How To Bring Relevance To The Funeral Business

Colombia asks any thoughts on bringing relevance to the funeral business industry Columbia great question this was a fun one India you're dark uh so he's like was pumped for this question uh I assume you're talking the funeral home business ironically I've address this in other places either in a blog post or in a public speech or i' this is an industry I'm fascinated by I once gave the recommendation to somebody in the funeral business to become the number one flower content site on the internet because that was the connection to something positive that I could make and it was really an interesting you know back to everybody's a media company you guys have heard my Spiel on this if you haven't Google it around uh I think companies should become media companies and play in sections that are related to their industry not necessarily revie if you're a funeral home you can't start a reviewing other funeral homes business you have vested interest but something like flowers is an interesting Gateway uh to that business you know look I I'm going to use your question as an ended which is innovation is what awakes sleepy gray-haired Industries right I came along in the wine world that was a very pretentious very this very looked down on very gray-haired wine experts were 60-year-old dudes they definitely weren't 25-year-old Jet fans from Jersey and so I came in there and I innovated first it was launching a Dot site in 1996 later it was doing a YouTube show less than a year after YouTube came out around the subject the way you you uh you wake up in industry is by innovating you know looking at things like Snapchat smart technology and augmented reality and Pinterest and things of that nature and so obviously it sounds like you're in a very sensitive space um you've got to be careful uh obviously death is at the height of emotion in our society um one thing I been spend spending a lot of weird Zen time on is that we don't know how to die gracefully in America we you know like I'm very fascinated by that meaning we fight and like medicine ourselves up so intensely I'm getting a little bit of tangent but I get it because boy in out of all the passions I have the number one core passion I have is I do not want to die and it is not even a remotely close second [ __ ] the Jets and everything else like that is my number one passion uh and so I get it so I would say navigate carefully based on the question but to go on a higher level of waking up a gray-haired industry disrespect the grayhair industry understand your history understand it but don't respect it to a fault get it oh crap wait subscribe I need subscriptions because I can't push this many right Hooks and social so subscribe