#AskGaryVee Episode 131: Twitch, Mike Tyson's Punch Out & Zelda

- On this episode, we talk Twitch, Mike Tyson's Punch-Out!, and Zelda. But it's not a video game show. (pulsing hip-hop music) You ask questions, and I answer them. This is the #AskGaryVee Show. Hey everybody, this is Gary Vay-ner-chuk, and this is episode 131 of the #AskGaryVee Show. First I wanna say Sid, I love you, this is it for the summer, I'm actually devastated that you're leaving, so thanks for being here for the summer. I want to say that the golden era is over and we are now going into the dark ages, and I'm really looking forward to it. I'm about to spend a lot of time with my family, so the show will be a little more infrequent here towards the end of August through Labor Day, so you're going to realize how much you love this thing, you know, the heart grows fonder, Steve. Steve and I and the people at Wine Library have been working, flip it, Steve. We are working hardcore. DRock, you don't have to zoom in, let's make an image for it overlaying so it looks better. See? Much easier. @WineDeals on Instagram, the only way to buy wine in America period. (laughter) Yeah, I'm excited about it. So, no, we're hacking, you know, I'm excited for this being a business context show. First of all, if you love wine at all, or are into it or buy wine at the supermarket, you should check it out, 'cause we're being ridiculous, I'll be very transparent with you. The first hundred days of deals are gonna be much, much better than later on because I'm trying to win early on, so it's gettin' great. That Chateauneuf-Du-Pape thing you bought was sick. Number two, I'm gonna be able to, and I'm learning in real time, remember, the thing I take the most pride in is I'm a practitioner, we are learning a ton about Instagram commerce, and I will be sharing those things with you, it might be a good idea to ask questions about Instagram commerce going forward. India, you and I were just talking before we started the show about rounding out and finishing up the #AskGaryVee book, so we're gonna be coming to you on Facebook and Instagram on the feed to ask questions around certain categories, so you'll be seeing that shortly, that's exciting. - Very exciting. - Yesterday we spoke in Hoboken. - Oh yeah. - That was a good talk, right? - It was great. - Was there some new stuff? - Oh, I don't have time. Don't have money. Woe is me. - There was a couple different things, I mean, it's always the same, but - Stop watching (censored) entire seasons of (censored) you know, House of Cards - There was some stuff. - You were very fired up. - I don't give a (censored). - I was, right? - Yeah, oh yeah. It was great. - DRock, we got some good stuff for footage, right? - Literally, like, really? Like, you've got time for Angry Birds and you're complaining? Get the (censored) out of here. - Awesome. So all right, India. What else did I want to - ooh! Oh. I need to do some right-hooking for my homies at VaynerMedia. South by Southwest, this will be the first time that I'm not the only one speaking, a bunch of the VaynerMedia people have submitted panels, but they need, see, unlike me, who's a boss. Right? Say it with me. Let's do it, "boss" together. - I'm not gonna say that. - [Gary] Say "boss". - I'm not gonna do that. - Okay. (laughter) Unlike me, who just gets slotted in because I can draw, these characters at Vayner need some votes to actually get their panels selected, right? So DRock, let's link it up for them in Facebook and YouTube, don't forget, 'cause you forgot the Facebook link the other day, yes, okay, thank you, DRock. Don't forget the links. When you're editing and watching, you should just, oh, but, anyway. And so what do we have, like, three or four different panels, right? - Three panels. - Yeah, so. - And they're gonna be great. You should vote for Vayner, because the panels are gonna be amazing. very exciting. - Yeah, so, I would appreciate it, that will make them really feel happy, they've been asking me for a little love, can you tweet, no, I'm not gonna tweet, I'm gonna activate the Vayner Nation. And so I know you guys will come through for them and so that means a lot to me, if I have the emoji that does this right here, I would do that. My Snapchat game, as a matter of fact, you know what? Let's do it in real time. See, this was a clever kind of content play. my Snapchat game is really leveling up, Sid, Andrew, India, Steve. So I'm enjoying that, the Snapchat stuff has been fun. And that's it, that's kind of my roundup to start the show. - [India] Plastic. - Oh! Thank you. Yes, you know, I don't know if you like cool stickers on laptops, clearly Stunwin does, but this might be a very good thing to go check out. A lot of you are taking advantage of that, a bunch of you are just not smart enough to take advantage of it. I laugh and mock your intellect. (laughter) And so that's that, and so, alright, India, let's get into - The show. - The show! - [India] Trying some new things. (laughter) - Gotta mix it up, right?

