#AskGaryVee Episode 110: Ego, My Grandchildren, & Why People Are Afraid of Snapchat

what you're just Happy's Happy's in a good M we're SEO and stuff you're in a good mood today yeah great mood why a lot of good things are happening yeah getting [ __ ] done making it happen seriously that's why you're in a good mood yeah that's and I won my last game but did you see that I like basically played with one arm yeah you literally had one arm I literally played uh I really hurt myself lifting right now I'm on aspirin I don't take Med so anything like ever so like I feel okay yeah it's right I L thought was like right there like touch it it's it feels better pull muscles but then you were F from lifting yeah and then you were fine next day like two days yeah I think that's I'm hoping that's the case all righty Gary I got a question for you why are so many people I don't need to CM I'm just going to go okay ready y 110 you ask questions and I answer them this is the Ask Gary B show on this episode we talk about why people are scared about Snapchat we talk ego and I talk to my future grandchildren hey everybody this is Gary ve nchu and this is episode 110 of the Ask Gary ve show I'm in a very good mood because Andy's in a good mood he just came in Andy's in a very good mood holy crap you got did you get your head bumped into yeah tager like Zone in here this is from basketball this morning it's amazing was that on the last play that ended the game you won the game on that play I'm impressed with you I like uh um AJ got married this weekend it was tremendous uh that was massively enjoyable one of the best weekends of my entire life um I uh I'm uh in good spirits there's a ton of good stuff going on with business I'm extremely fired up for the Ask Gary ve show and the podcast you've been noticing if you're paying attention over the last two or three days I've been really pushing the podcast I've decided that I want to shoot up the rankings on the iTunes score number 14 today 13 in the business section I want to be number one but Ferris is going to own that he's like all in and the video siphons I noticed in a lot of comments people are going to the video because I get it super attractive very charismatic on video I get that but um really want to give a huge shout out to everybody who's listening right now in a commute and more importantly vayer Nation serious right hook alert drock do something right hook alert like make something so I can start doing that more often vayer Nation serious right hook alert even if you're not going to listen to it I'll take the download cuz I'm hacking I want to shoot up the ranks cuz the discovery for people seeing me who don't know who I am which is Believe It or Not 99% of the world uh is an opportunity there and so I'm enjoying that I'm also very seriously considering uh answering a unique question every single episode exclusively to the podcast first it'd be good because for the people then they don't have to listen through the whole thing so maybe we do it first maybe I start the show with like here's the maybe even before the intro dck I'm like here's the exclusive answer this way for the people that are really hardcore that want to hear every goddamn answer uh they can just listen to that part on the podcast and then move on with their merry way if they're video watching so little hacking going on my end um my Instagram game is up 110,000 106,000 followers right now serious excited about that and uh just really fired up about the show really enjoying uh the process uh you guys know I love the journey so many new fans popping up because of this show uh and that's super humbling and I appreciate it so big shout out leave in the comments on YouTube and Facebook if you are somebody who just discovered my content in the last six months or less I'd like to Triple down on my thank yous and appreciation um and all you OG's you know how much love I have for you but would love to give a little Emoji high five to some new peeps stunwin let's get into the show IND on vacation this is old school it's a throwback M Tuesday uh with Steve asking the questions let's go Chad asks at what

