#AskGaryVee Episode 169: Shut Down By The Feds

- On this episode we got shut down. (hip hop music) ♫ You ask questions ♫ And I answer them ♫ This is the #AskGaryVee Show ♫ - Alright, I'll go into selfie mode until she gets here. What up Animal, what up Tucker. Good to see you Tom, looks like, oh there's India. Let's see, let's track India. Let's track India's walk to doing the show, there she is in the mix in New York City, there she is. (laughter) - [Gary] Here she comes, there she is. Hi India. - Hi. - [Gary] You're on Facebook Live. - Yay. - How you doing? - Good. - You ready to go? - Yeah. - This is Rockefeller Center, right? (laughter) - This is actually really cool. - It's so pretty though. - Cool, ready? - [DRock] Uh, yes. - Do you want to do anything kind of like cool or? - [DRock] No. - Wow. Nice shoes, very white. - [DRock] Thank you. 169? - [India] 169. - Hey everybody, this is Gary Vay-ner-chuk and this is episode 169 of the #AskGaryVee Show. This really works out nicely, we are at Rockefeller Center, it's pretty DRock, did you show the skating rink? - [DRock] Nope. - It's really nice, really nice and it feels very festive this time of year, good to be here. A beautiful Friday morning in New York. I don't know, I can't debate global warming, because I'm just not educated in any shape or form in the issue but man it's nice to be nice and warm in December and not wear a coat. And I'm excited huge Jets Giants game. I actually decided in the shower this morning that I don't want to predict it, I really don't. I just don't have that feel anymore. I'm sorry, I know so many people want the prediction. I will make one prediction, Odell Beckham may literally break all time NFL records, no Revis, no Markus Williams, we're on our third corner, it's gonna get ugly out there. I see the Giants putting up a lot of passing yards. I'm very concerned India, very concerned. Get in here. Are you scared? Do you feel like the cop is going to arrest you? - No, I don't want to mess up DRock's shot. - Oh, DRock's shot, got it. It's good to see you India. - too. - Alright, let's do this.

- [Voiceover] Helena asks, "Any advice for people "working 7 pm to 2 am doing what they love, but aren't "sure how to monetize it, such as a blog? " - Helena? - Yeah. - You know Helena I think, you know, I think it's dangerous not to have a concept of how you're gonna monetize if you want money as a KPI meaning, I need everybody understand, there's a difference between strategy and patience. You need to be patient to execute your strategy but you need a strategy, and by the way, strategy is very easy. If you're building a personal brand or you're talking about coffee or things of that nature, whatever you're doing there's a lot of ways to sell. You sell as being a personality, you show up at events to get paid for that, you make a book and you sell that, you create a product, like a coffee maker and you sell that. There's not a lot of different ways to monetize and make money, you make it through advertising, appearance fees, you make it through selling stuff. It's quite basic so I've saved you time on your strategy, that's how you're gonna monetize. You're either gonna syphon the leverage into a product, a service or your time. That's it, that's your strategy. I've told you, you now know how you're gonna do it. Now, what you really need to worry about is does anybody give a crap about what you're doing between seven and two. You can't just talk about loving knitting or loving sneakers but nobody thinks you're good at it. You know there's a little bit of a metatocracy in this. The market has to care, and if the market doesn't care, you lose.

