The Current State of Fitness Entrepreneurs

4:09

The Current State of Fitness Entrepreneurs

Gary Vaynerchuk 25.11.2015 180 837 просмотров 5 446 лайков

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JUST LIKE THERE IS PROCESS TO BEING A WELL DEFINED ENTREPRENEUR, THERE IS A PROCESS AS WELL IN FITNESS. YOU HAVE TO STEP OUT OF YOUR COMFORT ZONE IN ORDER TO GROW. SHOW ME THE REAL GROWTH NOT THE PRETEND. watch all of my short motivational films HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku -- In the last sixteen months of my life, I've changed something major about myself: I've started being healthy. A year and a half ago, I was eating like crap, not working out, and generally feeling awful. It was a tough life, and I realized quickly that I couldn't sustain a life like that. It was impossible. So I hired a trainer to force me to be better. I made an enormous lifestyle shift, and I am so happy I did. But it made me realize something about the current state of fitness entrepreneurs. And I want to shine a light on it. Everybody defaults to what comes easy to them. That should be obvious. But greatness comes from adversity; it comes from looking a challenge directly in the eye and having the fortitude to step up and go after it. This is what's going on with the fitness want-repreneur world right now. Everyone is going for what is easy. And that isn't going to pan out if they are serious about becoming a business person. Just like I knew being a great business person wouldn't pan out if I didn't get healthy. Fitness entrepreneurs want to do the minimal work and still expect a huge return. It's easy for fitness entrepreneurs to do the push ups, to do the squats and deadlifts because that is exactly what got them to where they are now. They started in fitness and now they want to make money just by having those guns or that body. They default into what is easy without recognizing what is hard: running an actual business. You know what was hard for me? Waking up early. Not eating what I wanted to eat. Powering through workouts. Yet it was easy to build 50M dollar businesses. I wanted to pass off getting up and running. I wanted to pass off lifting, squatting, stretching. I didn't want to do it. But I had no problem working eighteen hours a day, taking meeting after meeting, and putting in the actual work. Fitness "entrepreneurs" want to pass on replying to tweets all day to get the word out. They want to pass off the marketing. They want to pass off working hard to create a great interesting post, or doing a bunch of podcasts to get a larger audience. They want to go straight for the mirror selfie so you can get a bunch of Instagram likes, then call that their "business". Well guess what? It's not good enough. I have sympathy for how long it can take for something to come together in a big way. I get thousands and thousands of emails a year from people saying they've been working for months at something and they aren't seeing results. It can be disheartening. In a weird way, working out has shown me that more than anything else. I've been working out for sixteen months now and I'm happy, but if you told me sixteen months ago that this what I would have by now, I might say "Ehhhh…" But the reverse is far worse. That's why I say to you: just start the work now. Do it. Work hard. Be diligent. Do not let up. You have the body. You have the chops. You did all that. Now get to the business side of things and grow that muscle too. MUSIC BY: https://soundcloud.com/deisel1time -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee

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Segment 1 (00:00 - 04:00)

- I think everybody defaults into what comes easy to them. Greatness comes from adversity and looking the challenge in the eye and having the intestinal fortitude to step up and go after it. But it's just making every fucking minute count. Every minute has to count if you want so much because you just don't have as many of them as you think. You just don't. I think it's easy for you fitness entrepreneur to do the push-ups, to do the squats, to do the deadlifts because that's how you got here. You started fitness now you want to make some money by having those guns or that ass, right? And so, I think you default into what's easy without recognizing what's hard. It was hard for me these over these last 16 months to get into better shape. It was easy for me to build $50 million businesses. Just the truth. I know how hard the last 16 months of waking up every day, not eating everything I wanted and by doing the work was for me. That's the same thing that's going on in the fitness entrepreneur, fitness wantrepreneur space is of course you're spending more time to work out sessions because you want to pass on replying to everybody. off, you know, the marketing. You want to pass on doing every podcast. You want to pass off the creative on Instagram that will get you business versus the vanity of getting a bunch of likes 'cause you look good. So you want to pass off all that other stuff. The same way that I wanted to pass off getting up, running, working out, lifting, squatting, stretching. I didn't want to it. - Three, two, one, good. - Ah! Fuck! But I could work 18 hours a day. You're just the reverse of me. One reason I talk about not having the perfect selfie, the perfect lighting in a world where that's what you're selling is to show vulnerability and authenticity. I think if you're gonna have 80 pictures of you looking phenomenal, if I looked as good as all of you and had all those phenomenal photos, I'd be waiting for the day that I had a huge god damn zit on my forehead and took a picture of that because showing that real. Look at how much real is in your feed versus how much fake. A lot more perfect lighting, a lot more oiled up. Where's the real? Show me the real. That's what's gonna resonate and so I think you need some balance. Everything one way isn't enough. Create a little cadence to having some offsetting characteristics that make you way more approachable than the alternative. I get 8,000 emails a year, 15,000 emails a year saying "Gary, I've been doing it for nine months "and I don't see anything. " I now have empathy for that because I'm doing the same thing in working out. I can see little results but if you told me I was going to work out every day for 16 months and this is what I get, I'd feel good about it but it's not exactly what I wanted. That's what you're going through in your business. You've got to put in the work day in and day out. I work 12, 15, 17, 18 hours a day every single day. Right now, I'm filming this. My company's got a party going on. Do you know what's going on out there? Actually, you know what? Come with me. Actually this is perfect, DRock. Here's what's going on out there. Right and I know the lighting is not good so sorry DRock. But they're partying while I'm putting in the work right now making this content. That is the point. The point is that I'm putting in the work while everybody else out there is enjoying themselves. That's it. And so you got to put in the work. You want muscles, you gotta actually do the weight. You've gotta actually put in the work. You want a business, there is no shortcut. So the progress you made and you made over the last 5, 10, 12 years in your fitness is exactly the same thing that's gonna happen in business. There is no overnight success. There is no one year you've done it well and now you have the biggest business. It's day in an day out. I've been an entrepreneur since I was eight. I'm 40 now. That's 32 years of practice. Now you've decided to really do it, doesn't happen overnight. You got to put in the work.

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