#AskGaryVee Episode 135: When Is It Time To Get A Personal Assistant?

on this episode we talk Chamber of Commerce we talk at wine deals the greatest place to buy wine on Instagram and when is the right time to have an assistant you ask questions and I answer them this is the Ask Gary B show hey everybody this is Gary ve ner Chuck and this is episode 135 of the Ask Gary ve show it is wonderful to be back in the main saddle uh after a wonderful 3 weeks of spending an enormous amount of time with the kids tremendous just a ton of kids time uh got to spend a good amount of time really putting a lot of me on the askar ve the book uh which was nice it feels like that's always a burden on my head these damn books so that was good to get done uh just really connected with the family got really uh zoned in on the New York Jet season have my preview show of the upcoming season on Friday look for that um and uh and just been missing you guys at the VOR Nation got to interact with you guys a little bit on Instagram and so that was good but now we're back in full swing uh and that's that so India uh let IND he is on vacation stunwin with facial hair new the new stunwin with black in India's hair well stunwin let's uh get into the show didn't even give me a chance to get nope no chance that's a indianized thing F

F fine Gregory asked if you ever become the CEO of a local chamber of a community of 12 what would be the first thing you would do uh if I became the CEO of the Chamber of Commerce for a small group of 12,000 people 12,000 members or 12,000 people in a town a Comm uh you know that I'm a very big fan of scaling the unscalable right I talk a lot about engagement uh one-on-one engagement Twitter videos depth versus width when you're talking about a town of 12,000 people even if we're answering this in corly it's a membership of 12,000 it's still a very small number in this scheme of thing so what I would fundamentally do is create a uh a infrastructure to allow me to connect one by one uh with every single member of the chamber and even considering if it's a 12,000 person community the Thousand to 4,000 people that really care about business in town uh and connect with them one by one via coffee via Skype via phone call uh as much face to face as possible uh and ask them to uh reverse engineer their objectives of meaning what can the chamber do for you what do you want out of it I'd also have a better understanding of what I was trying to get out of it if I was a CEO of that so I don't know if that's fees it's something as simply Noble as making business better in town if that's the objective at hand uh that's a little bit of a Tong tongue and for the people that don't get my humor on this I think I get red a little bit too much for this as I was reading plenty of comments on these 3 weeks um I basically my job would be to make the uh the business environment in this community better and I think the number one way to do that is to get people aligned I think leadership comes from getting an entire group of people aligned on a mission I actually think the most effective way to do that is to actually understand each individual's person's goals and objectives and then come and find that little sweet spot that is the closest thing to the overall masses that brings value across the board and then go backwards what's the number one thing that I can do that brings value to all 600 people at Vayner media 12,000 members and then go down the list to where the number 10 thing maybe brings value to half of the people but it's still better than to three people so I reverse engineer by listening up front collecting the data and then executing against the top 10 things that will bring value to everybody in the organization sweep fire off the gate Good Start can I get a fire Emoji here I don't know little editing for you Dr Rock Sam

