#AskGaryVee Episode 137: The New York Jets Ask Questions About Social Media

- On this episode, I have five New York Jets asking me questions. You ask questions. And I answer them. This is The #AskGaryVee Show. Hello, everybody. This is Gary Vay-ner-chuk, and this is episode 138? - [Male] Seven. - Seven of The #AskGaryVee Show. Is a very special show. DRock, why don't you go into the panoramic right now editing of the office, as you can tell, the Al Toon starting lineup jerseys. Don Maynard hall of famer, Mr. Decker. You probably see the Mike Tyson stuff and some other random weird stuff. The Ali stuff. But very heavy New York Jet based office. This is AJ and I's office. We keep it pretty non-fancy. This is a very special episode of The #AskGaryVee Show. I primed it yesterday. I'm very excited about this. This is the NFL, specifically New York Jets, preview show. If I am somewhat lucky or somehow we get to next year, we'll do it again. And on this show five, my lucky number, five New York Jets ask me questions for the show. So, Stunwin, show them. Don't be scared, Andrew. - I don't want to block his view. - Stunwin, let's get into the J-e-t-s. Jets, Jets Show. - [Steve] All right. Ready? First one.

- Hey, Gary. This is Ryan Fitzpatrick of the New York Jets. - [Gary] My quarterback. - I wanted to ask you about franchises. Specifically, fast food chains and the pros and cons of getting involved with that business. And the second part of that question, how much money does Chick-fil-A lose in being closed on Sundays? Thanks. Look forward to your response. - Fitz, super excited for the starting quarterback to start off this tremendous show. First of all, epic beard. I mean, geez Louise. I thought I was bringing it a couple months ago. That thing is a beast. Super excited. A little quick shout out to my brother-in-law, Alex Klein. I'd yelled at him profusely in 2009 and '10, telling him Fitzpatrick was better than our quarterback. And, so, now I get my chance five years later to have Fitz QB this team up. I'm excited to see you Sunday, Fitz. Great question, you know. You'd expect that from a Harvard grad. I think the QSR business is really intriguing. Once dominated by McDonald's, Burger King, couple of other players, Wendy's, Pizza Hut, things of that nature. What we're seeing now is fast casual and a whole revolution. Whether it's Shake Shack, Chipotle, different things of that nature. And then a bunch of sub brands popping up everywhere. So many of my entrepreneurial friends are jumping into the space higher quality food, different marketing tactics. I think we're gonna see the biggest shift in quick serve restaurants that we've seen in the last 50 years happen over the next 20. And, so, for entrepreneurs out there I think it's a very intriguing business model. It's a tough business. The restaurant business is a tough business, but when it hits, it hits for real. And, so, I'm a big fan of the industry. I've been looking at it. I've been looking, and poking, and prodding into is there any opportunities for me to get involved in it? Here a little fun fact, and if you in Jersey know, Wine Library sits right next to a Taco Bell. Dad and I just bought that Taco Bell a couple months ago. It's sitting empty for extra parking. I've been thinking about coming up-- Staphon, get in here. I've been thinking about creating some brand from scratch. So, I'm looking for any chef partners out there that have always wanted to do premium hotdogs or some other random idea. I'm open for business. So, Fitz, I think it's an interesting industry with a lot of opportunity, with the biggest shift in it's opportunities in maybe a half a century coming up. As for Chick-fil-A, they lose a ton of business on Sundays. But I think, for the people that know that business and the family that runs it, they're more passionate about the reasons they're closed for that. And I respect that everybody's got the things that matter to them most. For example, the Jets matter to me most. If, during Sunday's game at 1:00 o'clock, at 1:47 I get 8,000 texts emergency, and I look, and I'm told by friends and family that the liquor industry and the internet have been shut down forever, I could care less. All I want to make sure is that the Jets are whipping the Browns' faces. So, everybody's got their own religion. That's my answer. All right. Let's keep it going.

- Gary, what's going on? This is Brandon Marshall. - [Gary] B Marshall. - Question. What can I do now to set up myself for business when I'm done playing ball? Thank you. - Brandon, first of all, thank you for helping me curate this tremendous show. I'm super excited. As you can tell, by wearing your number 15 t-shirt. You're gonna rebrand 15 in green the proper way. You like that, Andrew? There's a lot of things you could be doing to prepare for life after football. I think a lot of it has to do around networking with the right people in the business world, or any other place you want to go into. Especially when you have celebrity status as a football player you can leverage that during your time. It's amazing, I've watched this happen with a lot of my athlete friends. It's amazing. The level of leverage lost the second a player stops playing from literally the day before. It's incredible. And, so, while you're active being in the New York market is a tremendous opportunity. You have a huge opportunity to leverage that, because you have access to so many individuals. So, what I think you have to do is reverse engineer what you want to accomplish, and then start networking and using that celebrity to get access to people and start learning, and start executing, start making real relationships. So they're tangible relationships, and they're not built on, "Oh, I want to hang out with my favorite football player. " They're real relationships post-football where you actually have that rapport. And you go into business, or motivation, or nonprofit, or whatever is your driver. And, so, there's that. Brandon, I'm gonna give you a little prediction here. This is one of the toughest secondaries you're facing this Sunday with Cleveland, which concerns me, but I still see six catches for 89 yards, and a sit back touchdown.

