DROPPING KNOWLEDGE AT DIOR | DailyVee 018

(mumbling singing) Doing that thing you do. Do you guys think that we should start a band? - [Woman] Oh my god, yes! - Me, you and Andy? - [Woman] Yes! (laughter) (relaxed hip hop music) That's it. Sway in the Morning. Eight minutes past the top of the hour. Citizens, I've been saying all day it's Thursday which is Friday eve in our book at Sway in the Morning. And every single Thursday we do first day with Kelly Kincaid. Today we have a New York Times bestseller-- - [Gary] Three time. - [Woman] Did he just stunt? - [Woman] Yeah, he's a stunner. - Well here's the good news, there's a lot of places where you are needed. First and foremost, you needed to yourself. You know? But that's a real thing. - [Woman] If I had to this guest the one word it would be dynamic. - [Woman] Wooo! - I appreciate that. - Yeah, you know?

- Somebody just Instagram messaged me, "Hey Gary. So Mark Zuckerberg right, has Facebook Live 170,000 strong, no hiccups. You had 2,000, crashed all the time. You bring him enough money you should say somethin'. I'm going to text Zucks right now. Yo! What the fuck? (laughter) - We were looking at the first Facebook post on your page so funny. - The first Facebook page post? - Yeah. - On my page? - Yeah. - What were they? - One of like you, Zucks and Kevin. - Seriously? - Yeah. - That's cool. - And then the BSUs. - Oh, the black and green when I was in Kuwait? Yeah. - It looks so corny but funny, well not… - I'm just kidding. Yo, Andy, you why did you call my original Facebook post corny just now? Tell everybody. - Because they're corny. Versus this? - Fired. (laughter) Versus this? Yeah but I bet you those cornys got more reach because that one only got 9,000. - That's what I saying. I'd rather be corny and winning then fly and losing. - 100%. - DRock, do one of those cards right here. Do that thing you do. ”That Thing You Do” is such a good movie. - [Woman] I think it's Tom Hanks best. - It is a really good movie. - I love that goddamn movie. - [All] Doing that thing you do. - I know, but whats? - Oh I tried and tried to forget you girl. - Andy can sing a little bit. (mumbling singing) Doing that thing you do. We’ll call ourselves AGE. Andy, Gary and Emily. We'll be huge. Guys, I have a shitload of SoundCloud followers. - Shit ton. More than Kanye. - Eat it. - It's so crazy. - Mother fucking, Gary Vaynerchuk, baby. - Hey Tracy. - Yo! One of my top five favorite humans. Oh my gosh. How is everything? - Things are good. - It's so good seeing you in the flesh. - Thank you. DRock, don't break things. - I don't know what I've thought about you all this time, like a frickin' hologram. (laughter from all) - Good Vibes! - Hi! - Hey good vibes! - Nice to meet you. How are you? - Yeah, I won an advance copy of your book and I had it on my desk - And I was walking-- - she was like "You know Gary? " Oh my god, yes. (laughter) I was like "You need to get Gary on Sway’s show. " My peripheral vision is so strong so I'm walking and I was like hold the freak up, how did you get that? - I had no idea. - [Gary] That's awesome. - And we’re linked for life. - [Gary] I love it. - I have so many questions, so I was like I'm going to quiet now so we get on the air, but it's such perfect timing because the girls today opened up their conversation was people who had started businesses and they didn't work how did you transition? What did you do next? - [Gary] Yep. - We're renovating our studio so we’re in a makeshift-- - No, I'm not fancy. - Hey! Gary V. - How you guys doing? - Welcome. - Real pleasure. How you doing? - Passing that book out, The #AskGaryVee the question and answers in that book and the MLM building organization, what value or what benefit are we going to have from having that book? - I think anybody and any business is gonna get to see, I talk a lot about self awareness. empathy. I talk a lot about gratitude. I talk about work-life balance. I talk about parenting so there's a lot of tactics, Ali, in there. What you should do on Facebook, Twitter, Periscope, Instagram, Snapchat but then on top of it, it's really that higher level thinking of okay not only here's how you can do it, why are you doing it? What are other ways to do it? It's just a much deeper thought process. Because it's like 3, 400 questions and answers it's super tactical of both the tactics and the religion. Here's the religion and here go to church on Sunday. Got it? It's both. - Right. Citizens you're listening to Gary Vaynerchuk.

