#AskGaryVee Episode 164: Streaming Services, Beatboxing, & Telling the Truth

on this episode we go into my office we finally put Stefan to work halfway through and I ended on probably the most important thing I've ever said on this show you ask questions and I answer them this is the Ask Gary B show hey everybody this is Gary ve Nerd Chuck and this is episode 164 of the Ask Gary ve show in my office I'm nice and cozy oh today's Friday I have to make it whoa I literally just a second realized I have to make an official prediction I am going to Houston um if you haven't been following along actually I'm going to send you guys this is a picture of me and AJ at every game so that's fun drock is back from Australia good to have you back drock you timed it well I was away you were away but you missed a couple episodes including the classic in the gym episode if you're just catching this is 164 yeah 163 if you haven't seen it yet because we put up late last night good hustle their Stefan on that uh if you have if you're just seeing this now in your Facebook feed or YouTube make sure you watch 163 that was a classic I'll go down and G Gra history ask G history question yes that definitely has trivia all over it uh I will give my official Jets prediction at the end of the show uh and speaking of the show India let's get into the show love it let's do it Roy ask apart

from consistency what's the smallest routine that's made the biggest difference to the Ask Gary V show since starting uh the friction between cons consistency and constantly trying to evolve now I you know obviously like the show yesterday outside uh not asking a question today now bringing back the question of the day India coming in somewhere along the line instead of stunwin uh and and probably more things that will continue if we're lucky enough to have a run here um it there's the consistency of doing it and really letting the essence of the show happen you know what's really interesting is if you look at the for all of you that have watched and by the way leave a comment if you've watched every episode uh actually might want might do a pick where's the pumpkin I'm we left already um we'll tell you about it later uh the uh there's obviously a lot of themes I'm not going to change my pillars or religious points of view on things but the reinforcement it's been interesting I've been getting emails lately that say you know Gary it's funny I've watched all 160 episodes and this theme has really caught my attention but it took me hearing you answer a question maybe 15 different questions with the same theme different answers the same theme to it really now just hit me like wow I really now understand what you mean of executions the game ideas [ __ ] of course ideas aren't [ __ ] but boy everybody's got an idea um things like that and so I think the consistency of doing it the consistency of there are being four to 15 things I believe in hard work you know not being romantic about the current state of the marketplace and always CH putting yourself out of business being 5149 to the other person um so being like just actually being authentic enough that you know yourself that your answers align in that way and then just making it interesting and fun and different settings the outside energy mixed up with being in my office the predictions at the end of the show those will go away after the football season so you know just mixing it up so putting pressure on the format while letting the essence always be the same being the same person even though you grow up and mature and maybe uh change your outfits grow facial hair get older start losing hair but still always being that same person but evolving with the times thank you I don't know if you picked up on that clap clearly enough sky her handle is Sky Is Magic our Sky Is Magic here she is Magic um Sky asked Adele's new

