#AskGaryVee Episode 175: IFTTT App, Buying a Franchise Business & Daymond John Asks a Question

- On this episode I get weird. (exciting music) ♫ You ask the questions ♫ And I answer them ♫ This is ♫ The #AskGaryVee Show ♫ - Hey everybody this is Gary Vay-ner-chuk, and this is episode 175 of the #AskGaryVee Show. That was a little bit of a different intro. I'm in a very kind of like, alright DRock, you can put on SnapChat, you're having fun over there. I'm uh... I'm not salty. But I'm in a weirdly passive mood. - [India] You're physically back too. - Right, I'm usually like right up in it, right? Alright, India, let's get into the show. - [Voiceover] Brendan Hufford asks, "Sean Wes mention it

"but this IFTTT stuff has been out for awhile, and you used "to be against it, why change? " - I guess we talked about this the other day, right? But that's for an article, right? That was in DailyVee 004? DailyVee 004 is up, by the way. Please show a screen that's not clickable, even though it's within my own channel. So stupid. There's a couple reasons, one the way we've executed the IFTTT, I only have one IFTTT going on right now, "If this then that," it's a product, you should all check it out, it's a tremendously efficient thing. I talked about in an upcoming article, but I answer it here on the show for you as well, I don't like when automation replaces something that should be done by a human. I don't like when my name Gary started showing up on email newsletters with a different font, Gary, because it tried to seem like it was personal, I don't like when you're not authentic to the audience, so the execution we have currently, couple things, one, I like the way it crops the picture, accordingly to Twitter, so that works for me, comes from Instagram, where I'm posting a lot. Two, I'm by hand, I mean, you know what, actually, where's my phone? You've got it. Right now, check this out, guys, this is actually happening in real time, right now, look it's even on my phone right now, I was about to do it, but I didn't have time. Let me tell you why I'm okay with it. So, these are the two images, one for Twitter, one for Instagram, and the copy for me to post right now on my social channels, because DailyVee 004 just came out, right? So what I used to do, is I would save these two, I post one on Instagram type, and Twitter. To me, that's not tricking the audience, that's just distributing content, even Facebook now, I don't post anymore, where, because I believe the Facebook fan pages have become content like sites, and it's okay to schedule things of that nature, versus when you get a reply from me on Twitter, when I reply in the comments of the, any comment, I've ever made ever, is me. Because I think if it's my profile, if it said Team Gary Vaynerchuk, it's just about authenticity, and the other thing I have with the IFTTT execution is, the URL is not like an Instagram URL, it's actually IFTTT, so I'm being very clear that it's coming from somewhere else, I guess I'm honing in on my answer of what should be automated and not, I think that things that are perceived as you the human are doing them by the end audience, should not be automated, but automation can work as long as you're not tricking, and should work and can work when it's contextual distributing the content, so to me it's really just a clarification on what I've always believed, which is if you're faking the funked of doing something human, with automation, that's bad, but if you're doing for efficiencies of time, and there's not confusion by the end consumer, then it's good. And so I guess it's an evolution of the 2. 0 version of my, because I don't think I've been clear in the last decade of, you know, Thank You Economy and things that I've talked about, I do not think that you should have your assistant, or another human being reply as you. The efficiencies we're creating for the #AskGaryVee book, Garret and the rest of the team, and Riley and all these people, they're not going to come in and take my Gary Vee handle and reply to people to buy the book, because you're going to think that's me, they're going to use the #AskGaryVee handle, but the automation of a photo that goes from instagram to use Twitter as a distribution channel for that, that is cropped properly and things of that nature I'm comfortable with. Yeah. That means it's on you, India, you ask the next one. You paused there for a second. You were waiting for an extra riff? - No, just sometimes you have a second thought, and it seemed like you were going to. - Got it, that was just me swallowing my gum. - [India] You swallowed your gum? - I have swallowed every single piece of gum I've chewed since 1983. - Living proof that the old wive's tale is not true. Gary Vee. - Well, I mean I'll just die from gum absorbing my body soon so there's plenty of time for gum to absorb my body. - [India] From Zacharias. - Zacharias.

- [Voiceover] Zacharias asks, "What are your thoughts on "buying a franchise business? "Love the show by the way. " - Thanks Zacharias, you know I think a franchise business is probably very good for a lot of people, when Burger King and McDonald's and Sonic, and 7-11, all these kind of things, when they're doing the marketing for you, and by putting that sign in front of the store, people are coming into your shop they deserve those dollars, and I don't know the model super well, but I do know a lot of people that I've met in my life that are very well off and very successful, and when you talk to them, "hey how did that guy do it, "or how did that gal make their money? " "Oh, they own 79 KFCs. " So, I think the more interesting question is, is a franchise business right for you? If you're not good at building brand, getting customers, but you're a good operator, you work hard, you're looking for steady income, that may be a great business. If you're a great marketer, like a franchise business for me would be idiotic, because I'm a great marketer, I can get people to show up to things, come in, why would I give up part of the action to somebody who's doing that as well? So if I was to start a burger shop I would never go with a franchise, I'd create my own thing. But, the business model's fine, it's been around for 50, 60, 70 years, it's a great way for people with less dollars to be successful because a lot of the work's being done for you, and so I like the model, but I think the question is, is it the right model for you? Make sure you know your skill sets, and all the monies that you're giving up to corporate by kicking them dollars, are they bringing you value for those dollars? I've definitely heard of people that have started out in franchise business, realized, aw, crap, I'm good at these things, like there wasn't a marriage there. But for people that are not marketers, and don't know how to get asses in seats, I think it's a very good model. - [India] From Shaun.