- Love it. - Time to be a part of my Snapchat show. Some days I want to be his mistress, adopted child I love them every day though. I'll take all of those, Tracy. (Tracy laughs) - Thanks so much. - You're welcome. - Thank you. Ready? Thank you guys. Take care. L- - L-A-U-R-E-N. Thank you so much. - Sup bro? - Literally haven't seen you since "Wine and Web. " - That's right. - That's how long that's been. - That's right. It's good to see you, man. All well? - Good, man. - Good. - Just everyday watching your stuff. - Thank you, brother. - It's literally life changing. - Thank you so much, brother. I appreciate that. - And DRock, too. - DRock is the man. - 14 is the shit. - Thank you guys. Take care of yourself. Stay well. - I'll see you at the Y, too. Sunday. Thank you, man.

I used to come here every Wednesday night and do a show. I did an hour on tech and an hour on wine. (relaxed hip hop music) You want me to take a look at where all the numbers and make some recommendations on what we should do to check the boxes on some extra infrastructure, which is what I assume you need with the assistant and where and what kind of cost we should be looking at for rent? I see you Bobby Ocean. I appreciate it. - Gary, can I get a selfie, man? - Yeah. - I love you, dude. - Thanks brother. - Holy shit. Good to meet you, man. - Nice What's your name? - Mohammed. - Mohammed, real pleasure. - Yeah, likewise, dude. You're an inspiration, dude, big time. - Thank you, bro. Awesome, man. - Hey, great meeting you. - Thanks for saying hello. - Yeah, likewise. You kill it dude.

It's so humbling. I will never, it's so flattering. Morning. Just a matter of time. Thank you, Andy. time, Marcus. Hello, Court. Capturing this never again. Good solid handshake this morning. Are you serious? You broke your foot? On that play? - Yeah. - That's the best. I'm so pumped. (laughter) What's the deal with (bleep)? Am I waiting to set up meetings? - Let me find out. - Sup? - How you doing? - Good. This (bleep) thing. - Yeah. - Hi. Well. Good to see you again. Can we fire Kenny? - Fire Kenny? Doesn't Kenny do a good job as much as I hate to say it? You can produce that shit, too, DRock. - Cool, let me know.

- (Bleep) got you going to Westchester. Now you're going to Jersey. - Get me realities, say, "Look this is what I can't get in, what are you going to cancel? " And I'm not going to cancel the client stuff so it'll be after or not. - Okay. - I'm going to keep sending them to you 'cause if it hacks, people cancel, oh geez, people cancel things but if not, then not. Come with us. - Would you consider-- - Yep. - to Israel? - I'd definitely consider anything. - Israel. Four is the offer. - Probably higher unfortunately. - Cool. (relaxed hip hop music) - Hi, nice to meet you. - Hey. Gary.

I'd love to go, I don't think I'm going to be able. I can't do it that day because I'm coming from Australia. I'm going for Australia to Cleveland, Ohio that day. So, I'm not sure, with a five hour stop in Honolulu. I can't even say Honolulu. Anyway... Happy Birthday, brother. - Well thank you. - Are you weird? - Yeah. Kinds. - I was weird, too. Not that bad actually. I was way worse at 30. (laughter) - Hi. - Sup, bird? - Sup, Gary? - How you doin'? - What's going on? - I looked at my baseball team for the first time in 7,000 years yesterday. - I emailed you. I told you. I think you're making a mistake. - About what? - I'm not packing in. I have a real team. I got Aaron Judge the greatest human being of Earth. - Yeah. - Who's dropped 50 spots. - Yeah, like 50 now.

- Yeah, it's great. I like it. - So I just need copy if any or do you just wanna go with it? - Put "A Chapter 1 Rant". - "A Chapter 1 Rant"? - Okay. - It's on Medium so it's never actually hit your page. - Love it. - We're going to do that today. - Ok. - And then we have Jab, Jab, Right Hook article tomorrow. - Okay. - Then we should be good. - Thank you. - Yep. - What you got there? - Sush. Time stamp that, DRock.

That was rare footage. The one time I've eaten lunch on DailyVee. Was like 1 minute. We have a meeting, right? That I cancelled? - Yeah, he's running a little late. Mark was just going to get the room. - That wasn't what I was referring to, Joanna, but that was very good work. work on your part. No, no that was tremendous - We're meeting tomorrow. - We're meeting tomorrow? Good. - I'm watching your inter-- Nice. It's a good episode. Seth's a beast. - I'm pumped. - Yeah, he's awesome. - We have a meeting tomorrow, too. - You and I? - Yeah. - Just us? - At like seven o'clock at night. - Oh, early. - Break my Friday night-- - But I have a Knicks game tomorrow. Is that like? - It's at 6:45 to 7. - Makes sense. Are you going to come with me to the Garden? - I mean I would love to. - No, wait, that's my meeting is 6:45 so that's wrong. (woman groans) - You're probably 6:47. - I only get two minutes. - [Woman] I'm 6:30.

