Focusing On Top Line Versus Bottom Line

Tommy asks in 13 thoughts of being an entrepreneur you say you focus on Top Line versus bottom line why Tommy you know one thing I think a lot of entrepreneurs do especially ones that are just starting company since I invest in so many of them that completely blows me away is they start looking to drive margin uh profit very early on the reason I always focus on Topline revenue and it was something I did in my dad's business and something that AJ felt when I started going full-time on the vinner front was you could always drive your profits higher eventually but when you got a moment in time and when I run businesses I tend to innovate and I tend to be slightly ahead of the market I and the market eventually catches up to me and then that's the good thing that's the moment when it gets exciting people start believing in social media marketing or believing in Internet e-commerce wine businesses or believing in Australia New Zealand South African wine I have to really run fast and grab as many customers because I'm slightly ahead then 3 four 5 six seven eight years down the line I can start driving profit you can always start cutting costs raising prices at any time but land grabbing more customers gives you leverage of the scale that you ultimately need to convert that and so I think people go in for the right hook the per the big right hook a lot of times way too early sometimes to appease investors sometimes because they just want to start buying boats and Rolexes and I just uh you know I'm just kind of pushing and building leverage for the long term oh crap wait subscribe I need subscriptions because I can't push this many right hooks in Social so subscribe