- [Voiceover] Shaun asks, "Lots of people on Snapchat don't "let followers snap them. "If personal brands don't use it as a two-way street, "aren't they missing the point? " - I think that they're missing something, I've been feverishly, and, you know, send me a message right now on Snapchat and ask me to friend you up, I'll try to do as many as I can, problem with Snapchat is, all your messages don't save, they start to go away if you get too many like I do, like I can't get in the queue, so you gotta keep kinda pinging me, a little bit, which stinks, meaning like, I can't keep scrolling, yeah, well you don't get like hundreds of messages an hour. - [India] I know. - I'm kidding, that was just a razz for fun, you probably are. You know, so, that kinda stinks, but yeah, I do think that, when you look at Mike, who has been winning on it, and some of the other people, some of the early people who are following the blueprint, you know, by the way, real quick, everybody's kind of yapping at me right now, like "oh you're pushing Snapchat so hard," you guys have been very close to the show, nobody was saying that about Facebook with me last year and that's all I talked about, right? Or Instagram, just 'cause it's the first, they've never seen it happen in an early stage, they kinda caught me mid-Facebook thesis when I started the show, guys this will happen again, if this show continues, and like Shmooga Mooga, like that's all I'll talk about until I feel like I've totally, anyway, yes, look, the answer is they're not missing the point, they're playing, it means that these personalities, are playing the width game, not the depth game, let me explain. If you just keep it as you're a content pusher, and people want to see you dressed sexy or business advice, or whatever the hell you're doing, if you're just doing that and you're not engaging with people, first of all, female personal brands have it different, I mean I've already talked to multiple of my female friends, on the (expletive) that they're getting, from leaving their Snapchat open, it's like... It's not good. That's number one, number two, for the guys in the crowd, it's a complete no-brainer if you want to create depth, for women, unfortunately this is just life, it's a little trickier for me to give blanket advice, but clearly, you know, as a matter of fact, question of the day, whether it happened on Twitter, or email, or whether it's happening right now on Snapchat, has me personally responding, in a world where I've done 'em all, by the way, from the prior question, has that impacted how you feel about me. That's the question of the day. And the answer's gonna be yes, from a lot of people, right, like people appreciate effort, and that engagement, and so when the question's being asked, are they missing the boat, I do, I think they're missing an opportunity people are affected by what they're outwardly putting, but if they took one second and said thanks, or hello, or yeah, I said "yeah, Holland" to some guy today, you know, if they do that, I literally believe that person will pay more attention do more things with them, biz-dev more with them, care about them longer, and I think there's a real ROI for that little extra effort, even though it's work. I mean, it's work. - A video from Daymond, Power of Broke. - Oh! - It's kinda long, but-- - When did he put this out? - Just today.

