#AskGaryVee Episode 107: Long Instagram Captions, Museums, & Gary Asks Himself A Question

on this episode we talk about Instagram and museums auditing yourself and finding out you're a two or a three and I ask myself a question you ask questions and I answer them this is the Ask Gary V show hey everybody this is Gary V Nerd Chuck and this is episode 107 of the Ask Gary ve show hope everyone's super well feeling a really strong Groove today very intense business day tight strong epic meetings feeling like I'm moving the Vayner media machine 500 Vayner media employees deep in the right direction vayer RSC the fund having some good meetings feeling really businessman likee today uh which should pretty much make for a very good show hope everyone in the Vayner nation is doing super well Big Ups to all of you appreciate all of you uh and uh India let's get into the show Colton asks Gary ve is all about

being one step ahead of the game what are your social media plans for 201 16 Colton my plans for 2016 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 2 3 4 35 6 37 38 39 40 and Beyond I went further than you guys thought yeah my plans for all those years are the same thing which is my friend and everybody in VOR Nation I don't know what my 2016 social media or business or brand building plans are because I for the billionth time on this show Colton am a counter puncher I react to the opportunities in front of me at that moment January 2016 6 months from today is an eternity in the game Microsoft is buying up stuff uh Snapchat is growing by the second Instagram's ad product could be incredible if it gets deeper and more detailed like it's Facebook father company uh Facebook continues to be much stronger than people think uh Twitter's video product evolves uh you know influencers especially longtail call it 1,000 to 100,000 people following them uh continues to be an interesting Arbitrage where's the white space where do all of you think that you should be doing this and where should it be why right this is X and I'm always in y so my 2016 plans are to play more why right you know play in the white space find the Arbitrage Market where people actually are I didn't know podcasts would become interesting again you know I didn't know that you know Snapchat well I did but like maybe 3 years ago I didn't know that Snapchat would get older you know I didn't know that Periscope and mircat would be invented they didn't exist six months ago I mean Periscope did it was bought by Twitter but then brought intern like these things didn't in theory exist six months ago these are things we talk about there are people in the vayo nation that have used them to grow Their audience like I don't think people understand um as a matter of fact you know what real right now because I'm continuing to test we're going a little bit different direction Stefan I'm going to bring up Periscope let's we're going to Periscope right now instead of Mir cat uh let's just see let's just see right like you know uh ask here we go ask this is real time ask scary you know me um this is only no want to do that this is not on go ask behind good to see you thanks for tuning in there we go like you know like I don't know if uh you actually stop the broadcast for a second because I haven't Nate just did Ne I like that okay that is on okay good so ask G be behind see it's a whole lot of gray sorry guys I hope you enjoyed yourself for a quick second boom this is Dr Rockefeller there we go you haven't heard me say that before that's what I always say all the time D Rock what's that basketball yeah you like that right there's India got a lot of Hearts yes here we go all right there you go so my friend to wrap up this long ass question I'm not sure but I'm going to react just like right now I had a feeling that I wanted a periscope and that's what I'm going to do I'm going to react to the opportunities in front of me and that's why I don't plan too far ahead you know what I'm what my plan is to play in the white space the underpriced Arbitrage of the consumer's attention and the places where I think uniquely you can story tell that brings value to those people for the moments in time where they matter Ecom search Banner YouTube Twitter you know The Narrative of my entire life regg asks what the hell are people

thinking when they write essays in their Instagram captions we're here to look at pictures not read endless right don't say we say I you are here to just see pictures plenty of people like humans of New York like all these things people like the long form written context around a photo reg you can continue to just go through the photos and you should and do you and I appreciate that and 90% of the people are down for that as well but I see an emerging opportunity for people to write long form copy on top of photos on Instagram India do you ever find yourself reading something that's more than a sentence let's get over you're not showing any as not do you find yourself reading more do have you ever read two sentences on Instagram yeah how about three give me three like five six yeah seven yeah some accounts you know that's what they do great they're great storytelling and they tell the story in the caption and do you like it yeah I really like it see rej there's no we there's you don't want to read but IND and platforms evolve like that's just the way it is right and so uh the answer to your question is uh you know people are going to do their thing and you should say I next time instead of we just the truth what's going on on the scope people excited to you onary hello hey guys ask g v as a m this will be interesting let's get a little survey Stefan you'll tell me after the next question how many of you on the scope right now are watching the Ask Gary ve show that means you're watching at least two out of every three episodes that would be considered watching give me a yes no in the comments there all right India you getting some answers there yes no all right Stefan make sure you capture all the nose Colleen asks what happens to