album isn't streaming anywhere is she romantic about selling albums or leveraging people to buy music oh wait a minute Stefan's just standing here and if you're just I mean show that Dr Rock he's really truly just standing here um one of the uh things that makes me un I mean really I know you've got to watch it for editing purposes but you should be uh you should be um doing something stma so let's do a little periscoping all right Adele's new album is Not streaming anywhere right is she romantic about selling albums or leveraging people to buy music it's a really good question and the truth is there's a time and a place for you to do everything on so we talking about spec work here right drock got his job on it right like you do something for free and it leads to what you want to happen well look when you're Jay-Z in the early days and nobody knows who the hell you are it makes sense to go to a club not get paid and spit Your Fire because you're building leverage I used to go and speak for free often I don't do that anymore because I have an alternative I have demand now Adele if her name was schmadel if schmadel came out with a new album and nobody knows who schmadel is I would hope I don't follow music enough so if there's a schmadel I apologize but if you're schmadel and nobody knows who you are you not only want to be on streaming services you want to like show up on Instagram people's accounts and like sing you want to like go outside and give people your free album like you want exposure because that creates leverage that you then can charge for Adele doesn't have that problem and so she's trying to maximize profits through that Channel versus the pennies that streaming does it does two things it makes her more money it gives her less exposure by accident for people that could find her through Spotify or other places that have never discovered her before from my point of view it's a fine balancing act right I think if you look at the people that pushed against Napster or pushed against technology the bands that pushed against MTV historically that didn't make music videos if you're too romantic for too long you can get caught unless you're in the top 1% I believe that there's an absolute way to not conform to Modern marketing Allah Apple if your product is disproportionately the best consistently you can get away with acting differently but if you look even at like actors at the top of their game like a Will Smith who made the same kind of movie for a while everybody has their day and time and So my answer is if Adele has this read L that she doesn't need more exposure she has a huge fan base she just put out fire and it killed cool look at Justin Bieber in parallel did a lot of marketing a lot of Instagram a lot of releasing a lot of stuff out there and it really worked now the question becomes he needed that because he was in his funny spot does he do the same thing next time or does he go a little bit closer to where Adele is if Adele's over here the answer to the question my friends is there's no absolutes there is no right answer there's moments in time like the first question there's knowing what to do of this moment the things I do running this business at 600 people is very different than what I did at four I don't say yes I said no to 19 deals today I said yes to every deal when we first started right and so we just talked about we just all got together on my team to talk about how much book buying you have to do for all my packages for the next book I think we can all agree there's a lot more books that you need to do the things that I did two years ago for jab jab right hook cuz I'm busier I have more opportunities I have more this is where the Asar V shows brand right has helped me why don't you say I mean you're just this is amazing why don't you just say hello hi tell the Von Nation who you are uh Reed Adler sound guy yeah so Reed just was working on something else I just did he's just hanging out he said before we we aired hey my brother turned me on to the show his brother and him now know who I am more than they did before because this Show's working for me which then gave me leverage to ask for 3,500 books to give a keynote versus 2,000 books so this is how it works guys you put in the work for a year and a half you build up leverage which then allows you to get more stuff so Adele's move where a lot of people might say oh Gary's gonna say because I know a lot of you thought this oh that's bad you're killing exposure no it's balancing that what's important is not reading your own headlines and doing the thing that Adele's doing too long too many times in a row that now no 17-year-old in America or 15-year-old even knows who you are because they only live in those platforms right all the fans that said no to being the music on John Madden football in 1999 2001 2004 2006 they missed out on being good Charlotte said yes they were willing to give away the music or go find out how the black IPS worked Will I Am was smart he's like oh for a TV commercial for this Apple iPod thing okay we won't be too fancy and the three big bands that you've heard of that said no missed the chance of being huge so yeah I even say yes to things for free if the exposure is disproportionately unbelievable Saturday Night Live does not need to pay me to show up and be in an SNL because they're bringing me something you with your local Ted X thing in shugga mugga Iowa sorry to pick on Iowa I love you Iowa like yeah you got a problem because like I don't want to come for those 40 people it's just checks and balances and I love you 40 people but watch the show for free it's I can't make it it's just an equation Adele's at that place where she can do this right now but Adele needs to do what I think I try to be really good at which is don't read your headlines don't get too fancy to not take a selfie if you get too separated from that for too long and you can do it but if you do it for too long somebody else is going to come along and schmadel is going to be number one watch out schell's coming and schmell is [ __ ] pissed and hungrier it's [ __ ] the Rocky movie right Rocky was hungrier but then he got fancy in La Mr T whipped that ass all right let's move on Gary movie reviews we could be the new cisal and Eber cool this movie sucks [ __ ] I don't know I think it's interesting all right let's go Adam ask do you think it's important

for agency leaders to be active on social do you weigh that when hiring a leader at Vayner um look I do think that somebody has to be a practitioner or skilled in your craft so yes I do weigh that but I do think we have a machine here that if somebody's a great executive and good at building up people's Talent knows how to do Client Services understands the theory of marketing but hasn't used Snapchat Instagram Facebook enough to be a great practitioner that we know that's commoditized and that after 100 days at Vayner we can get them to that place so if they have enough of the other things you don't have to be crushing it on Instagram to be a leader at vard you have to understand why Instagram's crushing it and then put in the work once you start here if you're good at leading the team great with client services great at other strategies great at understanding how things we have a lot of people that are great at Facebook Snapchat Instagram but don't understand how beer is sold or how soap is sold and we have to teach them that if you're coming as a 42-year-old executive and done it your whole career and you know that so just teaching the white space so that's the real answer you have to have the attitude the appetite and the theoretical rationale to why these things are working to get in the door nice that was a nice tight answer yeah oh