- [Voiceover] Terrell asks, "How would you manage pro bono work "versus getting paid as a startup, "or how do you draw the line between the two? " - I think the question, I think what I'm getting from it is, you know, how do you manage the people asking you do to stuff on spec? And it's funny, we've had some conversations, I'm a fan of spec, because I think it's a gateway drug into showing work. When you're at zero, when you have no track record, leverage, spec is a tremendous opportunity, it's, you're at bat. And so, spec has always been interesting in design work or other things of that nature. Any time I even allude to a spec interplay on Twitter, I get attacked, right? Like, if I want free t-shirts for the Great Wall of Wine Deals, right, stickers, why don't you pay for them? I'm thrilled to pay. As a matter of fact, in my later years, AKA in the last three years, I've learned, actually, I'd rather pay than what I deal with when somebody gives you, like, a sticker for free and they want, like, so, I'm into paying. I actually, when I do these spec things, look at it as the first opportunity to somebody to have in at bat, to, like, change the course of their game. We've alluded this question-answer with DRock in the past, like, this is just real to me. So where do you draw the line is, when you stop thinking it brings you value. By the way, nobody's forcing you into doing pro bono work. Hey, DRock, you wanna make a film with me? You should do it, I'm not gonna pay you, you should do it. I didn't force him, like, you know, that's on you. So this notion of pro bono work being, like, some sort of forced behavior that like, the rich are forcing the poor to do this work, in a world where you should always do everything predicated on what brings you value, including when you bring other people value. See, the dirty little secret is, for me, this 51-49 thing where I wanna do all these things, it makes me feel good. It might not make me more money, it makes me feel good. It's a selfish act. People say that, you know, you hear it's like, oh, it's a selfless act, like, I understand. I like the way it feels. And so, you know, your pro bono work might be because you wanna use it as a gateway drug to business opportunities in the future, or you just might like the way it feels. That's on you. But, you know, business is simple, and this is a business show in the scheme of things, so I expect this to be where you're coming from. Look, you have to ask. You can't be scared to ask for money. You have to ask, and you have to price yourself, in a way that makes you feel good. And so whether that's $100 an hour, $500 an hour, and the other thing I would tell you is let the market say no. I think a lot of people are too scared to go too high, and we talked about this on another show not too long ago, like, you know, just ask for the money and go as high as you possibly can, they can always say no, you're never gonna say, "it's gonna cost you $500" for your R& amp; D, or anything like that, $500 for your voice-over work, Stunwin, you know, "I want $100 an hour," nobody's gonna say, "cool, we're gonna give you 125. " And so, you know, you're better off saying 200, they're like, "ah, we'll give you $120, and you're like, yes, I only wanted 100. Thanks, Gary Vee. (laughter) You liked that one? - [Steve] I was tickled by that. - Such a Stunwin word. Oh, India, we are idiots! - [India] We forgot our shirts! - But good job picking up on what I was referring to. You are pissing me off, India. - [India] Oh my god. (laughter) - [Gary] I told you yesterday, do not forget, you just were like - [India] There's a lot going on. - We were gonna wear our show t-shirts. I don't know, I haven't even opened my boxes, but it was gonna be you wearing it that was gonna remind me. I know, Sid, you wanna go and get it, but don't worry about it, let's keep going. Nope, Sid, you sit here.