point in time if at all should a brand not use social media Steve Chad Chad great question uh you know the funny thing is all that social media is another first of all social media is a term a slang term for the current state of the internet right now the term we used only six or seven years ago was Web 2. 0 sites now we call them social media sites we may call them something else in the future mobile native you know virtual this but there's always a term to talk about the 20 to 30 sites that matter social media sites happen to mean the sites that people actually go to the apps in a mobile for World which is what we live in now and so they people are confused if there's something there is a thing called social media there isn't I mean anything that's a Content site now anything that like people refer to like podcasts as social media it's just a term of relevancy um and so it's a communication uh portal right you know and there's some high high-end brands that think if they're on Twitter or SnapChat or Instagram or Facebook that they cheapen their brand Equity uh I would say apple right apple is a brand that does very little I still think they're doing basically nothing um on social or at least definitely not on Twitter I don't think right like so you know look do I think that there's a place where brands should not do it only if it's a shtick if it's a very wellth thought out we are so exclusive we're going against the Green and they make it part of their overall thing that they emphasize in other channels of communication their lack of being there it may position to a small group that is anti-establishment that they think that's cool and uh and so but more and more what people need to recognize is that social media is going through a legitimacy curve right now over the next five to 10 years this will be the establishment Facebook and Twitter and P well I don't know about Twitter I'm worried but Facebook and Instagram and Snapchat they're going to be the establishment there you know it's like banner ads or the internet itself it's just going to be the establishment my friends and so I think eventually that's going to run out it's if you want to sell something you need to be able to communic to the world and if everybody's eyes and ears are in a certain place called the internet um I think you need to be there and I think uh I think you have a tough argument to justify the upside versus the downside of not communicating in the portals where people are living Ben oh I know Ben

Phillips hey Gary I got a question for you why are so many people scared of Snapchat especially in the marketing field a lot of them say they don't understand it but I feel like that's a cop out what do you think Ben I think it's ironic that you wore a yellow shirt when you asked that question I wonder if that was strategic if it was a big daps to you uh also enjoying the beard and the glasses look you look really legit um I think that people are not practitioners I would argue that 95% of people in marketing at digital and social agencies on the brands and the business sites actually don't know how Snapchat Works actually have never went through all four screens of Snapchat to the left to the right twice and the camera itself literally have not done that literally I would argue that 70% of marketers have never touched one of the Discover tabs on Snapchat because they are just not practitioners and Snapchat has a context and a Cadence and a system that is not native to a lot of people because it's left to right not up and down like all the other apps and so there's some learning like it actually takes four to five minutes of thought and energy to really understand how Snapchat works if you've never used it before and that's about four to five minutes worth of actual practitioners ship that most people don't apply they like to headline read that the kids send sex pictures to each other and they like to be old white men even if they're not old white men right plenty of 23-year-old Hispanic women acting like old white men cuz they're not practitioners slang term old white men to like you suck [ __ ] like you're not putting in the work you're tired you're not innovating you stink you stink and so why do I think people are scared of SN Snapchat because they stink because most people suck at marketing most people just want to do what they've already known they don't evolve I wake up every morning of my life trying to put myself out of business because it's a lot better to do that than have somebody else do it for me and that's how I live and that's how I'm going to live until I'm an old white man acting like a 14-year-old chick right CU that's just the way I'm going to roll and so as you can see I got a little excited on this answer because it strikes a real nerve to what's actually happening in society because as we are living through the Second Industrial Revolution the real culture shift of the last half century this internet thing getting to maturity with mobile devices at scale Computing on our fingertips at all times at scale the whole kitten Kaboodle Society the whole thing everyone all of us everyone when that hits and that's here and it's starting to really hit Everything Changes forever everything marketing just happens to be the part I'm most interested in talking about damn episode 110 old white guys

suck Mike wants to know are you building an ecosystem or an egosystem Michael this is a great question and I think the answer is both um I think the true answer is both uh I think that I've created a infrastructure of free content um and interaction and organ organization that has created an ecosystem it's super hard to argue I mean way to crushed it comes out the book that follows the 400 people the which is 400 of the 4,000 people that read crushit and their lives changed go read the comments in the Facebook posts and in the Instagram posts around this show of people literally in the last 30 days because I'm reading them all just talking about how like weird like watching 100 episodes of this has changed their life they make more money like real life stuff um so that's an ecosystem on the flip side it's very Central around a human being right me and that's an ego system so I I think the answer is both and I think that you know I think like anything in life it there's a very fine line I often use you know Oprah to a bunch of spammy gurus she just walked the fine line of inspiration and motivation just right to create alltime great billion Airship and like all-time great impact whereas gosh if she just turned an inch in the other direction and if you look at her early career she probably was in that lane and I think when she was able to squeak it a little bit more to the left it took her to the stratosphere look I think I'm walking a very fine line and I think that um I think I'm walking it properly and I think I believe that because I just clearly Know Myself best and know my motivations and I think that if you were to intimately look under the hood of my actions and career you would see all the dollars I'm leaving on the table which I think usually tend to be the motivator that forces people to get on the wrong side of the road of this Eco ego system that you talk about and so I think the answer is both um I very much Thrive off the attention the pressure um the admiration the trolling and hating it's all part of it and uh and I think I'm capable and have broad enough shoulders and puffy enough chests to be able to deal with it and so the answer is both and I think done right done properly by all standards of a seveners jury I think it's the way to pull off great legacy and that's what I'm trying to do what do you think Steve I agree seriously yeah good all right

