#AskGaryVee Episode 172: The Last Episode of 2015

on this episode I do the last episode of the year you ask questions and I answer them this is the Ask Gary B show hey everybody this is Gary ve Nerd Chuck and this is episode 172 of the Ask Gary ve show the last one of the year as tomorrow I go away Off the Grid uh not fully Off the Grid starting really Monday um for at least five days Lizzie and I get to go away by ourselves this is a big deal super pumped and they'll be in Florida with the family I will be mainly Off the Grid uh so I'll make my Jets uh football predictions for the last 3 weeks right here right now the prediction is heartache I feel the Jets are going to end up really strong but I'm very worried about the Steelers and the Chiefs running the table and when you win d double digit games and you don't make the playoffs that's heartache I don't know if you guys know that but that's heartache to me that's the ultimate heartache so I want to take a moment before we go into the show to thank all of you for this year it's been a tremendous year um we put out a lot of shows as a matter of fact we have a recap going up today oh we do oh it's an edited recap no like the article it's an article that's thing we did yep so we'll have that later look for that uh and uh we got a lot done got wrote the book got a new website started the daily V grew the team grew vayer it was a great year most importantly everybody was healthy and uh and for the most part happy I'm always happy um and uh and I just want to thank all of you for your attention which I think is extremely valuable time is the asset so for you to watch this show listen to this show allocate your very valuable resource of time to care about what I have to say about things is uh greatly appreciated and so uh I wish you a healthy healthy New Year and a great 2016 and we will be coming back with fire two to three daily V's a week in 2016 so that should be an interesting thing to see evolve and uh India for the last time in 2015 are do you get sentimental should we hold hands stalgic uh it's not weird we'll do it like Bros like yeah see it's not it's I'm not doing like you know weird yeah like yeah Bros yeah okay Bros let's get into the show see that was good second we bro up that was probably our best one we've actually like synced up like perfect yeah the first time yeah see the Bro part I'm telling you this is Tim this is why I do this a lot you know I don't know if you know I do this a lot exchanging energy with amongst humans I think is a grossly underestimated thing right yeah I actually wanted a hot okay well no problem brother you don't know this but I've never really said this but your transformation physically was definitely a chipping away point for me I'm very proud of you yeah I was like you look amazing though thank you well tell the uh vayer Nation who you are and a little bit about yourself okay oh wow um so I'm Tim Ramos I worked oh I started working at Vayner probably in June 2012 when I graduated from college and have been here since I love it what else do you love like workwise no like walks on the beach puppies like the New York Jets I love myself yes that is by the way that is you know what that just Recaps the show's entire existence good job buddy all right let's get into this um from the real Kim Barrett okay because there's a lot of Kim barretts out there all right Kim asks how do you deal with

employees at slack off but are super talented keep or fire um uh I deal with them the same way I deal with any kind of employee uh super hard worker but maybe slightly under talented uh in between on both fronts every situation in life let alone employees only can be solved when you believe there's issues and you have the luxury and the responsibility and let me say that one more time when you have the luxury and the responsibility of being the judge and the jury the pressure and the onus is on you I truly truly believe that if there's an employee of vayer media and there are some plenty no not plenty that's not fair there are some that are highly talented and underperforming that it's my fault we haven't created the infrastructure for let them for allowing them to shine um their bosses are not clicking with them and so that's not motivating them uh we haven't asked the right questions of the kind of Interest they have we serendipitously you know the Serendipity of what accounts they've been on Tim how many different accounts have you been on in your career oh gosh at least 12 and of those 12 I would assume that some are more exciting than others oh yeah definitely the end I mean that's just real right there's so much Serendipity different bosses that you get people move around teammates things of that nature and so you know I think the way I deal with it is communication you know I have a Full Slate today it's the last kind of in the office day I have a lot of meetings I'm trying to get in 10 5 10 me minute meetings and a lot of the conversation will be around that and so I think it's communication I think you know it's like hey Rick you know I think you've Got Talent oozing out of your eyes you're clearly not delivering on the hustle which is an important variable here what am I doing wrong what is Vayner doing wrong instead of saying Rick you're lazy you suck you have to put the OWN on you when you're a leader when you're a CEO when you're the organization it's on you you're creating the rules of the game if you don't like how it's played change it you like whoa you like that one yeah took that in I did all right always listening I know from Lancelot I think that's his real name that made me think of Hamilton oh yeah