- [Voiceover] Daniel asks, "I'm starting a fatherhood blog, how would you market it? " - I would go to Instagram and search every hashtag that you can think of around fatherhood, starting with fatherhood, Stunwin, let's put you to work. Can you quickly check how many people have used the fatherhood hashtag on Instagram. I would go to Twitter search and I'd go to Instagram search and I would search the fatherhood hashtag. I would then look at the content and I would engage with it, I would do that under the name of your blog, not as Rick. - 464,000 of them. - 464,000, so there's 464,000 pieces of content on Instagram that you can engage with in a jab way under an account you create for the fatherhood blog, you go look at the piece of content, you look at what the dad or the mom of the dad and the kid wrote and you engage with it, like "that's cute". Like I would go look at one, I'd see a dad holding a Patriots, a little Patriot baby, because it has a Patriot bib and I would jump in and be like boo Patriots, you suck, but cute kid. Be real, jab, don't be like come to my blog, it's really good, you want to learn more about fatherhood come to my, no that's spam. Engage in the community, work 15 hours a day, grind, grind, grind, that is the easiest and hardest way to do it. The other thing you can do is go and map the 25-50 important fatherhood blogs and platforms and ask to guest blog and then you're syphoning that audience, now you have to write a good blog because nobody will come over if you stink and that would be another thing. I'd also scrap up a couple bucks, I would spend $20-50 a week, instead of buying a shake or taking an Uber or going to see Star Wars, take that $20-50 and buy Facebook ads against dads that show interest about being a dad. There's a million things that you can do. India. - A little angry, isn't that? - I'm a little angry, I'm excited that was fun. That was like, I've been talking about Crush It! since 2009 let's get our shit together people. That's what that was. - Alright, from Eric. - Eric.

- [Voiceover] Eric wants to know, "What makes a "company more investable, millions of active users "consuming free content or millions in actual profit? " - Millions in actual profit. - Next question, alright. (laughter) - I haven't done an answer where I didn't expand on it in a long time, I've picked this moment to do that. - From Carter.

- [Voiceover] Carter asks, "How do you prepare for a "big meeting or anything where you're "required to have a strong performance? " - Carter, I prepare for a big meeting by living my life. Meaning, I am always prepared for a big meeting thus I never prepare for a big meeting. Meaning, when you're great at something or very good at something you don't need any prep time because you're always prepping. Right, and so that's the punch line of me in a professional meeting standpoint. The years of experience, the bravado, the results, the cadence, the natural skills, the two things that matter, practice and natural talent have been there so I don't prepare for a big meeting. It's not like I get pumped up, I don't put in like Lil Wayne and be like alright, we're gonna go get it. There's none of that, there's no looking in the mirror and being like okay, we're gonna win this pitch. There's none of that bullshit. I put in the work everyday, 365 to be ready for that and I think anybody that's very good at something is always doing that. You know, you don't just wake up and decide you're gonna be good at something. You're always preparing. If you're preparing in a tactic way you're unprepared. Yeah. - Wow. - You like that right, that was some deep ass shit, right? - That was really good, yeah. - Yeah, I mean like, how am I gonna prepare to cook a great meal for these homies right now? The answer is, I'm not. There's no reading a blog post or watching Youtube video or calling a chef friend, like I'm gonna f** it up. I haven't done anything for 40 years that preps me to cook a good meal to you. That was some high level shit. - That was Boy I have so much more energy when there's other human beings around. Like literally, I'm feeling, like this dude right here this big man is giving me energy. - This is from Samantha, do you have headphones? - Samantha, I gotta listen, right? I have had headphones. - Or do you want to just listen? - No, no I got headphones. Bam. - Nice. - Right in your face India. - What the hell? - I'm very competitive right now. Here, plug this in. - [Officer] Excuse me guys, what are you doing here? - [Stunwin] Uh, we're shooting. - You can't. - This is a public place. - No, this is public space, this is private space open to the public. - Okay, no worries, we'll just end it. Alright guys, you heard the man. We have to listen, you keep asking questions I'll keep answering them. We got shut down. - Great to meet you, it is, yeah absolutely. (laughter) - Thank you so much, keep doing what you do man. Thank you, happy holidays, Merry Christmas. - Take care. - Yup, that happened. - People don't do that, it's like a lot of people. Someone was like oh I had a meeting right by Time Warner and I saw you there and I was like I guess people are like around. - People don't want to bother us sometimes. - Oh yeah, I can't imagine going up to a famous person like that. - Oh, when I see Jets players I get so hung up but I would never bother them. - Just til you stop doing that. - [Gary] Yes DRock. (hip hop music)