thanks Andrew wants to know do you see skill sharing in teaching people skills as an alternative to education coming up in the sharing economy Andrew I do uh very simply the answer is yes very simply I believe the internet is going to squeeze everything in the middle that doesn't provide value out of business over a 100-year period And so everything's in the middle really between you and a thing and uh the education system is in the middle between you and actually having the next chapter of your life in play monetizing if you really think about it at its grand scheme you go to school in theory historically the way it's been thought of to set you up to monetize your thing I mean as we know so many people go through the schooling and then realize they don't want to be a lawyer or a doctor or whatever they've been learning to do and they reset and they go into the open market I think that uh needs to be thought about I think that needs to really be thought about and we've never lived in a time where I mean look it's it guys at 30 years old I began the first seed of thought that I should speak to the world about something that happened to be whne at the time I mean there wasn't things like this podcast this show or the billions of pieces of content that live now that educate people at a level that we've never seen before if there is anyone if there's anyone that believes that unionized human beings and old textbooks can outperform education of information and thinking to the vast majority of human society and the internet then you are a lost human being lost with a capital l and so now what needs to happen is some organization I look I actually believe the following statement I actually believe one of the singular reasons that universities are in play is the Romantic point of view that the parents of our current generation view on the institution and I truly believe it's going to take only two more Generations not necessarily mine but my kids have no prayer of valuing Harvard and Stanford and a community college to the level it's valued by my parents no shot in hell I'm putting it and I don't like to predict but I'm putting it right here on film you know Big Ups to my little you know grandchildren that are watching this now 50 years from now hey little Sarah I love you and uh you know I just uh actually Sarah's be so out of date by then hey Zera big fan hope we're watching this together uh and so you know I I think that you know the skill shares the conmy the endless content on YouTube the podcasts the tremendous uh impact that all the content that's living right now is having on the younger generation and how they will think that they right now we have 15year olds that think their two cents on every thought are public domain that they need to add their two cents what do you think when they I'm educated through school and not school what they're going to share and how it's just going to be so much information plus our system right now is so predicated on teaching our kids to memorize something and then regurgitate it a couple of weeks later in a world where all that information is at their finger tips you know nobody gives a [ __ ] who the 18th President of the United States is or what's the warmest planet I can tell you one [ __ ] second you idiots I mean it's just stupid any what are you guys looking at sorry this the in article they're Ling out got it that's all I got that was lot of gray there at the end there for you a little black and white action for you dck uh question of the day I'm actually curious about this so answer quickly because I know this is going in motion right now do you think that the Warriors hold on and win the champ ship or do you think LeBron pulls off historic game six and game seven victories I want to see in the comments who's going to close out this NBA finals I'm curious also Part B um did you sign up for the podcast yes or no put a number two in the comment section and say yes or no you keep asking questions I'll keep answering them cool podcast question yes let's do it cool uh you can just go to actually how about the fifth question that we didn't ask during the show there's a fifth question you were running long so I just think got it y all right ready should we do the fifth and just plug it in no that'd be you know what gray this whole thing Dr Rock no actually don't gray it play it anyway you know what I mean and then let's do this fifth question for the podcast ready you just going to do the audio vter V asks jab HB