Why is it Taking Companies So Long to Get On Social

Yeah, Morgan. Why do you think it's By the way, I'm super pumped you just did that. I'd much rather just do Q& A. If you want to go right into that, I'll jam with you the whole [ __ ] time. Go ahead. Why do you think then it's taken I don't necessarily say so long as it has for people to start switching to digital? Because there's they don't have the reporting to justify the ROI of spending it in other places. So what happens Morgan is in both organizations the cable companies the Facebooks and the other digital platforms and the CPGs that completely subsidize all of this and the car companies there's a marketing head who has to justify all their spend and there's historic rules in place to what the ROI is in certain arenas and when something new comes along. For example, every brand that is trying to sell to somebody who is between 20 and 30 years old should spend a disproportionate amount of its money and energy in 2015 on Instagram because that's where 20 to 30 year olds are giving their attention. But nobody's going to be able to justify a $10 million spend based on getting 78 hearts on a [ __ ] picture, right? And so what is happening what always happens is first comes a market Facebook then comes the justification right data logics and all these other things that play in my world that are justifying the ROI of Facebook but there's a friction Facebook was more valuable to market 36 months ago than it is today and it's going to be less valuable in 36 months because the number one thing I know more than anything more than the sun comes up tomorrow is that marketers ruin everything, right? I mean, Snapchat hasn't even gotten its sea legs under it and marketers are in there ruining it, right? And so, that's the constant game of cat and mouse. So, Morgan, the reason it takes time is because companies aren't entrepreneurial. They're not making the right decision for their business. They're themselves. A lot of people in this room will go on to careers where they will make decisions based on what's best for them, not what's best for the business, because they're not incentivized to act that way. Human behavior.