great Lancelot asks if you had an opportunity to buy Instagram or SnapChat which one would you choose and why I sent you this one because this one was challenging to me I mean look these are the two social networks they are the two platforms uh that live within a mobile device that people are giving their attention to actually let's go around the room real quick Tim Instagram or SnapChat what do you like better you had to pick one has to go away probably Instagram because I want to see myself forever good all right Tim clearly establishing on the show it's all about Tim uh Brit Instagram Instagram yeah so for me I would probably buy Snapchat and here's why because of those answers I truly believe that Instagram is the social network of the moment when I buy things I like to buy for 24 36 48 months out when I invest the way I built VOR media we were selling social media in 2009 and 10 you remember this like people didn't want to buy this as much as they want to buy it now I like projecting plus there's one other thing about Snapchat that makes me give this answer snap Snapchat is a I think that Instagram was a moving the ball forward in a Facebook Twitter world I think Snapchat is a complete different Paradigm Shift it's a completely different way to communicate it's got different functionality 30 to 40 year olds that have never use it are completely confused by it I'm fascinated by that also feels to me like there's a lot of upside I think a lot of 30 40 50 year olds understand how to use Instagram it's very native it's basically like Facebook boom they're there that's good that's the boner of Snapchat but I also think that's the upside if explained um properly which I think Twitter never really fully accomplished I think Snapchat becomes a beast uh for me watching the behavior Snapchat is chipping away on a daily basis and only because of the way I like to buy businesses which is what do I think is the number one play 24 36 months from now it's Snapchat that being said I'm hedging against that I'm not sold that Snapchat is the biggest social network 24 to 36 months from now because I do believe the Facebook Instagram you know WhatsApp you know Facebook messenger monster is in its early stages I'm as bullish on Facebook as I've ever been and so that's my answer uh that's my

rationale Amanda asks do you use a meal prep service what do you think the future of services like that is I do not use a meal prep service I use Mic tells me what to eat um but uh but I think those are are great uh I think look I think everybody will have everything they want within 2 to 3 hours and that will get chipped away over time I do believe in 20 years most people will be able to have what they want within a five to one hour 5 minute to one hour window I mean the on demand at scale uh hyper growth is here and so I think Farm totable cap I think India will be able to eat radishes from the farm in Upstate New York as quickly as somebody could literally be like I'm okay I'm getting the radishes for India like I really think that infrastructure is going to be here I think I don't think people really reject technology well meaning in 20 years from today so many of your jobs will be obsolete so much technology will eat up the jobs that so many people do at a minimum wage or a lower income that a lot of those same jobs in the same way that a lot of Uber drivers today used to do something else that's been replaced by technology when they were making 48,000 a year but now as an Uber driver they're making 92,000 a year so everyone's like oh this is so bad we're going to put you know these developers out of business or film develop ERS whatever it may be yes but then all sorts of things get created that are new too many people are just so half glass full like too many people are so doomsday like when India wants her goddamn radishes right now Farm to Table in the office instead of going to seamless and waiting 30 minutes for whatever she's getting she'll literally Hudson Farms are not that far from here literally within an hour she can have like plucked out and on her plate and she's going to want that pay a premium for that she'll pay $44 for those Rish is instead of 87 cents because they're organic and biodynamic anding around whatever new term like hand to hand like whatever it is that's why so the future of Food Services is going to be good we're going to eat healthier we're going to pay more for it it's going to come to us faster we'll have more choices it'll be more convenient we'll get to spend more of our time on our lives with people and other things we care about not the process of shopping for food or ordering food thank you Matthew there was a lot of stuff in that question I'm curious how many people picked it up it's a challenge yeah daily challenge it's not a daily challenge Anya but keep