asks what is one of your favorite questions asked by an interviewee for a position at Vayner media uh I don't like when interviewees talk just kidding what is my favorite question uh by the way it's there was a little bit of a truth in that statement it's something I've been giving a lot of thought to is uh is I'm live you got something oh AJ AJ see the outside the lines report no oh AJ break some news here on the ask breaking a scoop I see you're happy too so this is not the jets are in big trouble again no it's about spy gate report what so three aspects that came out of the report uh one a owner confidentially told outside of lines that he thought the flake gate was a makeup call for Spygate makes sense uh owners are probably generally happy with how godell handled it even though he lost y um Outside the Lines is reporting not can't be completely based in fact that they think spy gate was 40 games worth of tape at least wow and um there was one other fact uh Mike Marts uh former coach of the Rams on the record is saying that he put out a statement saying he was satisfied with the investigation but that godell called him and asked him to do it and Mars is now on the record with outside line saying that he believed Spygate was really bad and that they lost the Super Bowl because of it he didn't say that but he I'm saying but he's saying godell as him put out the statement he didn't believe the statement that he put out outside the lines huge story exploding right now I love it we hate the Patriots around here and that's just the bottom line wow that's good I cut a question about deflate gate from is that right yeah that being said I do want to say the following I'm not upset about the Tom Brady ruling a lot of you asked me I'm happy that he's playing I'm happy all right I'm serious by the way I'd rather him play we don't play them in those four games uh interview questions oh interview um uh yeah you know the truth is I don't have a really great answer for this uh I like when interviewees ask me honest questions I think a lot of times they're just mailing it in they went to some website and that says seven best questions to ask or in an interview or they had an interview coach or their dad told them to say something I hate mailed in [ __ ] I like when they or when they Pander to me like Gary what are you going to do when you buy the Jets or the like I don't need that either though I like it I like being cuddled I don't need it we're there to try to help them help me help us help them as a team and the truth is what I'm looking for so you know not that they have to go the other way and ask me a hard-hitting question either I don't care if it's if it if they truly want to know what I'm going to do when I buy the Jets then I'm happy if they truly want to ask me like is the vulnerability of this company your charisma and personal brand and what happens without you if they truly mean it and they're not just trying to win points on asking the hard-hitting question um you know I think that has always been my thing I don't want anybody going too far in either direction of [ __ ] just keep it in the lane of something that really matters to you and so sometimes I like you know now it's spurring up some memories sometimes I like when they ask about like how much can they contribute to the 401K or do you really truly allow un limited vacation time like I like when it's just actually coming from something they want to know for themselves I feel like I'm there to provide value to them I don't think an interviewee is trying to sell me on them to work for me I think I'm trying to sell them on working for me and so I really flip interviews on their head that way and that's an interesting thing altogether maybe I just love selling so much um maybe I'm trying from the day we meet create an environment of safety which I'm very proud of that I think I create here uh that's the answer cool uh video question from Vineyard Paul I like Vineyard

Paul hi Gary vaynerchuk on holidays here but I got a question for you what have you learned from wine deals your Instagram account the best place to buy wine in America link me up here what have you learned from your wine deals Instagram account that small wineries can still use to make a buck on Instagram jez good job V your Paul question for you oh that was it was on Loop yeah that's cool does it Loop yeah this started yeah on desktop yeah uh V Paul great question um I've learned what I thought uh with creating wine deals uh the greatest place on Instagram to buy wine uh which is people are disproportionately paying attention to Instagram plus Instagram has builtin Word of Mouth functionality people by habit when they see something on Instagram that they think somebody else is going to be interested in tag their friends in the comments they leave a comment with that person's user handle because everybody's paying attention to Instagram they're seeing that alert then they are then checking it out I have not seen anything work like this since early email early and early Twitter I'm sorry this is very early email very early Twitter where anybody who's on the platform is disproportionately paying attention to the platform in a way that creates aggressive Word of Mouth infrastructure uh so we're selling a lot of wine um we haven't even taken it that serious Steve you're about to get really in there you know we're kind of in the summer months which was fun um but now here we are in you know as I start seeing you know it's funny when I start seeing leaves go or orange and you know and all that stuff like that's when I know it's time for money right cuz I came from retail and the fourth quarter is what the I mean literally this day I'm gonna literally get goosebumps this exact day for me the day I stopped going to school was the greatest day of my life because it was the day that [ __ ] was about to get serious at Wine Library because we're about to do a lot of sales in these next 16 to 20 weeks and football and no school I mean just like the best so um as much as I love running Vayner media and as much as this is going to be a much bigger company and as much as this is awesome I'm still a merchant at heart and I as I'm fired up to you know here today and ready to go but there I'm I can't lie a little extra kicker because I love selling stuff and uh and me and BR even last night I'm like with Brandon I'm like here we go like I'm so pumped for this Saturday I had an interesting Instagram uh post uh a couple days ago about this upcoming Saturday in the store I've got surprise gifts for people they're going to see Brandon I won't be there don't want to fool anybody uh and so uh V your Paul I think I think that people's attention is on this platform and that you need to be storytelling on it and I do think it's a tremendous direct response selling right hook platform and wine deals as many of you guys know is straight right hooks it's three wine offers at discount prices and buy the end like there's no thrills it's you know clever Instagram like pictures to the best of our ability uh and but it's the wine and so uh the attention graph is real uh people's uh Word of Mouth infrastructure is real um and we're picking up a lot of customers and it's going

