Why Twitter Video Matters - @GaryVee

one thing that Twitter recently did was update their video product and it's incredible and so what I do is I look at my stream now people want content and that's what all these platforms are great for but what they really want is access and effort so access is actually like live streaming and all that stuff and that's why Periscope mircat you know all the other platforms future video products cuz live video is going to map just like it did on TV it's going to matter but what they also want is effort so I can reply and say thanks and people get super excited about that and you get excited when somebody you care about whether Instagram celebrity Twitter celebrity or real life celebrity um comes and does that because you knew that they took an extra second what takes 3 seconds instead of 1 second is a video reply which is why when I video reply I get such a bigger reaction because people understand that every second is so valuable time is the asset so if you're giving your time to me you care and that's why this matters so Nick blayman who is a great business associate he's a president of digital at uh NBC Universal he's on a super health kick as and in the health space so I put out a health content yesterday he said words of Fitness by Gary and wisdom by Gary B thank you Nick so now I can say cool or I can watch this it doesn't take long Nick I hit my video button I reverse my camera I hit the camera four clicks Nick I appreciate it buddy you you've inspired me a little bit you look transformed over the last three or four years and I wanted to do the same hope you have a great day brother talk to you soon boom those 9 seconds matter those 9 seconds done and reply done next cashes oxygen via Gary V Pam likes that quote I like that quote I use it a lot Pam has been following and we've been engaging on Twitter for a long time but I've never made the video Pam I appreciate you passing it on I hope you're super well uh hope I get to see you soon at some conference maybe next your South by cool have a great summer boom again 9 seconds I'm on this 9C Kick 9 seconds of effort instead of three what does that do my intuition is it makes Pam it makes Nick realize they matter to me I know who they are I care about them enough um who here's a big one this is a good timing uh Damon John Shark Tank the man looking for a new read here are my five favorite books thank you got to go it's automatic that's it time is the asset give time to your fans your followers the people that care a little bit more the next guy the next girl and see the returns people want to say that it's not about the hard work they want to say it's about working smart it's just not it's about both use the tools that are in place today show a little extra effort go deep instead of wide don't worry about how many followers you have and how you can spam them all try to make connections deeper one by one they will last longer they will mean more there's more leverage in them use Twitter video the right way and uh and see the results I appreciate you DJ for that thanks for passing on jab jab right hook also do me a favor we have Ted hit me up got something to talk to about