way where this is really ruining me. Not like "Hey mom and dad, I don't like school. " It's like, "I'm suffocating and truly believe my life will not be as good as it could be if I go down this path. " Watching your parents' reaction to those words verbatim will give you a really good indication. Because then you get to understand are your parents wired to really value you and where you are and what's in your best interest from your point of view or do they really care about their point of view and what their child's success means to them. I've become very fascinated. You might have better insight on this. I grew up in a way where I didn't know the fancy world so bumper stickers of colleges on cars and parents telling kids to take on college debt at better schools. Wait a minute, that's that their interest 'cause they get to tell their friends University of Chicago is real fancy. I'd be super pumped if Misha and Xander went there. I'm like holy crap that's interesting. - I think that's fantastic advice. Let me just add one sort of way to frame this. So when you go talk to your parents, I think the way to frame it is not here's my argument 'cause you're never going to convince someone with a compelling argument or very rarely. What you want to do is start by asking them questions. Do you care about me? How much do you care? What do you really care about? What matters the most to you? And what they're gonna say is, "We care about you being happy. finding yourself. " Whatever, right? Get them to commit to that and then say alright if you really do care about me and you really do it doesn't matter to you that I am this happy, I'm going to tell you I don't want to go to school because it makes a very, or college, it makes me very unhappy and trying these other things for a year or two is going to make much happier. Will you support me as I do something? And you can even frame it as temporary. Give me a year or two, support me and if it doesn't work I'm happy to go back to college. - And support me mentally, right? The financial part-- - That's totally what I mean. - I know that. - Emotional. I want to frame that up for people. And I would say the other thing like look, there's casualties of war and your parents are not going to be around for your casualties of what they think is in your better interest than versus you. The gift that I was given that I really wish I could stick into every god damn person is the audacity and confidence at a very young age to just say this is the deal. That independence is incredible. And that's a hard for a lot of people. If you're asking me on this show, to me actions speak louder than words if you publicly tweeted this and asked me and wanted me to answer your just looking for somebody to push you over the finish line. Many of you are watching this and think it would but never tweet it publicly in fear that your parents would see it. You're clearly this close and you need somebody to nudge you. I'm willing to nudge you. I really do think there are real moments in time to say go fuck yourself mom and dad. And it's real not from a bad, cool like bro-ing out, from a this is it. This is a crossroads and a lot of people give forced into doing it. There are kids with massive debt because they wanted to appease their parents and they lose. They lose because they kick their 20s and don't take the risk reward things they should be doing to just pay down the debt and they wake up at 34 and a just finally are at even from something that they decided at 17. - Because their parents pressured them. - 100%. - Yeah. - Now that I've gotten older and I'm spending time with parents, in their parents vested interest of vanity. - Yes. - The worst. Let's do one more. Speaking of parents, I gotta run to Misha's school. - Hey Gary, I'm Steven from Columbia.

I am 10 years old. My question is if I want to make videos about cars, motorcycles because I love it or my life in general, I mean vlogs because I love it too, what should I do? Because you say that you work so hard until 30 and you say that people will respect you for your actions. I dream of being a successful entrepreneur and I want respect too. But hold out for results? Or I should work in silence? I mean, no camera? No social media? What should I do, Gary please? I want to go all-in. I love you man and anybody in this planet like you. Sorry for my English. - English is amazing. Much better to my Spanish. - Bye. - He even edited with the subtitles. - Amazing. What's his name? Steven? - [India] Steven. Steven, I'll jump in real quick and Tucker please add anything you can to this. I want to give you a definition. I said that I built a business until I was 30, 32 and then I talked about business stuff instead of being a 20-year-old giving business advice. You're a content producer. You're talking about your opinions. That's different. If you were giving advice as a 10-year-old, 20-year-old, 30-year-old about building a business or building a motorcycle business or things of that nature, that's very different than you pontificating, giving your two cents, adding to culture, social commentating so what I want to give you definition is my whole wait 'til you're 30 to talk to the world, if you're going to give advice I do think it should be predicated on something advice giving your two cents we're all entitled to our opinions. Social commentating, that. Making videos and commentating, I think the journey of your life and your thoughts and those things is super fine. You clearly, I mean, I would push very hard. What I just saw gave me a nice little tingle. Keep pounding, produce content, use all the platforms, use your youth and native ability on this world that we now live in musically, Snapchat, produce for all mediums. Get it out there. Tucker. - Yeah. It seems to me like he has a lot of charisma, right? - I agree. - He totally can be a content producer. So then ask yourself what we talked about, the very first question. What audience do you want to talk to and what do they care about? And there's a lot of young guys, I'd bet in Columbia, who care about cars and motorcycles and that stuff, if you become the guy who speaks to all them that puts you in a great to start a lot of different businesses. - Or I can tell, that's exactly right. Or I can tell you another thing, there's a lot of people that are actually just curious about youth life and culture in Columbia is. I was watching that looking in the background. Can I learn something what the kids, I actually just think your life is actually interesting to so many people and nobody, if you're not in Columbia, you can't produce content around Columbia so use your advantages that so many people think are disadvantages. - Right, exactly. - My man. - Super nice, man. - You get a parting shot here anything you want to ramble on and then a question of the day. This is a great focus group opportunity. So insight that you may be looking for. There's a ton of aspiring-- - You want me to ask a question? - Yeah. Every guest gets to ask the question of the day. There's a ton of aspiring, I mean hundreds of people have emailed me around writing a book and things of that nature. I know you guys are jamming on that. - Yeah. - Any question about that or any insight that you're looking for. - I was looking on Twitter right before you came in. - Yeah. - A bunch of people asked questions about writing books? We actually wrote a book that details our entire process. To hire us is really expensive. - Yep. - It's like 20 grand for Book in a Box. But we wrote a book that tells exactly what we do. - Let's definitely link that up, Staphon. - So just go to bookinabox. com/Gary your fans can go there and they get a free copy of the book if they want it. And literally step-by-step process to use our method to write their own book. It takes more time than if you hire us but it's the exact same templates, everything start to end. - Super smart. Data in exchange for good content. That's great. - bookinabox. com/Gary - Good man. Thanks for that. - 'Course. - And now question. You get to ask any question. Could be silly, we'll sit here for 45 minutes. - You got a smart audience who's good at media. So anyone who's interested go look at our site, bookinabox. com, what do you think they we're doing wrong in terms of messaging or marketing. - Free analyzation. - Our audiences are people who have great ideas for books, who can monetize those ideas like coaches, consultants, CEOs, entrepreneurs, people who've had success. What are we doing right and wrong to talk to those people? Any ideas you have please send to me, Tucker@bookinabox. com, I'd would love to hear them. - Tucker, thanks for being on. - Thank you. - You keep asking questions, we'll keep answering them. What's up guys? Hope you enjoyed the show. Please do I get to link it up anywhere? Is it in here or is it down below? Is it in print or in my video? - [Staphon] It'll be down to your left. - It's here down to my left. Right here, there's a button for them to subscribe to my YouTube video? Yeah it's that little buggy thing. That's right guys, click this. That's right, use that.