- [Camera Man] It's rolling. - Oh, it's rolling. Gary, Eric Decker. - [Gary] Eric Decker. Jersey right there. - I want to know how can athletes use social media to expand upon their brand. - Eric, I think one of the biggest, first of all, super pumped you and B Marshall tag team. I love this. Best receiving core we've had in a long time. Probably since '98. I think athletes need to engage with their fans a lot more. You know, just pushing out like, "Come to my nonprofit event. " "Buy my jersey," "Support my friend. " You obviously have a celebrity spouse as well. So, bring exposure to her stuff. All celebrities, not just athletes, are always pushing, pushing, pushing. Like, you know, "Come and see my stuff," "do this for me," "do this for me. " How about doing something for them? The amount of people, Eric, right now on Twitter that are saying, "Eric Decker, can't wait. " A lot of people saying, "Eric Decker, you're so hot. " You know, why don't you engage with some of those people, and literally just use Twitter video, like I love to use, grab your phone, go to Twitter, reply. I'm gonna do it right now. You know what? DRock, I'ma Let's just randomly pick somebody. This is the way to do it, right? You'll probably edit and do whatever you're doing. Here we go. Just hitting notifications. Boom. There we go. Let's see who says something. Here we go, D-Rock said something. DRock, get out of here. Let's just find something here. All right. Let's keep going. Just scrolling. A lot of regramming. Let's see if somebody says hello. Dustin Riddle, "Gary Vee, have a great day. " So, I hit the reply button. I hit the camera on the bottom left corner. top right corner. I switch it to camera mode. I flip it to selfie mode, and now I forgot the God damned guy's name. Son of a bitch. Let's exit out. Let's go back. Done. Dustin, got it. All right, Dust. Here we go. Yeah, that's what happens when you do it live. Dustin, video, camera. Dustin, it's Gary Vee. I appreciate that, brother. I hope you have a wonderful, wonderful weekend. Thanks, man. And that's it. And now, I'm actually bringing value to Dustin. Eric, the amount of people that when you wave to them in the crowd, or you throw them a glove, or you say hey, they go crazy. You can scale that. You can scale that on social and create real depth. You know, real depth. The amount of people that I've done those videos for and just engaged with and said hey. Then the next day go out and buy Jab, Jab, Right Hook. Or when Jason Glenn, number 58, special teamer gave me some daps at a Jets Patriots game, when I was on the field and just said hey. The next day I went and custom ordered his jersey at $100 bucks. That is what's happening. It's very easy for you to get into the trenches of Twitter at scale and engage with your fan base. And I highly, highly recommend that. Let's do it. - [Steve] Right.

- Are we good? Hey Gary, Demario Davis. - [Gary] Double D. - Linebacker, New York Jets, number 56, aka Double D. Coming at you. I got a question. When it comes to start up companies is it better to use your own capitol, raise money for it, or to take out a loan? Hit me back with an answer, please, sir. - I love it. Demario, got a couple fun facts for you. Number one, you maybe 56 now, but you're looking at a human being, probably the only one who has a number 49 Demario Davis, because when you were drafted out of the third round by us two funny things happened. One, I ordered your jersey immediately, because I knew what Double D was gonna bring to the table, because I got a story that you don't know. Which is, I got some friends in that team that I don't like as much called the Patriots. And when you were drafted in their draft room, they were really sad and scared. Which excited me, because I knew Double D was gonna bring it to the New York Jets. You didn't know that, huh, Staphon? Double D, but I did. Now, let me answer your question. All three work. They all can work. Again, if you're asking for selfishly, for you. If you got some start up ideas, I think that raising money is the way to go, because you can. It'll come to you easier. You have the leverage of your notoriety and things of that nature. And, so, that's the route. And really for a lot of people, if you're able to raise money. The terms of raising money are so attractive these days, that you can mitigate a little bit of your risk without using your own money. And loan you're on the hook, and interest, and things of that nature. So, to me it's raise money first, closely followed by using your own money. Especially if you can afford it, and especially if you really believe in it. But the reason I think raising money instead of your own money is a little bit more attractive is because the people you bring money from there's dumb money, and there's smart money. By bringing in smart money, people that write $50-$100,000 dollar checks that happen to be in that business, or that can happen to have leverage to get you your first five clients. If you got a wine, spirits, or social media start up, I'm a great investor, because I've got clout in those worlds. So, I've got my money on the line, right? And I'm gonna go use my power to bring opportunity for it. So, smart money is really the most attractive. Then dumb money, just the money for the money versus your own money becomes a debate based on your own financial situation. Third is the banks. Third. - [Steve] Last question.