museums when their main point of contact with their audience is online platforms is Instagram the Museum of Tomorrow Colleen it's not that Instagram is the Museum of tomorrow or any photo app that is around I mean obviously Facebook and Twitter but obviously Instagram's winning in a current state in the future there may be others I don't think they replace it but because at the some level going in touching it and feeling it is still a value prop that a museum delivers right I mean photos of these paintings have been around forever there was a point in time where Life Magazine if it covered a museum would be that same replication because everybody left read Life magazine in entire country back in the hey days of print in the 50s and 60s and 70s um and so I don't think they replace them um not at all as a matter of fact I mean think they enhance them I would argue that there are more people on the bubble of going to a museum that are now going to museums because they see a great photo on the Graham and it creates a consideration point so I actually think museums need to go on the offense some places like Instagram and use them as gateway drugs to get visitors to come to the museum and I highly recommend those museums show a little personality besides just a photo of the damn thing CU we've seen the damn thing right show a little B the personality the people that are working there or the little unique things that make that place special or like I don't know like the gold Faucets in the bathroom like give me some goddamn reason besides the artifact Museum hey Gary um so I audited myself

and I'm taking in serious consideration that I just might be a two or a three um my question is man is if I am do I need to go get my college degree like what do like how do I put myself in those in that position because I really don't know how to you know I only know how to make doors I don't know how to walk through them if you know what I mean and you know I'm all EQ and no IQ so if I have to go get my degree that's going to suck Charlie great question I'm super into this uh I think you know if you've audited yourself and you feel like you know you need to have you need to attach yourself to a leader a CEO a number one a founder and you could be a supporting cast member uh because I guess making doors not walking through them maybe you I don't know but you know maybe you understand the T tangible execution not the architecture maybe you're the greatest Mason in the world and you need just a really solid architect to be successful I would say it has nothing to do with getting a diploma it has everything to do with if you've been auditing yourself and you started with I've audited myself which I appreciate and you know for anybody who's watching this who doesn't understand auditing themselves and I'm a number two or three these are themes that I've been talking about in the first 105 106 episodes of the show which is if you know yourself you have self-awareness you have a real chance to succeed I would tell you Charlie that you don't need to get a degree unless you want to go latch up to a number one that values that degree and the truth is you've already lost that game because if that number one values it they're going to want to go with somebody who's got a degree from clearly in my opinion based on the vibe of the video comes from a better school than you would go to take it from me I mean Mount Ida College isn't like rolling up any like unbelievable uh excitement for anybody who's an educator uh and so I would tell you your journey uh your focus should be finding a number one who shares your DNA and philosophy you guys could be similar and she could just be an architect and an incredibly strong leader where you could be that support system so find her find him find the number one that is the match to you not find the number one that you clearly think Society has created to me more number ones actually look like you on paper so I actually think you'll be able to find that I think number twos when they're not the straight man or the straight woman when there's still also a little bit of magic a little EQ over IQ make great number twos I think one and two in that play is great I think three four five six somewhere along the line you need that straight you know really straight person um and so uh you your job is to really go out and find uh that person find that number one that match is your skill set that matches your philosophy that you can really jam with find your number one you like that uh I've got a spin for episode