Let's go. (laughter) - [Voiceover] Greentalk asks, "I noticed @NJTech "that your staff was really young. "I didn't see anybody over 40 surrounding you. Why? " - Well, India is actually 44, she just looks phenomenal. (laughter) I mean, so there's that. You know, yeah, my staff is young, you know, I think I get value out of mentoring, though I'm mentoring a lot of people now that are in their 30s and 40s and 50s. Yeah, my team happens to be young, I'm more than open to hiring anybody, race, credence, you know, like, anything, it just hasn't happened. The company's young. I mean, like, you know, look, it's kinda one of these things like, stereotypes, there's some truth to it? Look, I mean, this company started doing social media marketing in 2009, '10, '11, like, the 60-year-olds weren't rolling in. You know? And so I just think a lot of people overthink these things, meaning, like, you know, for example, a lot of people around me are always, like, wanting me to stage things, for photos, for interviews, for on my team, you know, like, all this stuff, like, I'm aware that India's the female on my team. Like, I'm aware of stuff. I'm aware of everything. I just also think authenticity rules, and so I'll be answering your question in the question that's the broader question. You know, I'm pumped to have anybody on my team. Listen, and they will all attest to this, I love standing in front of the company and saying, look, I'm 39, I'm the old man on the team and I'm better at social media than all of you. Like, I truly believe that. I don't pre-judge on age, sex, where you're from, well, actually, I do judge a little bit on where you're from, meaning if you're from the streets I do value you more. I do like a little bit of the grind and the hustle. It's an absolute truth. It's so funny, the true one place where I think more than the cliche things of age or sex or race, where I'm a little prejudiced, is I value the streets. I just do. And the streets, AKA just struggling. I just, I'm a fan of it. Anyway yeah, just, it's been the serendipity of it. The team has been built from people, a little bit less, actually, so that's not true, like, India and Steve were here, and I guess the rest of the team, so four, were hired for us, so yeah, it's an interesting thought, like, I'm into it. I'm super into it. Apply. (laughter) Doc Shelton might, I love Doc. - [India] Valentina? - You know, Doc is hardcore early Wine Lib, do you remember with Doc and Wine Lib? Yeah, Doc is the man.

- [Voiceover] Valentina asks, "What's the next big move for YouTube "to keep its content creators from switching over "if Facebook starts sharing its revenue too? " - I don't think there's a move for it being either/or, I think all YouTube stars will be on both. And I think in two years, there'll be people that come from Facebook and, I'm actually thinking about betting more on YouTube lately, in a weird way. And I feel like, and DRock made a face, it's because, you know, I feel like I understand what I wanna do rhythm-wise in Facebook, and like from an ad-targeting and from a content standpoint, and like, I'm like, huh, you know, YouTube's easy. There's a lot of people who've already achieved it. It's like this wonderful gal who I met in LA that you guys are gonna talk to about the Facebook group, she's been jamming on it for seven years. That's established. Like, it's actually fun to go into something established 'cause there's some sort of blueprint and you can just jam on it. So I think that YouTube will lose some of its stars to sharing on Facebook because it's about reach. The reason YouTube stars like being on television, even though they're digital natives, is it's just more awareness. Like, if you're a YouTube star, that's what you want. Like, you want more people watching you. Right? And there are a lot of eyeballs on Facebook, and when these YouTube stars stop getting romantic about YouTube and being sad and realize how targeted they can be in who they reach on Facebook, they will be a-coming. And so it's not gonna be about what they can do, and look, then you get into a networks war. Like, the platforms are becoming the networks. The internet is the whole pipe, and then there's the platforms that are networks. So imagine YouTube and Facebook and Snapchat like NBC, Fox, and CBS. You can do something about it, YouTube. You're gonna have to pay, shmooty-pie, you know, a drillion dollars to stay exclusive. So that's gonna be very interesting. I know it's PewDiePie and I'm havin' fun. Ooh, video. - Daniel.