- I'm going back to back with you guys. That's amazing. What are you guys doing? Oh, I know what you're doing. (laughter) - See you, Gary! - See you. This guy's late and I don't know what to do with my two minutes. I have two minutes of down time. - Come chill in here. - Yeah. - I won't bother you. - I know. You just work, I just work. We'll be fine. (laughter) This is perfect. - We can talk? - Want to make a trade? - Yeah, I do. - What do you need? - Everything. - AJ! I'm loaded. - Here we go. Three way trade. - You're loaded with a bunch of mediocre stuff. - Not really, man. - And by the way, if anybody were to have your assets and have a chance to win, it's you because you'll go out and flip three second rounders for a star, you know what I mean? But, seven second rounders. - No, no. No, bro, I'm talking about my keepers. Are they here? Is my meeting here? - I don't know. - DeMayo, they here? Can I get a coffee, please? Hello. - Hi Sam (inaudible). Nice to meet you. - How are you, sir? - Peter Isiah. - Peter, how are you? - We briefly met. - Yes, I remember. When I spoke the other day. You know, we have clients (bleep) (bleep).

There's some there if you want some. They were spending all their money on Spike TV. 'Cause they're trying to get to the younger demo, that's young by cable channel. - Right. - They were spending millions of dollars in production with (bleep). They made a funny little spot, 30 seconds, and they ran it for a year and you know how you guys do it and the business was down. They heard my spiel three years earlier than you. We chipped away, chipped away. We grew (bleep-bleep) which was a very small brand at (bleep). $900,000 all in, working and non-working, 12 years flat. We took it over, we did Pinterest only and a little bit of Facebook which was unheard of three years ago. Pinterest is still unheard of by most people. - Yeah. - And we grew the business 12% because women are paying attention there.

Who do you think would win in a fight: you or Tyler? - [Trout] Me or who? - [Gary] Tyler? - [Tyler] No doubt in my mind. - Me? - Me. - Man, come on. - [Gary] DeMayo, on a serious note, who'd win? - [DeMayo] Tyler. - [Gary] Matt! Woah. Trouty, hear that? - If I got aggressive, which I seldom do-- - [DeMayo] Yeah, everybody says that though. - [Gary] until they get punched in the face and they cry. Yeah, if I get really mad. - But if I get punched in the face-- - [Gary] Well, Trout, why would you think fight Tyler? You'd only fight him if you were in a really bad mood. - [Trout] Right but like-- - So, don't hedge it. (relaxed hip hop music) (street sounds)