well Jordan asks what is your biggest goal heading into the home stretch of 2015 my biggest goal professionally is where I'm going to go with this is to uh set up Vayner media for its biggest year uh get all my Venture Capital uh and investing uh World in order a lot of transition a lot of exciting stuff coming that you'll be hearing about wrap up uh wrap up the book um very much focus on uh resi and brave and faithbox uh the businesses that I'm uh and grape story deeper involved with uh get deeper into the HR of 100 employees at bayner media that I haven't uh gone as far with and have that personal connection with dismantle uh the Ask Gary V show uh through the winter and put out better and better content uh work closely with drock to uh to make a couple of killer original videos uh work with you Steve to make wine deals really powerful and I think we can um uh so those are some of the things off the top of my head hopefully have my first really exciting football season in five years four years uh I really am very optimistic or maybe not you'll find out Friday on my football preview show um and uh and start the process and most of all number one now I'll put a little personal in there uh continue the workout regimen which is I don't know if you noticed but I'm starting to go into muscle gaining mode uh and start the process of packing more time with the kids uh from a Monday through Friday standpoint than I have uh whether that's walking to school whether that's coming home early it's not built into the infrastructure of September the way I wanted it to be maybe because I got so much time in August that it didn't populate but um I'm definitely in the same way that if this show was going on the year before I started working out I know it started right when I started working out you would have heard me talk a lot about working out working out I'm a very smoke than fire kind of individual uh so starting to smoke on this kids hack thing uh cuz the extremes are working but I'm

trying to find a little more time Tim asks when do you know it's time to hire an assistant show Title by the way what's that show title yeah this is a great show title let's go with that dck uh you know for me it was Matt ciner who worked in the order department at Wine Library who is now a lead account strateg just in our LA office uh who was the only employee I took from Wine Library to Vayner media when we started it I have enormous heart for him he's also battling Brandon my best friend who runs Wine Library for the championship in our Fantasy Baseball League this year so it's Brandon versus Matt I'm watching that very carefully for these next 30 days uh enjoying that um so uh for me it was that I started to have to be places and I wasn't completely in charge or had all the leverage what I mean by that is when I ran Wine Library and I was literally in the store 12 hours a day every day I didn't schedule a lot of things and if I did I went off memory and if they showed up and I screwed up and had made them wait an hour I was okay with that even though that was disrespectful of someone else's time I was the biggest wine buyer that they had and they were there to sell me and I was okay with that when I started having to show up to conferences do interview when no longer did I have disproportionate leverage that if I was off on time and had to make somebody wait um and this is all predicated because I'm disorganized and I'm not anal and I'm not into the details um that's when I changed and so Matt wasn't I said Matt do you want to be my assistant uh I just need it I'm starting to travel I'm starting to do other things my world's evolving I need to stop being disrespectful um I need to fix this I need to figure it out and I was I felt that I was very un schedulable that I couldn't follow a schedule in the same way that I didn't think that I would ever work out and I would tell you that having the assistant and following a schedule and working out have been two of the biggest confidence Builders to me to know that I'm capable of changing because up until that point the first 35 years of my life I just went with whatever was easy to me which is why I so mailed in school following a schedule and working out make me believe that I could have been an a student where I used to not believe that to be the case so that's exciting that that excites me for the next 40 Years of my career that I'll be able to mold and do other things while still completely betting on my strengths but trying to round out not round out my weaknesses in a way that's scalable that doesn't take disproportionate amount of energy right it's if you've noticed I've hacked it with other human beings an assistant a full-time trainer so like if I can use somebody else's skills in my ecosystem um that that's that seems interesting so for me the time to uh have an assistant was when I felt that was disrespecting other people it's an interesting answer but it's the true answer statement of the day you know I'm just looking for uh I'm looking for uh your comments uh on this show um because the feedback loop has been immensely powerful and it's giving me ideas of how we're going to evolve the show uh in the fourth quarter uh also I'd love to know what you've been up to the last three weeks I miss you keep asking questions I'll keep answering them n