going Matthew asks do you think custom apps are now are becoming more crucial to businesses custom apps I'm not sure what that means help me I guess what he's being is like a business wants to make an app like just for them like maybe a restaurant like a Vayner media app like a got it okay so understood and so what is the question think they're becoming more crucial and valuable to businesses this is always a hardcore debate for me um look the answer is if you're a business today going through the next half decade 2016 through 2020 and you have the chops to build an incredible app that people will use like okay yes my just my belief is that that's far and few between for even the Fortune 500 companies let alone Brick's lobster roll stand in St Louis Missouri right so I you know I think the answer is yes but the commitment and dollar amount and energy that needs to be deployed to building a consumer app that actually brings value to individuals is very very difficult I mean even things that are hardcore utilities like banking apps like are doing well but you know not as well as you really if you really think about it it's just hard it's really hard um so I would say for the 97% that are watching here I would not recommend building an app for your business um because I just don't think you'll build the you won't be able to have the right ratio of the cost of it for yeah it just it'll be it's kind of like you know what web. com 1996 95 997 998 I was there a lot of people spent 50 $100,000 on building their website that their website didn't bring them any value because they didn't make a good enough website there wasn't enough demand for their website I can see I can't I know it's happening now and I could see it getting worse in the small midsize business world of building apps Ari asks do you think it's

necessary to learn the rules before you can break them uh that's a really good question huh do I think the answer is no but I think you do need to pick up the rules as you go in the beginning to then break them I think it's okay to break the rules with naiv uh and I think I'm thinking about Vayner media I didn't know anything about the rules of agency world and I was breaking them without knowing that and then as I picked them up for the last four years I continued to break the ones that I wanted to break and I also learned quite a bit from the first 18 months when I didn't know if I knew the rules when I first started vayer media I don't think we would have innovated just as much as we actually did so in a weird way I would actually say knowing the rules UPF front same thing with the wine business and do I'm actually going to go with the different way I often talk about naive eyes not knowing anything I think the really great pattern is not knowing but then I respect the game I respect the advertising industry I don't just say oh we do it better I watch I learn I pay attention and so it's fresh naive eyes at front don't know the rules break them because you don't even know you're breaking them and then as you mature into year 2 3 4 5 six into your journey start picking up the rules and then continue to break the ones that you uh think are worth breaking especially because what you learned in the first 18 months of not knowing the rules will allow you to make really smart decisions of which rules to break over months 19 through 72 yep some people are just smart I happen to be one of them I just look at the draw I don't take too much credit just Mom and Dad had sex at the right moment IND you and that's what it was favorite thing to say it's really my favorite you know why cuz it's true India if your mom was like not tonight honey you would not exist it's true that's wild that [ __ ] yeah anyway it's crazy we do not love our parents enough on like I love my parents the most still not enough literally life like literally I'm a tree instead yeah and I hate trees really and mountains I literally Hate Everything But humans social media yeah is human so away okay what's the bonus question before I get myself in trouble every About Pets yes pets I just like humans sorry I mean Jesus the like have you had a pet yes a German Shepherd named Tyson after Mike Tyson I love them but I love people more I'm like sorry shepher that's awesome yeah it was cool Tim asks

with all the money and time you spend on travel and face to face meetings how much of that could be effectively accomplished with high quality digital meetings um some I bet you 30% of the things I travel for would have been just fine on Skype the problem is the other 70% is too valuable and I'm doing my best to navigate and make judgment calls but I'm a human and I'm flawed so that's the answer yeah that came out weird oh you don't think I'd ever say that I'm flawed no you do say it's just like this is the end of the year and the end the episodes just way to end it's an ironic way to end I hope you have the best best Christmas uh for everybody who enjoyed Hanukkah like myself I hope you enjoyed that New Year's for everybody and I can't wait to get going in 2016 enjoy the downtime get your sleep get your family time put your hustle on if that's what you're into I just hope the next 12 13 days are just remarkable it's a great time a year I like that I always feel like these are the two weeks where people can really do what they want regardless of what they want to do just cuz the world kind of accepts like okay we're all going to do our thing I like that a lot thank you for watching question of day what are you doing for New Year's and actually you know what that's crap that's out question of day I want your 2015 Ask Gary V show recap I need something to read while I'm on vacation so I'll really get in there I need hardcore stuff I'm telling you right now like it was good I might block you with your IP address you may never be able to watch this show I don't need that that's a half fast thing for a show that's been free for all year and all the work that India's put in so I need your recap your 2015 recap of the Ask Gary ve show you keep asking questions we'll keep answering them