Shark Tank's Lori Greiner Asks: How To Pick Out A Good Wine

hi Gary Lorie grineer here from Shark Tank I always say I can tell instantly that something is a hero or a zero but I'm in the wine section here and I can't tell what is the difference between any of these wines help me Lori uh first of all thank you so much for the uh question big shout out to all the sharks that I've been mingling with the sharks lately um look Lori I think everybody has this problem I think that buying wine when you're trying to figure it out you're not going to be able to make a judgment on the buying wine based on the label crushes my soul buying wine because the Shelf talker says 90 points is the secondary move that crushes my soul though Wine Library does that at scale and we put up those shelf talkers because it sells wine I think the best thing you can do is form a relationship with your wine person um and have them really learn your pallet over time that's going to work for you 70 80% of the time because you're not always going to be by your local wine shop or that person might be sick that day d I think the uh the best move in Li of the wine person is to try a different varietal every time you go by recognizing that trying a GT stramer or a Marson or a rousan or a lerak or a gruner veler uh or a lrin try you know coros trying these different things right uh blow FR like just trying new stuff is always a great way to go you're scared that you're going to try something you don't like but again it's really no different than the advice I just gave about Facebook video when you haven't tried something you can't judge it got it and so the value of trying something and creating the context content is King context is God something I love to say this is another version of it you've got to try new stuff so build a relationship Steve you know my palette what do you got today oh weird uh you know you're recommending a penage from South Africa cool I'll try it but no Steve he's sick today uh try some oh I've never had you know anything from Loi before or I've disregarded buttery chardonay for 5 years let me try another one just to see where my palette is and where those shards are in California these days so mix it up I wouldn't recommend you a paj it'd be very unlikely