Thank you. Thanks. Good afternoon. So I don't have a whole lot of time so I figured I would do what I normally do which is try to reverse engineer the audience and bring them value. The guy bought $117 case of Pinot Grigio. $10 a bottle Pinot Grigio. I go in his Twitter account on this flight and all he's tweeting is the following: "Jay Cutler, I love you. " "Jay Cutler, you're the best. " "Jay Cutler, I'm mad at you. " For those who don't know, Jay Cutler is and was at the time the quarterback of the Chicago Bears. Right? So he's talking about Jay Cutler, Jay Cutler. So I call my point person back at the store and I said, "Look, I want you to go to eBay and buy him a signed Jay Cutler jersey. " Which was $350, much more than the 8% profit on the $111 case of Pinot Grigio, "and I want you to send a note in there and say, 'Thank you for your order. Thanks for shopping Wine Library. '" Great, so I send it. And then three and a half weeks go by and nothing happens. I'm like this son of a gun is really not going to acknowledge this random kindness. We send out some other stuff and then out of nowhere, actually, ironically, I'm about to take stage at a talk in Las Vegas and I get a phone call from Kristin. She hasn't called me yet. She works in the Thank You Department. She doesn't really need me. She's only to call me about these couple of things we sent out. I pick up the phone and I go, "You got something? " She goes, "Kind of. " I go, "Go ahead. " "I want to read you the order we just got. " She reads off this order and how many people here are into wine? Great, wow, amazing. (crowd laughs) This person orders $4,800 worth of high end red burgundy. Coche-Dury, Duariac, real stuff for the real nerds in here. Anyway, and here's what the comment box said, it said, "Hey, my name is Craig. "I want you to know you guys "sent my friend John a Chicago Bears jersey "and he told me the story "and that's how I found out about you. "P. S. You have great prices on red burgundy. "P. S. S. I'm a huge Bruce Springsteen fan. " (crowd laughs) The punchline of that story is you guys are curating events and experiences that really matter. People, today more and more as time goes on, are sharing more and more information about themselves. We can cry about privacy but everyday we prove with our actions that we don't care. Really, there's a much more fascinating debate over that which is people are inherently good. That mainstream media just talks about the small 1% of bad. That's why we share our privacy. Your ability to know a lot more about the people that are coming to these events is far greater than you may believe. And that if you actually put the time to understand who that is, I promise you this, that if I came to one of your events as a top seller or executive and I walked in to my hotel room and instead of a fruit basket or a bottle of wine or a nice welcome note that there was a New York Jets hat, that would matter to me. Because that would show the thing that matters more than anything which is intent and effort. Thanks for having me guys. Yeah, have a great night. Thank you. (applause) - Thank you. - Awesome ladies. Thank you so much. - It was great. - Thank you. - Really Perfect. - Good, right? That felt good. Thank you. - Thank you, very much. - Thank you so much. Thank you. Hey! Really nice to meet you, man. - So glad. you. Until next time. - Be well. - You too. - I watch your stuff throughout the week and for the past year now. - Thank you, brother. - Good stuff. - And I'm just a small time actor. I'm just doing my own thing. - Do your thing, man. - I'm not like a business owner necessarily. - It translates to everything, man. - You motivate me so much. I'm so psyched I got to run into you. - Thanks for saying hello. Man, I wish you well. Good luck to you. - Thank you. - Zach! Take care, thank you. This book is going to be really interesting. - Yeah. - It's going to go really well. - That's awesome. - Thank you. - We're still pushing all those sales to the first week. - Yeah. - But if you and Alex decide you want to move it-- - We'll change it. - Nice work. - Thank you.

- Vay-ner-chuk, my name is Zack Tran and I just applied to one of your jobs. Now, I'm trying something gutsy through Snapchat. Just stay tuned I'm about to send you a video. - Yo, Zack! Where your video at? Yo, Zack! Where's your video at? (wind chimes) - Hey Gary, my wife's water just broke. We're just packing up to head to the hospital. I just wanted to say hi. - Dude that better not be fuckin' true because you should not be Snapping me when your wife's water breaks but if it's true, Mazel Tov. Congrats! It's me and DRock. Always. - They got a skateboard influencer that's only available in L. A. -- - Who? - I'm getting my whole crew out to L. A. next week. Two weeks. - Who? Dennis knows, right? - He's got to. He has to. - I'll find out. - Alright, brother. Take care. What up, gang? - What up? - Sorry, I'm late. - It's ok. - That chocolate looks so good. (sigh) Cupcakes. God I-- (laughter from group) - [Woman] But guess why? It's Lauren's birthday! (cheers and applause) - Happy Birthday! - [Woman] Should we sing again? - [Lauren] No. - [Gary] Yes! - [Man] In 2013, we only used 23 influencers. Again, we were really focused on the people that we represented. - No, we get it. That's the prorated math had you stayed that exact course. (relaxed hip hop music)

- [Interviewer] I don't even know whether you'd be able to answer this question, Gary, based on your approach to this but what do you think are the key ingredients to a good story? - I think the best ingredient to a good story is understanding what your audience wants to hear. (interviewer laughs) - [Interviewer] Ok, cool. - [Gary] And so because I have so much listening capability and so much empathy, I'm able to really understand what they want to hear. Now, what I think makes a great storyteller is, not a good one, is understanding what your audience wants to hear and understanding what you should tell them predicated on that and allowing the authentic, most high value information get to them instead of pandering or manipulating them. I'm on 44 and 6. Where are you? Okay. 45 and 6. Alright, I'll come to get you. Alright. What's up Instagram? It's me, Gary. Just want to say hey and thank you from the bottom of my heart for all the support and following me on the 'Gram. That's it. - [Interviewer] And that's a game changer really, isn't it? That's not always been the case, right? - [Gary] That's not the case for 99% of the people storytelling right now. - [Interviewer] (laughs) Yeah. So I think I'm playing one big global game of Jab, Jab, Right Hook and that's why I think I've separated myself.