107 uh and here's how we're gonna do it I'm gonna ask myself a question hey Gary great show totally obsessed my favorite thing now ahead of Game of Thrones uh anyway uh here's a question for you if you had a business or a blog or a personal brand or a book how would you get more people to uh to you know about you and to buy that to like how would you get results I guess at the end of the day Gary I'm asking you how would you get results thanks love the show Gary great question you're looking great by the way uh you know one of the things i' haven't talked about in the show a lot I've talked about it a little bit and I saw people get value from it in that local small business Biz Dev thing is the gross underestimation of distribution in a JV joint venture environment there are so many of you on this show with businesses that have locked so heavily into social media because that's how you view me as the way to get distribution you've left some of the greatest opportunities on the table including if you are not hitting up the top 100 blogs in your space if you're selling cupcakes and you literally aren't spending the time to figure out what the top 100 cupcake content sites are on the internet and then sending an email and saying hey I'm India from India's cupcake shop I love reading your site cupcake is me typing the email daily I'm very passionate here's my site here's my Instagram I would love to write for you once a week on new sprinkles Concepts or on decorations that matter like I will give you my labor for free and what you'll give me is distribution and awareness if you don't realize that you know it's like Kendrick Lamar did anybody pay attention to what Kendrick Lamar did if you don't know who Kendrick Lamar is he's a rapper an artist and he went on to a lot of other albums as he was starting to get a little Fame he leveraged that to get on and he came in trying to kill it on like he basically went on everybody's track and he tried to be so much better than the person whose song it was that everybody was listening like oh that guy's dope like I'm gonna check him out that's what India the cupcake lady wants to do on cupcake daily oh crap that was such a good thought let me follow that and so in the earliest earliest days of me building my brand I went on wine blogs and wrote blog posts to contribute and because I had the chops you know Kendrick spits incredible lyrics India writes about incredible toppings and I talked about incredible things about wine that people had thought about that gave me the ammo for my work to have a positive Roi the truth is a lot of you don't want to put in the work because the output of your content in video form in audio form in written form isn't good enough you just aren't good enough what you're selling they're not buying and the quickest way to find out is to actually go on a road show put in 40 hours a day to get yourself into places where you why can't you email all 500 people on YouTube that have some level of audience and ask them to be interviewed on their show or to be part of it I mean why can't you ask that my friend Gary is what you need to do if you got something to sell you need to go and knock on doors right you know you got to know how to build them and walk through them you got to knock on doors and you got to ask like can I guest contribute to your world can I write a blog post can I just show up and like how do I bring value to what you need because all these people that have homes that have audiences they need more content to feed them content costs money so people coming in and contributing it's the ultimate kind of Leverage deal you come and you write for me for free cuz I need it cuz I need to keep feeding the kids I have in a room and you need kids for what you're going to do and that is something that 9999999999999 of you are absolutely not doing enough of putting in the work to get in front of audience is to be discovered putting out a picture on Instagram and holding your breath and hoping somebody's going to see it cuz you use the hashtag isn't enough go out and take it and that my friend Gary is what you should do if you want something to happen two minutes what do you think about that got you I got my Gary's question got me red up question of the day what is your parents name you keep asking questions I'll keep answering one name yes just a parents name Rick and Susan really are we breaking Periscope yes I don't even know I don't know that me oh Charlie here we go hey Gary um so I audited myself and I'm consideration that I just might be a two or is man is if I am do I need to go get my college degree like what do like how do I put myself in those in that position because I really don't know how to you know I only know how to make doors I don't know how to walk through them I so if I have to go get my degree that's going to suck play it again cuz I love it so much I Weir I think I need to make just do it again I think we need to make sure everybody on Periscope sees this I want to make this video go viral um my question is man is if I am do I need to go get my college degree I love this question this is a great question by the way how do I put myself in those in that position because I really don't know how to you know I only know how to make doors I don't know how to walk through them you know I me I think I actually get it out and IQ so if I that's to suck yeah that sucks I hate school too Charlie right Charlie e um a tour of the facility Gary what's up hi Gary you said on new platforms that people go to and see that hey what's up what's up what's up what's Up's up su su su su yo yo what like only the first 100 people can comment not thr the that feature is that right only the first 100 people can comment it's pretty crazy um everybody it's good to see you um spaz I don't think I'm spazzing Mexico Big Ups holla jersey in the house I like that uh Stefan do me a favor um go give them a tour 165 and 12 and bring it back all right let me just say something real quick hey guys uh so I'm going to go back to work Stefan here is going to give you a tour of 16 15 and 12 at Vayner media hope you enjoy it hope you enjoyed the show hope your life is phenomenal hope I get to see you one day see you all right g a tour