- Hey Gary, this is Dan from Fan-View here. I hope I make the cut to the golden age of the #AskGaryVee Show in this format, and my question, my question to you is if you believe that sports teams will begin to use the rich data from the influencer market, all the companies that are coming in with amazing stats around athletes, to use that data to start to play marketing moneyball with their teams. I'll love to hear your thoughts on that, thank you for giving back, peace! - Marketing moneyball, right? Yes. Will sports teams use data to make better marketing decisions? Yes. And I know that I'm, like, keeping it basic, but, like, first of all, cool-ass video. Second of all, very basic question, meaning all of marketing will use data to make better decisions. Moneyball is the notion of using data in baseball, data is going to be used in every part of our world everywhere forever, marketing happens to be one of them, dating is, you know, if you think about, like - oh. (laughter) Anyway, dating is one of them. A lot of things (laughter) will be that way and so I think that data will be overlaid across everything, and marketing's actually already here, and there are teams doing it already, and we've done stuff like that for the Jets and the Dolphins already

so yes. - [Voiceover] Joe asks, "Can you explain to my 13-year-old son "that Meerkat and Periscope are dominating streaming "while Twitch is being left in the dust? " - Joe, I can't do that, my friend. I actually think your 13-year-old's got your number here, my friend. So Twitch, which plays in the e-sports kind of realm, in my opinion, is dramatically bigger than Meerkat and Periscope, where they have figured out their content very easily, which is, it is now a foregone conclusion that million of people will sit for trillions of hours and watch other people game. That is done. It's over. Now we are in the beginning stages of that 100%, meaning in 20 years, more people will watch the e-sports championship than the world series. And it may not even be close. So, you know, I think your 13-year-old's got your number, mister. Now, will there be personalities that break out on Periscope, Meerkat, Facebook Live, and have real great things happen? Absolutely. But, Twitch, you know, it's a concise value prop, and so it's kind of like ESPN versus NBC. NBC's at the mercy of original content and stars breaking through, because they can go anywhere, AKA Meerkat and Periscope. Twitch is varied full-down into, this is the value prop, and it's a big space, a la ESPN, like, people like sports, it's got its niche, it's there. I actually think he's got you cooked. It's actually not even close. I think your 13-year-old punked you in the face. (laughter) What do you think, Steve? - You expressed it about as well as I could have hoped for. - [Gary] Good. You watch a lot of? - [Steve] I watch more Twitch than any other online medium. - How many hours a week? - Oh, god, if I tell you that, you'd fire me, wouldn't you? - [Gary] Go ahead. - No, I mean - [Gary] Tell the truth. Tell the show, I'm really curious. - It's on my second monitor, like, - [Gary] Stop hatching, Steve. (laughter) - I don't know, like, maybe an hour a night? Two hours a night? (Gary groans) - I'm kidding, I'm kidding! No, by the way, it's pretty amazing, though. Guys, I, in my venture-capitol behavior, e-sports is now at the top. I'm a big fan, so. Anyway, good show. I like this new, like, this is a new era, as we know, and (laughs) are we gonna "era" all these? I don't wanna do, no more "era". We'll never say the word era again. Era. Shake monster! Just kidding. Okay. Question of the Day: What is your all-time favorite video game, non-mobile games, that's a whole 'nother space, I actually think that's gonna be a thing, but video game. Console. Classic. Not even PC, which is considered much more respectful, but I'm an average gamer type of guy, you know, like Nintendo, second genesis, you know, that kind of stuff. India, what's your all-time favorite video game? - Mm, probably Ocarina of Time on the N64. - Very nice. Drew? - NBA Hang Time. - [Gary] Nice. On what? - Great game. Nintendo. - [Gary] Got it. Nintendo, what Nintendo, you mean Nintendo 64? - [Gary] Right? - Yeah. - [Gary] Well, you're so young, you think Nintendo 64 is Nintendo. You disgust me. - I call it that. - [Gary] Sid? - FIFA. - [Gary] On? What year? The current one? (unintelligible) Okay. - It has to be on a console, though, not a PC? - [Gary] Yes. - Ocarina of Time, what India said. - [Gary] Wow. - The Citizen Kane of video games. - Wow, I know it's super respected, I've seen the list, and remember, I used to buy these games at garage sales and flip 'em, so I've got a good understanding, which leads me to my answer, which is Mike Tyson's Punch-Out!. It just, it was such a good, that Christmas, and Hanukkah was early that year, so I had it first, it was like (makes explosion noise). You keep asking questions, I'll keep answering them. (hip-hop music)