oh Todd yeah we need to do more videos hey Gary hey Todd you say ideas are crap execution is the game but honestly to most of us they're one and the same since you've had six or seven in your big career tell me last time you were pumped about your biggest idea thanks man that was well done that was good that is the way to get on the show get India's creative juices going we need a little bit more creative video questions this is a good spring point this we need that let's let's do a call to Arms to the vayer nation uh to better video question let's step it up Jesus what's his name Adam Todd Todd great job first of all uh the last idea I've been really excited about that's a really good question um I'm really excited about my current ideas of big opportunities in the business world so they're not very specific but I'm in love with my thesis of orts and virtual reality in a 10-year window um and so I just have to make sure I don't get too far ahead of it but I'm very very excited uh about that uh I think I was very right about uh how much Brands and businesses were going to spend on social networks uh I don't think people saw four or five years ago the money allocation that's getting poured into making videos and pictures for these platforms that was exciting to me it's been the backbone of that was the strategy and then the execution was vinner media that's when it works when you have both right like you can work your ass off if you're wrong if you're like okay if I'm like okay guys VHS tapes are coming back and if I start building a company and hiring people that are 58 years old that know how to make like VHS type like if if I'm wrong all are hustles for not so you have to have both I would say that um I would say the the other thing that I can point to is the Ask Gary ve show I don't know if you heard about it but we're in it right now meta uh I knew that I was good at answering questions I could feel at conferences that people would be like holy crap that last 15 minutes that was the bomb they were impressed by my quickness in my craft it was a way to show everybody that I know what I'm talking about I mean people are stunned I was with somebody yesterday people don't realize that I don't know the questions like you pick them yes I will send you like the first one we did today like I sent you like I'm looking I'm watching you guys cuz I care you guys and I'm sending stuff but I would say out of a week 25 questions I'm sending you two so uh when people find that out they're fascinated by it so I thought this format would work for me I thought it would elevate my leadership around marketing and Technology thought leadership and it has uh him and his bro and many and many many more of you and so um that idea was percolating we did it at Hawk one day and uh it worked here we are when is episode 200 gonna happen we're at 164 36 I think February March cool good timey yeah o we could time it right around the book March 8th it' be really nice to charge like come in like I and I want the tickets to be actually we may have to reverse engineer this what we can do is the like getting in the door you have to come with six books like that's your entry point I'm a hustler right hook anything else yeah one more on this Friday and then my official prediction yeah have you thought about it nope I'll stall but I'm more prepared than I was for the Buffalo game Cool weirdly from Craig sorry I was read again um Craig Mac no just Craig at Mountain Race shop I got you Craig ask how do I stop my

competition from telling blat lies about my business without stooping to their level Craig by recognizing those blatant lies have no impact on your future now stick with me here it's hard because you'll say no way Gary it's already had an impact this person stopped working with me because of that lie net with me my friend net with me if there lies and they may not be let's first make sure they're lies my man but if they're lies you will win lies have been people tried that tactic on me you will never ever win that game if you're on the lying end like the truth is undefeated you just have to be patient so the fact of the matter is it's too much on your mind by you even asking me this question it's bubbled up and it's really no different and I'm sorry to use this because it's a extreme version of it and it's obviously top of everybody's mind it's really in some weird way no different than terrorism like terrorism works because people get scared and that's the prop it's propaganda right and of course things happen but what they're trying to do is get people not to fly not to go to Europe like all these things they scare you they make these videos and say we're going to go after all these places to scare people in those places that's how it works that's what that is as well which is like they're trying to propaganda your clients into believing that but when there's a net result a year later two years later when people like oh Gary's just good at Twitter Vayner media is not I mean you know many people said Vayner media was going to fail because I'm just a social media pundit I'm just [ __ ] and Pizzazz um all this well they lost because now here we are and so as long as you're confident in your execution please do not spend time going on the defense against your competitors who are lying about you just go do your thing and let the results show for themselves this is a very important thing people get way too hung up on their negative comments on YouTube their the competition making lies about them uh the results always speak for themselves Marky Mark was not going to transition into a real celebrity until Mark warberg did it Justin Bieber was always just going to be a teeny bopper until he put out fire right like the truth always wins period nice cool question of the day what is your truth who are you at the truest level let's see how many of you and by the way I only expect three of you one on YouTube two on Facebook to actually answer this truth because the rest of you are going to PR it and put up some [ __ ] but for the three of you and I'm going to try to read them all to see which three say it who are you what's the real truth about yourself and the reason I'm doing it is for the three of you that actually write it and expose it to the world your Saturday or Sunday depending on when you watch us will be different for the rest of your life that was some big stuff there Jets 16 Texans 13 jets are going to go in there and win tj8 backup quarterback I'm worried about the defense I know the Texans have not given up a touchdown in 10 quarters um but I think the Jets going in there season on mind the Jets know if they lose this game they will not make the playoffs um 1613 New York Jets um I look for Eric Decker to have a huge day you keep asking questions I'll keep answering them