- What's up, Gary Vay-ner-chuk? (chuckles) I think I got it. This is Daymond John, they peo-ple's shark. - The people's shark? - Now as you know I am a huge fan of the show. That kind of reminds me of when Dr. Evil said, "who, his what? Fajah, his fajah! " anyway, don't worry about that, so, now you know I have my new book out called "The Power of Broke," uh, DRock can you do me a favor just put that link up-- - DRock getting some love, Staphon you got dissed. - Now, here's my question for you, we already know your history, we know your history of coming up from nothing and learning how to turn around this amazing business you have, and now you have a huge empire, you have an empire where people like sharks follow you and have a huge amount of respect for you, so I know you know how to apply the power of broke, because you did it back then and you do it now. But, now you're spending your own money and you're investing in many startups and many people out there, how are you making sure that they are applying the power of broke? Because of course when somebody doesn't apply the power of broke, they take in money they just think they can go buy everything it's going to make life better but that's not the case, and more importantly, after they apply the power of broke, how are you making sure they keep the mentality, so that when they get to this point in life, they keep the power of broke mentality to ensure success? - I love him. D, thanks so much for the question, also you are clearly a branding genius, you've said "Power of Broke" so many times that I think I'm going to say power broke 15 more times and if you keep saying it just becomes real, you know Daymond, I actually think it's impossible to do. I think it's very hard to teach broke. I don't know how to instill, I mean I'm, forget about all my investments, I'm scared crapless of how I'm going to teach my kids that, because they're going to be in the power of rich, that's Misha and Xander, I'm calling you out, you're soft. So, I mean look it's very hard to instill those virtues, and I don't know that I've been successful as an entrepreneur who's become an investor of instilling that into my investment, uh, investments at all, I think what I've done well is I've recognized what they may be good at, oh you're not the power of hustle and broke and all that, but you know what you are, you came from a rich family, you are seriously educated and I think you really understand operations, and your number two looks like they're pretty hungry and broke, like I really haven't, I don't think it's fair, to think that we can instill the power of broke in the same way that I don't think anybody can instill into me the hashtag of power of prep school, right? Like it's just not a part of that DNA, and so I think that's a challenge, as a matter of fact, I don't read, though I tried an audio book on my vacation and it didn't go so bad, and you can do two times speed, it was pretty cool. Um, so I'm really interested in how you approach this with the book, and like how much, like how do you, how do you instill hustle, or things of that nature, has been interesting, as outside investing, it's been very hard for me, internally, I do think you can do it. I've been very, in the same way probably mom and dad AJ probably instilled that into us, right? 'Cause they worked hard? Good, thanks AJ, don't worry do your thing, see he's hustling so hard he's not listening, So, in the same way that my parents showed me work ethic, and it was instilled in me, I definitely see I think India works harder today, capture that, India do you truly think you work harder, forget about smarter, do you think you work harder because you've been so close to, if I'm the sun of hustle, what? - You're a copywriter. - But do you think you work harder because of it? - Yeah, just from being around you. - Don't you agree with that bro? It rubs off, things rub off. - Of course, absolutely. - It's like how you start saying the same words-- - 100 percent, like I'm going to say power of broke all day. I do think, as an investor, and I have empathy, I know what you do, it's on TV, I get it, it's hard to do that from afar close, in the same way I think I'll be able to pull it off with my kids, I think as an organization for a lot of you that have three, four, seven, nine, 12 employees, I do think you can instill it, and it's a very funny way you do it. By doing it. Only actions. Actions, actions. The only way I think you can do it is by you, the leader of a company, acting a certain way, and people, you agree with that on AJ? AJ's into that one. So, I guess Daymond, if you can spend enough time with your investments, and they can, I think one of the ways that, you know, you know what's actually crazy? I actually have figured out a weird way how to do it, it's called DailyVee, I've had multiple people that are investments of mine, email me about the first three episodes, the fourth one just went up, the three episodes of DailyVee, and be like, you might be working harder than me, and I haven't even made it yet. So, actions. - [India] Awesome. - Cool. - [India] Last one. - Last one.

- [Voiceover] Jing 1990 asks, "Have you ever released a "subpar product or service? "If so, why? "What did you learn from it? " - Tons of times, I learned that if I don't apply all my energy into something it can't be as good as it can be, I mean, all day, always. 'Cause I'm always testing, I'm always doing things, like didn't we launch a (expletive) Gary app? That I was gonna engage with everybody on? Like, yeah, Vee Chat. I mean, the answer is a lot. A lot, a lot of things. Gourmet library never took off. What I learned is, unless I am 100 percent all in on something, it is vulnerable. Doesn't mean it's not going to work, it means that it is vulnerable, and even if I have a great leader in place the only way that I've been able to guarantee success is for me to micro-manage the operations of that. I've had successes when I didn't do that up front, but what I've learned is, I try to bite off more than I can chew, my vulnerability as an entrepreneur always is big eyes, I think I can do everything, I literally think I can force in my 17 hour days, everything through victory I've become much more aware of that from 35 to 40, I still do it because I get enjoyment out of it, like just having a lot going on is exciting for me, but I can afford that enjoyment today, doesn't mean it's right, trying to be smarter about that too, trying to make them be very enjoyable, or have a much better chance of winning, but the answer is tons of times I've launched subpar products, mainly because I wasn't 150 percent behind it, and because, and really to give you guys more value, one thing I've learned, a lot of times I'll start with something and being 150 percent in it, and then very quickly it becomes 100, then 80, then 70, and they all have different timings, sometimes, I've gotten better at eliminating the things that I'm 150 percent into, and letting it sit for more than like a week, to allow myself to see if it's still at a buck 50, and then if it's at a buck 20 I'm like, I'm out. But if it's a buck 50 for a month or two, and then I'll go, so yeah, if you're not in it, you're not in it. Good, I asked a question of the day. I feel like this office makes weird shows. - [India] What book did you listen to? - Uh, Walter Isaacson wrote a book about innovators, right? It's big fat new book, he's the guy who did the Steve Jobs book, it was kinda interesting. Double speed was interesting. He didn't read it, which I disrespected. I think all authors should read their audio books. - [AJ] Aren't you not reading your own? - I'm reading. - The whole thing? - I'm reading the whole thing. Oh, I have questions being read, but the answers is like, the questions wasn't my writing, they were questions, but thanks for the razz. - [AJ] Any time. - You keep asking questions, such a weird mood, I'm in like (expletive), this is as weird as it gets, and it's coming off of, this is back to back weird. There's people, double weird, like book end weird. It's because I'm in a very like-- (laughing) Time? weird mood, see you later. (bass heavy music)