- Nick. - Hi, Gary. This is Nick Folk from the New York Jets. - [Gary] Kicker. I'm just wondering what are the few things I can do now to prepare for business after football. - So, Nick, I think similar to B Marshall, there's a lot of networking aspects. But the other thing I think you could be doing especially during the off season. Let's talk about another thing real quick. Right now we're very focused on the Browns and the season. Guys, all of you, let's not worry about these answers. We can focus on that in February, March, and April. Let's get really focused on football, but I got your back Coach Bowles. But, Nick, I think one of the things that you can do is start becoming a practitioner and an executor in the place that you're passionate about. You know, you're gonna kick out of football at some point, and what's gonna happen is you're gonna want to go and do something. Being good at that actually matters. If you're passionate about music, or you want to start a music app, downloading all the music apps, reading about music apps, engaging with people and talking to them about music apps. To me the advise here, and for everybody's who's watching in the Vayner Nation, is listen way too any people want to be something versus actually putting in the work to be a practitioner for it. And a lot of you are jumping into things, by raising money, by quitting your jobs, by putting your other asset the one you have most, which is your time between 7 p. m. and two in the morning, into something without prepping for it. The amount of people that are jumping into the cold pool of business without warming up, right? The amount of people just hitting the court without stretching. The amount of people that are just jumping into business, doing no prep work. By the time I was 22 years old to run my dad's business, I'd done eight years of real prep work, right? By the time I started VaynerMedia, you know this thing? It's not winning by accident. It's winning, because 2006, three, four years of being just a social media personality and practitioner, 15 years being business. I've put in the work. You can't run a marathon cold. All five of these phenomenal athletes, they didn't just roll out of bed, this Sunday morning coming up, and play. They've been in mini camp, they've been in training camp. They've been prepping, they've been studying the film. I hope you guys are studying the film. They've been getting ready for this game. And, so, way too many of you entrepreneurs, and, Nick, the thing that way too many athletes take for granted, and celebrities, and other people that transition other things is like cool, you just think because you were a great kicker in the NFL, you're gonna be a great entrepreneur. It's not just how it works. You've got to put in the work. And, so, I would say to you, and this is why I broke up you and Brandon's questions similar points of view. Brandon and Nick, it's about not only networking and having relationships, but then you've got to be able to bring tangible skills to the table. And, so, that's what I would be doing, Nick. Now, getting deeper into your studies on the thing that you want to be doing post NFL. Guys, I mean like, listen. There's just no, there's no better show for me than what's just happened. Five amazing New York Jets asking questions for this show. So, now I'm going to go into my prediction part. I'm going to give you a prediction for this Sunday, like I'm gonna do every week prior to the game. You know, depending on Thursday, Friday, Wednesday. Depending on how many shows I'm taping that week. And then, I'm gonna give you the season prediction, which is the big one. The sad thing is this show hasn't been going around that long, and, so, you don't know that for the last four years NFL seasons, I've been very pessimistic, and have predicted the Jets not to make the playoffs and very worried, and, you know. 5-11, 6-10. I've been very down, very concerned about many different things. And, so, a lot of you don't know that I'm not normally, it's the one place where I'm not a true optimist. It's been 33 years of tough pain being a Jets fan. And, so, however, I have new found light for this season. I am very excited. If the offensive line holds, if the safety play is as strong as I'm hoping, we've got some youngsters. Pryor, we need a lot from you. But when I look at that whole situation, Sheldon coming back hopefully in four weeks, maybe in six or eight. Depending on what the NFL does. Big Cat 92, like one time Shaun Ellis, now Leonard Williams. Looks like a beast, I'm very optimistic. Mo is as strong as it gets. You got Batman and Robin in the secondary. The Batman and Robin of the receiving core. I'm obsessed with Quincy number 81 at H back tight end stuff. There's a lot of stuff with Devin Smith. We're about to see what he can bring to the table. I'm a big believer in the Coach Bowles. Fitzpatrick demeanor. And I think Chris Ivory is one of the grossly underestimated running backs in the NFL. If the special teams could do a little something, I'm excited about that. Chris number 17, I like what you're doing. And, so, I think that the New York Jets are gonna go 10 and six. And here's why, because I think the Buffalo Bills are the most grossly overrated team in the NFL. Everybody's buying into the hyperbole. I am completely blown away by people's belief that they're going to the playoffs, and that they're gonna win nine or 10 games. It's a five and 11 team, they stink. And we're gonna find those openings a victory. We're gonna lose some games along the way. I know that most people have the Jets at five and 11, six and 10. I know the most optimistic have us at nine and seven. I'm going all in on this team. I feel it. I feel it in a big way, 10 and six. And with that, this Sunday the Jets go out and beat the Cleveland Browns, who have not won an opener since 2004. 19 to seven. And that's my predictions for the season. I'm excited. We will track it along the way. I recognize that I've put myself out there, but I believe, baby. I believe. Statement of the day. In that statement, I'm tweaking it a little bit for this weekend. I want your favorite teams prediction record for the season. Just to see where you guys are at. And I'd love to see your statement. I hope you enjoyed this show as much as I did. J-e-t-s. Jets, Jets. You keep asking questions, Jet players, and I'll keep answering them.